the eco-marathon

8/7/2019 The Eco-Marathon

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The Eco-MarathonCharles Bailey

[email protected]


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Confidentiality Agreement

The undersigned reader acknowledges that the information provided by _______________ in this business plan isconfidential; therefore, reader agrees not to disclose it without the express written permission of _______________.

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature,other than information which is in the public domain through other means and that any disclosure or use of same by reader,may cause serious harm or damage to _______________.

Upon request, this document is to be immediately returned to _______________.

___________________ Signature

___________________ Name (typed or printed)

___________________ Date

This is a business plan. It does not imply an offering of securities.


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1.0 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.1 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.2 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.3 Keys to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

2.0 Organization Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22.1 Legal Entity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22.2 Start-up Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

3.0 Products and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

4.0 Market Analysis Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34.1 Market Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34.2 Target Market Segment Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34.3 Service Providers Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

4.3.1 Alternatives and Usage Patterns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

5.0 Web Plan Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45.1 Website Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45.2 Development Requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

6.0 Strategy and Implementation Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46.1 SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

6.1.1 Strengths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46.1.2 Weaknesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46.1.3 Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46.1.4 Threats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

6.2 Competitive Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Table of Contents


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1.0 Executive Summary

1.1 Objectives

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1.3 Keys to Success

2.0 Organization Summary

2.1 Legal Entity

2.2 Start-up Summary

Table: Start-up

Start-up

Requirements

Start-up ExpensesLegal $0Stationery etc. $0Insurance $0Rent $0Computer $0Other $0Total Start-up Expenses $0

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3.0 Products and Services

4.0 Market Analysis Summary

4.1 Market Segmentation

Table: Market Analysis

Market Analysis2011 2012 2013 2014 2015

Potential Customers Growth CAGRSegment Name 0% 0 0 0 0 0 0.00%Segment Name 0% 0 0 0 0 0 0.00%Other 0% 0 0 0 0 0 0.00%Total 0.00% 0 0 0 0 0 0.00%

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4.3.1 Alternatives and Usage Patterns

5.0 Web Plan Summary

5.1 Website Marketing Strategy

5.2 Development Requirements

6.0 Strategy and Implementation Summary

6.1 SWOT Analysis

6.1.1 Strengths

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6.4 Fundraising Strategy

6.4.1 Funding Forecast

Table: Funding Forecast

Funding Forecast

FY 2012 FY 2013 FY 2014UnitsRow 1 0 0 0Row 2 0 0 0Row 3 0 0 0Total Units 0 0 0

Unit Prices FY 2012 FY 2013 FY 2014Row 1 $0.00 $0.00 $0.00Row 2 $0.00 $0.00 $0.00Row 3 $0.00 $0.00 $0.00

FundingRow 1 $0 $0 $0Row 2 $0 $0 $0Row 3 $0 $0 $0Total Funding $0 $0 $0

Direct Unit Costs FY 2012 FY 2013 FY 2014Row 1 $0.00 $0.00 $0.00Row 2 $0.00 $0.00 $0.00Row 3 $0.00 $0.00 $0.00

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6.5 Milestones

Table: Milestones

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7.0 Management Summary

7.1 Personnel Plan

Table: Personnel

Personnel Plan

FY 2012 FY 2013 FY 2014Name or Title or Group $0 $0 $0Name or Title or Group $0 $0 $0Name or Title or Group $0 $0 $0Total People 0 0 0

Total Payroll $0 $0 $0

8.0 Financial Plan

8.1 Start-up Funding

Table: Start-up Funding

Start-up Funding

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8.2 Important Assumptions

8.3 Break-even Analysis

Table: Break-even Analysis

Break-even Analysis

Monthly Units Break-even 0Monthly Revenue Break-even $0

Assumptions:Average Per-Unit Revenue $0.00Average Per-Unit Variable Cost $0.00Estimated Monthly Fixed Cost $0

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Table: Surplus and Deficit

Surplus and DeficitFY 2012 FY 2013 FY 2014

Funding $0 $0 $0Direct Cost $0 $0 $0Other Costs of Goods $0 $0 $0

------------ ------------ ------------Total Direct Cost $0 $0 $0

Gross Surplus $0 $0 $0Gross Surplus % 0.00% 0.00% 0.00%

ExpensesPayroll $0 $0 $0Marketing/Promotion $0 $0 $0Depreciation $0 $0 $0Rent $0 $0 $0Utilities $0 $0 $0Insurance $0 $0 $0Payroll Taxes $0 $0 $0Other $0 $0 $0

