the definitive resource and community for those who travel ......the definitive resource and...
TRANSCRIPT
2017 – 2018BRAND INFORMATION
Thedefinitiveresourceandcommunityforthosewhotravelalone.
GLOBAL REACHE N G A G E D T R A V E L E R S
Solo Traveler is the authority on the solo travel market. We deliver market insights and direct access to the fast-growing solo travel market.Solo Traveler has the largest, most diverse and engaged community of solo travelers
in the world. Our community looks to us for information and inspiration.
Roughly one in four people say they will travel solo in the next year (2018) — and that percentage is on the rise, according to a survey of 2,300 people by the marketing firm MMGY Global. Source
POWER & INFLUENCE
The popularity of guided tours amongst solo travelers grew from 21% to 46% between 2013 and 2015. Source
SOLO TRAVELER IS THE AUTHORITY THAT THE TRAVEL INDUSTRY CAN
TRUST.
SERVING SOLO TRAVELERS SINCE 2009, WE UNDERSTAND HOW THEY
THINK, WHAT THEY VALUE AND HOW THEY BUY TRAVEL.
OUR HIGHLY ENGAGED COMMUNITY RELIES ON US TO DIRECT THEM TO
QUALITY TRAVEL OFFERS.
PARTNERING WITH SOLO TRAVELER GIVES YOU DIRECT ACCESS TO THE RAPIDLY GROWING SOLO TRAVEL
MARKET AS WELL AS DATA TO DRIVE YOUR SUCCESS.
POWERFUL PLATFORMSPartneringwithSoloTravelergivesyoulow-riskaccess
totherapidlygrowingsolotravelmarket.
AUTHORITY
DATA
DIRECT-TO-INBOX
VOICES OF AUTHORITY
DIGITAL
Newblogpostsarepublished4timesperweek.– 90KUniqueVisitorsmonthly– 121KVisitsmonthly– 187KPageviews monthly
DealsPage:– 5.8KViewsmonthly– Averagetimeonpage3:01minutes
Facebookisour#1platformforfansandengagement
4Emailstoourlistmonthly– 33KDoubleOpt-insubscribers– 27%typicalopenrate,9%typicalclick-throughrate– 41%typicalopenrate,17%typicalclick-throughrate– 22%typicalopenrate,6%typicalclick-throughrate– 25%typicalopenrate,8%typicalclick-throughrate
Facebook— 225Kfans
Twitter— 41Kfollowers
Pinterest— 14Kfollowers
Instagram— 8Kfollowers
SoloTravelerisyoursourcefordataonthesolotravelmarket.– AnnualReaderSurvey– MonthlyFacebookPolls– TrackingofIndustryData
Thelargestsolotravelcommunityintheworld– FounderoftheannualSoloTravelAwards.– Thego-tosourceforthemediaoneverythingsolotravel.
56%US12%Canada
6%UK5%Australia
BetweenAugust2015andAugust2017,thenumberofsearchesonGoogleforsolotravelgrewby58%.Source
SOCIAL
POWERFUL PARTNERSHIPS
SPONSOREDCONTENTWedeliversponsoredcontentwithinformationsolotravelersneedwhilemeetingtheobjectivesofourclientsbyleveragingthesite,socialplatforms,andoursubscriberbase.
DIRECTSALESRESULTSTheSoloTravelAdvisoryandDealspagedeliverprovensalesresultsfortour,cruise,andtravelcompaniestargetingthesolotravelmarket.
INSPIRINGTRAVELTONEWDESTINATIONSWorkingwithdestinationmarketingorganizations,SoloTravelerinspirespeopletoventureouttonewdestinations.
AMBASSADORSHIPSSoloTravelerdevelopscustomizedpartnerships,fromconsultationservicestomulti-channelbrandingandsales,basedonspecificclientneeds.
Solo Traveler Creates Partnerships that Leverage Insights into Action
"WehavebeenworkingwithSoloTravelersinceJan2015ontheAdvisoryaswellasinotherareas.Ithasalwaysprovedtobeasuccessfuladvertisingvenueforuswithareceptiveandengagedaudience"
- ExodusTravels
BRANDINTEGRATIONEverythingwedoisintegratedwithsocialmediaandourmailinglisttoensurethatyourbrandisintegratedwithSoloTravelerinawaythatbenefits,informs,andentertainsouraudience.
