DESIGN AN APP

SESSION 5 -

PITCH IT

THE DIGITAL CREATORS'

CHALLENGE:

CONNECTING YOU WITH THE

CAREERS OF TOMORROW

Last Session

In the last session you:

● Decided what screens you needed

for your app

● Produced paper prototype designs

of each screen

● Created the screens you had

designed using AppLab

Objectives

CORE

● Understand how to present your ideas effectively

CHALLENGE

● Be able to summarise the key points of your app in a

short presentation

Session Activities

● Activity 11 – Prepare your pitch

● Practice and deliver your pitch

Prepare Your Pitch

Pitching

It is now time to tell people about your

app idea.

Telling other people about your

product and persuading them to buy it

is known as pitching.

Prepare Your Pitch

Activity

Use PowerPoint, Keynote or Google

Slides to create your pitch.

Tips

● Your presentation should take

about 5 minutes

● Think about using pictures

● Don’t be too wordy – look at the

next slide, which version is easier

to read?

Prepare Your Pitch

Which of these slides is easier to read?

Our app is targeted

at dog walkers

Our app is targeted at dog walkers. It will be used by people

aged 20-60 who have smartphones. We think it will help lots

of people as it will show them new places to walk their dogs

and they will be able to meet lots of other dog walkers. We

are very excited about the app and we think it will be a great

success. We are really excited about our new app and we

hope that lots of other people will be too.

Side 2Slide 1

Prepare Your Pitch

Pitch Outline

The problem - Real-world evidence that this problem exists.

Outline of existing solution available and why your app is better.

The app - The most important function(s) and potential future

developments. Explanation of where the data is coming from e.g.

user generated, API.

The prototype - Wireframes showing flow and user interface plus

explanation of which platform the app will run on (iOS, Android,

web).

Target users - The type(s) of people who would use your app.

Conclusion – Mini elevator pitch

ACTIVITY 11

PREPARE YOUR PITCH

It is now time to tell people about your app idea. Telling other people about your product and

persuading them to buy it is known as pitching. Use this worksheet to divide up the presentation and

allocate sections to each member of the team.

Our problem Our app

Our prototype Target users Conclusion

Team member

Notes:

App name and slogan

Team member

Notes:

Team member

Notes:

Team member

Notes:

Team member

Notes:

Team member

Notes:

COURSE

DESIGN AN APP IN A DAY

Practice and Deliver Your Pitch

Practice

The best way to feel confident about your pitch is to practice,

practice and practice.

● Use a timer to make sure that you are spending the right

amount of time on each slide – you don’t want to miss

any slides out.

● Memorise the main points so that you can say the pitch

with just a few keywords or flashcards - this will make it

easier for you to make eye contact with your audience.

● Pay attention to body language and practice making your

voice loud, clear and confident.

Next Steps

● Save all work on App Lab for access

after this session

● Make as much progress as possible with

the Follow-On content where you’ll learn

how to add technical functionality to your

app

● Prepare your entry for the Digital

Creators’ Challenge. This includes

creating a one minute video selling

your idea to the judges.

Next Steps – Competition Entry

● Make sure your entry is submitted by the

deadline of 24 January 2020

● Finalists will be announced by the end of

February and invited for an all-expenses-

paid trip to the Grand Final at Vodafone HQ

in March 2020.

● Please do also look out for other

opportunities to showcase your products

such as the Apps for Good Awards 2020;

more information will be sent to you directly

nearer to the time.

COURSE

COMPLETE

Yay!

WELL DONE

Using These Materials

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● Adapt — Remix, transform, and build upon the material

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distribute your contributions under the same license as the original