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SHOPIFY INSTAGRAMMARKETING TIPS:

THE DOS AND DON’TS

IntroductionWhy is Instagram social media marketing so importantfor your Shopify business?How to do the best Instagram marketing for your Shopifystore

Shopify Instagram Marketing Tips 1: Create aStrategyShopify Instagram Marketing Tips 2: Optimize yourInstagram ProfileShopify Instagram Marketing Tips 3: HashtagsShopify Instagram Marketing Tips 4: InfluencerMarketingShopify Instagram Marketing Tips 5: TargetedAdvertisementsShopify Instagram Marketing Tips 6: ShoppablePosts

Shopify Instagram Marketing Tips & Tricks

Shopify Instagram Tips: The Dos and Don'ts

TABLE OF CONTENTS

Instagram may be spoken about in the same breath withFacebook, Twitter and Pinterest; but it may come as a surpriseto you that Instagram is nothing like any of the other socialmedia platforms. This article about Shopify Instagrammarketing tips will cover all aspects of social mediamarketing using Instagram. Did you know that out of the 1 billion Instagram monthly users,images on Instagram get an average of 23% more engagementthan Facebook. On average, brands on Instagram see ten timesmore engagement on Instagram than on Facebook. So, if you aneCommerce business owner and you are planning on usingInstagram to promote your business, this is the moment foryou. This article about Shopify Instagram marketing tips will delveinto the world of Instagram and investigate ways to boosteCommerce sales with this great social media channel –including how to grow Instagram followers, Instagrammarketing strategy, Instagram marketing tips, ShopifyInstagram influencer marketing, how to find Instagraminfluencers, Shopify Instagram marketing and much more. Inother words, this will be your one-stop guide for Instagrammarketing for small business.


Introduction

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https://www.statista.com/chart/9157/instagram-monthly-active-users/

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1.First and foremost, Instagram marketing involves the use ofhigh-quality images of your products, which look much betterand are more engaging than generic photos. 2. Secondly, it gives your customers an easy and convenientway to indulge in online shopping from anywhere and anytime. 3. Since marketing via Instagram has a better reach, it attractsa larger audience expanding your overall reach. Thus, it helpswith better brand positioning and enhanced engagement.


Let’s start with why Instagram Social mediamarketing is so important for your Shopifybusiness.

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4. Apart from being more engaged, Instagram users arehighly quick to convert to paying customers. A recent studyshowed that almost 72% of Instagram users make apurchase decision after seeing something on Instagram –the most popular categories being makeup, clothing, shoes,and jewelry. 5. Another important reason why Instagram is a favorite forbrands, is the uniqueness and variety of business-facingtools like Instagram Stories and shoppable Instagram posts.These tools can create excellent marketing practices forbusinesses, if used effectively.


Identifying the amount of traffic you wantYour potential of growing real Instagram followersSetting benchmarks for all of these elements

Shopify Instagram Marketing Tips 1: Create a Strategy An Instagram marketing campaign is a lot more thanjust publishing high-quality images. Instagrammarketing for businesses typically includes thefollowing: 1.A well-thought out strategy backed by carefulconsideration on the user demographics andpreferences2.A well-designed and creative Instagram contentstrategy3.Your overall business objectivesSo if you want to be successful on Instagram, start bydrawing out SMART goals by;


How to do the best Instagram marketing foryour Shopify store?

Instagram offers a wide range of demographic informationand key performance indicators for each post. Theseprovide you with information, like which type of posts hasthe potential to perform better and which posts will engageyour audience more. Identifying and evaluating yourInstagram page’s demographic information is the ideal wayto reach your target audience. Once you know youraudience, it will be easier to tailor your content, accordingly. Look at Maybelline for instance. With clear and crispimagery, the cosmetics and makeup giant stays true to itsoverall brand, which is Maybelline.


Clickable Profile Links: Instagram gives you the option toadd clickable links to other user profiles in your own bio.This becomes useful when you have more than onecompany, or if you are partnering with another merchantto run a contest. This way, you can use these links todirect traffic to other profiles. You can also use thisfeature to redirect people to your personal profile if thatis aligned with your branding.

