the directive collective / skora core mini case-study

CORE

The Directive Collective

Mini Case Study N° 001— SKORA 'Core'

WWW.SKORARUNNING.COM

31 Brock Avenue Studio 106Toronto Ontario M6K 2K9Canada

[email protected]+1 647 802 3472

www.directivecollective.com

A Member ofRichard KuchinskyDirective Creator Group

Richard KuchinskyDirective Creator

Richard Kuchinsky carrying on business as “The Directive Collective” Ontario Business Registration No. 843796590

FINALIST 2013 SPORTSWEAR

The Directive Collective +1 647 802 3472www.directivecollective.com

Unlike most footwear design consultants that only provide raw design, The Directive Collective offers integrated product and brand design services.

Because of our unique integrated approach to design, branding and development, our workflow can maximize the efficiency of resources to deliver a comprehensive package of results in minimal time.

We work with our clients to learn, understand and develop their brands through a strategic creative process. From initial strategic planning consultation to final specifications, the most important driver in our work is the development of a cohesive, branded approach.

A full selection of services are available either as a custom package or individually, depending on the specific client and project needs. What makes The Directive Collective unique, is the integrated and strategic approach to all aspects of the product creation process.

While many design offices have a set menu of services or pre-packaged solutions, we prefer to carefully craft a bespoke approach for each client to keep projects focused on key goals and targets. From start-up brand to multinational sportswear giant, we custom tailor each project brief to provide a balance of creative and strategic services that is in keeping with the focus and direction of the brand and individual project.

Working in tandem with existing in-house resources, suppliers and product lines, The Directive Collective will ensure a smooth product integration and hand-off of final deliverables and samples.

The Directive CollectiveIt’s easy to think a creative project is all about meeting design, time, budget and market needs. But there’s more. All projects play an important role in the strategic direction of a brand, company or product. Not just product design. Not just giving “creative direction” for others to do the work, but being creatively involved in all aspects of the product to focus the direction of the brand.

This is The Directive Collective.


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Project — SKORA ‘Core’SKORA is a completely integrated project — involving creating a new performance running brand and product from the ground up.

From strategic positioning, to branding, identity, product design (including the CORE range) and packaging this project was developed as a cohesive whole with both brand and product closely linked.

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Who? Why?

Strategy, Branding & Packaging

Design, Development & Testing

Technology & Materials

CORE Men's

CORE Women's

Real Running Reminders

About

The SKORA philosophy of running.

The unique technical materials, and innovation that define the SKORA CORE project.

From sketch to weartest sample, the creation of the SKORA CORE.

Strategic positioning of the SKORA brand, identity and packaging design.

The SKORA brand, mission, vision and reason for being. The foundation of the SKORA brand and product.


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10 REAL DIFFERENCES6

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ZERO-DROP. Zero-Drop means the heel is on the same plane as the forefoot, which keeps your movement natural and biomechanically correct.

MINIMAL CUSHIONING. Minimal cushioning ensures better ground-feel and allows your foot and body to work together.

ASYMMETRIC LACING. Your foot is asymmetric, so is our lacing and strap systems. This provides a better, more comfortable fit.

STITCH-DOWN CONSTRUCTION. Eliminates extra seams and stitching inside the shoe for improved fit and comfort with or without the sockliner.

ANATOMICAL LAST. Asymmetric last shape with curved bottom profile, wider toe-box and larger ball girth volumes provides a more natural fit.

CURVED OUTSOLE FOREFOOT PROFILE. Mimics foot shape and encourages natural medial to lateral roll.

CURVED OUTSOLE HEEL. Encourages natural heel movement (medial to lateral) in running and heel roll in walking.

CONCAVE OUTSOLE FOREFOOT. Fits natural foot shape and provides a more natural ground feel.

NO HEEL COUNTER. Lack of reinforcement allows for optimum fit and comfort in all degrees of motion.

REAL LEATHER. Provides optimal breathability, durability, water resistance and sweat resistance while conforming to the foot for a glove-like fit.

WHY?WHO?For years, we have been sold technology that is supposed to make the running process better than nature has intended. Despite the millions of marketing dollars spent, and countless studies, there has yet to be any conclusive proof that bags of air, gel, shock absorbers or fancy support systems work or decrease instance of injury. In fact, there are many studies that show the opposite.

