the design process week 2 – intro to the design process
TRANSCRIPT
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The Design ProcessWeek 2 – Intro to the Design Process
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Purpose Audience Content Layout Publication
5 Elements
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Purpose Audience Content Layout Publication
5 Elements
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What is the publication meant to do? Educate, inform, entertain, or advertise?
What information, product or service is it describing or selling?
Purpose
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What is this publication’s purpose?
What is the Purpose?
Informs the reader that Heinz is made up fresh tomatoes.
Possibly says that Heinz grows its own tomatoes?
Heinz Print Ad
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Purpose
Audience Content Layout Publication
5 Elements
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Who do you want to read your publication? What do they like? What appeals to them? How does your message meet their needs?
Audience
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Who does this prompt appeal to?
Delsey’s Print Ad Audience
Travelers Travelers who are tired of
lugging heavy baggage Travelers whose bags
aren’t very durable
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Purpose Audience
Content Layout Publication
5 Elements
![Page 10: The Design Process Week 2 – Intro to the Design Process](https://reader035.vdocument.in/reader035/viewer/2022062313/56649f465503460f94c681b8/html5/thumbnails/10.jpg)
What is needed to effectively achieve your purpose?
Should you use mostly written information or illustrations?
Content
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Content: Information
Flyer with mostly written information
Using the header to attract attention
If interested, they’ll read more
Little to no pictures because it would serve no purpose
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Content: Illustration
Using a picture to grab attention
Who will this attract? MEAT EATERS!
Once picture grabs attention, they’ll read the rest.
![Page 13: The Design Process Week 2 – Intro to the Design Process](https://reader035.vdocument.in/reader035/viewer/2022062313/56649f465503460f94c681b8/html5/thumbnails/13.jpg)
Purpose Audience Content
Layout Publication
5 Elements
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How do you make your content visually appealing and easy to read for your audience?
Have to capture the reader’s attention. What size text and how should it be
organized? Where should illustrations go? How do you guide the reader to important
info?
Layout
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Visually Appealing
Visually appealing Easy to read Bench captures
attention Text size is important
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Not So Appealing
No idea who this ad is for
Too much text Pictures don’t do
anything Reader would see
this and move on Doesn’t guide the
reader anywhere
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Purpose Audience Content Layout
Publication
5 Elements
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Is the info accurate? Proofread and edited? Should it be a web page or print? Or both? Printed on a single page? Multiple pages? Website: intereactive?
Publication
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Spelling Mistakes?!?
“Insurance” spelling incorrectly
Would you trust a doctor that can’t spell?
Simple oversight = lack of attention to detail
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Purpose Audience Content Layout Publication
Review of the 5 Elements