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The Creative Process
College of the Canyons
4 Stages of Creativity
Preparation
Preparation
This is the first phase, which most people call
“WORK.”
Preparation
● MUSICIANS: Play scales, chords, or songs.
● PAINTERS: Works with paints or visits an art gallery.
● PROGRAMMER: Plays with or writes code.
Preparation
1. Who is your target audience?
2. What is the problem you are trying to solve?
3. Where are the trends?
4. Why is social media important to the owner & user?
5. What is the budget?
Incubation
Incubation
IncubationConscious and subconscious minds are working on the idea
IncubationThe Most Dangerous Phase
Illumination
IlluminationThe Shortest Phase
This is the “Eureka” moment that many of us spend our days questing after.
Implementation
ImplementationDesigning the work!
Exploration Boards
Storyboards
