the digital transformation of hotelsfiles.schneider-electric.com.au/events/innovation... · the...

17
The Hotel Guestroom Experience The Digital Transformation of Hotels #DigitalEvolution #InnovationDay #EcoStruxure

Upload: others

Post on 24-Jun-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: The Digital Transformation of Hotelsfiles.schneider-electric.com.au/events/innovation... · The Digital Transformation of Hotels. #DigitalEvolution #InnovationDay. #EcoStruxure. Schneider

The Hotel Guestroom ExperienceThe Digital Transformation of Hotels

#DigitalEvolution#InnovationDay#EcoStruxure

Page 2: The Digital Transformation of Hotelsfiles.schneider-electric.com.au/events/innovation... · The Digital Transformation of Hotels. #DigitalEvolution #InnovationDay. #EcoStruxure. Schneider

Page 2Schneider Electric |

Presenter

Brendan WalkerGlobal Solutions Architect,Hotels SegmentSchneider Electric

Brendan Walker

Page 3: The Digital Transformation of Hotelsfiles.schneider-electric.com.au/events/innovation... · The Digital Transformation of Hotels. #DigitalEvolution #InnovationDay. #EcoStruxure. Schneider

Page 3Confidential Property of Schneider Electric |

Schneider Electrics Value Proposition

Schneider Electric’s Approach

Digi What? – Some Terminology

Some of our Solutions

Page 4: The Digital Transformation of Hotelsfiles.schneider-electric.com.au/events/innovation... · The Digital Transformation of Hotels. #DigitalEvolution #InnovationDay. #EcoStruxure. Schneider

Page 6Confidential Property of Schneider Electric |

Five trends are shaping the hospitality industry today

Surge in travel, changing

demographics1.8 billion international

travelers by 2030.By 2020, millennials = 65% of guests in Asia,

70% worldwide.

New digital customer values

Guests want authenticity, personalization,

co-creation, social and emotional connection,

seamlessness, convenience, control, speed, and precision.

Consolidation leads to larger brands, while individual brands are more targeted and

individual properties need to differentiate.

Battle for mindshare

Direct relationship with guests is the

golden ticket.Millennials collect experiences and

events –not commodities.

Fierce competition

In NYC, September 2014to August 2015, 480,000 hotel room nights were

reserved while more than2.8 million room nights

were booked on Airbnb.

Being big and small at the same time

Page 5: The Digital Transformation of Hotelsfiles.schneider-electric.com.au/events/innovation... · The Digital Transformation of Hotels. #DigitalEvolution #InnovationDay. #EcoStruxure. Schneider

Confidential Property of Schneider Electric

Hotel stakeholders and their main concerns

•Guest Comfort

•Operational Excellence/

efficiency

•Standardization across

different hotels in chain

•Sustainability

•Reliability

•Reduce CAPEX

•Faster ROI on Property

•Compliance to Operator

requirement

•Sustainability

•Prestige of the Brand

•Functional Design

•Operate within time

constraints

•Fulfill Development

Contract at lowest cost

•Ensure quality standards

are maintained

•Aesthetics

1. Marriott/Starwood2. Hilton3. Accor4. IHG5. Hyatt

1. Al-Hokair2. YTL Corporation3. FULI4. HOST5. Panschil

1. Aecom2. Saud consult3. BPI - Lighting Design4. Bo Steiber Lighting design5. Arup

Operator / Brand Owner / Investor Consultant

Page 6: The Digital Transformation of Hotelsfiles.schneider-electric.com.au/events/innovation... · The Digital Transformation of Hotels. #DigitalEvolution #InnovationDay. #EcoStruxure. Schneider

Confidential Property of Schneider Electric

Hotels designed to maximize your business performance

Guest Satisfaction Operational Efficiency

Energy & SustainabilityPerformance

Page 7: The Digital Transformation of Hotelsfiles.schneider-electric.com.au/events/innovation... · The Digital Transformation of Hotels. #DigitalEvolution #InnovationDay. #EcoStruxure. Schneider

Page 5Confidential Property of Schneider Electric |

Hotels need to ensure guest satisfaction, maximize efficiency, and reduce carbon and energy use

• A 1% increase in a hotel’s online reputation score can lead to an increase in RevPAR of 1.42%.

