the district - loopnet...• whole foods market and hilton homewood suites planned in phase 2 •...

DISTRICTTHE

A DEVELOPMENT BY

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JOIN THESE

GREAT RETAILERS

AND BUSINESSES

233 South Wacker Drive, Suite 350 | Chicago, Illinois 60606www.hsacommercial.com

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Plus: Over 1,000 Proposed Luxury Apartments!

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Transwestern Mayfair Collection 1st Edit Proofs

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the place to shop, dine, and live in Milwaukee

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Currie ParkGolf Course

45Highway 45 141,000 VPD

ProposedRetail

Development

WaterTower

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Driving Highway 45, one will notice the emergence of The Mayfair Collection in Wauwatosa, Wis., the 270,000-square-

foot fashion shopping center home to premium fashion brands like Nordstrom Rack and Saks Fifth Avenue OFF 5TH. The

Mayfair Collection is the first phase of The District, a 69-acre mixed-use community that features shopping, restraurants,

residences, and more all combined in a dynamic, walkable environment.

What is The District?

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The Mayfair CollectionWauwatosa, Wisconsin

Capitol Dr

Burleigh St

North Ave

Watertown Plank Rd

Bluemound Rd

124t

h St

May

fair

Rd

94

45

MayfairMall

Milwaukee CountyResearch Park

MilwaukeeCounty

Zoo

Milwaukee RegionalMedical Center

Milwaukee CountyGrounds

HQ

HQ

Briggs &Stratton

HarleyDavidson

Golf Course

Golf Course

1. REI

2. Home Depot

3. Target

4. Lowe’s

5. Meijer

6. Macy’s

7. Container Store (Under Const.)

8. Barnes & Noble

9. Best Buy

10. Crate + Barrel

11. Boston Store

12. The Cheesecake Factory

13. Kohl’s

14. Nordstrom (Opening Fall ‘15)

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9

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Legend

About Milwaukee County Research Park

» 175 acres of county property

» Home to over 70 high-tech companies

» Major tenants include United Healthcare, Alterra, and GE Healthcare

About Mayfair Mall

» 1.1M sf GLA w/ averages sales of $555 PSF

» Anchored by Macy’s and Boston Store

» Nordstrom opening in 2015

Wauwatosa Map

141,

000

VPD

13

North

7

11

Locations are approximate.

Area Traffic DriversMAYFAIR MALL TRADE AREALocated at US Highway 45 and Burleigh Street, The District is at the center

of a thriving and productive retail corridor that features premier national

retailers and restaurants. With a tenant line-up including Nordstrom

Rack, Saks Off 5th, and Dick’s Sporting Goods, The Mayfair Collection

has instantly become a central shopping destination for the Milwaukee

area, and that traffic will only get stronger when Whole Foods opens. The

following Mayfair Mall area retailers are numbered on the map to the right:

MILWAUKEE COUNTY RESEARCH PARK• 175 acres of county property

• Home to over 115 businesses including 70 high-tech companies

• Major tenants include United Healthcare, Alterra, and GE Healthcare

MILWAUKEE REGIONAL MEDICAL CNTRThe Milwaukee Regional Medical Center (MRMC) is a consortium of 6

health care institutions providing a full range of health care services to the

residents of Wisconsin. The health care consortium includes the following

providers:

NordstromOpening Fall 2015{

1. REI2. Home Depot3. Target4. Lowe’s5. Meijer6. Macy’s7. Container Store (Under Const.)

8. Barnes & Noble9. Best Buy10. Crate + Barrel11. Boston Store12. The Cheesecake Factory13. Kohl’s14. Nordstrom (Opening Fall 2015)

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• Children’s Hospital• Froedtert Hospital• Medical College of Wisconsin• BloodCenter of Wisconsin’s

Blood Research Institute

• Curative Care Network• Milwaukee County Behavioral

Health Division

ExclusivityREGIONAL AFFLUENCESince Milwaukee’s affluent suburbs are not relegated to any particular side

of the city, choosing a regional location like The District in the Mayfair Mall

trade area is uniquely positioned to conveniently serve all.

The Mayfair trade area is comprised of the wealthiest communities in Metro

Milwaukee.

