the cosmopolitan effect

8/7/2019 The Cosmopolitan Effect

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the COSMOPOLITAN effectthe COSMOPOLITAN effectPopular Culture,

International MarketDevelopment,

&Incommensurable

Feminisms

Popular Culture,

International MarketDevelopment,

&Incommensurable

Feminisms

Cierra Olivia Thomas-Williams

Doctoral Candidate in Gender Studies

Department of Gender Studies


2/11

Currency n.:Currency n.:

"currency, n." Oxford English Dictionary .

SECOND EDITION 1989 . OED Online. Oxford

University Press, 2000 .

A. Circulation, flow, and fluency;B. Money, exchange of monies;

C. The time during which anything

is current;

D. The fact of being prevalent andaccepted.

A. Circulation, flow, and fluency;B. Money, exchange of monies;

C. The time during which anything

is current;

D. The fact of being prevalent andaccepted.

the COSMOPOLITAN effectthe COSMOPOLITAN effect


3/11

Environmental Impacts of a

One Year Subscription to COSMOPOLITAN US

Environmental Impacts of a

One Year Subscription to COSMOPOLITAN US

24,433,869 gallons of wastewaterConverts 3,473 tons of wood into paper

Produces 3,596,693 pounds of mulch waste

but . . .

2,933,000 subscribing U.S. Cosmo* readers are satisfi(*just one of twenty popular international Hearst titles).Environmental impact estimates were made using the Environmental Defense Fund

Paper Calculator. Accessed on February 28, 2010 at http://www.papercalculator.org.


4/11

Fun, Fearless, Female Cosmopolitan Brand Woman in the World Map

the COSMOPOLITAN effectthe COSMOPOLITAN effect

English Speaking


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Global Matrixof Resource ManagementGlobal Matrixof Resource Management

Intimate ScaleIntimate ScaleRegion Lbs. of paper

per year

/Individual

Total

Subscribed

Readers

Lbs. Paper per yr.

total

African region

(South Africa, Namibia, Kenya,

and other places.

20 118,298 2,365,960

U.K. 14 442,384 6,193,376

U.S. 10 2,933,000 29,330,000

Puerto Rico (not w/in U.S. to

Hearst)

6

75,000 450,000

En Espanol 6115,000 690,000

Global ScaleGlobal Scale


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Resource ManagementResource Management

118,298 442,384

2,933,000

75,000 115,000

2,365,960

6,193,376

29,330,000

450,000 690,000

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

Cosmo South

Africa, Namibia, Kenya

(and other places)

Cosmo U.K. Cosmo U.S. Cosmo Puerto Rico Cosmo en Espanol

(same as PR)

Subscribed Readers

Lbs. Paper per yr. total

Global ScaleGlobal Scale


7/11

Incommensurable FeminismsIncommensurable Feminisms

No More Miss America

Protest, 1965Yes, Cosmopolitanwas

thrown in the can along

with bras--and . . . there

was no fire.

Fun, fearless, femaleFun Fearless Female

Ideal beauty about norming

(Butler and idea of norms, gender

regulations as violence for illegible

subjects.)

Problem ofwomen is that it

assumes a proper object of to

study in relation to this project is

women. I am saying that this isabout femininity and that

heteronormativity is the problem.

NOT WOMEN.


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9/11

Cosmopolitan, American Edition,

March 2007.

Cosmopolitan, British Edition,

August 2000.

the COSMOPOLITAN effect


10/11

Cosmo en Espanol (Puerto

Rico), October 2007

Cosmo en Espanol (U.S.), April 2008



11/11

Cosmo South Africa, May 2008 Cosmo South Africa, December 2007


the cosmopolitan effect

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