the department of music inudstry studies

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Annual Report The Department of Music Inudstry Studies

College of Music and Fine Arts Loyola University New Orleans

AY 2011-2012

I. Executive Summary

A. Mission Statement: The mission of the Department of Music Industry Studies is to prepare and graduate individuals with the ability to actualize and monetize their passion for music. Consistent with the Jesuit tradition and the goals of Loyola University New Orleans, the Music Industry Department encompasses a diverse, innovative, and academically rigorous curriculum defined by a dedication to the creative arts, the creative enterprise, and service to others.

The faculty of the Department of Music Industry Studies recognizes the dynamic and evolving nature of the music and creative industries and through a commitment to scholarly and creative activities, prepares students to be generalists with specialties, as well as creative entrepreneurs, in order that they may become the leaders and definers of the creative industries of the future. The Department of Music Industry Studies considers musicians and artists as independent minded, problem solvers with the ability to communicate unique ideas clearly and effectively and who creates and applies a method for routine improvement (practicing, rehearsing, performing) allowing them to create sustainable careers, contribute to the cultural economy, and move the cultural needle.

B. Departmental Goals for Current AY, Assessment and Actions: The Music Industry Studies Program in the College of Music and Fine Arts became a department in that College in AY 2011-2012 and will be officially designated as such by the University in AY 2012-2013. During this past AY, in preparation for official departmental status, a number of actions were taken in five major areas: departmental development, curricular development, programmatic development, entrepreneurial development, and community development. Most of these are ongoing initiatives and inform our goals for the next AY.

1. Departmental Development: a. Departmental protocols written, edited and adopted by the faculty and the

Dean. (Appendix A) b. Strategic plan of the MIS Program updated for the Department of MIS; in

process. (Appendix B) c. Alignment of the curriculum with the goals of a liberal arts education, with

specific emphasis on writing, rhetoric and logic. Writing and oral communication skills are considered essential elements of all music industry,

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technology, and commercial music courses offered by the Department of Music Industry Studies. A systematic approach will be reflected in the course syllabi revision initiative that is underway and scheduled for completion by December 15, 2012.

2. Curricular Development:

a. Began process of revising all syllabi to reflect specific student learning objectives (SLOs), clear assessments (of students and courses), and departmental, college, and university goals and objectives.

b. Began process of including an ethical component in all courses; applying an ethical lens to all actions involved in the topics and SLOs. Policy to be implemented spring 2013.

c. Continue to connect Service Learning with music industry courses as appropriate. Two MIS courses involved Service Learning during the past AY.

d. Develop cross-curricular courses, such as an “ethics and the arts” course with the Philosophy Department; restore a “writing for the music industry” course with the English Department to match the course we already have in place with the Physics Department, “The Science of Sound”. Develop an acting/public speaking course with the Department of Theatre and Dance.

e. The restructuring of the curriculum with more attention to departmental goals for each academic class: all introductory courses in year one, all business and core technology courses in year two, all music industry courses in year three, all stragety, planning and career development courses in year four.

f. A minor in MIS was created for students in the College of Business; it was approved by the University Curriculum Committee and SCAP. Eight students are enrolled in it for the upcoming AY.

g. Reorganized curriculum by the year so that students take all Intro couses in the first year, complete the technology core curriculum and business minor in the their second year, complete all of the their music industry curriculum in the third year, and complete the business development and career planning curricular in the fourth year.

3. Programmatic Development:

a. Establish departmental attendance policy consistent with University and College guidelines. In process, policy to be implemented spring 2013.

b. Planning, design, and fund raising for the renovation of the departmental recording studio.

c. Faculty development initiative to encourage faculty members to attend conferences, workshops and other professional development seminars and courses.

d. Two exchange students from the UK and Denmark were enrolled in Loyola’s music industry program.

e. A class proficiency standard for student advance was established. Students will have to retake any course in their major degree in which they earned a D.

4. Entrepreneurial Development:

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a. Continue to enhance entrepreneurial nature of the music industry studies curriculum through the creation of an annual senior strategic plan competition with cash prizes and professional judges.

b. The resturcturing of the internship program to provide for better preparation of students to be effective interns, increased supervision, and more detailed employer assessment. (See Appendix C for documents); assessment is tied to the completion of these documents, including supervisor’s and intern’s reports, time sheets and other related documents.

c. Student companies and groups continue to plan events, video tape and webcast concerts and productions in the College of Music and Fine Arts as well as the Department of Music Industry Studies, and other departments and schools of the University, and post them via the website for the Center for Music and Arts Entrepreneurship (www.cfmae.org), the University site, and various social networking sites.

5. Community Development:

a. Continue to provide information and data with respect to performance injury, prevention and rehabilitation via the website for the Department’s Center For Music and Arts Entrepreneurship, www.athletesandthearts.com.

b. Contintue to provide video content via the Internet on the website for the Center for Music and Arts Entrepreneurship for use in courses and by the community at large.

c. Continue to collaborate with other Centers, Departments, and Colleges in the University as well as like community music and music eduction organizations and other institutions of higher learning.

C. Specific Curricular Initiatives, Current AY:

1. Emphasis on experiential learning through changes in the Intro to Music Industry course.

a. Objectives: Allow students to learn through the prism of their own interest or experience; cause them to experience real shared responsibility; to cause them to learn through asking questions about how to do things they’ve never done before; to show students that accomplishing goals depends on good planning, teamwork, and shared responsibility; to introduce students to ALL areas of the music industry as they relate to each other and to the productions and products that can be produced.

b. Methodology: Assigning each student to a group of six depending on a preference for management, marketing, finance, legal, A&R, or creative services; requiring the group to produce a four song EP, a music video, a website, merchandise, and a live concert, and to write the production plans, marketing plans, legal plans, financial plans, distribution/sales plans for each. See Appendix D.

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We developed an extensive rubric for these plans and their manifestations. Emphasis was placed on research and good writing.

c. Assessments and Adjustments:

• To simplify our rubric. • To have contingencies for students who will not participate. • To clarify what “producing” means. • To better structure the method for paying the student companies (from

grants) for services rendered to the student production companies. • To meet the six-person production companies more often, and then to

meet all of the various service providers in each group more often, such as all of the marketing or financial people.

• This is very labor intensive for the instructors; takes one for every two-dozen students with student TA.

• There is always one superstar in every group and one or two slackers. • Management students complain about their department heads and

department heads complain about management.

2. Emphasis on experiential learning through the development of the Entrepreneurial Unit Program (student companies) a. Objectives: Provide a safety net for student run enterprises that provide

specific, professional services, for pay, for profit. The safety net is the university bank account and the faculty supervision. These companies are just another step towards enhancing the entrepreneurial culture of the department and the curriculum. Through these student enterprises the theories of the classroom find their applications and uses. They also provide bridges to internships since they produce experienced learners, skilled and trained media production incipient professionals. Experiential learning is the cornerstone of our pedagogy.

b. Methodology: Through grants over the past five years we have developed a network of student companies to provide various services to the department, college, university and community, such as video production, event production, live sound production, recorded music production, marketing, booking, business affairs, broadcast, design, etc. These are for profit entities, with faculty advisement, bank accounts, equipment (assets), and student management.

We have hired a new entrepreneurship teacher who will also be overseeing the development of these student companies, and others, going forward. This will go a long way towards institutionalizing these student companies as well as nourishing the culture of entrepreneurship that we have developed for the MIS program over the past six years.