COMMUNITY DRIVE TIME (MINS) MEDIAN INCOME

Brookfield 13 $76,225

Whitefish Bay 24 $95,062

Mequon 25 $90,733

River Hills 25 $161,292

Bayside 30 $88,982

Chenequa 31 $163,428

Merton 33 $78,937

Wind Point 40 $88,521

North Bay 42 $97,943

Source: Income data provided by Census.gov; Brookfield & White Fish Bay data from Milwaukee Economic Development Council.

DEMOGRAPHIC 45 MIN DRIVE TIME

2011 Population 1,819,339

2011 Est. Households 731,127

2011 Est. Households Earning $75k+ 192,610

2011 Est. Avg Household Income $71,968

Source: Regis Sites USA

45 Min

30 Min

Brookfield

WhiteFish Bay

River HillsBayside

Mequon

Chenequa

Merton

Wind Point

North Bay

Milwaukee

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There are several distinct components of The District

that help shape this new community

Areas Within The District

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The Mayfair Collection

Restaurant Rowat The District

The Mayfair CollectionPhase 2


Promenade

Uptownat The District

THE MAYFAIR COLLECTION at The DistrictLocated just up the street from Mayfair Mall, the premier regional shopping destination in metro

Milwaukee, The Mayfair Collection is at the center of the largest fashion-oriented retail corridor in

southeast Wisconsin. Just off Highway 45 at Burleigh Street, The Mayfair Collection offers the entire

metro Milwaukee area the best names in fashion and accessories in one convenient location.

As the first phase of The District, Chicago-based HSA Commercial demolished a portion of the

warehouse buildings fronting Highway 45 to create approximately 270,000 square feet of retail space

now known as The Mayfair Collection. By attracting top-tier promotional fashion retailers, this created

a catalyst for the future development at The District, including the Whole Foods Market now under

construction.

RESTAURANT ROW at The DistrictHSA Commercial Real Estate has worked relentlessly to find the best local and regional restaurant

operators that can bring unique and exciting restaurant offerings to satisfy hungry shoppers and future

residents of The District. Rather than populate the project with staid and ubiquitous national brands,

HSA has instead elected to work with innovative restaurateurs that will contribute to a lively street

scene and an overall environment that encourages a better dining experience and longer length of

stay.

THE MAYFAIR COLLECTION PROMENADE at The DistrictIn spring 2016, HSA Commercial will begin construction of the third phase of The District which

will feature approximately 75,000 square feet of fashion retail. Located just steps from The Mayfair

Collection and the Milwaukee area’s second Whole Foods Market, The Mayfair Collection Promenade

at The District will offer fashion and accessories from many of the premier names in contemporary

fashion.

UPTOWN at The DistrictBeginning spring 2016, HSA Commercial and its residential development partner, Fiduciary Real Estate

Development, will begin the construction of 250 luxury apartments at The District. Over the course of

the next five years, HSA and Fiduciary plan to construct over 1,000 luxury apartment units in the entire

District creating a dense, active community in Wauwatosa.

DISTRICTATTHE


The Mayfair Collection - Phase 1The Mayfair Collection’s first phase, which opened to the public in April 2014,

consisted of adaptively repurposing functionally obsolete warehouse buildings

along Highway 45 into new, contemporary retail environments that, through

unique design, celebrate the property’s industrial heritage. With a premier line-

up of strong national retailers, this 270,000 square foot initial phase has served

as the catalyst for on-going mixed-use development for the balance of The

District and along the Burleigh corridor.

The following fashion brands are now open:

• Nordstrom Rack

• Saks Fifth Avenue OFF 5TH

• Dick’s Sporting Goods

• DSW Designer Shoe Warehouse

• Ulta Beauty

• Old Navy

• Men’s Wearhouse

• Carter’s / Osh Kosh

• Torrid

• Maurice’s

• TJ Maxx

• J. Crew Mercantile

• Off Aisle by Kohl’s (Coming soon!)

• Versona Accessories (Coming soon!)

See the merchandising plan on the following page.

