the digital automotive industry

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The Digital Automotive Industry Holger Masser Global VP, Industry Business Unit – Automotive March 2016

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Page 1: The Digital Automotive Industry

The Digital Automotive IndustryHolger MasserGlobal VP, Industry Business Unit – AutomotiveMarch 2016

Page 2: The Digital Automotive Industry
Page 3: The Digital Automotive Industry

Global light-

vehicle sales

will grow to

more than

111 million

by 2020.

Page 4: The Digital Automotive Industry

Global light-

vehicle sales

will grow to

more than

111 million

by 2020.

There will be

more than

US$100 billion

in potential

value of

mobility

services by

2035.

Page 5: The Digital Automotive Industry

Global light-

vehicle sales

will grow to

more than

111 million

by 2020.

There will be

more than

US$100 billion

in potential

value of

mobility

services by

2035.

More than 250 millionconnected vehicles will be on the road in 2020.

Page 6: The Digital Automotive Industry

Automotive is entering a new age of mobility.

Page 7: The Digital Automotive Industry

Strong forces will reshape the 130-year-old automotive business model.

Page 8: The Digital Automotive Industry

Digital data will continue to expandexponentially.

Page 9: The Digital Automotive Industry

Connectivity –30–50 billion connected devices by 2020

Page 10: The Digital Automotive Industry

Mobility and services instead of vehicles

Page 11: The Digital Automotive Industry

Sustainability, based on diverse energy sources

Page 12: The Digital Automotive Industry

Consumer behavior will change to desire transportation rather

than ownership.

Page 13: The Digital Automotive Industry

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 13

SAP envisionsthe digital automotive network.

Page 14: The Digital Automotive Industry

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 14

Reevaluate

Business models

Business processes

Work

Page 15: The Digital Automotive Industry

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 15

Source: Shell energy scenarios 2050, 2015

Reimagine

Page 16: The Digital Automotive Industry

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 16

Source: Shell energy scenarios 2050, 2015

Reimagine

Multimodal with integrated services

Energy efficient

Digitally connected

Omnichannel

Business models

Business efficiency

Accelerated breakthrough technology

Lower cost of operations

Business processes

Engagement transformed

Predictive, automated, and

self-learning

Customers becoming advisors

Work

Page 17: The Digital Automotive Industry

17© 2015 SAP SE or an SAP affiliate company. All rights reserved.

E-car driver logs on to the onboard system and enters desired destination

!

Page 18: The Digital Automotive Industry

18© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Navigation system compares calculated distance with available battery power

E-car driver logs on to the onboard systemand enters desired

destination

!

Page 19: The Digital Automotive Industry

19© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Navigation system compares calculated distance with available battery power

Available battery power does not cover the required distance

E-car driver logs on to the onboard system and enters desired destination

!

Page 20: The Digital Automotive Industry

20© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Navigation system compares calculated distance with available battery power

Available battery power does not cover the required distance

SAP Vehicle Insights application and SAP Vehicle Network solution analyze data and provide a solution

E-car driver logs on to the onboard system and enters desired destination

?

Page 21: The Digital Automotive Industry

21© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Navigation system compares calculated distance with available battery power

Available battery power does not cover the required distance

SAP Vehicle Insights application and SAP Vehicle Network solution analyze data and provide a solution

Reachable recharging station is checked for availability and reserved

E-car driver logs on to the onboard system and enters desired destination

?

Page 22: The Digital Automotive Industry

22© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Navigation system compares calculated distance with available battery power

Available battery power does not cover the required distance

Solution for alternative mobility options is provided to the driver

SAP Vehicle Insights application and SAP Vehicle Network solution analyze data and provide a solution

Reachable recharging station is checked for availability and reserved

E-car driver logs on to the onboard system and enters desired destination

?

Page 23: The Digital Automotive Industry

23© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Navigation system compares calculated distance with available battery power

Available battery power does not cover the required distance

Solution for alternative mobility options is provided to the driver

TwoGo ridesharing is offered

SAP Vehicle Insights application and SAP Vehicle Network solution analyze data and provide a solution

Reachable recharging station is checked for availability and reserved

E-car driver logs on to the onboard system and enters desired destination

?

Page 24: The Digital Automotive Industry

24© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Navigation system compares calculated distance with available battery power

Available battery power does not cover the required distance

Solution for alternative mobility options is provided to the driver

TwoGo ridesharing is offered

SAP Vehicle Insights application and SAP Vehicle Network solution analyze data and provide a solution

Reachable recharging station is checked for availability and reserved

TwoGo ridesharing is accepted, and the driver is billed

E-car driver logs on to the onboard system and enters desired destination

?

Page 25: The Digital Automotive Industry

25© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Navigation system compares calculated distance with available battery power

Available battery power does not cover the required distance

Solution for alternative mobility options is provided to the driver

TwoGo ridesharing is offered

SAP Vehicle Insights application and SAP Vehicle Network solution analyze data and provide a solution

Reachable recharging station is checked for availability and reserved

TwoGo ridesharing is accepted, and the driver is billed

The driver is taken to the final destina-tion; other products and services are offered to the driver

E-car driver logs on to the onboard system and enters desired destination

Page 26: The Digital Automotive Industry

26© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Engaged providers across the network

to serve customer

Faster response to customer needs

Higher profits with smarter and more

timely services

New revenue streams

Opportunity for additional revenue

from selling and up-selling services

Higher customer satisfaction and

loyalty

Page 27: The Digital Automotive Industry

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 27

Source: Shell energy scenarios 2050, 2015

Workforce engagement

Digital Core

Supplier collaborationBusiness networks

Assets and the Internet of Things

SAP HANA Cloud Platform

Customer experienceOmnichannel

SAP HANA platform

Page 28: The Digital Automotive Industry

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 28

Source: Shell energy scenarios 2050, 2015

World-class automotive companies trust SAP.

Page 29: The Digital Automotive Industry

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 29

Get started

Page 30: The Digital Automotive Industry

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 30

Get started 1 Strategy alignment

Page 31: The Digital Automotive Industry

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 31

Get started 1 Strategy alignment

2 Opportunity assessment

Page 32: The Digital Automotive Industry

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 32

Get started 1 Strategy alignment

2 Opportunity assessment

3 Solution road map and ROI

Page 33: The Digital Automotive Industry

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 33

Get started 1 Strategy alignment

2 Opportunity assessment

3 Solution road map and ROI

4 Value realization

Page 34: The Digital Automotive Industry

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 34

Governance

Get started 1 Strategy alignment

2 Opportunity assessment

3 Solution road map and ROI

4 Value realization

Page 35: The Digital Automotive Industry

35© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Click here

To learn more about

Digital Transformation for Automotive