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• Strong student leadership is essential. • Emphasize asset management and protection of assets. • All new purchases of equipment can be paid from profits. • System of students paying themselves through these entities needs to be

simplified and custom made. The financial/HR processes are cumbersome and expensive; too many people have to touch these payment forms – not productive and redundantly protective.

3. The use of the liberal arts to enhance our courses in professional development and

the use of our courses to enhance the student’s appreciation of the liberal arts. For example, the text book used for “Music Entrepreneurship” MUIN M400 was Joseph Campbell’s “Hero With A Thousand Faces”. a. Objectives: Connect the ideas and processes of entrepreneurship with the

philosophical concepts reflected in maturity, growth, knowledge and wisdom; connect the idea of leadership with the personal, human journey of the individual; connect professional activity and responsibility with the understanding of self and others, including the concepts of self-awareness, personal responsibility, personal growth, humility, service. The idea was to connect ideas with people, in the context of an informed and well-lived life.

b. Methodology: Joseph Campbell’s “Hero With A Thousand Faces”, not your typical business school text book. This book is about the hero’s journey, about the stages of development, about what it is to be a responbile and aware human being, about knowing and understanding knowing what you believe and why.

Students were asked to attach the twelve steps of the hero’s journey to their own journey as manifested in the strategic plans for their entrepreneurial ventures. The idea was to connect the theories with individual’s sense of self in pursuit of specific goals. The idea was to cause the student to see what it means to be responsible and how personal that is. Your business, your music, your art reflects who you are, so who are you?

Students then had to attach that analysis, that understanding to the development of a business idea, either one that the student actually wants to create or one that is of interest. The ideas are presented in a detailed outline of the idea, including the production, manufacturing, distribution, HR, marketing, legal, managerial, financial, ethical considerations involved and are asked to present their idea to the class in a 10-20-30 presentation, essentially a 10 minute pitch.

One of the goals of the course is to sum up the student’s experience in the disciplines of business up to that point (management, marketing, finance,

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economics, accounting, legal, organizational behavior) and prepare the student for the senior seminar class, which requires a more detailed plan and public presentation.


• Students liked it and the metaphor of personal journey pulled them through the course.

• Students were more engaged in the class and in classroom discussion. • The pedagogical approach is very personal so the instructor would have to

embrace the book and its implications and context. It could be that a business oriented philosophy or religion professor could teach this, should one be spotted.

• The coure’s emphasis on writing and public speaking is also a positive result. This is consistent with the goals discussed below. We want all courses in the curriculum to emphasize the language arts, and that includes public speaking and logic.

• Assessments could be more specific but they are available as part of the grading rubic contained in the syllabus for the course.

D. Departmental Goals and Actions for Coming AY, 2012-2013 Departmental Development:

1. Systems – All systems for planning, assessment, curriculum, advising, recruiting, admissions, and alumni relations will be in place.

2. Data – Data sources will be identified and processes and procedures will be in place for its collection and dissemination.

3. Liberal arts – The liberal arts will have a defining role in all courses, programs, and activities of the Department. Music is a liberal art and as a Department we celebrate and serve the liberal arts tradition in higher education and will seek every opportunity to emphasize the role and importance of the liberal arts to the education and lives of our students. The performing arts and the language arts are of particular importance and all music industry courses will reflect this importance.

4. Assessment – Assessment methods will be continually strengthened and refined and work to create change and foster innovation. A systematic approach to determining goals, creating innovative ways to achieve them, creating and collecting data, assessment and analysis to reach conclusions and indicate adjustments, changes, and enhancements.

5. Name change – To be more inclusive of the arts and digital media: The Department of Music and Arts Entrepreneurship.

6. Faculty – Acquire one more full-time, tenure track faculty member to focus on legal issues and financial issues; less dependence on adjunct faculty; hire a new Hilton Baldridge Chair in MIS for College of Business.

7. Strategic plan – Review annually and revise accordingly; establish specific goals, action plans, and assessments each year to accomplish strategic objectives.

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8. Track progress towards goals – develop key performance indicators; monthly updates in faculty meetings; organize and manage the data.

9. National preeminence – For the Department and for the University. The quality of our program will continue to be recognized and we will continue to draw national and international students. Its curriculum and character will have three main characteristics: its focus on the liberal arts, its ethical nature, and its entrepreneurial culture.

Curricular Development:

1. Curriculum adjustments: renumbering of courses; credit for Forum; eliminate BM “light” business courses; BBA minor revisions; tech minor; commercial music minor.

2. Syllabi – All syllabi will be consistent with Departmental, College, and University guidelines and directives with consistent attendance and assessment models, clear student learning objectives and specific methods for achieving them. These SLOs in these documents will determine the structure of annual reports and reflect the structure of the departmental strategic plan. All new courses will require syllabi that are consistent with this format and approach.

3. Ethics – The character of the Department is very much entrepreneurial. This came about because of a conscious effort on our part that is reflected in our mission, vision and values. In the coming months and years we intend to inculcate the idea and practice of ethical analysis and action. The end result will be a department and program of study character that may be accurately described as “ethical entrepreneurship”.

4. 2nd minors – Bachelor of Science students currently receive a minor in Business Administration from the College of Business as part of the requirements of their major. We intend to list and offer available minors that may be attractive and interesting to our students, such as music, marketing, visual arts, mass communications, philosophy, psychology, creative writing, theatre arts, film studies, technology, and commercial music. This will require minimal curricular development. The program would be implemented in the advising process and through our own efforts to connect the dots of music industry to these other more or less obvious subsets.

5. 2nd language – The music industry is a global industry and it behooves our students to be conversant in other languages. This should be encouraged and facilitated; second language minors will be recommended.

6. Service learning – Every course in music industry studies should include a service-learning component. Service is key to our mission as a university and reflective of the values we share. Music and art share this generosity of spirit so it is quite natural that our courses encourage other manifestations of it. The department will work closely with the University’s Office of Service Learning.

7. Study abroad – Given the global nature of the music industry, the Department will make every effort to increase the number of student who study abroad and will expand its internship program accordingly. Exchange programs will be sought out and created; students who study abroad will be asked to report to the student

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body about their experiences. Students will be encouraged to keep blogs of their experiences and these will be promoted through out the program.

8. Masters degree – For music performers of the highest level who want to create a sustainable career through the application of best business practices with respect to their creative work.

9. Industry relevance – Through interactions with the various professional communities involved in the music, entertainment and arts industries we will always be at the forefront of industry business, production, and technological developments. Through our invited speakers and various seminars we will not only be aware of industry developments we will be involved in their design and implementation.

Progammatic Development:

1. Studio – The recording studios will be renovated; plans created; budgets and fundraising next priority.

2. Newsletter - The Department will publish a monthly newsletter featuring study abroad students, student blogs and creative work, and will be aimed at existing students, alumni, parents, advisory council members, industry human resources departments, applicants, and the music community generally.

3. Commercial music – By adding a few courses, such as Musicianship II, the Department can create an emphasis and minor in the area of “commercial” music, including composition, commercial arranging, and songwriting, as well as instrument proficiency and performance.

4. Faculty development – The College and the Department will encourage and support faculty continuing education development and attendance and presentations at professional seminars and conferences.

5. Career services – The College and the Department will hire a Career Services Director to work in the University’s Career Services Department to serve all music, arts, and music industry students with respect to internships, placement opportunities, and preparation for both in respect of resume development, interview acquisition and preparation.