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DISTRICTTHE

The Mayfair CollectionWauwatosa, Wisconsin

MERCHANDISE PLAN (PROPOSED)

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Signed Lease Letter of Intent AvailableLease Out

BU

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IGH

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kJOINTENANTS:

Suite 170

23,919 SF

Suite 180

~15,209 SF

Suite 150

36,416 SF

Suite 140

45,859 SF

Suite 130

24,891 SF

Suite 120

10,761 SF

Suite 110

8,013 SFSuite 104

4,997 SF

Suite

184

- Ca

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tt6,2

25 SF

Suite 160: Maurices - 5,108 SFSuite 162: Torrid - 2,952 SF

Suite 164: Carters - 4,070 SFSuite 166: OshKosh - 3,019 SF

Ste166

TLC

Suite 190

18,072 SF

Outlot7,900 SF

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Suite 101Pizza Man

5,487 SF

Suite 103

4,006 SF

Suite 194

24,988 SF

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(141,000 VPD)

Ste164

Ste162

Ste160 #

Suite

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Now Open /Signed Lease

Letter of Intent Available

Lease Out

MERCHANDISE PLAN

Project Overview Phase 1

JOIN THESEGREAT RETAILERS: k I

The Mayfair Collection• Best-in-class apparel co-tenancy including Nordstrom Rack, Saks Off 5TH, DSW, Dick’s

Sporting Goods, and more

• Mayfair Mall just two blocks south (sales of $555 psf) with Nordstrom under construction

• At full interchange with unobstructed visibility to Highway 45’s 141,000 VPD

• Whole Foods Market and Hilton Homewood Suites planned in Phase 2

• Phase 1 shopping center is fully leased. Just one outlot remaining!

The Mayfair Collection - Phase 2Capitalizing on the affluent regional customer traffic generated by the premier

national retailers in the project’s first phase, HSA Commercial has started

construction on the second phase--a complementary mix of daily needs,

design, and home furnishings retail.

Anchored by a 45,150-square-foot Whole Foods Market, Phase 2 of The

Mayfair Collection features leasing opportunities for exciting, upscale design

and home furnishings retailers. Just as in Phase 1 of The Mayfair Collection,

this retail space is being created by adaptively repurposing former warehouse

structures. Construction is already well underway with grand openings planned

in early 2016.

DISTRICTTHE

Opening Early 2016!

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Hig

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45

141

,500

VPD

Building A32,833 SF

Building B55,200 SF

FashionRetail

FashionRetail

+/- 33, 188 SF

by

Project Overview Phase 2

JOIN THESEGREAT BRANDS: 7 V

KEY OPPORTUNITIES:Suite 120 - Up to 33,188 SF (divisible)

The Mayfair Collection• Whole Foods Market anchored development

• Mayfair Mall just two blocks south (sales of $555 psf) with Nordstrom under construction

• At full interchange with Highway 45 with visibility to Burleigh Street

• Best-in-class apparel co-tenancy including Nordstrom Rack, Saks Off 5TH, DSW, Dick’s Sporting Goods, and more located in Phase 1

• Over 1,000 luxury apartments planned on-site

DISTRICTATTHE

Restaurant Row

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Restaurant RowHSA Commercial Real Estate has worked relentlessly to find the best local and

regional restaurant operators that can bring unique and exciting restaurant

offerings to satisfy hungry shoppers and future residents of The District. Rather

than populate the project with staid and ubiquitous national brands, HSA has

instead elected to work with dynamic and innovative restaurateurs that will

contribute to a lively street scene and an overall environment that encourages

a better dining experience and longer length of stay.

The first Corner Bakery Cafe in the state of Wisconsin opened its doors at

The District in October 2014. The iconic local pizza place and wine bar, Pizza

Man, opened it’s second restaurant next door in June 2015. Further, as part

of a strategic partnership with Bartolotta Restaurant Group, the preeminent

restaurant operator in Milwaukee, four new concepts will be launched at The

District: Osgood’s, a modern diner; a gastropub; a French bistro; and a taqueria.

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Opening 4 Concepts!

Now Open!

