the digital journey

26
- digital effects on the travel industry The journey Adam Hassan By

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A presentation from the Swedish Tourism Gala in Stockholm 2011. See the presentation on Bambuser: http://bambuser.com/v/2061271Enjoy!

TRANSCRIPT

Page 1: The digital journey

- digital effects on the travel industry

The journey

Adam Hassan

By

Page 2: The digital journey

..what?

what’s..

Page 3: The digital journey

..what else?

obviously..

Page 4: The digital journey

..makes you tick

this is what..

Page 5: The digital journey

..take the penalty

miss one..

Page 6: The digital journey

the trip start?

where does

Page 7: The digital journey

..that one day..

i have a dream...

Page 8: The digital journey

..as it always has been

much is...

Page 9: The digital journey

who know some people..i know some people..

Page 10: The digital journey

..some more wisdom!

please, give us..

Page 11: The digital journey

..check yourself before..the importance of culture...

Page 12: The digital journey
Page 13: The digital journey
Page 14: The digital journey

..the importance of simplicityeasy does it..

Page 15: The digital journey

..scaled downah..

Page 16: The digital journey

..the importance of speed

meep meep..

Page 17: The digital journey

..makes it attractivemaking it fast..

Page 18: The digital journey

..the importance of colors

oh shiny..

Page 19: The digital journey

..subtle nudging.

how’s your coffee, mam?

Page 20: The digital journey

Version A

Page 21: The digital journey

Version B

Page 22: The digital journey

Which performed better?

Page 23: The digital journey

Red outperformed green by 21%.

Page 24: The digital journey

...pleeaasseee!

examples...

Page 25: The digital journey
Page 26: The digital journey