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The Daily IowanAdvertising Rates & Information 2018-19
Serving the University of Iowa and the Iowa City community since 1868
Jason Brummond, [email protected] | 319.335.5788
Renee Manders, Advertising [email protected] | 319.335.5193
Beverly Mrstik, Advertising [email protected] | 319.335.5792
Debra Plath, Business [email protected] | 319.335-5786
Juli Krause, Classified/Circulation [email protected] | 319.335.5784
Heidi Owen, Production [email protected] | 319.335.5789
Advertising P 319.335.5790 | F [email protected]
ClassifiedsP 319.335.5784 | F [email protected]
CirculationP [email protected]
Contact Us ••••••••••••
E131 Adler Journalism Bldg. Iowa City, IA 52242
The Daily Iowan | E131 Adler Journalism Building, Iowa City IA 52242 | 319.335.5790 | dailyiowan.com
2018-19Display Advertising Rates and Information
Premium Print Ad Positions
RAT E S/CO LU M N I N C H
Display ads run in the body of the newspaper and are measured and sold in column inches. Ads can be customized to fit a variety of sizes but must be in whole column widths.
1 Column Inch1.55” x 1”
(actual size)
Full Page120 column inches
(6 col. x 20”)
1/4 Page30 column inches
(3 col. x 10”)
1/8 Page15 column inches
(3 col. x 5”)Broadsheet column widths
1 column. . . . . . . . . . 1.55”
2 column . . . . . . . . . 3.25”
3 column . . . . . . . . . 5”
4 column . . . . . . . . . 6.625”
5 column . . . . . . . . . 8.25”
6 column . . . . . . . . . 10”
Local Open Rate. . . . . . . . . . . . . . . . .$15.00University Departmet Rate. . . . . . . .$12.55Student Group Rate. . . . . . . . . . . . . .$10.88National Rate. . . . . . . . . . . . . . . . . . .$16. 1 6
COLORFlat-rate charges for full color are based on the ad size and in addition to space charges
3-30 column inches. . . . . $10031-60 column inches. . . . . $12561-120 column inches. . . . .$150
SHIPPING ADDRESSAttn: Daily Iowan Inserts
Color Web Printers4700 Bowling Street SWCedar Rapids, IA 52404
Day 1. . . . . . Full rate
Day 2. . . . . .40% off
Day 3. . . . . .50% off
Day 4-5. . . . 60% off
F R EQ U E N CY D I S CO U N TSWe offer frequency discounts on subsequent ads that run in the same week to reward our most consistent and loyal advertisers.
Discount is for space charges in
the daily edition only (excludes
premium print advertising,
Pregame, Hawkeye View) and may
not be combined with any other
discounts or specials. Discounts
do not apply to color charges.
P R E- P R I N T E D I N S E RTS• Accepted on Monday, Wednesday & Friday
• Deadline: 10 business days prior to insertion
• Size range: 4” x 6” (min), up to 10.5” x 10.75” (max)
• 5,000 minimum. 8,500 full run.
Effective August 2018
Enhance your marketing message with these premium positions in the daily print editon
Front Page FlagOn top of section front page
with the mastheadLocal/University: $400/dayNational/Political: $600/day
Front Page BannerAcross the bottom
of the section front pageLocal/University: $350/dayNational/Political: $550/day
The New York Times Crossword and Sudoku are a go-to page for readers. Get premium placement
with your ad around either of these games.
Newsstand Racks
Our newsstand rackadvertisements catch the eyes
of thousands of students passing by on a daily basis.Ad placements available on
about 30 of 100 racks.Front Page Banner
10” x 2”
Front PageFlag
3.25” x 2”
Flag and banner ads can appearon any section front:
NewsSports
80 Hours
1/2 Page60 column inches
(6 col. x 10” or 3 col. x 20”)
• • • • • • • • • •
Weekly: $25 per rackMonthly: $75 per rack
IIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIII
The D
aily Iow
an
(319) 3
35-5783
16” x 10”
The Daily Break Puzzles
$150/day $120/day4 insertions/month
$100/day10 insertions/month
*Includes full color
*Includes full colorFRIDAY SCHEDULE
News/DITV Crossover
8-9am
Morning Drive 9-10am
Flatulent Friday
10am-12pm
News @ Noon 12-1pm
Sports 1-2pm
Hi Day Friday 3-5pm
Thursday Thunder
4-5pm
CIC Radio Program
5-6pm
Variety Show 6-7pm
Bijou Banter 7-8pmSUBMIT AN EVENTWant to see your special event appear here? Email [email protected] with details.
bakery hours: mon-thurs | 8am-10pm • friday | 8am-midnightsaturday | 10am-midnight • sunday | 12pm-10pm
14 s clinton stiowa city
319.333.1297icmollys.com
SOLUTION ON PAGE 18
SOLUTION ON PAGE 18
GET $5 OFFYOUR FIRST
ONLINE ORDER
ORDER ON OUR WEBSITEredpepperdeliandgrill.com
ORDER ON THE GOText TIMMY FLYNN to 33733
517 S Riverside Dr, Iowa City319.337.5270
brought to you by
• New Play Festival Reading, Kant in Vegas, 1:30 p.m., 172 Theater Building
• Laura Canelo Cohen, Flute D.M.A. Recital 2, 3:30 p.m., Voxman Recital Hall
• First Friday, UI Stanley Museum of Art, Photographer Barry Phipps, Between Gravity and What Cheer: Iowa, 5-7 p.m., FilmScene, 118 E. College
• New Play Festival, A Kingdom Jack’d, by Scott Bradley, 5:30 & 9 p.m., Theater Building Thayer Theater
• UISG Free Coral Ridge Bus (UI students with IDs), Coralville Transit Night Route, 6:10 p.m., Washington/Clinton; last bus home, 11:49 p.m., Ice Rink South Side
• Horn Studio Spring Recital No. 1, 7:30 p.m., 2451 Voxman
• LOUi Concert, Center for New Music, 7:30 p.m., Voxman Stark Opera Studio
• Tuba/Euphonium Studio Recital, 7:30 p.m., 2400 Voxman
• Undergraduate Dance Event, 8 p.m., Space/Place
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WHAT’S HAPPENING TODAY
The Daily Break
your firstcupcake
1/2 OFF
Expires 8/30/18
DELIVERYAVAILABLE
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Crossword6.75” x 2”
Sudoku3.25” x 3”
spaces above andbelow puzzle
The Daily Iowan | E131 Adler Journalism Building, Iowa City IA 52242 | 319.335.5790 | dailyiowan.com
RAT E O P T I O N SImpressions: CPM (or cost per 1,000 impressions), minimum 20,000. For larger campaigns of 100,000+ impressions, you can choose to deliver impressions evenly over the course of the campaign or as quickly as possible.
