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THE CUSTOMER INTERACTION MODEL Nanette Spencer Business Manager, NHLS Tygerberg Hospital 31 August 2016

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Page 1: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

THE CUSTOMER INTERACTION MODEL

Nanette SpencerBusiness Manager, NHLS Tygerberg Hospital

31 August 2016

Page 2: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

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about me

Page 3: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

3public vs private

Page 4: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

4add in academic

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what we do and why it matters

Page 6: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

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how we differ

Page 7: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

7who are our customers

Page 8: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

THE EXTERNAL CUSTOMER IS SOMEONE WHO SIGNS A CHECK, PAYS OUR EMPLOYER, AND ULTIMATELY MAKES OUR PAYCHECK POSSIBLE. EXTERNAL CUSTOMERS HAVE CHOICE, AND IF THEY DON'T LIKE YOUR PRODUCT OR SERVICE CAN TAKE THEIR BUSINESS ELSEWHERE. External Customer

Page 9: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

AN INTERNAL CUSTOMER OR INTERNAL SERVICE PROVIDER CAN BE ANYONE IN THE ORGANISATION.

Internal Customer

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from many to one

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customer interfaces

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Page 13: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

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Page 14: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

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stakeholders & their impact

Page 15: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

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management & the negotiated policies

Page 16: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

16commitment to customers

Page 17: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

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changing landscape

Page 18: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

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routine is automated

Page 19: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

19specialised tests & procedures

Page 20: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

20tiered interaction

Page 21: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

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how we manage customer interaction

Page 22: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

22staff training

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what our customers want

Page 24: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

24when things go wrong

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examples

Incorrect specimen for test requested

Specimen leaked in transit

Unlabelled specimen received

No specimen received

Test not performed, sample too old

Specimen clotted, unsuitable for INR

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what to do checklist

Page 27: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

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handling complaints

Page 28: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

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non conforming events

NCEImmediate action

Investigate

Root cause analysis

Corrective action

Follow up

Communication

Page 29: THE CUSTOMER INTERACTION MODEL - Stellenbosch Universityacademic.sun.ac.za/stellmed/CourseMaterial/Leadership and Laborat… · THE CUSTOMER INTERACTION MODEL Nanette Spencer Business

29monitor, review, trend

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Thank You