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    Laws of Demand and Supply Fundamental to an understanding ofeconomics are the basic concepts of

    demand and supply.Law of Demand The law of demand states

    that there is an inverse relationship between

    the price of a good and the amount buyers

    are willing to purchase of such a good.

    Law of Supply The law of supply states that

    there is a direct relationship between the

    price of a good and the amount offered forsale.

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    Economic Factors The decision toinvest in the securities of a particularcompany is based internal factors and

    external factors. Internal Factors are those within the

    control of the company.

    External Factors are factors thatgenerally considered beyond thecontrol of a company.

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    GNP and GDP there are several indicatorsthat are used to measure the economicactivity in a country. Two of the more

    popular ones are GNP and GDP. Gross National Product (GNP) represents

    the total value of goods and services

    produced by Philippine nationals in a givenyear, regardless of whether such goodsand services are produced within oroutside the Philippines.

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    Gross Domestic Product (GDP) representsthe output of goods and services producedwithin the geographic borders of the

    Philippines in any given year, regardless ofwhether such goods and services areproduced by Filipinos or foreign nationals.

    Nominal values are expressed in currentpesos while real values are values thathave been adjusted for the effects ofinflation.

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    Philippine Consumer Price Index (PCPI) The PCPI is an indicator of the general levelof prices by measuring changes in the

    prices of a fixed basket of selectedconsumer goods and services, using somespecified year as the base year.

    Inflation is an economic conditioncharacterized by a continuing rise in thegeneral level of prices of goods andservices.

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    Deflation is the opposite of inflationand is therefore a period of decliningprices of goods and services.

    From another viewpoint, inflationreduces the purchasing power ofmoney while deflation increases the

    relative value of money.

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    Money Supply This is the amount ofmoney that exists in the economy atany given time. It consists of:

    M1 Also referred to as narrow moneyand includes currency in circulation and

    demand deposits.

    M2 Also called broad money and

    consists of M1 plus time deposits andsavings account in the banking system.

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    M3 The broadest measure of moneysupply and consists of M1 and M2 plus the

    assets and liabilities of financial institutions.

    Also called Domestic Liquidity.

    M4 Also called liquidity money. Theseinclude M3 plus transferable

    deposits, treasury bills and deposits held in

    foreign currency deposits. Almost all short-term, highly liquid assets will be included

    in this measure.

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    The government has three majormeans of controlling money supply:

    Establishing reserve requirements for

    banks and other depository institutions.Buying and selling government securities

    in the open market.

    Setting the interest rate of which the

    Bangko Sentral ng Pilipinas (BSP) will loanfunds to banks and other depository

    institutions.

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    Increasing money supply is called anexpansionary monetary policy and is

    achieved by reducing reserve

    requirements, buying government

    securities in the open market, andlowering discount rates to banks.

    In contrast, decreasing money supply is

    called restrictive money supply and isaccomplished by increasing bank reserve

    requirements, selling government

    securities in the open market, and raising

    the discount rate to banks.

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    Interest Rates In the broadest sense,interest is the price of money and is theresult of a choice between spending

    the money today or postponingspending until the later date.

    The Bangko Sentral ng Pilipinas (BSP) is

    the premier financial institution of thegovernment.

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    The Bureau of Treasury (BTr) also playsan important role in the determinationof interest rates as they decide what

    bids to accept or reject duringauctions of T-Bills and T-Notes.

    The weighted average interest rates

    (WAIR) for the different tenors are thenused by banks, financing companies,issuers of debt securities and otherfinancial institutions as benchmarks for

    their lending and borrowing rates.

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    The Business Cycle Over time, theeconomy goes through alternatingperiods of prosperity and depression

    called the business cycle. The business cycle has four (4) phases:

    expansion, peak, recession, and

    trough.

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    Peak

    Recession

    Trough

    Expansion

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    In the expansion phase, there is an upturnin business activity where industrialproduction, investments, property values,

    consumer demand and GNP are increasingwhile underemployment is decreasing.

    As the cycle moves into the peak, the

    economy starts to overheat. Eventually,there is overproduction and build-up ofexcessive amounts of inventory beyondpresent levels of demand.

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    Following the peak is a period ofcontraction or recession. Productionstarts to go down together with interest

    rates, prices, and investments. Underemployment begins to rise when

    recession bottoms out and production

    levels go off. At this point, there isnowhere to go but up.

