1. Logo of Daily Mail in Serif Old Corporation. English font. Connotes it is Pug in red. Makes Royal and official it noticeable as it an established newspaper connotes a is a good selling good reputation point Headline in serif font on purple background. Aimed at target Image of sad audience as it is looking size 16 a piece on woman holding fashion and dress to fit with weight/dress headline. Her body size. Not hard language shows the news answer posed by the headline Additional information Language: Metaphor presented to of Brown as a clarify the wounded animal as outrage he is being attacked. associated with Reversed white on this story. black text to Strong emotive highlight importance language to personally Shaded grey area engage audience indicates this is not the main article of Headline is in the front page. bold capitals and Both articles are serif font. Takes written in sans up 1/3 of page to serif font which is show how different to every alarming this other article and news is. headline No article appears on this page, only Main image on page. Woman Lead story of front page but dressed in a royal blue suit consists of opening sentence plus the headline and a caption. The with matching bag. She is two further paragraphs. Contains wearing an excessive amount strongly emotive language to caption enables the audience to of make-up and appears to highlight the outrage felt regarding have undergone cosmetic this issue. This also implies that empathise with her. Headline surgery. The way she looks the audience should feel the same connotes wealth and the main as this is such an outrageous focuses on the huge sum involved message of the article and the claim and no reasonable person importance of her divorce could empathise with the killer and why it would be worth battling battle. and rapist for