• Labor is the single largest expense for hotels – representing between 35% and 45% of operating costs.

• There is a great shortage of labor in this industry, and the service mindset is often missing

• Energy is the 2nd largest spending category for a hotel after employment, representing 6%of hotel operating costs

• Guests and B2B clients demand sustainable hotels – climate stewardship drives loyalty and revenue

Page 8: The Digital Transformation of Hotelsfiles.schneider-electric.com.au/events/innovation... · The Digital Transformation of Hotels. #DigitalEvolution #InnovationDay. #EcoStruxure. Schneider

Guest comfort is always the number one priority and directly affects hotel profitability. One Cornell study found that “if a hotel increases its review scores by 1 point on a 5-point scale … the hotel can increase its price by 11.2 percent and still maintain the same occupancy or market share.”

G. Withiam, “Online Hotel Reviews, though Skewed, May Impact Rates,” Feb 2014

Page 8Confidential Property of Schneider Electric |

Impact of guest satisfaction: increased revenue

Page 9: The Digital Transformation of Hotelsfiles.schneider-electric.com.au/events/innovation... · The Digital Transformation of Hotels. #DigitalEvolution #InnovationDay. #EcoStruxure. Schneider

Page 10Confidential Property of Schneider Electric |

Increased Integration in hospitality. Why NOW?

Personalization

• Guest identity management• Enhanced guest journey• Readiness of FoH and BoH services • Better anticipation

Integrated services

• Enables mobility• Improves efficiency• Data accessibility • Enhanced visibility • Always ready and responsive• Scalability

Revenue

• Retention of guests• Better forecasts• Cost savings – better bottom lines

Page 10: The Digital Transformation of Hotelsfiles.schneider-electric.com.au/events/innovation... · The Digital Transformation of Hotels. #DigitalEvolution #InnovationDay. #EcoStruxure. Schneider

Page 5Confidential Property of Schneider Electric |

Terminology – Digi what?Digitization, Digitalization and Digital Transformation three quite different Terms…

• DigitizationEssentially refers to taking analog information and encoding it into zeroes and ones so that computers can store, process, and transmit such information.

• DigitalizationIs the use of digital technologies to change a business model and provide new revenue and value-producing opportunities. Automation of processes, roles and tasks is a major part of the digitalization story.

• Digital Transformation

refers to the customer-driven strategic business transformation that requires cross-cutting organizational change as well as the implementation of digital technologies. It involves a cultural shift… however Digital transformation initiatives will typically include several digitalization projects.

Page 11: The Digital Transformation of Hotelsfiles.schneider-electric.com.au/events/innovation... · The Digital Transformation of Hotels. #DigitalEvolution #InnovationDay. #EcoStruxure. Schneider

Page 11Confidential Property of Schneider Electric |

What should we really automate in a hotel? Why? How?

Guest experience• Mobile check-in and room access

• Intuitive room control, BYOD & BYOC

• Mobile room service, digital concierge, etc.

Energy management• Occupancy-based control

• Daylight harvesting throughout

• Demand response

Destination experience

• Guest journey: from booking to next stay

• Embrace modernity

• Localized services and resources

• Valuation of social places frequented by guests

• Retain guests and talent

• Waste management

• Have great global tech partners

Page 12: The Digital Transformation of Hotelsfiles.schneider-electric.com.au/events/innovation... · The Digital Transformation of Hotels. #DigitalEvolution #InnovationDay. #EcoStruxure. Schneider

Page 18Confidential Property of Schneider Electric |

How ? - An open platform enabling easy integration with other systems to create value for customers

OnQ

EcoStruxure Building Operation

SmartConnectorFramework

Other building systems

“The openness of EcoStruxure is a key differentiator allowing us to win a few key projects and take up more projects with the same resources.”

