THE DAWN OF A NEW ERA…

THE DAWN OF A NEW ERA IN WORLD MOTORSPORT…

World Series Karting is a new concept in World Motorsport that fuses the most exhilarating form of motorsport in the world with the intensity of international sporting encounters – country against country, state against state, mate against mate.

 

Just like those sporting competitions that have become synonymous with the sports they represent – The Six Nations, The Ashes, Copa-America – World Series Karting will ignite nationalistic passions in the hearts of all sporting fans. It is widely renowned that when national pride is on the line, even the most closeted sports fan will wear their heart on their sleeve.

 

World Series Karting combines all the elements of a team sport and motorsport to present a true international entertainment spectacle to be enjoyed by sports lovers the world over.

World Series Karting will pitch two teams of twelve competitors each against one another in a hard fought competition. Four quarters, consisting of three races each (twelve in total) will form a World Series Karting match.

Each match is designed to be fast and furious, devised purely for the entertainment market and a television audience – it is envisaged that a match will be conducted within a 100 to 120 minute period, including entertainment between quarters at major events.

A high-profile referee will preside over major international fixtures and they will be able to send a competitor to the ‘sin-bin’ for committing on-track misdemeanours – another first in World Motorsport.

Starting at a regional level, Provincial competitions will serve to form the nucleus of the ‘First 12,’ whilst competitions will be conducted among countries in similar territories, all progressing to a sixteen team World Series Karting Cup, to be conducted every two years.

RACING FORMAT

Identical equipment and componentry, presented in the team’s national colours, will ensure that World Series Karting is within reach of all developed and developing countries.

World Series Karting is working with it’s Technical Partners to ensure a strong package that combines high speed, high safety and ecological sustainability in the choice of control components.

With the damage from rising greenhouse gas emissions becoming more and more evident, World Series Karting is a strong believer in protecting the environment, therefore a high tech, low emission water-cooled engine has been selected as the control powerplant for competition.

Similarly, a high-performance, low carcinogenic and aromatic fuel has been developed with the health of competitors and spectators squarely in mind.

The package has been developed to give every country that competes in World Series Karting the opportunity to compete on a level and above all, affordable playing field.

THE EQUIPMENT

BRANDING/OFFICIAL PARTNER STATUS

World Series Karting offers numerous opportunities for official partner status across all levels of the operation.

With a multi-faceted business such as World Series Karting, we are able to offer numerous cost-effective, high return strategies to potential corporate partners.

Whether it is on a local or a global scale, World Series Karting presents unique opportunities for a partner to access a target market that enjoys it’s sport and entertainment in an easy and effective manner.

Research over the years has proven that motorsports fans and fans of international sports are more loyal to the brands that sponsor their sport or country than others.

Research has shown that brands displayed in motorsport are:

•Recalled by 70% of respondents

•Have a strong connection with fans

•Enjoy loyalty among followers – fans more likely to purchase that brand over another non-motorsport brand

 

World Series Karting provides:

•A unique opportunity to be partnered with a unique sporting competition

•A new, exciting concept in a growing sport

•Access to a crucial younger demographic by the very nature of karting

•Strong merchandising and multi-platform partnership opportunities

 

Aside from branding opportunities within World Series Karting, there are significant opportunities for branding on karts, at circuit, race uniforms, merchandise and so forth.

REVENUE

Karting is one of the most popular spectator sports on the Continent and in Japan, the lead drivers earning many thousands of dollars for plying their trade in front of their adoring public.

Motorsport is watched weekend in weekend out by literally hundreds of millions of viewers throughout the world, indeed Formula One provides the biggest sporting audience year in year out.

World Series Karting takes this grass roots sport and turns it into an entertainment extravaganza designed to invigorate nationalistic passion among sports lovers.

Merchandise Opportunities

Like any major sport, merchandise is a big ticket item. World Series Karting will licence a full range of merchandise in the country of choice’s national colours, which will be available from all major World Series Karting events.

Parts and Equipment

World Series Karting franchisees will have the sole agency in their country for the sale of World Series Karts, equipment and licensed components. World Series Karting equipment will be a major source of revenue for franchisees.

FRANCHISING

Each country selected for World Series Karting will be required to purchase a franchise from the parent entity.

By purchasing a franchise (inclusive of a minimum number of World Series Karting ‘Race Kits’), there are numerous rights the franchisee will be awarded, including:

•Exclusive rights to market World Series Karting licensed equipment and merchandise

•A minimum of one international event per annum

•Exclusive World Series Karting approved Sponsorship, Corporate and Government opportunities in country of origin for both National and International events

•Exclusive rights to the National Team selection policy

•Exclusive rights to promote national events in country of origin

WORLD SERIES KARTING PTY LTDREGISTERED OFFICE: 4 Chuter Street McMahons Point NSW Australia

2060

POSTAL ADDRESS: Box 316 North Sydney NSW Australia 2060

PHONE: +61 2 9954 6227 FACSIMILE:+61 2 9954 6229

EMAIL: INFO@WORLDSERIESKARTING.COM

WEBSITE: WWW.WORLDSERIESKARTING.COM