the digital marketing playbook - economic developers …...thank you! i hope our session was a...
TRANSCRIPT
DIGITAL MARKETINGPLAYBOOKf o r e c o n o m i c d e v e l o p m e n t
THE
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■ Clarity // Audience & Goals ■ Focus // 4 Part Marketing Mix
■ Empower // The Unconventional
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CLARITY
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■ Clear goal & message ■ Reflect your target audience
■ Focused, tactical campaign
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FOCUS
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a CLEAR&SPECIFIC
E V E R Y C H A N N E LMUST HAVESTRATEGIC OBJECTIVE
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1: Homebase (conversion) 2: Direct Contact (nurturing) 3: Content (thought leadership) 4: Community (engagement)
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1: Website 2: Newsletter 3: Blog 4: Twitter
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Story Link: http://www.1888hotel.com.au/#!our-story/c1udm
EMPOWER
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■ Lack of citizen engagement ■ Power of storytelling ■ Find and empower your people
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28,200
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LIVE AUDIT
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5 second test Clear CTA Conversion Point
website
4-step visual test Replies & Engagement Target Audience
social
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Thank you!
I hope our session was a valuable use of your time, and I hope you walked away with a few practical ideas.
For all examples, and even more resources mentioned in the presentation please go to: ernestbarbaric.com/eda
If you have any questions or wish to get in touch, you can reach me directly at [email protected]
Have a wonderful day,
- ernest