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Hig

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141

,500

VPD

10,430 SF

Building A32,100 SF

Building B62,055 SF

FashionRetail

FashionRetail 21,960 SF

5,559 SF

by

Project Overview

JOIN THESEGREAT OPERATORS:

Restaurant Row• Great traffic drivers nearby including Nordstrom Rack, Saks Off 5TH and Whole Foods

• Located just minutes away from Mayfair Mall, the dominant mall in metro Mliwaukee

• Corner Bakery Cafe and Pizza Man already open and performing well in Phase 1

• Four concepts from The Bartolotta Restaurants: a brewpub, modern diner, bistro, and taqueria

• Strong visibility to Burleigh Street and Highway 45’s 141,000 VPD

KEY OPPORTUNITIES:

Rest. A - 6,200 SF Divisible (At Lease)

Rest. B - 7,900 SF (Pad Delivery)

Rest. C - 7,800 SF (Pad Delivery)

Rest. D - 7,500 SF (Pad Delivery)

# Pizza Man

A

B

C D

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The Mayfair Collection Promenade

The Mayfair Collection PromenadeIn spring 2016, HSA Commercial will begin construction of the third phase of

The District which will feature approximately 75,000 square feet of fashion

retail in a contemporary urban streetscape. Located just steps from The Mayfair

Collection and the Milwaukee area’s second Whole Foods Market, The Mayfair

Collection Promenade at The District will offer a place for the country’s most

exciting and popular names in fashion to showcase their brands.

At The Mayfair Collection Promenade, fashion labels will have a chance to

capture the affluent regional traffic generated by both The Mayfair Collection

and Whole Foods nearby in addition to the energy created by Restaurant Row.

Spaces at The Mayfair Collection Promenade will feature large, dramatic ceiling

heights and prominent signage visibile to traffic from Burleigh and throughout

The District.

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GardenCenter

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Hig

hway

45

141

,500

VPD

23,392 SF

10,430 SF

Building A32,833 SF

Building B55,200 SF

21,960 SF

Project Overview

STAY TUNED FOR ANNOUNCEMENTS ABOUT NEW TENANTS!

The Mayfair Collection Promenade• Located between The Mayfair Collection (Nordstrom Rack, Saks Off 5TH and more) and

steps from the Milwaukee area’s second Whole Foods Market

• Restaurant Row across the street promises to keep the area activated throughout the day and evening

• At the base of Uptown at The District, a planned 1,000+ unit luxury apartment development

• Strong visibility from both Burleigh Street and Highway 45’s 141,000 VPD

KEY OPPORTUNITIES:Flexible Sizes - Contact Brenton for more details.


Promenade


Promenade

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Uptown

UptownHSA Commercial and Fiduciary Real Estate Development have announced

that the firms have an agreement to develop up to 1,050 luxury residences

over seven to ten years on land next to The Mayfair Collection shopping

center. Fiduciary will construct and manage the residential buildings, and the

firm is scheduled to break ground in spring 2016 on the first phase totaling

approximately 250 apartment units and 50,000 square feet of ground level

specialty retail space with tenant occupancy projected for early 2017. Phase

two is scheduled to break ground in 2017 and will also include 250 units and

provide a level of amenities that have never been provided in the Milwaukee

market.

The proposed luxury apartment buildings, located just off of Highway 45 at

Burleigh Street, will be designed to promote density and walkability within an

integrated mixed-use environment. Future residents will be able to shop for

groceries at Whole Foods Market; browse stores like Nordstrom Rack and Saks

Fifth Avenue OFF 5TH; grab a coffee at Corner Bakery Café; or enjoy a meal

at one of The Bartolotta Restaurants’ culinary offerings without getting in a car.

Since the development site is located at the center of the largest commercial

and employment corridor outside of downtown Milwaukee, many future

residents will also enjoy a short commute to work.

The luxury apartments are being designed to meet the broad spectrum of

demand that the market is dictating. Residences will range from studio units

starting at 500 square feet and provide different design and sizing all the way

to corner penthouse units as large as 1,300 square feet. The average unit

will rent for approximately $1,275 a month which will make this very attractive

compared to other new communities that have been recently completed.

Please stay tuned for more information!

DISTRICTTHE

DISTRICTTHE

OWNED / DEVELOPED BY

TIM BLUM312.683.7256

[email protected]

BRENTON SCHRADER 312.458.4392

[email protected]

RETAIL LEASING

Above information is subject to verification and no liability for errors or omissions is assumed. Price is subject to change and listing may be withdrawn without notice.

ALEC ZOCHER847.297.4200

[email protected]

CONTRACTOR

CHRIS THOMAS312.519.9624

[email protected]

ARCHITECTURE

TOAARCHITECTURE

RESIDENTIAL DEVELOPMENT BY

the district - loopnet...• whole foods market and hilton homewood suites planned in phase 2 •...

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