Story Highlights: Story highlights are displayed aboveyour feed on your profile and they make your profile lookmeaty. You can highlight user generated content orother posts that tell your brand’s story.

Shopify Instagram Marketing Tips 2: Optimize yourInstagram Profile You need to have a very strong Instagram profile, whichshould include your contact information, a keyword-optimized description and a logo. Apart from these, thereare few more things you need to include in your Instagramprofile to get more followers. These are:


Clickable hashtags: Clickable hashtags can now be addedto your profile description just by entering # and thenthe desired phrase, similar to how you would do on apost. Focusing on the branded hashtags is a goodpractice for Instagram business profiles.

Profile Photo: This should ideally be your brand logo.Whatever it is, it needs to be appealing, legible andaligned to your brand..

Highlight your website: Put the link to your website onyour Bio or link your latest blog here. This will promptyour users to check what’s new on your website, and willgive you some organic traffic.

Fashion Nova combines all these features into a well-optimized profile.


Shopify Instagram Marketing Tips 3: Hashtags An Instagram post with at least one hashtag averages 12.6%more engagement than one without a hashtag. Hashtags arepowerful. They do everything from attracting followers in yourniche to developing a relatable brand image and increasingengagement. There are six key Shopify Instagram hashtags that can be usedby eCommerce owners.


Generic Hashtags: Theseare hashtags that arepopular among a vastmajority of Instagramusers, and if usedeffectively, they can getyou a good chunk ofInstagram followers.These are #love, #food,#fitness, #weightloss,#puppylove,#photooftheday,#travel, #repost, #tbt.

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Contest Hashtags: This is a type ofbranded hashtag that you create fora specific contest you want to run.When filtered by these hashtags,Instagram shows all posts that usethese hashtags, and in this way, youattract people who are interested inyour contest. Some contesthashtags are #instacontest,#giveaway, #contestalert,#sweepstakes, #contestentry etc.

Branded Hashtags: Brands shouldhave their unique brandedhashtags. These Instagrammarketing hashtags are attached toevery post and placed in theirprofiles. They can also be used toencourage followers to attach toany of their posts when they arereferring to your brand. It caninclude your brand name, but that’soptional. Examples include FashionNova’s #NovaBabe hashtag orFrooti’s #thefrootilife.


Niche Specific Hashtags: Every brand will belong to oneparticular industry, and there will always be some Instagrammarketing hashtags that will be relevant to that industry. Ontheir own, they may not give you the same reach, but whencombined with branded hashtags or contest hashtags, theyare sure to get you some relevant traffic. For instance, for anonline tea store, niche hashtags could be #teatime, #siptea,#lovetea, #earlymorningcuppa.


Seasonal Hashtags: Theseusually pertain to seasonalholidays or special occasionslike Valentines Day, Mother’sDay and Father’s Day. So, ifyou are an online gift store,there are lots of things youcan do with these seasonalInstagram marketinghashtags, e.g. #myvalentine,#daughtersarespecial,#mothersday, #christmas.

Fun Hashtags: These, similar to the niche Instagrammarketing hashtags, will need to be teamed up withsome other hashtags to be effective. The objective ofthese hashtags is to entertain your audience. They arepurely funny or witty. Some examples could be#hilarious, #funny, #instafunny, #lmao etc.

In order to optimize your reach and get the most out of yourInstagram marketing, you need to use the right types ofhashtags.



Look at how Inspirato nails it with hashtags on Instagram

Shopify Instagram Marketing Tips 4: Influencer Marketing Instagram Influencers are those individuals who understandtheir core audiences and are successful in building theirpersonal brands ground up. Brands often partner with thesepeople in innovative ways to draw audiences and give theirbrands the much required credibility they need. Instagram influencer marketing is now the hot topic formarketers and eCommerce brands worldwide. It’s just word-of-mouth advertising by people who have huge followerbases, and whose recommendations are valued. It’s like afriend recommending a particular store for the best fashionaccessories in town. You appreciate their recommendationbecause you trust their judgement. Brands use Instagraminfluencer marketing to partner with their niche onlineinfluencers, to tap and engage their audience and toincrease brand awareness in an authentic and organic way.