There is indeed now a movement towards products that encourage more natural running form. Some call it “barefoot”, “minimal” or “natural” or “free”. If you look closely however, you will find most of these products are little different than the running shoes built and sold with “advanced technical features” for years. “Natural” shoes that have thick heels and TPU shanks? Proprietary technical cushioning systems? Doesn’t sound so “natural”, does it?

At SKORA, we reject the terms “minimal”, “natural”, or “barefoot-style” when it comes to running. We believe there is only one way to run that respects our bodies — simply put, it is Real Running. Nothing more, nothing less.

At SKORA we view Real Running as running how nature intended - efficient, effective and with ease. As the foot strikes the ground, contact is made in the middle of the foot, not at the heel. Running with a whole-foot gait results in less impact energy and force shock transmitted through the body than compared to the heel strike gait favored by conventional running shoes (built with large amounts of cushioning, support and a thicker heel).

SKORA is a new company with a new vision and philosophy. This means that we can do things differently and are not in a position of trying to follow all the marketing and design practices that are the foundation of conventional athletic brands and products.

At SKORA, we look at things differently. We believe that running shoes should be built to encourage running performance that is as biomechanically correct as possible, with minimal interference. Our footwear lets people run naturally. Run Real is our philosophy and we stand by it.

Run Real is more than a statement, it is a way of conducting business. We believe that runners are smarter than most brands give them credit for. We are free-thinking and challenge conventional wisdom.

WWW.SKORARUNNING.COM


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Strategy, Branding & Packaging

While most athletic brands are all about “faster, stronger, better,” and use a lot of technical and marketing jargon to sell product, SKORA was positioned to be a brand that was more rational, honest, straight-forward and personal. The result is a design language that is more refined than most athletic footwear. Patterns, colors, lines and details are very graphic and almost mathematical.

The "Run Real" tagline was created to embody this vision and represent not only the personality but goal of the brand's reach.

The SKORA project involved complete brand identity design (logo, patterns, colors, tagline) as well as all packaging and product graphics.

Early initial positioning and inspiration theme boards that formed the basis of product design aesthetic goals and direction- "Technical vs. Non-Technical Design" and "Natural" and "Technical Minimalism"

Product packaging graphics, and hangtags

Inner box artwork.

Inner box.

SKORARUNNING.COM

Running ability is programmed into the human DNA. For millions of years, we have run from danger and towards the things we seek. As a child, we innately know how to run — we Run Real.

At SKORA, we look at things differently. We believe that running shoes should be built to encourage running performance that is as biomechanically correct as possible, with minimal interference. Our footwear lets people run naturally. Run Real is our philosophy and we stand by it.

Run Real is more than a statement, it is a way of conducting business. We believe that runners are smarter than most brands give them credit for.

We are free-thinking and challenge conventional wisdom. We believe in common sense, rational principles and challenging the status-quo. Our footwear approaches design and performance from a practical, honest and realistic understanding of a runner’s true needs. We don’t cling to doctrine, new or old. We don't hold ideology over practicality. SKORA is designed for the Real runner, in the Real world.

This product has been specially crafted using the finest Pittards Leathers for premium performance.

The Upper material on this product is Pittards Armor-Tan® WR100X Goat Skin Leather. Because of the fiber structure unique to Goat Leather (compared to Cow and other types), the leather is naturally more durable and breathable. The unique Armor-Tan® treatment uses microscopic ceramic coatings on the individual leather fibers to enhance abrasion resistance and durability of the leather.

High-performance Pittards Armor-Tan®

WR100X leather provides -

HIGH ABRASION RESISTANCE PERMANENT WATER RESISTANCE SUPERIOR SWEAT RESISTANCE PERFECT SOFTNESS

The Lining material on this product is Pittards WR100X Sheepskin.

This product features upper and lining leather that has been tanned using the WR100X process. This unique process has been specially engineered to offer improved permanent water resistance properties.

Although water is prevented from getting in, WR100X leather is still breathable and will allow perspiration and air to pass through the fiber structure, keeping the foot cool and comfortable. As every fiber of the leather is coated, no additional conditioning is required.

Ordinary leathers take over 24 hours to dry and are usually hard and prone to cracking. WR100X leather dries in around 6 hours, and is as soft and supple as on the first wearing.