6. Recruitment/retention – The Department will develop application assessments to select students of the highest potential and will use experiential learning, regular advising, attendance policies, and closer supervision of students, especially freshmen, to increase retention.

7. Advisory board – The Department will steadily grow its national and international advisory boards of music industry, arts industry experts who are willing to provide opportunities and access to our students in respect of internships, placement, and informational resources.

8. Summer school program – for high school students; similar to Berklee and NYU; profitable use of facilities, staff and faculty.

9. Reflect Jesuit values – Consistent with the University’s strategic plan and our own values, we will exemplify the Jesuit traditions social justice and responsibility, and critical thinking and analysis, service learning and community service.

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Entrepreneurial Development:

1. EU program – Student run companies will be routinely providing event and media production and broadcast services to the Department, the College, and the University, including marketing, design, web services, and business development. Protocols will be reviewed and enhanced and the program itself will be the centerpiece of our “creative entrepreneurship” efforts and our number one differentiator as preeminent arts entrepreneurship program in the country. Experiential learning is the cornerstone of our pedagogy.

2. Senior seminar strategic plan competition – will be an annual event, involving cash prizes for start up ideas that have detailed and convincing strategic plans. Panelists will be nationally known and results of implementation will be tacked. This will become the capstone event for the entire music industry program and it will be webcast live and archived for on demand viewing. This event will serve to further underline the entrepreneurial and can-do character of the music industry program.

3. Creative entrepreneurship – Unite the EU program, the internship program, career services, the Center for Music and Arts Entrepreneurship, the entrepreneurship course, the networking course and networking opportunities (the search for new ideas), and related efforts and courses into a “creative entrepreneurship” program, that is, in a highly correlated manner under the responsibility of one faculty member.

4. Events, speakers – Events and speakers will be booked and presented to further connect the dots between creative ideas and their implementation. Speakers will be shared among classes and other institutions of higher learning in the New Orleans area, as part of our community outreach program.

5. Multimedia content – All entrepreneurial and small business development events and interactions with guest speakers and students will video taped for live webcast as well as archival accessibility.

6. The Center for Music and Arts Entrepreneurship, a function of the Department of Music Industry Studies and the umbrella organization of the departmental websites and the EU Program, will continue to provide the organizational mechanism for the Department’s entrepreneurial efforts.

Community Development:

1. Websites – The Department will continue to post multimedia content to its websites (www.cfmae.org, www.athletesandthearts.com, www.loyno.edu) multimedia content produced for the Department, the College, and the University to be used in classes, to keep parents and alumni informed, and for the general benefit of the creative community, locally and nationally.

2. Multimedia content – The Department, through its EU program and student companies will continue to produce multimedia content in respect of music and arts entrepreneurship and music performance for the benefit of our students and the community at large.

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3. Collaborations – The Department will continue to collaborate and serve other departments and colleges of the University, other institutions of higher learning, and various community arts and educational organizations.

4. The New Orleans Music, Entertainment and Educational Consortium – This Consortium exists as the result of a RC/EEP post-Katrina grant aimed at restoring and enhancing the music, arts, and related business and educational communities in New Orleans. Key characteristics: sharing of information, events, and resources; ease of student matriculation and academic credit transfer; and access to shared information via the websites for the Center for Music and Arts Entrepreneurship.

Departmental Development

Assess Code

Goal Action Expected Outcome

Method of Assessment

1. Systems for all departmental activities will be developed

Developed, accepted, implemented.

All systems for planning, assessment, curriculum, advising, recruiting, admissions, and alumni relations will be in place.

Are activities more organized and smooth running.

A

2. Systematize data collection: students, alumni, parents

Determine the data to be accumulated, how it will be accumulated, who will be responsible for it; need easy to fill out forms; need to have procedures for updating and the use of the data.

More data on students, alumni, parents, advisory council members, applicants, student successes, faculty successess, program successes; retention data, admissions data, all available in one place.

What data has been accumulted, what hasn’t been accumulated, how is the data managed, how accessible it is.

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3. Greater involvement of the liberal arts in the curriculum (especially the language arts, rhetoric, logic)

Develop or use an existing course involving acting and public speaking; seek change in the BBA minor to allow for

Students make the connections between their “liberal art” (music) and the liberal arts in general; we celebrate and

The results in the students are hard to measure and more long term, but the manner in which writing, public speaking, aspects of each

3

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Business Communications. Emphasize writing and public speaking in all courses as appropriate. Attempt to create CC courses in Philosophy (Art and Ethics); Writing (Writing for the Music Industry)

embrace the liberal arts and we expect our emphasis in this respect to enhance the student’s professional expression of their understanding but also to assist them as they develop a meaningful philosophy for life.

course will be made clear in the new syllabus initiative currently underway. Scheduled for completion December 15, 2012.

4. Develop assessement models

This will be a primary ongoing topic of conversation for the MIS faculty beginning at the first faculty meeting F12.

The faculty will adopt assessment models for the Department, and clarify those in course syllabi with an attempt at uniformity.

This, like other departmental management issues are expected to have been approved by the faculty and the Dean and the necessary committees and posted to the Internet by December 15, 2012.

7, B

5. Expand into other arts; name change: the Department of Music and Arts Entrepreneurship

Plan will be written as staged development using existing courses, minors, and resources

Name change will be approved by end of AY; curriculum developed; staged development begun

Name will be changed; curriculum expansion (using existing courses) begun

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6. Faculty needs – need one tech position and one legal/financial position; Hilton Baldridge Chair position replaced

Announcements made, searches undertaken

Positions will be filled

New tech faculty member hired F12; Hilton Baldridge serach begins F12 for hire F13; new legal position approved S13

D, E

7. Strategic plan Templates and drafts will be

Plan will be completed and

The plan is posted to the

G

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addressed by the faculty in monthly faculty meetings and progress noted.

approved by the faculty and the dean by the end of the fall semester.

Departmental intranet by December 15, 2012

8. Track progress towards goals

List goals on each faculty meeting agenda and see that they are addressed, that action is taken and noted.

Tracking goals and keeping the data necessary will become routine and a group concern.

Goals will be reached.

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9. National preeminence

Program enhancements, use of media, websites; marketing

Dept of Music Industry (Dept of Music and Arts Entrepreneurship) will be nationally preeminent

Outside rankings, increased applications; increased quality of applicants; increased funding and fund raising

1, C

Curricular Development



1. Curriculum adjustments

Plan written during the summer, 2012; voted on by faculty August 2012; presented to the College CC Sept 2012. Will include CRS for Forum, elimination of BM “light” business courses; renumbering of courses; tech minor; commerical music minor.

Curriculum changes will be approved by the final CC meeting for the fall 2012 semester, if not before. Changes have already been approved by the MIS faculty and will be presented to the College CC in September 2012; minors created

The College Curriculum Committee approves the changes, The University Standing Committee on Academic Procedure approves the changes, the changes become a part of the Univeristy Bulletin AY 2013-2014.

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2. Syllabi revision All course syllabi are being reviewed and

All syllabi under the control of the Dept of MIS will

All new and improved syllabi will be posted on

2, 5, 7, B

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rewritten to reflect the SLOs of the Department’s Strategic Plan and are consistent with University Syllabus Guidelines. Departmental attendance and grading policies will be included.

be rewritten and made to confirm with the Department’s stragetic plan, with great specificty as to SLOs and assessment.

LORA by December 15, 2012, following faculty and administrative approval.

