Dedicated to the Use of Fresh Fruits and Vegetables - “Our Most Natural Food” December 27, 2013

JOHN McALEAVEYP.O.Box 514

Short Hills, NJ 07078973-564-6295

Fax 973-467-2294Email: jmcaleavey@comcast.net

EXECUTIVE DIRECTOR

THE EASTERN PRODUCECOUNCILLOR

Next MeetingTuesday, January 21, 2014

The BrownstonePaterson, New Jersey

House Foods& Earthbound Farm

Social Hour: 6:00pm • Dinner & Meeting 7:00pm

THIS IS THE ONLY WAY TO REGISTER!Please register by Friday, January 17th

Click on link below to register for January 21st meeting

http://easternproducecouncil.com/e14-earthbound-house.php

OFFICERSPresidentPAUL KNEELAND Kings Super Markets1st Vice-PresidentVIC SAVANELLO Allegiance Retail Services2nd Vice-PresidentTERRY MURPHY Wakefern Food Corp.SecretaryROB GOLDSTEIN Genpro, Inc.TreasurerSAL ZACCHIA RDD AssociatesSgt.-at-ArmsJEFF GARRISON Sunsweet Growers

FOUNDING PRESIDENTSAL CANDRILLI

PAST PRESIDENTSTHOMAS KRULDER Kurt Weiss GreenhousesJAY LIOTTA ConsultantVINCENT DeSOMMA Associated Produce, Inc.JEFFREY SHILLING RLB Food Dist.VIC LOMORIELLO AAABCO, LLCCRAIG CARLSON Carlson Produce ConsultingJOE DeLORENZO Alpha 1 MarketingDEAN HOLMQUIST Allegiance Retail Services

DIRECTORSFLOYD AVILLO RLB Food Dist.ERIC BEELITZ A & P Tea Co. Inc.MATTHEW D’ARRIGO D’Arrigo Bros. of NYSTEVE GRANQUIST D’Arrigo Bros. of NYWENDELL HAHN Four Seasons Produce, Inc.VICTOR JOSEPH Victor Joseph & SonTHERESA LOWDEN JOH Mid-AtlanticGEORGE MOSKAL Wakefern Food Corp.AL MURRAY NJ Department of AgricultureJOE PROCACCI Procacci Bros. Sales Corp.MARIANNE SANTO Wakefern Food Corp.GREG VENEZIANO Bozzuto’s Inc.

DIRECTOR EMERITUSAL FERRIHAROLD FRIEDMANJON KOHL

EXECUTIVE DIRECTORJOHN McALEAVEY

Page 2 December 27, 2013

Earthbound FarmAs Earthbound Farm enters its 30th year, we’re grateful for the partnership of our cherished customers. Your support has helped us grow:

• Froma2½-acrebackyardfarmto53,000cropacresand200organicfarmers.

• Fromapersonalchoicetoavoidconventionalagriculturalchemicalstokeepingmorethan130millionpoundsofthemoutoftheenvironmentsince1984.

• Fromourfirstbagsofbabylettucestoourmorethan100freshandfrozenorganicfruitsandvegetables.

• Fromourtabletomorethan10billionsaladplatesacrossNorthAmericasince1984.

Andwe’renotdone.OurnewDeepGreensBlendsandEasyLeavesareexcitingproductsthatcapitalizeontheshopper’sdesireforversatilegreensthatarenotjustforsalads.OurnewPowerMealBowlsoffershoppersseekingahealthy,low-caloriemealreplacementthepowerofplant-basedproteinandbalancednutrition.

Weareorganicpioneersandyouhavehelpedusblaze the trail tobuildingapowerhousecategory intheproducedepartment:salesoforganicgreensaredrivingcategorygrowth, inacategory that iskey to theshopper’s decision about where to shop.

Visit us at EBFarm.com,onFacebook andTwitter, too—and take advantageof our dedicated traderesources at http://ebfmerch.fullsteam.com

Tofu specialists since 1983, House Foods America Corp. is dedicated to bringing consumers the most

affordable,highestqualityandwidestrangeofthefreshest,allnaturalTofuproducts.AllofHouseFoods’Tofuis

madewith non-geneticallymodified (non-GMO) soybeans exclusively grown in theUS, andareGluten-free and

Koshercertified.ComplianttotheHACCP&GMPpractices,HouseFoodsmanufacturesbothretailandfoodservice

TofuintheirownNewJerseyandCaliforniafacilities.

Inaddition,HouseFoodsisapioneerintheShiratakinoodlemarket,sincelaunchingTofuShiratakiin2004.

Withlowcalories,low-carbsandglutenfreecertification,TofuShiratakinoodlecontinuestobeextremelypopular

amongdietersandhealth-consciousconsumers.HouseFoodsTofuShiratakiNoodlecomesinfourdifferentvarieties

(Spaghetti,Fettuccine,AngelHairandMacaroni),andisagreatpastaalternative.

Itisanhonortopresentourcompanyandtheexcitingnewsofourlatestinnovativeproduct,WokMeUp,at

theEPCeventonJanuary21,2014.Welookforwardtomeetingyouall!

December 27, 2013 Page 3

Women’s Leadership Committee

Congratulations to Theresa Lowden for receivingthe Eastern Produce Council’s first-ever award forWomen’s Leadership. At the presentation, which took place at the New York Produce Show andConferenceonDecember11th,were25womenwhoare members of the Eastern Produce Council andrepresentmanyfacetsoftheindustry.TheWomen’sLeadershipCommitteewas established inOctoberof2013anditsmissionistodevelopleadershipforwomen and engage the industry, trade and public in thevalueandneedforagriculture.

THANK YOUThank you to all who sponsored a booth and/or attended the

Fourth Annual NY Produce Show and Conference in New York City.The show was met with great success and

wouldn’t have been possible without your support.

Tokick-offthe4thAnnualNewYorkProduceShowandConferenceareJimPrevorandPaulKneeland.

MONTH SPONSOR LOCATION

2014 EPC SCHEDULE OF EVENTS

In early January we will be

emailing invoices for 2014 Membership Dues.

Your prompt payment is greatly appreciated.

We wish you and your families a Happy New Year!

5thAnnualNewYorkProduceShow&Conference

IdahoPotatoCommissionTasti-Lee/BejoSeeds

Earthbound FarmHouseFoods

ProduceForKids

46thAnnualDinnerDance

SouthCarolinaDepartmentofAgriculture

AvocadosFromMexico(Need4MoreSponsors!)

NewJerseyDepartment of Agriculture

39thAnnualGolfOuting

1/21

3/4StonyHillInnHackensack,NJ

4/5TheWestmountCCWoodlandPark,NJ

4/22TheBrownstonePaterson,NJ

5/13PhiladelphiaWholesaleProduceMarketPhiladelphia,PA

5/20Demarest FarmHillsdale,NJ

6/7RoyceBrookGCHillsborough,NJ

9/16TheManor

WestOrange,NJ

TBD NewYork,NY

TheBrownstonePaterson,NJ