the desktop is dead, salesforce
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The Desktop Is DeadTRANSCRIPT
The Desktop is Dead ...
Let’s Talk About the Living!
Bruce Richardson, Chief Enterprise Strategist [email protected]
The Customer Revolution
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-
looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or
implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and
any statements regarding strategies or plans of management for future operations, statements of belief, any statements
concerning new, planned, or upgraded services or technology developments and customer contracts or use of our
services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks
associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited
operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and
selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2013.
This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase
decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend
to update these forward-looking statements.
About Us:
World’s #1
CRM
Cloud
Computing
Innovation
2011, 2012, 2013
1%
Time • Equity • Product
500,000+ Hours Service
18,000 Non-profit
organizations
$50M+ Grants
Become a Customer Company Connect With Your Customers in a Whole New Way
Connected Products
Connected Customers
Connected Partners
Connected Employees
Mobile
Social Community
Cloud
Social Mobile Big Data Community
Apps Cloud Trust
Customer Revolution
Social Revolution
Customer Companies Engage on Social Channels
Share Feeds, Profiles, Groups, and Files
4.5 Billion Aggregate Social Users
“Twitter Files for IPO”
September 2012:
• Facebook: 900 Million
• LinkedIn: 177 Million
• Twitter: 140 Million
September 2013:
• Facebook: 1.15 Billion
• LinkedIn: 238 Million
• Twitter: 300 Million
Look at the Growth in the Last Year:
Which Gamer Wants to Talk to An Agent on the Phone?
Twitter Is the New 1-800 Number
80+% Resolution Through Self –Service
Communities Exceed 500K/Gamers/Month .
Touch Revolution
More Tablets Sold Today Than PC’s
1.7 Billion Touch Devices Shipped in 2012
We’re Now A “Mobile-First” Product Development Company
Early Adopter
What’s In Your Pocket?
What Do You Do When 90% of Your Employees Don’t Have a Desk?
Branded Social Intranet Built Mobile First
Key Business Metrics Customized For Each ‘Teammate”
Collaboration For Every Department
Business Users Update Content in Real-Time
Customer Profile
Sales
Marketing
Product
Service
Creating a Consistent Experience in the Store, on the Web …
Creating New Digital Experiences
70% of Employees Are Under 30
Big Data Revolution
Collect Customer, Product and Usage Data
Rise of Predictive Analytics
6.6 Billion Network Connected “Objects” by 2017 Source: Bosch Software
Philips New Cooker Linked to Recipes
FitBit + Wi-Fi Scale = Weight and BMI
From Telematics to Driverless Trucks
Community Revolution
For Customers, Employees, Partners, and
Suppliers
Great Loyalty Tools
Ford Builds a Network of Advocates
Created 1st Social Car Launch with Ford Explorer
Built Ford Social, a community for insider info & ideas
Empowered dealerships to publish, analyze & update social content
#2 company in global social mentions
GE Capital Built a Network for SMBs
#1 Enterprise Social Network
Use It to Form Relationships with CEOs
Open Innovation @ Dell
IdeaStorm Has Received Nearly 15,000 Suggestions.
Dell Has Made About 500 Refinements Based on Them.
Crowdsoucing Is Hot at Food/CPG Companies.
Talent Communities
Ecosystem Revolution
Every Company is Building Mobile Apps
Customer Companies Use Apps to Interact with Customers
Do You Have Your Own App Store?
Cloud Revolution
$111 Billion Industry in 2012
18% YOY Growth
Many F500 Companies Adopting a “Cloud First” Strategy
Realtor: “This would be a great place for your data center.”
CEO: “What data center?”
Cloud Revolution
Earn Customer Trust
Build Relationships on Equal Terms
Respect Privacy, Identity & Money
Trusted: Our Highest Value
Transactions per Quarter Average Page Time Trust.salesforce.com
79B Transactions FY12: 306ms
FY13: 241ms
The Future: All Business Processes Are Social ...
Sourcing
Supply Chain New Product Launch
Product Development
S&OP
Trade Promotion Mgmt
Logistics
Business Planning
Next: Social Listening + SC Ops Centers? And Visual, Too.
Become A Customer Company: Connect With Your Customers in a Whole New Way
Connected Products
Connected Employees
Connected Partners
Connected Customers