For more information please visit — WWW.SKORARUNNING.COM/TECH

ARMOR-TAN® GOAT LEATHER WR100X

GREY/LT.BLUE/WHITECORE

7.0MADE IN CHINAFABRIQUE EN CHINE

O/N CC-0001UK6.0

CM25.0

EUR39.0

R02-002W02

US W

COREUK

10.011.0US CM

29.0EUR44.5

R02-002M02 O/N CC-0002

3Rs REAL RUNNING REMINDERSTHE

WHAT?

HOW?

WHY?

RHYTHM3Find your Rhythm

The rhythm of your stride is an important part of maintaining good form.

While every body and gait is different, a good stride rhythm is around 180 footstrikes per minute.

A shorter stride length, encourages a whole-foot landing that allows your entire body to work as efficiently, and biomechanically correct as possible.

180/MIN.

RECONNECT1Reconnect to your body

The mind-body connection provides important feedback (proprioception).

Keeping the feet closer to the running surface reconnects the sense of touch and facilitates a light landing that is consistent with a whole-foot gait.

Awareness of how your feet connect with the running surface helps give your body greater control and efficiency.

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REPOSITION2Reposition your body

The position of your body greatly affects your running form.

Maintain an upright posture, aligning the hip to head. Land with your feet under your body, not in front. Keep your knees slightly bent, avoid landing with an outstretched, straight leg.

A good running body position enables the legs and feet to naturally absorb impact energy and forces throughout the body.

At SKORA we view Real Running as running how nature intended — efficient, effective and with ease. As the foot strikes the ground, contact is made in the middle of the foot, not at the heel. Running with a whole-foot gait results in less impact energy and force shock transmitted through the body.

Real Running is not something your body needs to learn, but rather be reminded of. As a child we all Run Real, it is only as we grow up and get used to conventional running shoes we forget how to run naturally.

SKORA is a completely integrated project — involving creating a new performance running brand and product from the ground up.

From strategic positioning, to branding, identity, product design (including the CORE range) and packaging this project was developed as a cohesive whole with both brand and product closely linked. This project not only involved the design of a new footwear solution, but a brand. From the start, a new concept was developed for SKORA's strategic positioning as a brand that was unlike other athletic footwear brands in terms of design, DNA and personality.

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Design, Development& Testing

Left, First pullover prototype sample

Above, First last tape-up and rapid prototype silicone outsole mock-up used in the development process

Above, R02 outsole weartest feedback and results

Below Left, R02 outsole technical drawing

Below, Preliminary concept sketches for CORE and R02 outsole

SKORAR02 SIZE 9JVC3-769-4

TEXTURE

COLOR KEY

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B

C

D

E

F

G

H

I

INJECTED RB OUTSOLE - RECESSED

INJECTED RB OUTSOLE

RB OUTSOLE - RECESSED

RB OUTSOLE - BASE SURFACE

2.0

3.0 NOMINALTHICKNESS

TREAD 2.5MMTHICK IN FOREFOOTGRADE TO 0.5MM IN WAIST

TREAD 2.5MMHIGH IN FOREFOOTGRADE TO 0.5MM IN WAIST

TREAD 2.5MMHIGH IN FOREFOOTGRADE TO 0.5MM IN WAIST

CENTER OF FOREFOOTCONCAVE RECESSED 1.0MM

SEE ARTWORKFOR TREAD/RECESS

NOTE- THIS AREA TO USE PLUG IN MOLDSO CAN BE SAME PART AS INJECTED RB OUTSOLEOR USE CEMENTED RBPAD AS SHOWN. ** SEE ALTERNATE DRAWING