3. Develop ethical component for MIS courses

Involve various ethicists in the University; produce TV show of interviews with ethicists; faculty to discuss ways to provide an ethical lens for each course in the curriculum where possible; develop ethics in the arts course with Philosophy.

University ethicists will address more classes; faculty will create a list of ethical conundra to be discuessed in their courses; interviews with ethicists will be video taped and broadcast; an ethics in the arts course will be created and offered by the Philosophy Dept.

Number of students exposed to ethcial considerations in their courses; number enrolled in ethics courses; number of lectures by various university ethicists; number of interviews with ethicists video taped and broadcast.

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4. Second minor program (all BS students currently receive a minor in business as part of their degree requirements)

Inventory of exisitng minors created; consider adding new tech minor (prepare docs for CC); inform all advisors; inform all students.

More students will take second minors.

Number of students taking a second minor. Current baseline: 2.

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5. Second language program

Begin the process of emphasizing the importance of language fluency, global character of the music business; study abroad

More students will see the importance of being bi-lingual; will take language courses, will study abroad; departmental advisory will be

Number of students taking language courses, studying abroad, and participating in the music news. Current

1

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opportunities; curriculum opportunities; produce the departmental music news in several lanuages; inform advisors and students; adopt departmental recommendations in respect of the initiative.

adopted; music news will be a tri-lingual production.

baseline: 5.

6. Service Learning Involvement

There are currently two courses with a service learning component. The goal is to two more in the Spring 13 semester.

Four to six courses in the MIS curriculum with a service learning component by the end of the AY.

The Office of Service Leaning officially recognizes the specific courses and instructors expected at the end of each semester.

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7. Study abroad (music business is global business; important for students to travel and study in other countries)

Greater interacton with study abroad office, emphasis in advising; develop more exchange programs; accept more students from outside US

More students will come here to study and more of our students will study abroad.

Number of students who come here to study and go abroad to study

C, F

8. Masters degree (in Arts Entrepreneurship), aimed at exceptional performers

Degree plan will be written and submitted for consideration by faculty, dean, curriculum committees

Plan will be accepted or rejected

Plans for implementation will be underway, anticipated implementation date, 2014-2015

G

9. Industry relevance

Invite cutting edge guest speakers; faculty attend and present at various industry seminars and conferences;

Guest speakers will be cuting edge; faculty will attend and present at conferences; students attending music industry

Number of speakers, faculty, students involved in these efforts

3, E, F

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students attending conferences through Networking course

events

Programmatic Development



1. Renovation of recording studio; budgeting and fund raising next steps

Determining goal; preparing materials; creating list of potential donors and sponsors; create list of needs, solicit manufacturers.

Raise the money necessary; implement the renovation plan.

Has the recording studio been renovated and does it have the equipment listed in the initial action plans.

1, 3

2. Newsletter, Publishing

Students solicited to join the Newletter EU; protocols created; management structure created; bank account created; design adopted; website created; content created; publication.

The newsletter will be serviced to students, parents, applicants, alumni, advisory council members, the community at large; faculty and student blogs exist; various publications available online for reading and purchasing.

Existence of the website, the number of blogs, articles and publications; the number of students involved in the effort of creating, managing, publishing, and marketing the content producted.

3

3. Develop “commercial” music component

Add a Musicianship II course and several others to provide students with pedagogical opportunities in this area.

Courses will be chosen, designed and submitted to the College Curriculum Committee.

Courses added to the course inventory for all music and music industry students.

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4. Faculty development

Encourage and financially support continuing education and

Faculty will engage in continuing education and attend professional

Number of faculty participating in continuing education and

E

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professional conferences.

conferences. attending professional conferences.

5. Improve Career Services for students

Hire a new career services director; increase rigor of internship supervision.

Students are engaged in career development early in their academic career.

More students served; more enrolled in internship course; increase in internship providers.

F

6. Improve retention rates.

Call or email every student who missess classes; increase number of students participating in EU Program; more demanding application standards.

More engagement from students, increased retention.

Retention percentage increases

F

7. Advisory board – increase members and opportunties

Include all guest speakers, faculty industry contacts, internship providers; create data processing rubric for adding to, tracking, communicating with, updating

Increased number of members; increased involvement; more opportunities for students; makes MIS program more relevant

Number of new members, sophistication of data processing and collection

G

8. Summer school program for high school students

Investigate competition, write plan, prepare budget, present to necessary people

Innovative approach will be developed, run by Elliott Adams, program launched summer 2013 or 2014

Number of people enrolled in it; number of students who apply to Loyola for college

G

9. Reflect Jesuit values

Faculty, advisors emphasize importance of community service, service learning, ethical conduct, critical thinking, social justice

Music industry program becomes known for three things: entrepreneurship, ethics, and involvement with the liberal arts

Remarks of others, press attention, community consensus, actions of our students, industry perception

C, G

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Entrepreneurial Development



1. Continue to develop EU program

Open bank accounts for two new EUs: marketing and business affairs; review protocols and methods of oversight; market the services and the successes more; have one faculty member to oversee entire student company program.

The student company program will become more consistent and more productive, more wll known and a defining program for the Department and the College; production companies will continue to provide media production and broadcast services; more students will become engaged in the enterprise of business, applying the theories of the classroom with the practice of the businesses.

Number of students engaged in the student companies; number of clients, projects, and productions created, video taped, webcast, and made available on demand in AY 2012-2013. Total number of estimated projects that fall into one or more of these categories: 100 for AY 2012-2013.

3, F

2. Further develop the Senior Stragtegic Plan Competition

Improve the staging from the intial attempt this year; raise money for prizes; better market the event; create a detailed production plan and screeen process; assemble cast of judges.

A well attended, presentation of senior plans, with cash prizes, a stellar panel of judges, suitable for broadcat, highly marketed.

Number of competitors to present, number of attendees, amount of the prizes, use of audience and judge questionnaires and surveys.

2

3. Connect existing courses into a unified sequence we call “The Creative Entrepreneur”.

We are connecting this program with the networking course, the entreprneruship course, and the

There will be a unity of approach to these related courses, and a linear development from Intro class project, to student

The number of students served in each area. Total projected number of students served in these various

1

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student company program under the management of one faculty member who wil work closely with University Career Services and the Career Services Director for the College.

company, to networking, internships, and placement.

areas, 200 AY 2012-2013.

4. Events, speakers

Aimed at courses, strategic objectives, opportunities for students, relationship to other events and activities

Events and speakers that relate more directly to goals and objectives, the character of the program and the needs of students

Attendance at events, students directly affected, multiple uses of content created; acknowledged impact

3, F, G

5. Create multimedia programming having to do with musician/artist as small business.

Agree on several presentations, plan and produce.

Four to six programs will be completed during the AY.

The programs will be posted to the Internet on various sites and given to the NOETC for broadcast on educational public access TV.

3, F, G

6. Center for Music and Arts Enterpreneurship

Use as umbrella for all entrepreneurial activities (EU program, consortium, etc); under leadership of Elliott Adams; use as fund raiser

Self-sustaining entrepreneurial arm of the music industry program characterized by entrepreneurship, ethical entrepreneurship, and creative entrepreneurship

Press, community perception and conscensus, profitability of student companies, amount of interaction with other institutions of higher learning

G

Community Development



1. Continue to Assign task of Students will take The websites 8

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develop websites maintaining the websites and publishing content to the new tech faculty member being hired for AY2012-2013; train students.

responsibility for content management, editorial, blogging, and routine maintenance.

function, maintained and kept current.

