the definitive guide to campaign set-up & optimization by appnext
TRANSCRIPT
Webinar: The Definitive Guide to CPI
Campaign Set-up and Optimization
• 2,5 Words about the Appnext platform
• Milestones of the Campaign Set up
• Appnext Optimization Pillars
• Tips and Recommendations
• Q&A
Agenda
Quiz Time
Who is Ido Ungar?
1 2 3
2,5 Words About
Appnext
About Us
Appnext is a leading mobile monetization and app distribution platform, exclusively dedicated to building great mobile businesses by promoting apps.
Only App Discovery 100% Self-Serve Platform Programmatic CPI Bidding
Appnext GEO Distribution 2015 Installs
Where your apps will be promoted
Optimal Campaign Set-Up
Optimal Campaign Set-up
• Choosing an app• RON vs. Direct-Buy Campaigns• GEO targeting• Creative & Messages• Tracking
• Appnext Tracking• 3rd party
• Testing and activation
Quiz Time
The Appnext Baby BoomHow many kids are being born at Appnext in 2015?
4 23 11
Campaign Optimization Pillars
Optimizing by GEO
Optimization
! Run different campaigns for different GEOs
Benefits:
Optimal CPI Set-Up Bigger picture with no noise
Localization Leverage
Global vs. Local Campaign performance and KPIs
Creative & Messages
Optimization
! Run up to 3 creatives per campaign
! Strive to localize for the campaign GEO
Image creative evolution
Publisher Management
Optimization
! Publisher Relevance: App category targeting
! Manage by individual performance
! Optimal CPI bids – your current position per publisher
! Scale and Reach more publishers:
Direct-Buy Campaigns The Appnext Market Community outreach
Publisher Management
Optimization
Network campaign
with all publishersand the competitive rate
Stage I Stage II
TIP: remember to add
publishers along the time
Direct-Buy campaignwith white list publishers
And the highest rate
Network campaignWith all publishers - in order
to get the new ones
TIP: remember to exclude publishers
along the time
! Scale and Reach more publishers:
Direct-Buy Campaigns The Appnext Market Community outreach
Reports
By Date
Reports
By Country
By App
By Creative
What we believe in
Transparency
Community Marketplace
Control
Thank You
Shikma Klein SharonyAdvertisers Account Manager
e: [email protected] s: shikmaklein w: www.appnext.com