5.0 TYP

RECESSED PATTERNGRADES 0.5MM DEEPIN WAIST TO 2.5MM DEEPIN HEEL

2.5MM HIGHTREAD

8.0

1.0

R0.5R0.8

2.5

2.5MM HIGHTREAD

RECESSEDMOIREPATTERN 1.0MM DEEPSEE ARTWORK

COLOR LOGO WITH0.8MM WIDE X 0.8MM DEEPCOLORDAM

2.5MM HIGHTREAD

2.0MM HIGHTREAD

0.5MM HIGHTREAD

0.5MM DEEP

R 2.5 TYP

1.0MM DEEP

2.5MM DEEP

5.0

2.0MM DEEP

5.0 TYP 3.0 TYP

RECESSED1.0 DEEP

RB PADSTYP. 5.0THICK

RB 5.0 THICK

RB PADSTYP. 5.0THICK

RECESS GRADES TO 1.0DEEP AT HEEL

RECESSEDMOIRE PATTERN1.0MM DEEP

1.0

33.0

15.015.0

25.0

27.0

21.5

46.0

21.5

24.0

18.0

23.0

1.0

1.0

FLEXGROOVES5MM DEEP

GRADE FLEXGROOVERECESS TO 3.0AT TOE

FLEXGROOVES5MM DEEP

FLEXGROOVES5MM DEEP

8.0mm TO FOLLOWLAST SHAPE

INJECTED RB

RB

A

a1

SEC a1-a2

a2

A

A

AA

B

INJECTED RB

INJECTED RB

INJECTED RB

INJECTED RB

RB

RB

HEEL

C

D

E

B

C

D

E

INDICATES EDGE OF SIDE RADIUS AND PART OF OUTSOLE THAT TOUCHES THE GROUND

INDICATES RECESSED CONCAVE CENTER SECTION TO FOLLOWFOOT SHAPE. RECESSED 1.0MM

RB

RB

1.0MM HIGHTREAD

5.0 TYP

R 35.0

3.05.0

1.01.0MM DEEPRECESSED MOIRE PATTERN TEXTURE

R 35.0

R 3.0

15.0

17.0

46.0

5.0

8.0 8.0 5.0 2.5

5.08.05.0

1.0

3.0

2.0 RECESSED PATTERNGRADES 0.5MM DEEPIN WAIST TO 2.5MM DEEPIN HEEL

0.52.0

RB

RB

RECESSED INFO1.0 DEEP

RB

RECESSED1.0 DEEP

R 35.0

R 25.0

R 35.0 R 35.0

RECESSED LINE1.0MM DEEP3.0MM WIDE

RECESSED LINE1.0MM DEEP3.0MM WIDE

RECESSED LINE1.0MM DEEP3.0MM WIDER 25.0

R 35.0

R 0.5 TYP. R 35.0 R 35.0

R 35.0

LATERAL SIDE

SEC B-B SEC C-C SEC D-D SEC E-E

BOTTOM MEDIAL SIDE SEC A-A TOP

RIGHT LEFT

Working closely with the brand as well as key weartesters, the design was developed from sketch to last tape-up, to first pullover through several rounds of prototypes, consulting throughout with manufacturing partners and suppliers.

Development included technical specification of performance characteristics, colors and materials and review of patterns and technical drawings incorporating feedback from testing and costing analyses.

Creating CORE was a fully integrated design/development/testing process.

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MODELS/STYLINGModels should look like real, natural runners. The look is casual, as on a daily run, not a race or marathon. Showing

some sweat, loose hair is good. Minimal makeup. Hair natural, or tied back. semi-glossy skin.As photos will be used for a variety of purposes, it is good to get variety in clothing. Suggest creating 3 outfits per model

and if possible shoot 2-3 outfits per pose so final photos can be selected that show variety.

Clothing variety is important as there is no background (white seamless) so as many different outfits we have will

determine how many final pics we can use.Keep in mind photoshoot is for SPRING season.

Some messy hair/sweatsemi-glossy skin

Suzanne W.Shoes - 8.5WRunning top size - SMRunnning shorts size - SM

Kyle K.Shoes - 9MRunning top size - SMRunnning shorts size - SM/MDRunning Tights - 30-32”

Look 1

Project marketing also included the Creative Direction for all marketing lifestyle and product photoshoots, including photographer, stylist and model selection/direction.


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REALFITANATOMICAL LAST

Zero DropNo heel stack increase

Natural Arch ShapeMatches the foot shape

Wide ToeboxAllows toes to spread for comfort

Natural Bottom ProfileAnatomically correct fit PITTARDS®

The Upper material used on FORM and CORE is Pittards® Armor-Tan® WR100X® Goat Skin Leather. Because of the fiber structure unique to Goat Leather (compared to Cow and other types), the leather is naturally more durable and breathable. The unique Armor-Tan® treatment uses microscopic ceramic coatings on the individual leather fibers to enhance abrasion resistance and durability of the leather.High-performance Pittards Armor-Tan® WR100X® leather provides -

FORM and CORE also feature upper and lining leather that has been tanned using the WR100X® process. This unique process has been specially engineered to offer improved permanent water resistance properties.

