the definitive guide to marketing your dental practices

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The Definitive Guide to Marketing Your Dental Practices

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Post on 17-Jul-2015

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The Definitive Guide to Marketing Your Dental Practices

Booking more new patients starts with kicking off a strong marketing campaign to reach out to them.

As the online market continues to grow, dental practices have even more opportunities to reach out than ever before.

Follow our guide to find out how you can best market your dental practices in 2015.

The Main Focus

HIGHLIGHT YOUR CALL TO ACTION. 79% of people looking for a dentist will book the appointment over the phone.

When creating a new marketing piece, make sure your phone number is always visible and actionable.

TRACK YOUR MARKETING EFFORTS. Keep up with all of your campaigns so you know which ones work and which ones don’t.

Your Practices’ Message

SHARE WHAT MAKES YOUR PRACTICES UNIQUE. Advertise the things about your offices that are interesting or convenient to them as a patient.

Hot topics include price, special hours and step-by-steps for procedures.

Your Website

IMPORTANT PAGES. Your patients are most likely to visit your Contact Us, Meet the Team, Office Tour and landing pages.

Personalize each page and make sure your contact info is clearly visible.

Mobile browsing is more popular than ever before. Tweak your website for optimal mobile viewing.

Social Media

3 out of 4 people visit a practices’ Yelp page before booking an appointment.

Encourage your patients to leave reviews without asking for positive ones.

Browsing businesses on Facebook is also popular. Update your pages a couple times a week to get your name out there.

Twitter and LinkedIn are among a pool of other social media sites that can help spread word of your practices.

Our marketing guide features many more tips including SEO, online reputation, traditional and pay-per-click marketing.

Download the guide to discover all the ways you can better market your practices in 2015.