the e-commerce revolution: how the industry is evolving and what the future holds
DESCRIPTION
The Tipping Point for the shift from physical to digital retail is occurring due to significant advantages e-commerce has over brick-and-mortar retail. But which e-commerce model will win in the long run? Ebay /Alibaba / Rakuten type marketplaces or a more controlled retail platform like Amazon, which also has a marketplace? Will the emerging “asset light” models, such as Instacart, PostMates, eBay Now, Uber(?), and Google Shopping Express, enable physical retailers to team up and provide instant gratification to beat the e-commerce giants? Let’s discuss the evolution and future of e-commerce – exciting times! Stay up to date on Asia's tech scene: Read the latest news: http://e27.co Sign up for our Weekly Digest that curates the Top news in Asia: http://bit.ly/subscribe-to-e27TRANSCRIPT
![Page 1: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/1.jpg)
How the Industry is Evolving and What the Future Holds The E-commerce Revolution
Roger Egan, Co-founder & CEO of RedMart
![Page 2: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/2.jpg)
Tangible Products Digital Products & Services
![Page 3: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/3.jpg)
Agenda
Tipping Point
Evolution
Future
![Page 4: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/4.jpg)
“We’re in the midst of a profound structural shift from physical to digital retail.”
- Jeff Jordan
The Tipping Point
![Page 5: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/5.jpg)
Tipping Point: Profound Shift from Physical to Online Retail Due to Many Advantages of E-commerce
US Census Bureau
![Page 6: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/6.jpg)
What matters to the customers?
Price Product Range Experience
![Page 7: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/7.jpg)
E-commerce
Brick & Mortar
Advantages of E-com and how they relate to Price, Range, Experience
Experience
VS
Product Range
VS
Price
VS
![Page 8: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/8.jpg)
Stores require a minimum footfall to cover their fixed overhead!
1!
As more people shop online, it creates a Vicious Cycle
![Page 9: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/9.jpg)
Stores require a minimum footfall to cover their fixed overhead!
As traffic is diverted from store to online (RedMart or competitors), the store becomes more and more expensive to operate
1! 2!
As more people shop online, it creates a Vicious Cycle
![Page 10: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/10.jpg)
Stores require a minimum footfall to cover their fixed overhead!
As traffic is diverted from store to online (RedMart or competitors), the store becomes more and more expensive to operate
The store’s offering and service becomes weaker and less efficient
1! 2!
3!
As more people shop online, it creates a Vicious Cycle
![Page 11: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/11.jpg)
Stores require a minimum footfall to cover their fixed overhead!
As traffic is diverted from store to online (RedMart or competitors), the store becomes more and more expensive to operate
The store’s offering and service becomes weaker and less efficient
Causing more people to move online
Vicious Cycle!
1! 2!
4! 3!
As more people shop online, it creates a Vicious Cycle
![Page 12: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/12.jpg)
SE ASIA ~$330 B Marketbut <1% online
![Page 13: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/13.jpg)
Trend evident in VC Investment in E-commerce in SE Asia
Southeast Asia startup investments 2013, Tech In Asia
![Page 14: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/14.jpg)
E-commerce
Brick-and-mortar
More people shopping online = less people shopping in stores
![Page 15: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/15.jpg)
How the landscape is evolving
![Page 16: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/16.jpg)
Platforms / Business Models and TrendsPlatform Players
B2C
Traditional Marketplace
"Asset Light", Instant Delivery Marketplace
Subscription
C2C
![Page 17: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/17.jpg)
Platforms / Business Models and TrendsPlatform Players
B2C
Traditional Marketplace
"Asset Light", Instant Delivery Marketplace
Subscription
C2C
![Page 18: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/18.jpg)
Platforms / Business Models and TrendsPlatform Players
B2C
Traditional Marketplace
"Asset Light", Instant Delivery Marketplace
Subscription
C2C
![Page 19: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/19.jpg)
Platforms / Business Models and TrendsPlatform Players
B2C
Traditional Marketplace
"Asset Light", Instant Delivery Marketplace
Subscription
C2C
![Page 20: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/20.jpg)
Platforms / Business Models and TrendsPlatform Players
B2C
Traditional Marketplace
"Asset Light", Instant Delivery Marketplace
Subscription
C2C
![Page 21: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/21.jpg)
Platforms / Business Models and TrendsPlatform Players