Although water is prevented from getting in, WR100X® leather is still breathable and will allow perspiration and air to pass through the fiber structure, keeping the foot cool and comfortable. As every fiber of the leather is coated, no additional conditioning is required.

Ordinary leathers take over 24 hours to dry and are usually hard and prone to cracking. WR100X® leather dries in around 6 hours, and is as soft and supple as on the first wearing.

HIGH ABRASION RESISTANCEPERMANENT WATER RESISTANCESUPERIOR SWEAT RESISTANCEPERFECT SOFTNESS

Throughout its 187 year history, Pittards® has been at the forefront of leather tanning and raw material procurement. Known for extremely high standards and quality products, Pittards PLC is a premium supplier of high performance leather to the world’s leading brands of gloves, shoes, luxury leathergoods and sports equipment.

Crafted from premium Pittards® ArmorTan® Goat Leather, the same leather used in high–performance gloves, it’s no wonder that people say our running shoes “fit like a glove.”

Generous Ball GirthMatches the foot for comfort

Curved Last Bottom EdgesMatches the natural foot shape

TECHNOLOGY& MATERIALS


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CORE (MEN’S)- REALFIT™ last- Pittards® Armor-Tan® Goat upper- Pittards® WR100X® Sheepskin lining- Agion® Antimicrobial mesh lining- Asymmetric lacing- No-tongue design- Reflective details- IBR (Injected Blown Rubber) outsole- Rubber toe bumper- Rubber metatarsal pad- Zero-drop construction- Stitch-down construction- 8mm Forefoot/heel stack height- 3mm Antimicrobial sockliner

SKUCOLORSIZE (US MENS)WEIGHT

R02-002M02GREY/BLACK/WHITE7 — 138.1 oz / 231 g

R02-002M03CHARCOAL/BLACK/GREEN7 — 138.1 oz / 231 g

LIGHTWEIGHT IBR OUTSOLE + RUBBERLIGHTWEIGHT, HIGH DURABILITY

GOAT UPPERCOOL, COMFORTABLE, GLOVE-FIT.


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CORE (WOMEN’S)- REALFIT™ last- Pittards® Armor-Tan® Goat upper- Pittards® WR100X® Sheepskin lining- Agion® Antimicrobial mesh lining- Asymmetric lacing- No-tongue design- Reflective details- IBR (Injected Blown Rubber) outsole- Rubber toe bumper- Rubber metatarsal pad- Zero-drop construction- Stitch-down construction- 8mm Forefoot/heel stack height- 3mm Antimicrobial sockliner

SKUCOLORSIZE (US WOMENS)WEIGHT

R02-002W02GREY/LT.BLUE/WHITE5 — 116.7 oz / 189 g

R02-002W03CHARCOAL/CYAN/PURPLE5 — 116.7 oz / 189 g

ASYMMETRIC LACINGANATOMICAL, GLOVE-LIKE FIT.

NO MIDSOLE. NO COMPROMISE.FITS THE FOOT, IMPROVED COMFORT.


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Keep these tips in mind as you run and with enough practice your body will re-learn how to Run Real. Go slow, listen to your body and focus on the quality of your run, not the quantity of miles.

REAL RUNNING3RsTH

E REMINDERS

The mind-body connection provides important feedback (proprioception).

Keeping the feet closer to the running surface reconnects the sense of touch and facilitates a light landing that is consistent with a whole-foot gait.

Awareness of how your feet connect with the running surface helps give your body greater control and efficiency.

RECONNECT

The position of your body greatly affects your running form.

Maintain an upright posture, aligning the hip to head. Land with your feet under your body, not in front. Keep your knees slightly bent, avoid landing with an outstretched, straight leg.

A good running body position enables the legs and feet to naturally absorb impact energy and forces throughout the body.

REPOSITION

The rhythm of your stride is an important part of maintaining good form.

While every body and gait is different, a good stride rhythm is around 180 footstrikes per minute.

A shorter stride length, encourages a whole-foot landing that allows your entire body to work as efficiently, and biomechanically correct as possible.

RHYTHM

WHAT?

1 2 3

HOW?

WHY?

Reconnect to your body Reposition your body Find your Rhythm

180/MIN.

!

