the digital airline
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exploring
Tareq AyubGlobal Industry Technology Strategist
February 10, 2015
today’s technology trends
Changing demographics
Start reimagining
Power shift to consumers
What new
capabilities
will be
required?Sustainability
Connected experiences
Globalization Complex regulationToday’s
technology trends
are sparking
opportunity
4
Customer Strategy
NetworkPlanning
ProductDesign
RouteSchedule
ProductPricing
ProductMarketing
ProductSales
ChannelDistribution
ProductDelivery
CustomerLoyalty
digital disruption is impacting all business capabilities
5
our vision for the digital airline
Personal
My Travel Experience
Differentiated
My Products & Services
Seamless
A Frictionless Journey
Connecting
customer
experiences across
the traveler journey
Connecting business
networks for
improved
performance
Devices
People
Services
Data
Security
key imperatives for transformation
experience information agility
enabling customer loyalty and
workforce productivity
capturing signals and
surfacing rich insightsBuilding capabilities that are
adaptive to change
pivots for the digital airline
WorkforceCustomer Aircraft
experience
information
agility
In-Flight ExperiencePurchasing Experience Departure Experience Arrival Experience ReflectionInspiration
Anywhere Anywhere
Airport Lobby
Airport Lounge
Airport Gate
AirplaneGate
Arrivals
Ground
Destination
Multi-Channel CommerceChannel continuity with the right product
delivered to the right customer at the right
time
Airport of the futureSeamless transition from arrival to
boarding with all convenience services
available
Connected aircraftOn-board comfort and conveniences
provided with optimized crew and
flight operations
customer experienceProvide exceptional passenger experiences access all journey touch-points
3/11/2015 9
customer experience
Brussels airport offers guests lounge devices
for with connected apps for personalized info
Leveraging predictive analytics delivers ‘my travel”
while increasing ancillary revenue.
10
workforce productivityProvide exceptional passenger journeys while improving operational efficiencies
Ground
Operations
Collaborate in real-time to accelerate
aircraft turnaround time
Help ensure aircraft safety by resolving
maintenance problems effectively
Track maintenance data to quickly
identify common issues that need to be
resolved
Airport
Operations
Deliver exceptional passenger service with
faster issue resolution
Analyze data on airside, landside, terminal
operations and adjust to drive efficiency
Communicate in real-time with experts to
address operational issues immediately
(ground, lounge, baggage)
Flight
Operations
Communicate effectively among crew and
with maintenance personnel
Deliver exceptional passenger service and
resolve issues efficiently
Access information quickly – crew
schedule, flight manuals, pre-flight
readiness
workforce productivity
British Airways cabin crews, front-line staff use
Yammer to address service issues
Finnair drives better collaboration among crews,
partner airlines with Office 365
CheckTesting FlightDelivery MaintenanceDesign
Pictures – Courtesy Of Boeing
End of life
aircraft connectivityCreate a seamless connection between the aircraft, people and processes
Product ExperienceDigital enablers for the airframe manufacturer and
operators during all stages of an aircraft life-cycle
Safe & Reliable OperationsSeamless decision making capability at the
right time from any stage of the flight
Optimized PerformanceAdaptive approach to network optimization
and flight profile management
3/11/2015 13
aircraft connectivity
Airline provides pilots with mobile capabilities and
to maximize revenue and lower costs
Austrian enables a paperless cockpit and drives
process efficiencies that improve OTD
Digital Information ServicesSecure,, Scalable,, Cost Managed
connected digital platform
Digital Information Core
Enterprise
Information Assets
External Information Services
Predictive Insights Actionable Signals Business Events
Network Planning
Partner Management
Schedule Planning
Revenue Management
Customer Servicing Loyalty ManagementSales & Marketing
Crew Planning
Flight Operations
Airport Operations
Maintenance & Engineering
Mobile Device
Microsoft Mobile
Platform
ProductivityAviation
AppsCorporate
Apps
Airline
connected mobile platform
Airline Partner
explore microsoft for your digital airline
Unlock innovation with a cohesive platform and skilled partners
Build on what already works Lean on trusted support and expertise
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connect with us at..
learn more at…
www.microsoft.com/hospitatlity
interested in live events
visit us at…
• EFB Forum
• Jeppesen Connect
• HITEC
Rethinking customer experience
Controlling efficiency of flight operations
Reimagining the travel value chain
Empowering workforce for efficiencies and service
Delivering relevant and customized service
Improving airport efficiencies
Proactive aircraft health monitoring
Predicting aircraft Maintenance needs Enabling Service
Innovation
thank you.. come see for yourself