EcoXpert in North America

Page 13: The Digital Transformation of Hotelsfiles.schneider-electric.com.au/events/innovation... · The Digital Transformation of Hotels. #DigitalEvolution #InnovationDay. #EcoStruxure. Schneider

Page 13Confidential Property of Schneider Electric |

Hotel Owner Showcase,Singapore

Provides voice-activated services Guest apps, chatbots, and roboticlaundry system

Integrates with Opera PMS and

HousekeepingOpen architecture and cooperation with our technology

partners SmartVoice

Apps, AnalyticsAnd services

Edge Control

Connected Products

Exceeding the expectations of digital natives

Hotel Room Controller

Acti 9 PowerTag

Millennial-targeted property is the testbed for innovative experiences that the company is looking to roll out worldwide

for Hotels

EcoStruxure Building

Operation

Glass TouchPanels

Automation Server

Page 14: The Digital Transformation of Hotelsfiles.schneider-electric.com.au/events/innovation... · The Digital Transformation of Hotels. #DigitalEvolution #InnovationDay. #EcoStruxure. Schneider

Page 24Confidential Property of Schneider Electric |

Hotel Owner Showcase architecture with 3rd party integration

Page 15: The Digital Transformation of Hotelsfiles.schneider-electric.com.au/events/innovation... · The Digital Transformation of Hotels. #DigitalEvolution #InnovationDay. #EcoStruxure. Schneider

Page 15Confidential Property of Schneider Electric |

Cinnamon Grand ColomboColombo, Sri Lanka

Apps, AnalyticsAnd services

Edge Control

Connected Products

Award-winning retrofit with guaranteed savings

“Hotel chains need smart, interoperable solutions that run on a proven technology platform, backed by continuous R&D. Schneider Electric’s innovative EcoStruxure Building offering meets those needs.”Automation

Server

EcoStruxure Building

Operation

Rukshan Sheriff, Director/CEO, Lanka Energy Conservation

Sri Lanka’s largest hotel, with 501 guest rooms, 14 restaurants, 10 event spaces, 2 pools, 2 gyms, and a luxury spa

for Hotels

$1.1 million Investment

$350,000 Annual guaranteed savings

3.1 yearsPayback

3,600Saved room nights

Page 16: The Digital Transformation of Hotelsfiles.schneider-electric.com.au/events/innovation... · The Digital Transformation of Hotels. #DigitalEvolution #InnovationDay. #EcoStruxure. Schneider

Page 16Confidential Property of Schneider Electric |

Hilton Worldwide Washington DC, USA

14.5% energy savings since 2009

3% average energy savings each year

Apps, AnalyticsAnd services

Edge Control

Connected Products

One of the top three hotel chains in the world

“Energy is a major cost component for Hilton Worldwide. It’s the second largest expense to labor.”

Room Controllers

EcoStruxureGuest Room

Expert

Automation Server

EcoStruxure Building

Operation

Thomas Webster, Director of Strategic Sourcing Energy Management, Hilton Worldwide

5,600 properties with 880,000 rooms in 100+ countries

EcoStruxureResource Advisor

Integration with Property

Management System

for Hotels

Page 17: The Digital Transformation of Hotelsfiles.schneider-electric.com.au/events/innovation... · The Digital Transformation of Hotels. #DigitalEvolution #InnovationDay. #EcoStruxure. Schneider

#DigitalEvolution #EcoStruxure #InnovationDay

Join the conversation

Visit our Innovation Hub.

©2018 Schneider Electric. All Rights Reserved. Schneider Electric | Life Is On and EcoStruxure are trademarks and the property of Schneider Electric SE,its subsidiaries, and affiliated companies. All other trademarks are the property of their respective owners.