Weekly Package: Fixed rate. Guaranteed minimum of 20,000 impressions over the seven-day period.
A D U N I TS/ RAT E S
E M A I L N E W S L E T T E RReach consumers directly in their inbox with the DI's daily headline digest sent to more than 60,0000 registered subscribers. 468 x 60 pixels
$100/day or $300/week
S P O N S O R E D CO N T E N T
AU D I E N C E
Tell your story the way you want to. Sponsored content advertisements can run in print and online.
Contact a sales rep for more details
By placing your ad online with dailyiowan.com, you reach students, their families, Hawkeye sports fans, alumni, faculty and staff.
All placements (except in-story ads) appear on the homepage, all sections and all articles of the website. Ads will rotate and display on desktop, tablet and mobile.
Local/University
$13 CPMor
$260/week
$12 CPMor
$240/week
$13 CPMor
$260/week
Size
728 x 90 px
300 x 250 px(rotate betweentwo positions)
728 x 90 pixels(inserted after
fourth paragraph)
National
$15 CPMor
$300/week
$14 CPMor
$280/week
$15 CPMor
$300/week
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dailyiowan.com
· 33,500 students· 14,000 faculty and staff· 11,000 UIHC physicians and staff· 270,000 alumni (one-third live in Iowa)· 164,357 Iowa City metro population
The DI primarily serves the university and Iowa City community:
College students average about $800 per month in discretionary spending on food,
entertainment, clothes and transportation.That’s $26.8 million per month
for Iowa students!
430Kmore than
monthly pageviewsduring the school year
200Kmore than
unique users from thestate of Iowa annually
116Kmore than
unique users from theIowa City area annually
Readership
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dailyiowan.com
Top Leaderboard
In-Story Leaderboard
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dailyiowan.com
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The Daily Iowan
Desktop/Story Page Desktop/Homepage Mobile/Homepage
2018
2019
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Print Publication Dates Special Issues & DatesAug. 23
Aug. 31
Sept. 3
Sept. 7
Sept. 14
Sept. 21
Oct. 5
Oct. 12
Oct. 19
Oct. 26
Nov. 2
Nov. 9
Nov. 16
Nov. 19-23
Nov. 23
Nov. 26
Dec. 5
Dec. 17-Jan. 11
Hawkeye View (University Edition). . . . . . . . . . . . . . . .
Pregame (Northern Illinois / FRYFest). . . . . . . . . . . . . .
Labor Day. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pregame (Iowa State). . . . . . . . . . . . . . . . . . . . . . . . . . .
Pregame (Northern Iowa). . . . . . . . . . . . . . . . . . . . . . . .
Pregame (Wisconsin). . . . . . . . . . . . . . . . . . . . . . . . . . .
Pregame (at Minnesota). . . . . . . . . . . . . . . . . . . . . . . . . .
Pregame (at Indiana). . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pregame (Maryland / Homecoming). . . . . . . . . . . . . . . .
Pregame (at Penn State). . . . . . . . . . . . . . . . . . . . . . . . .
Pregame (at Purdue). . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pregame (Northwestern). . . . . . . . . . . . . . . . . . . . . . . . .
Pregame (at Illinois). . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thanksgiving Break. . . . . . . . . . . . . . . . . . . . . . . . . .
Pregame (Nebraska/Senior Day). . . . . . . . . . . . . . . . . . .
Holiday Gift Guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Holiday Gift Guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Winter Break. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Jan. 21
March 18-22
May 10
May 13-June 7
Martin Luther King Jr. Day. . . . . . . . . . . . . . . . . . . . . . .
Spring Break. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Graduation Issue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
End of Academic Year Break. . . . . . . . . . . . . . . .
June 12
Aug. 5-23
Hawkeye View (University Edition). . . . . . . . . . . . . . . .
End of Summer Semester Break. . . . . . . . . . . . . . . . .
FA L L S E M E ST E R 20 1 8
S P R I N G S E M E ST E R 20 1 9
S U M M E R S E M E ST E R 20 1 9
The Daily Iowan | E131 Adler Journalism Building, Iowa City IA 52242 | 319.335.5790 | dailyiowan.com
Publication dates are in black.
This newspaper may review or reject any copy or illustration
that does not meet its standards of acceptance.
See dailyiowan.com for more information on our advertising
policies and requirements.
A B O U T U SThe Daily Iowan is the independent, nonprofit student newspaper of the University of Iowa and regarded as one of the top college newspapers in the nation.
• Published 40 weeks/year. Monday through Friday during the fall/spring semesters and weekly during the summer session
• Circulation: 8,500
• More than 100 distribution points, including 65 high-visibility spots on campus — residence halls, college buildings, libraries, bus stops, and UIHC & other local hospitals.