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    Financial Statements are the mainsource of financial information formajor investment decisions.

    There are four corporate financialstatements that are most importantand available to the investing public:the Statement of Financial Position,

    Income Statement, AccumulatedRetained Earnings Statement, and theStatement of Cash Flows.

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    The Statement of Financial Position,which is recently called Balance Sheet,represents the financial condition of a

    corporation as of a particular date. Itshows what the corporation owns,what is owes, and what its net worth is.

    The balance sheet formula is:

    Assets = Liabilities + Stockholders Equity

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    ASSETS

    Current Assets:

    Cash

    Marketable SecuritiesAccounts Receivable

    Inventories

    Supplies

    Total

    Non-Current Assets:

    Land/Buildings

    Machinery/Equipment

    Total

    TOTAL ASSETS

    LIABILITIES & STOCKHOLDERS EQUITY

    Current Liabilities:

    Accounts Payable

    Notes PayableAccrued Expenses/Taxes

    Total

    Long-Term Liabilities:

    Mortgage Bonds

    Bank Loans

    Total

    Stockholders Equity:

    Capital Stock

    Capital Surplus

    Retained Earnings

    Total

    TOTAL LIABILITIES & STOCKHOLDERS EQUITY

    BETANIA INCORPORATED

    Statement of Financial PositionDecember 31, 2011

    P 500,000

    2,500,0002,450,000

    7,420,000

    130,000

    25,000,000

    12,000,000

    P 13,000,000

    37,000,000P 50,000,000

    P 1,540,000

    1,360,000210,000

    5,000,000

    3,000,000

    30,000,0003,000,000

    5,890,000

    P 3,110,000

    8,000,000

    38,890,000

    P 50,000,000

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    ASSETS

    Current Assets:

    Cash

    Marketable Securities

    Accounts Receivable

    Inventories

    Supplies

    Total

    Non-Current Assets:

    Land/Buildings

    Machinery/Equipment

    TotalTOTAL ASSETS

    P 500,000

    2,500,000

    2,450,000

    7,420,000

    130,000

    25,000,000

    12,000,000

    P 13,000,000

    37,000,000

    P 50,000,000

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    LIABILITIES & STOCKHOLDERS EQUITY

    Current Liabilities:

    Accounts Payable

    Notes Payable

    Accrued Expenses/Taxes

    Total

    Long-Term Liabilities:

    Mortgage Bonds

    Bank Loans

    Total

    Stockholders Equity:

    Capital StockCapital Surplus

    Retained Earnings

    Total

    TOTAL LIABILITIES & STOCKHOLDERS EQUITY

    P 1,540,000

    1,360,000

    210,000

    5,000,000

    3,000,000

    30,000,000

    3,000,000

    5,890,000

    P 3,110,000

    8,000,000

    38,890,000

    P 50,000,000

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    The Income Statement is also referredto as Profit and Loss Statement andStatement of Operations.

    It summarizes the results of thecorporations operation for a givenperiod of time (usually a year).

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    BETANIA INCORPORATED

    Income StatementFor the Year Ended December 31, 2011

    Net Sales

    Less: Cost of Good Sold

    Gross ProfitLess: Selling & Administrative Expenses

    Operating Income

    Add: Other Income

    Earnings Before Interest and Taxes (EBIT)

    Less: Interest Expense

    Earnings Before Taxes (EBT)Less: Taxes

    NET INCOME

    P 12,500,000

    5,200,000

    P 7,300,0003,350,000

    3,950,000

    40,000

    3,990,000

    880,000

    3,110,0001,026,300

    P 2,083,700

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    This is a statement which shows howthe firm used it profits; whether theywere retained in the company or paid-

    out to stockholders as dividends.

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    BETANIA INCORPORATED

    Accumulated Retained Earnings StatementFor the Year Ended December 31, 2011

    Retained Earnings, Beginning

    Add: Net Income

    Less: Cash Dividends

    Retained Earnings, End

    P 5,306,300

    2,083,700

    1,500,000P 5,890,000( )

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    This statement is a summary of cashprovided by and used in operating,investing, and financing activities of

    the corporation and the aggregateeffect of these activities on the cashbalance.

