the digital world - we all have opportunities there
TRANSCRIPT
The Digital World - We all have opportunities there!
Presented by Pyari Singh on the Digital Learning Day at the Malabar Christian College, Calicut
Why this topic on digital learning day● Our campus days & the major complaint we had
● A talk by one of our favorite professors - Dr. RPR - who always relied on technology as a teaching aid
✓ changed our perspectives
✓ Giving back to my professor - who only expected us to give back to the student community. ● A friend of mine - world of IT is a dream world and she believed that IT sector has opportunities only for
engineers & MCAs. - a wrong notion
● IT - world of hard workers - students who enriched their knowledge through digital learning - have lot of take aways from the campus and can contribute to the IT sector
How this topic can be of help to you ● New generation campus
○ Students are from the internet enabled world - very well updated
○ Placements - all over the country - off campus and in the campus
○ Internal Placement cell
● An industry oriented explanation can help you consolidate all those you have heard about.
The Digital World● 10 to 15 years back - information & knowledge - mainly form of pamphlets, books, audio, video
tapes,
● Today, even we, human beings have digital versions - twitter, linkedin, facebook
Digitizing so much of info - undoubtedly happened due to the growth in the software
development sector
Opportunities in the Digital World
We will focus our discussion mainly into the software development industry
Our Agenda● categorize the software developers - for our convenience
○ product development firms, services based firms, freelance developers, start up firms
● touch upon how these firms operate
● what kind of career options are available
Categorising - Software developers● product development firms - eg: google, someone who manufactures a pen (non IT industry)
● services based firms: eg: airtel call center application development - outsourced to companies
like accenture, TCS, Infosys etc.
● freelance developers
● start up firms - eg: red bus (again product development)
● what are the roles and responsibilities in these companies or how does these firms operate
● who can prefer what kind of role.
Product Based FirmsHow a company operates Team
Sales & marketing Marketing team
Client checks the credibility of the company Branding team: website, smm, blogs
Take the purchase order and installs or implements the product + trains the client + deals with issues
Operations & technical team, support team
Accounts - Key business is all about numbers
Accounts team
Office administration + HR Operations team and HR
Services Based Firms● All that product development firms do.
● Plus there is a delivery team - which comes into picture.
○ collect the requirements (elaborate customer care application - what is the amount left in
your account, date of last recharge, date of expiry)
○ ensuring timely and quality delivery - project management
Freelancers● Freelance web developers and Freelance app developers (Need not be engineers).
○ You can always learn programming and get into this.
○ One way to get projects is through sites for freelancers
○ Try to get in touch with digital marketing agencies
○ Can work in coordination with other freelancers who can assist in content writing and UI
design
Digital Marketing Agencies - mostly working people’s group + get website development and mobile
applications orders along with requirements for social media marketing
A note:
Freelance - Accounting - these days companies outsource their complete accounting works as well
Start Up Firms● If you have a business idea in mind & if you have time & money to invest on it
○ Business idea or service to be given priority
○ Technology - a strong support to assist to you
○ First step - analyse how many people are going to use your product (market analysis)
○ One question - you should ask yourself - why are you doing it? - passion or survival
Listing the opportunities● Marketing, Presales
● Branding
○ corporate communications - internal communications (policies), press releases, writing on
behalf of top management
○ marketing communications - proposals, requests for quote from vendors, requests for
proposal from vendors
○ social media marketing - FB updates, twitter updates, linkedin, company blogs
○ content writing for websites
● Business Analysis
● Quality Assurance (process adherence & testing) - ISO certified, CMM Level 5 etc
○ Business idea or service to be given priority
○ Technology - a strong support to assist to you
○ First step - analyse how many people are going to use your product (market analysis)
○ One question - you should ask yourself - why are you doing it? - passion or survival
Listing the opportunities - continued● Developers (freelancers as well as employees), technical leads and managers
● Designers (freelancers as well as employees)
● Accounts (freelancers as well as employees)
● HR Executives and managers
● Operations executives and managers
● Lawyers & CAs
Thank you & All the best!