SOCIALMEDIAWithover225,000engagedfans,theSoloTravelSocietyonFacebookisSoloTraveler'sprimarysocialplatform.
EMAILSUBSCRIBERSWithover33,000doubleopt-insubscribersouremaillistachievesanaverageopenrateof28%.WesendtofivegeographicsplitseveryMondaymorningenablingyoutocustomizeyourofferbymarket.
POWERFULEDITORIALSoloTraveler’scontentisproducedbyfourwriters,aboomer,aGenXer,andtwomillennials.ThisdiversitykeepsSoloTravelerfreshandrelevantforallmajordemographicgroups.
POWERFUL INTEGRATION
SOLO TRAVELER AUDIENCEDelivering an audience that travels. The two primary profiles are boomers and millennials.
"I'vebeenontheSoloTravelerAdvisoryandDealspageformorethanayear.It'sbeenreallyproductiveforus.ManyofthetravelerswhohavecomewithushavecomefromSoloTraveler.Wecontinuetobewiththemeverymonth."
- GlobalHeartJourneys
"ThefolksoveratSoloTravelerhavebeenamazing!We'vebeenfeaturedontheAdvisory&Dealspageforafewmonthsnowandtheyhavebroughttheperfecttraffictooursite.Thereaderstendtobeveryengagedandinterested.”
- ClothingArts
BudgetandLuxuryTravelersSpendperweekoftravelexcludingairfare:- 7%spendmorethan$2500/week- 26%spend$1,500-$2,500/week- 48%spend$500-$1,500/week- 26%spendlessthan$500/week
SocialandEngaged- 63%saytheyreceivetravelinspirationfromSoloTraveler- 13%commentonSoloTraveler- 46%shareSoloTravelercontentwithfriends- 58%aremembersofourSoloTravelSocietyonFacebook
Educated,ActiveTravelers- 84%haveuniversityorpost-graduate degrees.- 51%travel3ormoretimesperyearforpleasure.Afurther33%traveltwiceayear.- 72%plantotravelmorein2018.- 53%areinterestedininternationaltravel,7%indomestic,andthebalanceinboth.
Judges,SelectionCriteriaandWinnersWiththesupportofourpremiersponsor,WorldNomads,SoloTravelerenlistedtheexpertiseofesteemedjudgesandinfluencersinthesectortodelivertheSoloTravelAwards.
TheSelectionCriteriaWhether:- Companiesapplyasinglesupplementandhow muchischarged.- Pricesarepublishedbasedondoubleoccupancy.- Solospacesarelimitedandifso,howmanyare allocatedforsolotravelers.- Therearespecialservicesforsolotravelersbefore orduringtrips.
SOLO TRAVEL AWARDS
TheJudgesSpudHilton, traveleditor, SanFranciscoChronicleKeithJenkins, CEO,iambassadorandpublisher, VelvetEscapeAndrewMcCarthy,director,awardwinningtravelwriter,andactorTraceyNesbitt, editorandcontributor, SoloTravelerOneika Raymond,publisherandtravelexpertforCTV’s YourMorning.
ThefirsteverSoloTravelAwardsaredesignedtoacknowledgecompaniesthateffectivelyservicesolotravelers.
TOURSIntrepidTravel
OverseasAdventureTravelSPECIALTYTOURSEncounterTravelPACKAGEDTRIPSMistralSinglesTransatHolidaysRIVERCRUISESNoWinner
WINNERSOFTHE2017SOLOTRAVEL
AWARDS
Ourdetailedannualreadersurveytellsuswho’straveling,howoften,where,howmuchthey’respending,andmore.Weknowwhatresonateswithsolotravelers.
Withthisinformationwe’reabletohelpyoubettertargetyour message.
Contactusandletushelpyoutapintothegrowingsolotravelmarket.Simon@solotravelerworld.com
DATA-INFORMED INFLUENCESolo Traveler has the information you need to access the fast-growing solo travel market.