2. Continue to produce and provide multimedia content designed to help musicians and artists create sustainable careers.

Plan and produce events and video tape and webcast concerts and presentations for the college, the university, and the community.

Several dozen events, concerts, forums, and performances will be produced, video taped and webcast in the coming AY

The “content” created will be posted to various Internet websites as well as broadcast on the NOETC educational public access TV channel.

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3. Continue to collaborate with other Centers, Departments, and Colleges in the University as well as like community music and music eduction organizations.

Sign an MOU with the LSM; provide facilities for the Louis Armstrong Summer Camp; work with the Sports and Entertainment Law Society at Loyola’s College of Law; continue to work with the New Orleans Music, Entertainment and Educational Constortium.

Less redundancy of events and actions; more shared experiences and events; working with Delgado to create courses in a Music Industry concentration that would transfer to Loyola and meet its Music Industry degree requirements.

MOU with LSM will be signed; the LA Summer Camp will be in residence; events will be created with the Sports and Entertainment Law Society; the Consortium will share resources and events.

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4. Consortium – funded by RC/EEP and DOE, represented by the Center for Music and Arts Entrepeurship, involving four institutions of

Share information, ease of cross matriculation, creating transferable courses, providing information and

More information will be shared, more events will be attended by consortium member students, more webcast viewers, more website visitors

Number of people involved in these efforts; community perception; more information shared

G

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higher education in NO area

multimedia content via Center’s websites

II. Academic Departments Profile Summary and Assessment Results for Student Learning Outcomes (SLOs) and Key Performance Indicators (KPIs) – This is the first year that Music Industry has been a Department so all past data related to Music Industry Studies is contained in College Reports. Regarding other data, see Tables 2.1 through 2.6 located at http://ar.loyno.edu. This data is not available to the Department. Please contact the Office of Academic Affairs for access to this data.

III. Summary of Department Achievements and Committee Service

A. Program Accomplishments:

The Music Industry Program continued it’s upward growth trend in 2011 with an all time enrollment high of 280 students. The program became a department this year in the College of Music and Fine Arts. As a service to the College, various university centers, institutes and the overall Loyola community, the MIS Department continues to webcast performances, concerts, master classes and other events as well as make them available on demand through various websites and online social networks.

The Department continues to manage the Center for Music and Arts Entrepreneurship and its website, www.cfmae.org, for the benefit of the University and the College, and the Consortium of Colleges and Universities it represents. The Center produces videos, webcasts, and archives events, seminars, classes and concerts. Under the umbrella of the Center, eight student-run companies provide production, marketing, design, and broadcasting services to the community at large. Entrepreneurship and service to the local community continue to be the defining characteristics of the Department.

Several courses in our curriculum are active in Loyola’s “service learning” program, combining the essence of Jesuit pedagogy with action and results that serve the community. For example, our Arts Administration class worked with NOAAHH (New Orleans Artists Against Hunger and Homelessness) to expand their demographic by using social networking tools, multimedia, and targeted marketing initiatives to increase their funding capabilities and the success of their community outreach programs. B. Faculty Accomplishments:

The faculty of the Department of Music Industry Studies is actively engaged in the professional activities related to and in support of their teaching as shown in the following accomplishments.

1. Billy O’Connell

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In the past year, Billy O’Connell’s management and marketing activities have included the following: He produced and managed a three week European reunion tour for Throwing Muses in which the group performed to over 75,000 paid attendees and appeared on national television and radio in 9 countries. He created two iPad apps based on the work of his artist, Kristin Hirsh. One was a children’s book written and illustrated by Hirsh entitled "Toby Snax." The app includes music and animation as well as a "read it to me" function in which the story is read by the author, while each word is highlighted, aiding kids in word recognition and early reading skills. The second iPad app is based on "Crooked," the album-as-book by Hirsh. This app includes lossless audio files, gorgeous hi-resolution images of album images, outtakes and rarities and a commentary track in which O’Connell interviewed the artist, gaining her insights on the album, as he and the artist listened through it. They seem to have started something...in the year since they released the app, major artists from Sting to Bjork have scrambled to do the same. A feature review of our app is here: http://blog.tunecore.com/2011/06/gadgets-we-like-kristin-hershs-album-crooked-released-as-iphone-ipad-app.html O’Connell created an innovative 32-page booklet and package for Throwing Muses, "Anthology," a two-CD retrospective honoring the band's 25th anniversary. He also released it as a USB-stick album that included lossless audio of the entire album, as well as 32 pages of hi-resolution album artwork and a one hour live concert, filmed by Spain's TV3. He produced sold-out events for "Paradoxical Undressing", Kristin Hirsh's multimedia show based on her memoir. Highlights include performances at the Getty Center in Los Angeles, Boston's MFA, Seattle's Bumbershoot Arts Festival, the Edinburgh Fringe Festival, and the Edinburgh Book Festival. O’Connell produced a nine day tour of the UK and Europe, featuring Hirsh’s solo acoustic performances. He arranged for CASH Music's acceptance into the Mozilla Foundation's WebFWD open-innovation program: https://webfwd.org/portfolio/index.html. O’Connell is a co-founder and director of artist affairs at CASH; Kristin Hirsh is a founder and board member. He was the executive producer of a new, 100% listener-funded 38-song Throwing Muses album. O’Connell secured an invitation from SXSW 2012 for his artist, Kristin Hirsch, to serve as a celebrity judge at their Music Accelerator Innovation Showcase.

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http://sxsw.com/interactive/startupvillage/accelerator

2. Bhob Rainey

Bhob Rainey edited and contributed a chapter for Manual, a book on improvisation and its social, ethical, and aesthetic components. The book comes with companion recordings by Rainey’s ensemble, The BSC, which he has led since 2000. The book will be published in December on NO Books. It was funded in part by a grant from The Year of the Writer. This will be Rainey’s 30th release of original music.

A chapter on the BSC's music (written by musicologist Lou Bunk) appeared in Analytical and Cross-Cultural Studies in World Music (Oxford University Press), published in October.

In May and June 2011, he embarked on a coast-to-coast U.S. tour with indie artists Damon & Naomi (Galaxie 500), for whom he has written horn and string arrangements. Their last album, False Beats and True Hearts, which features his playing and writing, was released earlier this year to critical acclaim. This was Rainey’s third collaboration with the duo.

In August 2011, he appeared on NPR’s Sound Opinions, recorded and filmed at WBEZ Chicago.

Throughout the summer, Rainey ran free weekly workshops on improvisation, open to youth throughout the New Orleans community.

An audio mastering project this year was Duane Pitre’s “Feel Free”, an extended work in just intonation for violin, cello, bass, harp, dulcimer, and synthesizer. This piece is scheduled to be released on the highly regarded record label, Important, in January 2012. Rainey also mixed album recordings by Mississippi Rail Co. and Throwing Muses.

Composer Ben Schwendener released a double CD of adventurous contemporary jazz in December. Rainey’s saxophone playing is featured throughout the CD.

He continues to write, perform and record his own music, in addition to mixing and mastering albums across genres.

3. Jim Gabour

Jim Gabour is a Grammy-nominated, multi-platinum selling video director for his work with Nora Jones and Terence Blanchard, among others. As a New Orleans institution, his video documents of the world of the streets of New Orleans for the past thirty years are destined to be historically significant and culturally important. As a filmmaker, Gabour creates art by documenting life in a city of

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loss, endurance, and change. In the past year his accomplishments have included the following: Gabour has arranged for David Henry Hwang, an international-level theatre arts professional, to visit the Loyola campus in the fall 2012 as part of Loyola’s centennial celebration. Arranged for the Chairman of the Board of Trustees of the Recording Academy, George Flanigen, to give video directing workshops and speak at Forum at the University, also in October 2012.