------------ ------------ ------------Total Operating Expenses $0 $0 $0

Surplus Before Interest andTaxes $0 $0 $0

EBITDA $0 $0 $0Interest Expense $0 $0 $0Taxes Incurred $0 $0 $0

Net Surplus $0 $0 $0Net Surplus/Funding 0.00% 0.00% 0.00%

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8.5 Projected Cash Flow

Table: Cash Flow

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Net Cash Flow $0 $0 $0Cash Balance $0 $0 $0

8.6 Projected Balance Sheet

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8.7 Standard Ratios

Table: Ratios

Ratio AnalysisFY 2012 FY 2013 FY 2014 Industry Profile

Funding Growth 0.00% 0.00% 0.00% 0.00%

Percent of Total AssetsAccounts Receivable 0.00% 0.00% 0.00% 0.00%Inventory 0.00% 0.00% 0.00% 0.00%Other Current Assets 0.00% 0.00% 0.00% 100.00%Total Current Assets 0.00% 0.00% 0.00% 100.00%Long-term Assets 0.00% 0.00% 0.00% 0.00%Total Assets 100.00% 100.00% 100.00% 100.00%

Current Liabilities 0.00% 0.00% 0.00% 0.00%Long-term Liabilities 0.00% 0.00% 0.00% 0.00%Total Liabilities 0.00% 0.00% 0.00% 0.00%Net Worth 100.00% 100.00% 100.00% 100.00%

Percent of FundingFunding 100.00% 100.00% 100.00% 100.00%Gross Surplus 0.00% 0.00% 0.00% 0.00%Selling, General & AdministrativeExpenses 0.00% 0.00% 0.00% 0.00%

Advertising Expenses 0.00% 0.00% 0.00% 0.00%Surplus Before Interest and Taxes 0.00% 0.00% 0.00% 0.00%

Main RatiosCurrent 0.00 0.00 0.00 0.00Quick 0.00 0.00 0.00 0.00Total Debt to Total Assets 0.00% 0.00% 0.00% 0.00%

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Academic Version

Table: Funding Forecast

Funding ForecastFeb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12

UnitsRow 1 0% 0 0 0 0 0 0 0 0 0 0 0 0Row 2 0% 0 0 0 0 0 0 0 0 0 0 0 0

Row 3 0% 0 0 0 0 0 0 0 0 0 0 0 0Total Units 0 0 0 0 0 0 0 0 0 0 0 0

Unit Prices Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12Row 1 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Row 2 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Row 3 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

FundingRow 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Row 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Row 3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Funding $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Direct Unit Costs Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12Row 1 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Row 2 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Row 3 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

Direct Cost of FundingRow 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Row 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Row 3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Direct Cost of Funding $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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Academic Version

Table: Personnel

Personnel PlanFeb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12

Name or Title or Group 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total People 0 0 0 0 0 0 0 0 0 0 0 0

Total Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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Academic Version

Table: Surplus and Deficit

Surplus and DeficitFeb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12

Funding $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Direct Cost $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Costs of Goods $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

- --- -- -- -- -- - -- -- -- -- -- - -- -- -- -- -- -- - -- --- -- -- -- - -- -- -- -- -- - -- -- -- -- -- -- - -- --- -- -- -- - -- --- -- --- - -- -- -- -- -- -- - -- --- -- -- -- - -- --- -- -- -- - --- -- -- -- --Total Direct Cost $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Gross Surplus $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Gross Surplus % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

ExpensesPayroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Marketing/Promotion $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

- --- -- -- -- -- - -- -- -- -- -- - -- -- -- -- -- -- - -- --- -- -- -- - -- -- -- -- -- - -- -- -- -- -- -- - -- --- -- -- -- - -- --- -- --- - -- -- -- -- -- -- - -- --- -- -- -- - -- --- -- -- -- - --- -- -- -- --Total Operating Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Surplus Before Interest and Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

EBITDA $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Surplus $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Net Surplus/Funding 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

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Academic Version

Table: Cash Flow

Pro Forma Cash FlowFeb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12

Cash Received

Cash from OperationsCash Funding $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Cash from Receivables $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Cash from Operations $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Additional Cash ReceivedSales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Cash Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Expenditures Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12

Expenditures from OperationsCash Spending $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Bill Payments $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Spent on Operations $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Additional Cash SpentSales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Cash Spent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Cash Flow $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Cash Balance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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Academic Version

Table: Balance Sheet

Pro Forma Balance SheetFeb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12

Assets Starting Balances

Current AssetsCash $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Inventory $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Long-term AssetsLong-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Liabilities and Capital Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12

Current Liabilities Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Paid-in Capital $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Accumulated Surplus/Deficit $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Surplus/Deficit $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Capital $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Liabilities and Capital $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Worth $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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