the digital veterinary practice
DESCRIPTION
This is a presentation by Elise Wickett, RVT and Mike Pownall, DVM on the expanded role that RVTs can offer a veterinary practice using recent digital technologies. This allows a RVT to be more productive and offer more value to a veterinary practice.TRANSCRIPT
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The Digital Veterinary Practice: beyond x-rays & ultrasound
Elise Wickett, RVT Mike Pownall, DVM
McKee-Pownall Equine Serviceswww.mpequine.com
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Transition to a new future
• The current model• The new model• Opportunities• Be part of the
change
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What’s wrong with this picture?
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Maximize your potential
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Improve Job Satisfaction
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Increase practice income
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Tell me more…
CUSTOMER SERVICE
• Social Media
• Internal Efficiency
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Customer Service
• Client Education• Accessibility• Ease of doing business• Broaden practice access to experts
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What is Social Media?
“Social media is the use of technology combined with social interaction to create or
co-create value.” www.ducttapemarketing.com
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Challenges in equine practice
• Economy• Competition• Internet
Why Do I Need Social Media?
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People Do Business With People They Trust
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Social MediaWhy is it Different?
• Conversational• Collaborative• Selective• Immediate• Transparent
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How
• What is our goal?
• How are we going to do this?
• How do we know we are successful?
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Strategy
• Facebook is not strategy• Facebook is a tool.
• Herd health is a strategy to minimize the spread of a virus
• A vaccine is a tool
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Social Media Failure
• Boring• Inconsistent• Preach• Don’t engage• Don’t measure
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4Es of Social Media
• Educate• Entertain• Engage• Evangelists
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Social Media Universe
Web Site
Blog
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• 140 characters
• Unique language
• Immediate updates
• Share links, photos, videos
• Twitter now has >200,000,000 users
• 8% of Americans
• Fastest growing platform
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What if people say bad
things about us?
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“Our brand isn’t what we say it is.
It’s what the search engines say it is.”
Mitch Joel
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www.yelp.com
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Google Alerts
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Responding to Criticism
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Social Media Policy
http://www.ibm.com/blogs/zz/en/guidelines.html
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The 3 reasons vets fail at
Social Media
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The 3 reasons vets fail at
Social Media
Too old, too busy, too cautious
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Strategy
• What?• How?• What?
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How
• Which platforms?• What content?• Who is going to do
it?• Time?• Budget?• Buy in?
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The person doing Social Media at a vet practice
is as important
as the person who answers the phones
June 2011• 6500 web page views• 28,000 FB Impressions• 3000 phone calls
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Internal Efficiency – File Sharing
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Dropbox
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Internal Efficiency - Communication
• Basecamp• Go To Meeting• Skype• Google Docs• Google Calendar• Posterous
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Basecamp
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GoToMeeting
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Skype
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Google Docs
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Google Calendar
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Posterous
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Customer Service - Services Offered
• Broaden practice access to experts
• Technician appointments
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Apps
• Efficiency Apps– Unit conversions– Weather– Gas buddy– Friend finder– Maps– Formulary– FEI/ Clean Sports – Equine Techniques– Equine Lab– CVP compendium
• Client Apps (education)– Equine conformation– Equine vet– Physical Horse 1, 2, 3– Horse Keeper – Equivitals – Horse height calculator
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Apps
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Apps
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Now Get Going!
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• Slideshare www.slideshare.net/mpequine• Twitter – Check our website• Facebook
www.facebook.com/McKeePownallEquineServices
• You Tube www.youtube.com/user/mpequine• Blog http://www.equinevetbusiness.com/• Website www.mpequine.com• Email [email protected]
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Thank You