Gabour is angoing advisor to University Library on use of copyrighted video material and legal resources regarding media distribution. He arranged for first annual Film Buffs Student Film Festival in MAY 2012, featuring fifteen original student film premieres, screening before a campus-wide audience.

Gabour arranged for thirty-two Loyola students to work as paid extras in an episode of HBO’s Treme series. He arranged for the MUGN-M430 Writing/Directing class to spend the day on the set of director TaylorHackford’s newest feature film, with actors J-Lo & Jason Stratham. Two students received job offers as a result of the visit.

He arranged for Loyola student to serve as ongoing paid crew members for the Recording Academy’s “On the Road” series, interviewing celebrity guests at New Orleans festivals. He has recommended and placed over a dozen Loyola students in permanent full-time jobs in the industry in the last year.

In his professional work, Gabour completed first-draft script and began pre-production on ninety-minute feature documentary/concert film “Under the Surface”, a comprehensive history of New Orleans music. He began production on “Wardell Quezergue: the Creole Beethoven”, an hour-long documentary for national PBS in May 2012.

In 2011, Gabour wrote over three dozen essays in London based www.opendemocracy.net, the world’s leading independent website on global current affairs. These essays are syndicated on: http://www.opendemocracy.net/jim-gabour/one-about-squirrels-avocadoes-and-crocodile . The Wall Street Journal began publishing the now weekly series in December 2011.

Gabour is a contributor to The Guardian, the UKs largest newspaper, and to its US website. http://www.guardian.co.uk/commentisfree/cifamerica/2011/may/17/new-orleans-mississippi-flood

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His new novel “Unimportant People,” was publicized with an essay in The Guardian and six chapters serialized on the open Democracy website. http://www.opendemocracy.net/freeform-tags/unimportance. These chapters have been read by 5,000 people. Jim acquired high-profile London literary agent Ivan Mulcahy (www.mca-agency.com) to represent his literary works.

Gabour is a founding contributor for The Dictionary of Ethical Politics. http://resurgence.opendemocracy.net/index.php/Jim_Gabour

He was elected as one of only six international jurors for World Photography Festival’s “Moving Image Award”, held in London in May 2011, sponsored worldwide by Sony. http://www.worldphoto.org/the-awards/moving-image-award/

Students were granted Service Learning credit in Gabour’s classes MUGN-M425 & M430, resulting in over 200 hours of community service. In Fall 2011 the two classes produced short features on two distinct New Orleans communities that developed their own alternative food resources after Katrina.

Gabour was selected for the sixteenth year to act as national committee member for the National Academy of Recording Arts & Sciences.

He was selected as a juror for the Satellite Center Festival of Film & Video’s 2011 edition (http://www.scvaf.org/), for high school filmmakers across Louisiana, located at the St Charles Parish Satellite Center for exceptional students, the largest organization of its kind in the state. He was also selectedas a juror for the 48-hour NOLA film festival. (http://www.48hourfilm.com/about/history.php)

4. John Rankin

John Rankin was selected for the 2011 “Lifetime Achievement in Music Education” award by Offbeat Magazine.

John continues to be one of the most in-demand musicians in New Orleans, performing 4 to 5 times per week in various ensembles and contexts. He performed again at the Jazz & Heritage Festival and at the French Quarter Festival in 2011, as well as the Folk Alliance in Memphis. He continues his regular Tuesday night gig at the Columns Hotel, one of New Orleans national attractions.

5. Paul Botelho

Composer Paul Botelho continues to have his music performed internationally. This past year has brought over thirty performances of his work with several more performances scheduled for early 2012.

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His recent collaborations with video artist Russell Chartier, Devil on a Dam and CONFINED-10-01-2, have been shown at festivals and concerts including the ReWorks Festival 2011 in Thessaloniki, Greece; Freitag Kino, tamtamArt in Berlin, Germany; the conference for the Society for Electro-Acoustic Music in the United States held at the University of Miami, Miami, FL; No Dialogue, ArtPad, SanFrancisco, CA; LUMEN 2011, Staten Island, NY; NEWSfromART, Ferrara, Italy; OK Video Art Festival, Jakarta, Indonesia; PNEM Sound Art Festival, Uden, Netherlands; MINA, Wellington, New Zealand; and Video Art for All, Macau, China. Botelho and Chartier are currently completing their latest collaborative video art work.

Botelho has written several acoustic works including two studies, trumpet study and contrabass study. Both works were performed at a concert of contemporary works, New Music New Orleans, at Loyola this past spring.

Botelho (voice) has collaborated with composer Jon Appleton (piano) on a new work, Die Herrlichkeit..., for voice, piano, and electronics. The piece was recently performed at a concert at Georgia State University in Atlanta, GA, where Botelho and Appleton were invited as visiting composers. The work will be performed again at the conference for the Society for Electro-Acoustic Music in the United States (SEAMUS), the major conference of electro-acoustic music and research in the United States, at Lawrence University in Appleton, WI.

An improvisation for solo voice and computer at Georgia State University was recently performed, utilizing [sic] Botelho’s unique extended vocal techniques along with live computer processing performed through software that he developed.

He was nominated for the position of president of the Society for Electro-Acoustic Music in the United States.

The Electro-Acoustic Ensemble, a thirteen-member laptop ensemble developed by Botelho at Loyola, continues to garner exposure and acclaim. The ensemble performed over the past year at McKeown’s Books and Difficult Music, the New Orleans Museum of Art, and Art for Art’s Sake, and most recently at Angola prison. Botelho continues to develop innovative software instruments for use with the ensemble.

6. Sanford Hinderlie

Sanford Hinderlie, music professor, recently recorded and released a new Christmas CD, “Christmas in New Orleans.” A solo jazz piano rendition of traditional as well as secular Christmas Songs, the CD was originally released in Germany and is due out in the U.S. next fall. The president’s office presented this CD as a gift to benefactors of Loyola in Fall 2011. Hinderlie released Evan Christopher’s Clarinet Road III for STR

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Digital Records, distributed by Synergy Distribution, New York. Hinderlie performed solo jazz piano concerts in Düsseldorf, Berlin, and Dresden. He also collaborated with German trombonist, Günther Heinz, performing a free improvisation concert in Freiberg, Germany. The concerts received positive reviews in German regional newspapers. #6 Shoe Drop, a collaboration of Hinderlie and art professor Mark Grote, exhibited at Loyola University New Orleans Collins C. Diboll Art Gallery, May through September, 2012. A Rita O. Huntsinger Distinguished Professor in Music, Hinderlie also recently presented at the International Conference on Education and New Learning Technologies in Barcelona, Spain, and the College Music Society National Conference in Richmond, November 2011. He is a member of the International Advisory Board at the International Association for Technology, Education and Development for the International Conference, Madrid, Spain, Fall 2011. He is also a member of the National College Music Society Board of Music Business. He moderated a panel in January 2012 at the College Music Society Summit on Music Business in Anaheim in conjunction with the National Association of Music Merchants Conference. He also presently on Partnerships in Software Product Development, The CMS/NAMM Summit, Untapped Collaborations: Synergies Between the Music Products Industry and the Education of the Next Generation of Musicians. Hinderlie has had a paper accepted for presentation at the International Conference Music Learning: Benefits for the 21st- Century Learner, Quebec, November 2012. Hinderlie also collaborated with his wife, Helma Kaldewey, presently completing her Ph.D. at Tulane University, on the study of East German jazz during the Cold War and its political implications between the U.S. State Department and the regime of East Germany. Hinderlie has created a new course at Loyola University New Orleans entitled ”The History of New Orleans Music” to support the new minor of New Orleans at the university. In addition to his traditional courses at Loyola, he brought 12 Loyola students to the MIDEM Music Industry Conference in Cannes, France, this January, as part of a three-hour course on networking. The students were exposed to the international music business community at the largest conference of its kind. Hinderlie has taught two online summer Common Curriculum courses, The History of American Popular Music and The History of New Orleans Music. Hinderlie was a judge of the 22st Annual Technical Excellence and Creativity Awards Nominating Panel. He is a member of seven professional societies, including the College Music Society (Board Member of the Music Industry), Association for Technology in Music Instruction, the International Computer Music Association, Society of Electro-Acoustic Music United States, National Academy of Recording Arts and Sciences, and The Louis Moreau Gottschalk Society based in Holland.