Private Label and Value Added Services
Daily Deal / Flash Deals
Price Comparison and Social Shopping
Fulfillment / Delivery
E-commerce Software Platforms
+
![Page 22: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/22.jpg)
Platforms / Business Models and TrendsPlatform Players
Private Label and Value Added Services
Daily Deal / Flash Deals
Price Comparison and Social Shopping
Fulfillment / Delivery
E-commerce Software Platforms
+
![Page 23: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/23.jpg)
Platforms / Business Models and TrendsPlatform Players
Private Label and Value Added Services
Daily Deal / Flash Deals
Price Comparison and Social Shopping
Fulfillment / Delivery
E-commerce Software Platforms
+
![Page 24: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/24.jpg)
Platforms / Business Models and TrendsPlatform Players
Private Label and Value Added Services
Daily Deal / Flash Deals
Price Comparison and Social Shopping
Fulfillment / Delivery
E-commerce Software Platforms
+
![Page 25: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/25.jpg)
Platforms / Business Models and TrendsPlatform Players
Private Label and Value Added Services
Daily Deal / Flash Deals
Price Comparison and Social Shopping
Fulfillment / Delivery
E-commerce Software Platforms
+
![Page 26: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/26.jpg)
Platforms / Business Models and TrendsPlatform Website /
Mobile Back End Merchandising Marketing Fulfillment Delivery Payment
B2C
Traditional Marketplace
"Asset Light", Instant Delivery Marketplace
C2C
Private Label and Value Added Services
Daily Deal / Flash Deals
Price Comparison/ Social Shopping
Fulfillment Some
E-commerce Software Platforms
![Page 27: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/27.jpg)
“The Everything Store”VS
Fight head on
VS
Team up and provide instant gratification
+
E-Commerce Trends
VSSell your own products or provide value
added service & convenience
![Page 28: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/28.jpg)
Lines blurring between Retailer and Manufacturer
![Page 29: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/29.jpg)
+
Lines blurring between Logistics and E-commerce Companies
![Page 30: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/30.jpg)
What the future may look like
![Page 31: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/31.jpg)
!!!
!!
Business models, industries, companies, and services will converge into a controlled ecosystem.
The Great E-commerce Convergence
![Page 32: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/32.jpg)
!!!
B2C
B2C and Marketplace Converge
!• Purchasing power • Bigger Selection • Faster, Less Capital Intensive Growth • Acquisitions - buys over
!!!
Marketplace
![Page 33: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/33.jpg)
Delivery
Those that control entire supply chain and logistics win
FulfillmentManufacturing
![Page 34: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/34.jpg)
Tech companies and E-commerce Companies Converge
Technology Companies
E-commerce Companies
![Page 35: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/35.jpg)
Tech companies and E-commerce Companies Converge
Technology Companies
E-commerce Companies
![Page 36: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/36.jpg)
Tech companies and E-commerce Companies Converge
Technology Companies
E-commerce Companies
![Page 37: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/37.jpg)
Tech companies and E-commerce Companies Converge
Technology Companies
E-commerce Companies
![Page 38: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/38.jpg)
Tech companies and E-commerce Companies Converge
Technology Companies
E-commerce Companies
![Page 39: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/39.jpg)
Content, Community and Commerce converge
Internet Trends 2014, Mary Meeker
![Page 40: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/40.jpg)
Content, Community and Commerce converge
Internet Trends 2014, Mary Meeker
![Page 41: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/41.jpg)
Best Tech wins
![Page 42: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/42.jpg)
Best, most seamless Ecosystems Win
+ + + + +
+ + + +
+ + +iOS
+ ?
+ +
![Page 43: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/43.jpg)
Retailers become Manufacturers
Manufacturers
![Page 44: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/44.jpg)
Convenience and Instant Gratification Key
Drone Delivery? 3D Printing?
![Page 45: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/45.jpg)
Traditional Brick-and-Mortar must innovate or die
Innovate... or die.
![Page 46: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/46.jpg)
Possible Implications
Opportunity to disrupt Retail Commercial Real Estate
?What happens to
Instant Gratification Models?
![Page 47: The E-commerce Revolution: How the Industry is Evolving and What the Future Holds](https://reader034.vdocument.in/reader034/viewer/2022051819/54c896264a7959c6408b45c8/html5/thumbnails/47.jpg)
What will people do with their time?