the digital risk assessment - an introduction
TRANSCRIPT
INTRODUCTION TOTHE DRA™ PROCESS
Updated: 2016
This slide deck is intended to provide a high-level overview of the Digital Risk Assessment™ process. Ideally, this should be presented by Eric and/or Deborah to address questions and your organization’s unique needs when it comes to the overall digital strategy. We look forward to the possibility of speaking with you further!
www.DigitalRCP.com
Purpose
Your Resources
Eric Cook, MBA@EricCook
Deborah Gonzalez, Esq.@law2sm
Eric Cook@EricCook
• CommunityBankerFor15Years• MBA&GraduateSchoolofBanking• Bankschoolfacultyandindustryconferencespeaker
• ConsultantSince2007• FocusedonCommunityBankingandDigitalMarketing
• Co-Developer:DigitalRiskAssessment™
• ContributingAuthor– DigitalMinds
Deborah Gonzalez@law2sm
• LicensedAttorney• FounderLaw2sm,LLC• Focus:IP,SocialMedia,Digital&TechnologyLaw
• Author,ManagingOnlineRisk:Apps,Mobile&SocialMediaSecurity&OnlineSecurityfortheBusinessTraveler
• Co-Developer:DigitalRiskAssessment™
Agenda
¨ The evolution of the DRA¨ A comprehensive approach to
understanding your risk¨ The DRA process¨ Questions and next steps
The Evolution of the DRA™
¨ Started as Socially Legal Audit™¤ Process developed by Deborah and Law2sm, LLC¤ Eric was one of the first Certified SLA Auditors in the nation
¨ While the primary focus, quickly discovered that “risk” is in other areas beyond simply “social”
¨ Established DigitalRCP to offer additional services¤ Digital Risk Assessment, Social Media Bootcamp, instructional
webinars, policy evaluation/creation and strategic training sessions
¤ Coming Soon: Digital Self Defense and Employee Social Advocacy programs
Digital Risk Assessment™
¨ Documents¤ DRL (Document Request List)¤ DRA completion form¤ Employee social media survey¤ Social media risk assessment¤ Social media readiness assessment
¨ Final DRA Report¤ Findings with recommendations¤ Optional next steps and pricing
The DRA™ Process
¨ Starts with kickoff call to establish expectations¨ Client receives documents for completion and
collection¤ Complete DRA survey¤ Collect DRL items
¨ On-site Readiness Assessment planning session¨ Online employee survey of social media use¨ Final report and recommendations¨ Suggested next steps with budget for consideration
Risk and Readiness Assessment Documents
Example Tools
Risk Assessment
¨ Provides granular review of potential issues, including likelihood and impact of risks
Readiness Assessment
Additional Services
¨ Social Media Bootcamp¤ This full-day session covers practically everything an
organization needs to know to launch a social strategy, from tools and consumer trends to compliance and legal issues.
¨ Employee Social Advocacy Program (ESAP)¤ Empower your staff (the right way) and get them engaged
to help spread your message via social media.
¨ Digital Self Defense (DSD)¤ How to protect your reputation online and ways to recover
from a social media crisis.
Contact us with any questions you may have. We’ll be happy to put together a personalized quote to move things forward if you wish.
www.DigitalRCP.com/contact
Questions and Next Steps