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7. Jay Crutti

This year Jay Crutti engineered recording sessions for the following music groups that resulted in releases: Flow Tribe, Sal Liberto, Jeb Rault, Mississippi Rail Company, Lazarus Heart, Royal Teeth, Cohen Hartman and the Bone Machine, Titanium Caterpillars, Wes Raymond, Genesis Gospel Choir, Musaica (Performing works by Loyola's own Dr. William Horne), The Chinese Drywall Band, Gypsy Space Caravan, Sun Hotel, Zero Dialect, ToxicRoTT, Glasgow, and Monsters Will, Slow Danger Brass Band, Lil’ Nathan and the Zydeco Cha-Cha Band, and 101 Runners. As the faculty advisor to several student-run companies housed in Music Industry, Crutti directed the production of 28 Video works and 13 concerts. IggyVision, the video production company, generated revenues of $4,500, employed 18 students at a wage of $10/hour or greater, and invested $800 in a new computer system. NolaSound, the live sound production company, generated revenues of $8,000, employed 28 students at a rate of $7.50/hour or greater, and invested $4,000 towards new sound equipment. Crescent City Radio, the university's internet radio station, secured funding of $200 in audio production service fees, and $60 in donations from the community. He wrote a grant to the Selley Foundation and received funding of $25,000 for the installation of video and audio production equipment to augment the video capabilities of the CMMN 4th Floor Recording Studio. With funding provided by the Music Industry Studies program he installed new video equipment to upgrade the Television Studio CMMN 422 to High Definition, live multi-channel recording, and live internet AV streaming capability. Crutti also obtained the donation of audio recording software Studio One to Loyola from PreSonus Inc., a Baton Rouge Louisiana based audio manufacturer. He helped design and install a digital upgrade to the live sound reinforcement system in Roussel Performance Hall. Mr. Crutti served on the Monroe-Nunemaker Hall and CM427 Recording Studio renovation project working groups. In that capacity he designed audio and video systems, developed specifications and operational plans, and drafted construction plan documents in concert with retained architects and consultants. Mr. Crutti also supervised 12 student recordists at the 2012 New Orleans Jazz & Heritage Festival who recorded 90% of all recordings made at the festival.

8. Georgia McBride

Georgia McBride graduated from Loyola in 2006 with a BS degree in Music Industry Studies. She has also earned an MBA degree from Loyola to be awarded in 2011. Georgia has served as Career Development Coordinator for the College

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of Music & Fine Arts, the Center for Music and Arts Entrepreneurship, and the Music Industry Program since 2008. She has constructed a monitoring and reporting plan for internships that is a model of its kind. She has consulted with all Music Industry students in respect to resumes, resources and references pertaining to internship and placement opportunities.

McBride also serves as music editor for Where Y’at Magazine and co-founded the Crescent City Café, a non-profit organization that serves restaurant-style gourmet breakfasts to the homeless population of New Orleans.

9. John Snyder

In addition to serving as Conrad N. Hilton Eminent Scholar in Music Industry Studies, Professor of Music Industry Studies and Coordinator of Music Industry Studies, John Snyder is President and Founder of Artists House Foundation, an educational 501(c)3 nonprofit corporation, founded in 2002 with the mission of “helping musicians and music entrepreneurs create sustainable careers.” The Foundation’s website, www.artistshousemusic.org, crossed the threshold of 100,000 viewers per month and 120,000 viewers per month on its YouTube channel during 2011.

Eight Jazz Master Class DVDs produced by Artists House were broadcast in heavy rotation on public access educational television in New York City during 2010-2011. They were also broadcast on New Orleans public access, educational television (NOETC).

Snyder produced nine new audio recordings for commercial release during this period as well and released two CDs on the Artists House label.

Under the Center for Music and Arts Entrepreneurship, he was instrumental in launching Athletes and the Arts, a health and wellness initiative involving various national arts, educational, and sports medical organizations, joining together for the benefit of musicians and performers of all ages. (www.athletesandthearts.com)

C. Student Accomplishments:

Some of our students begin their careers and start companies while they are still in school. There are many more examples than listed below of current students who have begun marketing and management companies as well as careers as performers and content creators. Our graduates are also very active in similar ways: many are employed by major entertainment companies and others are presently in law school or have graduated from law school. Many have started their own companies or are touring as performing artists.

1. Current Students

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Gerald Gillum, Senior, BS’12, an emerging rap star, a/k/a G-Ezy, completed his first national tour, both as a headliner and an opening act for the top hip hop artists of the day. Gerald is managed by Loyola alumnus, Matt Bauerschmitt. “G-Eazy” just received his first video game sync license with “Saint’s Row the Third”.

Victor Harewood, Senior, BS’12, was awarded the Mike Jones Music Technology stipend for his astonishing work in the Music Industry Studies Department. His company, OSYM (Old Soul Young Man) is taking off but this is only one of the businesses and endeavors in which Victor is involved.

Alex Hertz, Senior, BS’12, has founded a website design and programming service, Design By Ah. He is active in the independent band community and known for his quick and current web solutions for a variety of clients including: The New Orleans Indie Rock Collective's Foburg Music Festival, Community Records, Bring Our Music Back INC's BOMB Fest, Rehage Entertainment, The New Orleans Music Exchange, The Wild Honey Pie, Electronic Takeover, as well as with countless other independent artists from around the U.S. He is also a founding member of the label co-op Chinquapin Records

Christopher J. Rengel, Senior, BS’12, is a DJ/Producer and founding member of Electronic Takeover; an innovative multi-venue electronic/dubstep event series that covers New Orleans and Baton Rouge. “Swiss Chriss” has produced over 25 events.

Cori McGinn, Senior, BA’12, is a board member for both Loyola’s sound company (NOLA sound) and video company (Iggy Vision). McGinn’s venture focuses on using fashion to change the image of hearing damage among music culture.

Cooper Garff, Junior, BS’13, is a founding member of the New Orleans record label/cooperative, Chinquapin Records, and is Booking & Event Coordinator. He is currently working on booking national acts for Chinquapin Records showcases at Foburg Festival 2012. Additionally, he is also the talent buyer and promoter at Cafe Prytania and owns his own music management firm, Black Pearl Music Group. Garff is also the Red Bull campus representative. John Paul, Senior, BS’12, is chairman and business developer of the music industry’s Monday Night Forum series, as well as an independent marketing/media consultant (web development, graphic design and video content) for The Coyotes, Naughty Professor, and Logan Mize. His band, Mississippi Rail Company, recently played a friday spot at the acclaimed Voodoo Music Festival. He also works part-time for the Nashville- based Grammy winning music publisher Big Yellow Dog Music.

