the diy wordpress website for nonprofits and small business
Post on 17-Oct-2014
425 views
DESCRIPTION
TRANSCRIPT
![Page 1: The DIY WordPress Website for Nonprofits and Small Business](https://reader033.vdocument.in/reader033/viewer/2022052503/544165d1afaf9f4e208b46db/html5/thumbnails/1.jpg)
The DIY WebsiteUsing WordPress for your
Nonprofit or Small Business
![Page 2: The DIY WordPress Website for Nonprofits and Small Business](https://reader033.vdocument.in/reader033/viewer/2022052503/544165d1afaf9f4e208b46db/html5/thumbnails/2.jpg)
Well, How Did I Get Here?
CONTROL• Content Management• Cost Savings• Response Time
WORDPRESS • Highly recommended• FREE!
![Page 3: The DIY WordPress Website for Nonprofits and Small Business](https://reader033.vdocument.in/reader033/viewer/2022052503/544165d1afaf9f4e208b46db/html5/thumbnails/3.jpg)
DIY: It’s Not Just for NPs Anymore
What nonprofits and small business have in common . . .
• Offer a product or service• Employ staff (& volunteers)• Need revenue to stay in business• Utilize a marketing plan• Impacted by economic conditions• Pay taxes (oh yes we do!)
![Page 4: The DIY WordPress Website for Nonprofits and Small Business](https://reader033.vdocument.in/reader033/viewer/2022052503/544165d1afaf9f4e208b46db/html5/thumbnails/4.jpg)
DIY: It’s Not Just for NPs Anymore
. . .and what they don’t
• NPs operate for the purpose of a particular public interest
• Businesses operate to earna profit for individual shareholders
![Page 5: The DIY WordPress Website for Nonprofits and Small Business](https://reader033.vdocument.in/reader033/viewer/2022052503/544165d1afaf9f4e208b46db/html5/thumbnails/5.jpg)
When to Use the Pros
• Original design • Technical issues• Formatting changes • Coherence with all other organization’s
materials
![Page 6: The DIY WordPress Website for Nonprofits and Small Business](https://reader033.vdocument.in/reader033/viewer/2022052503/544165d1afaf9f4e208b46db/html5/thumbnails/6.jpg)
Pros We Know
![Page 7: The DIY WordPress Website for Nonprofits and Small Business](https://reader033.vdocument.in/reader033/viewer/2022052503/544165d1afaf9f4e208b46db/html5/thumbnails/7.jpg)
Prepping for Design
• Who is your audience?Dictates language and design features
• Mission• Objectives• Getting content to the designer
![Page 8: The DIY WordPress Website for Nonprofits and Small Business](https://reader033.vdocument.in/reader033/viewer/2022052503/544165d1afaf9f4e208b46db/html5/thumbnails/8.jpg)
Blogging for Dollars
• Enhance the Mission • Raise public awareness• Raise $$• Connect with the community
![Page 9: The DIY WordPress Website for Nonprofits and Small Business](https://reader033.vdocument.in/reader033/viewer/2022052503/544165d1afaf9f4e208b46db/html5/thumbnails/9.jpg)
Capacity
• Who? • What?• When?• Consistency
![Page 10: The DIY WordPress Website for Nonprofits and Small Business](https://reader033.vdocument.in/reader033/viewer/2022052503/544165d1afaf9f4e208b46db/html5/thumbnails/10.jpg)
Intellectual Property
• What is it?• Who can claim it? What about guest bloggers/contributors?• What are the exceptions?• How do you secure it?Learn more here:
http://www.copyright.gov/circs/circ01.pdf
![Page 11: The DIY WordPress Website for Nonprofits and Small Business](https://reader033.vdocument.in/reader033/viewer/2022052503/544165d1afaf9f4e208b46db/html5/thumbnails/11.jpg)
ROI
• Measuring website ROI• Measuring blog and social media ROI
BONUS! Examples of the intangible benefits
Great source: “The ROI of Social Media: The “I” Stands for Insight and Impact” by Beth Kanter in Internet Management for Nonprofits, eds. Ted Hart, et al, 2010.
![Page 12: The DIY WordPress Website for Nonprofits and Small Business](https://reader033.vdocument.in/reader033/viewer/2022052503/544165d1afaf9f4e208b46db/html5/thumbnails/12.jpg)
Social Media Integration
• Your website is your HUB for information• Streamline your efforts with FEEDS• Encourage WEB visitors to share your content• Archive • Branding
![Page 13: The DIY WordPress Website for Nonprofits and Small Business](https://reader033.vdocument.in/reader033/viewer/2022052503/544165d1afaf9f4e208b46db/html5/thumbnails/13.jpg)
Angie Albright, Executive DirectorNorthwest Arkansas Women’s Shelter
@angiealbright @NWAWS
Jody Dilday, Executive DirectorSingle Parent Scholarship Fund
of Northwest Arkansas @jdilday @SPSFNWA
Contact Us