RECONNECTAll SKORA running shoes are built with minimal cushioning to ensure better ground-feel, allowing your body to connect with the

running surface.

REPOSITIONAll SKORA running shoes are built on an anatomical last which provides a more natural fit, allowing the foot to move more naturally.

RHYTHMAll SKORA running shoes are built with a curved forfoot and heel outsole profiles, which mimics the foot allowing for a natural gait.

DO YOU

FIND OUT ATRUN REAL.COM

RUN REAL?

As the foot strikes the ground, contact is made in the middle of the foot, not at the heel. Running with a whole-foot gait results in less impact energy and force shock transmitted through the body than compared to the heel strike gait favored by conventional running shoes (built with large amounts of cushioning, support

and a thicker heel).

Real Running is not something your body needs to learn, but rather be reminded of. As a child we all Run Real, it is only as we grow up and get used to conventional running shoes we forget how to run naturally.

Running ability is programmed into the human DNA. For millions of years, we have run from danger and towards the things we seek. As humans, we innately know how to run — we Run Real.

Real Running is not a new program, proprietary technique, or something we invented. Real Running is our honest, open solution to the confusion over terms like “barefoot”, “minimal”, “natural” and

“free” styles of running. At SKORA we view Real Running as running how nature intended — efficient, effective and with ease.

SKORARUNNING.COMTo help you Run Real once again, keep these 3 Rs in mind.

Left, SKORA 3 Rs/Real Running Reminders. Marketing responsibilityies included Copywriting, illustration, graphic design and layout.


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Viewed holistically, our services are designed to overlap and compliment your needs to provide a seamless workflow.

Awards2013 Gear Junkie OR Show Best in Show, SKORA PHASE-X

2013 ISPO BrandNew Finalist, SKORA SS13 Collection

2011 FPO (For Print Only) Award Winner, Letterpress

2007 Volvo SportsDesign AWARD Nominee, Personal Design, at ISPO, for hummel 8.4 PIO FGX

2006 Silver Papyrus Award for hummel 2007 Football Catalog design/printing

2005 Nominee for Footwear Collection of the Year, Global Sport-style Award, ISPO 05

2005 Nominee for Designer of the Year, Global Sportstyle Awards, ISPO 05

2001 LG Electronics Design Competition, Honorable Mention, connecTOUCH

2001 Life By Design Competition sponsored by Dupont Canada, Finalist, THIN Kettle

Press - magazines

ARENA Homme+GQFHMEuromanM!MannSportsfanYRBSneakerMarmaladeWiredPopular MechanicsMen's HealthFootwear InsightRunning Insight

Press - Web

DesignDroplets.comLuxist.comTrendhunter.comCoolhunting.com7inch.dkCore77 Studio BullitsCore77 blog 1 2Businessweek.com InnovationHypebeast.comCompetitor.comnotcot.orgCore77.com

Richard Kuchinsky is the Principal, Owner and Directive Creator of The Directive Collective.

With an extensive experience of over 12 years in the footwear industry and a total of more than 600 days in Asia, he has driven the creative design and development process focused on integrated branding and innovation.

Most recently, Richard and The Directive Collective have carefully crafted the brand, position, product and marketing story for the highly awarded new performance running brand, SKORA, from concept to production implementation.

Previously, Richard was Footwear Department Manager for hummel International A/S based in Aarhus Denmark and is credited with developing the Footwear Product DNA Strategy and company-wide “Character” concept. www.hummel.dk

Richard is also the creator of First Pullover, the premiere industry footwear resource blog offering a unique insight and perspective to the design/development process from footwear concept to production. www.firstpullover.com

Together with an international Collective of creative professionals and specialty technicians, The Directive Collective offers integrated design and branding services to the footwear and lifestyle industries.

Richard (and The Directive Collective) are based in Toronto, Canada and work with an international selection of clients, colleagues and suppliers.

The Directive Collective is a footwear and brand design consultancy focused on providing complete strategic solutions from concept to production and implementation.

The Directive Collective31 Brock Avenue Studio 106Toronto Ontario M6K 2K9Canada

[email protected]+1 647 802 3472

www.directivecollective.com

Richard Kuchinsky carrying on business as “The Directive Collective” Ontario Business Registration No. 843796590

A Member ofRichard KuchinskyDirective Creator Group

Richard KuchinskyDirective Creator

About