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Erika Flowers, Senior, BM’12, a young singer/songwriter, recently released her first EP and performs locally. It has only been a year since she has stepped on to the scene and is making strides in New Orleans. She has caught the attention of and performed with Mannie Fresh. She also opened for Matisyahu. She is beginning to receive critical acclaim and has the potential to go very far.

2. Graduates

Sean Powers, BS ’07, graduated with a Juris Doctor from Suffolk University and was admitted to the Texas State Bar. Alex White, BS ’09. is the founder and agent at the People Store, a regional talent agency based in Atlanta, GA (http://www.peoplestore.net) Will Pittenger, BS ’11, has been admitted to Tulane University Law School. He was always a top student in the Music Industry Program and continues his progress by working as a paralegal assistant for a major New York law firm this coming summer. Patrick Reagin, BS ’10, has been admitted to Loyola University College of Law. He is also co-founder of Rabbit Hole Consulting, a company that helps bands and performers develop business strategies. Alexandra Grant, BS ’08, is a producer for Rehage Entertainment and the events they produce, including the Voodoo Music Experience and Essence Fest, held annually in New Orleans, as well as various events in New York City. Alex also runs merchandise operations for Jazz Fest and the Superdome. Catherine Dinan, BS ’08, received her Master in Business Administration degree from Loyola University New Orleans. Catherine is presently the regional marketing director for Red Bull.

David Shirley, BM ‘11, Chris Lippincott, BM ’11, along with Shirley’s brother, Joe, a 2010 graduate of the CMFA, founded the group, E Company, They have recorded several CDs and performs often in the southeast as well as tours of the northeast. Jon Michael Rouchelle, BS ’09, is the founder of the national touring band My Name is John Michael, which has recorded several highly acclaimed CDs. Noah Adams, BS ’11, is co-founder of the Dirty Bourbon River Show, a band that tours regionally and has recorded several CDs. Max Braun, BS ’10, is an agent for AM Only, an electronic booking agency based in Brooklyn, NY.

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Greg Heaney, BM ’05, received his Master in Middle School Education degree at St. Louis University and now teaches special education in the Special School District of St. Louis, MO. Lucy Kozak, BS ’06, is a director for marketing for Creative Artists Agency in Los Angeles, CA. Billboard Magazine voted Lucy as one of the top 30 executives in the music business under 30 years old. Sean Rosen, BS ’06, works for Sony/ATV Music Publishing in Los Angeles, CA, handling music licensing. Heather O’Brien, BS ’05, worked for Rehage Entertainment and Lincoln Center in New York, before receiving a Certificate of Photography and Media from the International Center of Photography in NYC. She is currently obtaining a Master of Fine Arts degree in Photography from the California Institute of the Arts. Yuri Kwon, BS ’05, has worked for All Mobile Video and ASCAP, both in New York City. She is currently an agent for Blake Zidell & Associates, a public relations firm in New York that represents music, theatre, art, and dance clients. Charles Smith, BS ’05, received his J.D. from Tulane University and currently practices law in the New Orleans area.

Elizabeth McClanahan, BS ’11, has received a full scholarship to attend The University for Creative Careers, SCAD Savannah, to obtain a MFA.

David Buttrey, BS ’10, is also co-founder of Rabbit Hole Consulting, a company that helps bands and performers develop business strategies and is now consulting on music and fashion festivals throughout India.

Ryan Talbot, BS '12, was accepted to Middle Tennessee State University's Masters of Recording Arts program.

Jared Calcagno, BS ’10, is currently working in the film industry in New Orleans as a camera operator, grip, and production assistant.

Bryan Sammis, attended Loyola AY 2011-2012, is in the band Neighbourhood and has recently signed management, publishing and recording contracts with top industry companies.

Nate and Alex Tellers, BS ’12, ’10, have begun their event lighting company in Los Angeles, LUNES.

IV. Community Engagement, Activities and Achievements

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The Department of Music Industry Studies is community oriented, collaborative and seeks relationships with all other departments and colleges and community organizations, colleges and educational institutions involved in the arts entrepreneurship, creative enterprise empowerment, and arts education. Here is a partial list of organizations with which the Department of Music Industry Studies is currently involved. A. The New Orleans Music, Entertaiment and Educational Consortium (NOMEEC) – a

Consortium of colleges and universities including Dillard University, University of New Orleans, and Delgado Community College, created to share resources and facility intra-institutional matriculation for students.

B. The Center for Music and Arts Entrepreneurship provides media services and hosts multimedia content produced by and for Consortium members (NOMEEC).

C. New Orleans Educational Telecommunications Consortium (NOETC) – produced content for broadcast on the cable TV channel controlled by this 25 year old consortium of all institutions of higher education in the New Orleans and surrounding area.

D. Louisiana State Museum (LSM) – created Memorandum of Understandning to produce and webcast shows from the LSM facility; established internship program between the CFMAE and the members of the NOMEEC and their students.

E. Loyola School of Mass Comm and the Center for the Study of New Orleans - Produced events, A/V recordings, and webcasts.

F. Enrolled students from Dillard University in the Department’s “Legal Issues” course. G. New Orleans Center for the Creative Arts (NOCCA) – Professors visit and lecture on

copyright and entrepreneurship. H. The Louis Armstrong Foundation – Loyola hosts the Louis Armstrong Summer

Camp; jointly run music educational outreach program for NO public schools. I. The Athltetes and the Arts initiative involves the New Orleans Musician’s Clinic

(NOMC), the American College of Sports Medicine (ACSM), the National Hearing Conservancy (NHC), Music Educator’s National Conference (MENC), Disney, the National Academy of the Recording Arts and Sciences (NARAS); and the Performing Arts Medical Association (PAMA), among others. The goal is to provide information and medical support for performing artists in respect of occupational injury, prevention and rehabilitation for performers, dancers, and others involved in the performing arts.

V. Faculty and Staff Committee Service Faculty Member

College Committees

University Committees

Task Forces Other

John Snyder Dean’s Advisory Board; Curriculum Committee; Website Committee;

Faculty Senate Nunemaker Renovation; Roussel Renovation

Center for the Study of New Orleans; Joint Technology Committee with School of Mass Comm.; Walker

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Career Services Committee

Percy Center for Writing and Publication Advisory Board (English Dept); Faculty Advisor for 3 student companies (EU Program); PD for DOE grant; PI for RC/EEP grant.

Sandy Hinderlie

R&T Committee

University Enhancement Committee; Standing Committee on Online Education

MIS Studio Committee; Center for the Study of New Orleans

Jay Crutti MAC Lab Committee; Technology Committee

Roussel Renovation; Nunemaker Renovation

MIS Studio Committee; Joint Technology Committee with School of Mass Comm; Faculty Advisor for four student companies (EU Program).

Jim Gabour MAC Lab Committee

Library Copyright Consultant; Advisor to Film & Digital Media program (English Dept); Advisory Board for the Film Buffs Society

Bhob Rainey (left the university 5/12)

Technology Committee

MIS Studio Committee

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Paul Botelho (left the university 5/12)

Technology Committee

MIS Studio Committee

the department of music inudstry studies

Documents