27/10/2016

The Economist’s strategy to thrive in a multi channel environment

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LEGACY AND MISPERCEPTION

"take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress."

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SO WHAT DO WE DO REALLY?3

Smart – Our readers turn to The Economist to make sense of the forces that shape our future.

Trusted –The Economist is relied upon as a filter of world affairs.

Bold – Founded to defend free trade, The Economist is not afraid to advocate for positive change.

Global – The only publication with a dedicated section covering every region in the world, every week.

Well-written – Readers value The Economist’s distinct style of intelligence and wit

TRENDS THAT HELP4

HOW WE REACH OUT5

HOW THEY RESPOND7

1st current affairs magazine on social media – 33M social followers

Fastest growing brand on Instagram

+571K registered users online

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TRUE

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