Follow the below-mentioned steps to kick off your Instagraminfluencer marketing. Step 1Identify your marketing goals: Do you want to increase brandawareness? Or do you simply want to gain more followers andwant more engagement? Or is it more click-throughs you areexpecting from the influencer marketing? This will determineyour reach, what kind of influencers you want to collaboratewith and your Instagram marketing cost. Step 2Identify the right influencers: There are three types ofInstagram influencers – Celebrity influencers, Macroinfluencers and Micro influencers. Small businesses shouldfocus on micro influencers and perhaps one or two macroinfluencers. Macro influencers are those who have more than100,000 followers, and can mostly be afforded by big brands.The key is to identify and find influencers who are prominent inthe specific niche that you operate in. Their audience ideallyshould be similar to yours, and hence, it helps you get in frontof the right people.


Give your influencers the freedom to exercise theircreativityAvoid (don’t) dictating terms to themWork directly with an influencer rather than goingthrough a marketing agency

Step 3Pitch your brand to your influencer: Influencers will notnecessarily work with you just because you are paying them.So, ensure that you pitch your brand perfectly to theinfluencer. You could draft a one-page overview of yourbrand and what it stands for. Few things you need to keep inmind are –

Step 4Optimize your influencer campaigns: There can be sponsoredposts, contests, branded content, product reviews andbrand rep programs that your influencer might get done foryou, depending on the terms of your agreement and yourbudget.


Step 5Maintain transparency at all times: Laws regarding fulldisclosure around brand-influencer partnerships, materialconnection and similar stuff is pretty stringent. So, stay onthe right side of the law while dealing with influencers. Iftheir word of mouth can make your brand, they can also doquite the opposite. Make sure that all terms of yourassociation are clear between you and your influencer at theonset to avoid any surprises later.To show how Instagram influencer marketing works, look athow ASOS is able to widen its reach by encouraging itsinfluencer, Ashley Morrison to build natural and organicaudience based around the brand.


Shopify Instagram Marketing Tips 5: TargetedAdvertisements Instagram offers five advertising formats – namely, photos,videos, carousels, story ads and slideshow ads. Each ofthese is integrated seamlessly into the user’s interface.These are of tremendous importance to eCommerceowners, as they allow the business to link their page in thepost. The “Shop Now” button appears at the bottom of the adredirecting users to a specific product or home page. These advertisements also make targeted campaignseasier. While creating a new ad, Instagram allows businessesto tailor the audience based on demographics. Shopify Instagram Marketing Tips 6: Shoppable Posts Instagram’s “shoppable posts” feature the most innovativesocial selling method for ecommerce websites. When a userclicks on a shoppable post, they are able to see the nameand price of a product. When they click on the tag, he/shewill be sent to a more detailed page featuring specificproduct details, similar items and other shoppable postsfrom the brand. Businesses can now create a ShopifyInstagram store on their websites.


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Commenting on and re-posting your followers’ contentare the best things you can do to grow followers andacquire more followers.Run contests and giveaways.Tag products to make them more shoppable. Use clearCTAs while tagging the items.Do some research and curate hashtags.Connect the Instagram business page to your Facebookpage.Use the recently introduced tools like texts, stickers anddrawing features on your standard posts to make themmore attractive.

Effective Instagram marketing comes from experience andfrom following best practices that have made brands famousin the past. The following Instagram marketing bestpractices have been tested for success and are followed byeCommerce businesses globally to promote Instagrampages.


Shopify Instagram Marketing Tips & Tricks

Instagram “Stories” feature is a great way foreCommerce businesses to be spontaneous and creativeat the same time.Publish posts which demonstrate another side of you –something which will make your audience proud to beable to relate to you. Check this post by Louis Vuitton.


Put good Instagram marketing captions to supplementyour images – what Costa Coffee does below is a goodexample to that..

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Conclusion Make sure you apply all of these Shopify Instagram marketingtips as a part of your Instagram marketing strategy 2019. Withnew trends and technology on the rise, it is also important thatyou quickly respond to change and adapt to a dynamicenvironment. Sustainable success in Instagram marketing isachieved by businesses that are able to establish soundInstagram marketing goals and stay on top of trends toachieve their long-term objectives.


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