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    BETANIA INCORPORATED

    Statement of Cash Flows

    For the Year Ended December 31, 2011

    Cash Flows from Operating Activities:

    Net IncomeAdd: Depreciation Expense

    Increase/Decrease in Operating Assets:

    Marketable Securities

    Accounts Receivable

    Inventories

    Supplies

    Increase/Decrease in Operating Liabilities:

    Accounts Payable

    Notes Payable

    Accrued Expenses/Taxes

    Net Cash Provided by Operating Activities

    Cash Flows from Financing Activities:

    Decrease in Dividends Payable

    Increase in Loans Payable

    Net Cash Used in Financing Activities

    Net Increase in Cash

    Cash Balance, January 1Cash Balance, December 31

    ( )

    ( )

    ( )

    ( )

    P 570,000

    400,000

    3,250,000

    3,700

    360,000

    240,000

    30,000

    1,500,000

    500,000

    P 2,083,7001,250,000

    2,283,700

    150,000

    1,200,000

    1,000,000

    200,000

    300,000P 500,000

    ( )

    ( )

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    This analysis involves the use of traditionaleconomic and business concepts in theexamination of economic and company

    variables that leads to an estimation of thevalue of an investment.

    The examination of these variables is called

    the valuation process of which there aretwo approaches: the top-down approachand the bottom-up approach.

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    Top-down approach begins with anassessment of the economy and thefinancial markets. This followed by an

    analysis of different industries and howthey are affected (favorably oradversely) by prevailing economic

    and market conditions.

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    Bottom-up approach is moreconcerned with the analysis, selection,and pricing of securities. This entails a

    detailed examination of companiesand an appraisal of the value of theirsecurities (whether they are

    underpriced, overpriced or fairlypriced).

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    One of the most important tools thatfundamental analysis use in theassessment of corporate performance

    is called financial ratio analysis, whichis the study of meaningful relationshipsbetween various accounts appearing

    in the financial statements of acompany.

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    There are four broad categories ofratios used in financial ratio analysis:profitability (earnings), activity

    (efficiency), liquidity (short-termsolvency), and leverage (level andcoverage of long-term debt).

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    Profitability (Earnings) Ratios Theseratios reflect the results of thecompanys profit seeking activities.

    Gross Profit Margin (GPM) The GPMindicates the basic cost structure of the

    company. An analysis over time of a

    companys GPM compared to industry

    standards will reveal its relative cost-pricestructure.

    Operating Profit Margin (OPM) This ratio

    compares operating profits to net sales.

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    Net Profit Margin (NPM)This ratio uses thesame concept as the OPM, but considers

    other income, interest expenses and tax

    payments.

    Return on Common Equity (RCE)The RCE

    measures the return on investment by

    common stockholders. When the RCE is

    consistently higher than the cost ofcapital, it is considered a good

    investment.

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    Earnings Per Share (EPS) a favoriteamong fundamental analysis because

    the EPS, when correlated with the market

    price of shares, gives an indicator of

    whether such shares are fairly priced or

    not.

    Price/Earnings Ratio (PE)also referred to

    as the corporations earnings multiple. Ahigh P/E indicates that investors are

    paying a high market price for todays

    earnings.

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    Dividend Payout Ratio (DP)measures thepercentage of net income paid to

    common stockholders as cash dividends.

    Dividend Yield The dividend yield for

    common stock expresses the rate of

    return that the dividend represents on the

    stocks current market price.

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    Activity (Efficiency) Ratios Theseratios are a gauge of the companysability to effectively manage its assets.

    Inventory Turnover This ratio is thenumber of times per year a corporation

    turns over its inventory. It is a measure of

    the companys ability to market its

    product and manage its inventory.

    Days in Inventory The approximate

    number of days it takes to convert

    inventory into sales.

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    Receivables Turnover a measure of acompanys efficiency in collecting

    receivables and in managing credit. A

    low receivables turnover means that the

    company is not efficient in collecting fromits customers and this can put a lot of

    strain on the companys cash position.

    Average Collection Period Theapproximate number of days it takes to

    collect receivables.

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    Liquidity Ratios These ratios measurea corporations solvency or its ability tomeet short-term obligations.

    Net Working Capital the differencebetween the current assets and current

    liabilities. It gives an indication of how

    much liquid assets would be available for

    operations if the company were to payoff all its short-term obligations.

    Current Ratio this ratio indicates the

    corporations ability to pay its current

    liabilities using its current assets.

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    Quick Ratio a more stringent measure ofsolvency and includes only the

    companys more liquid assets. Inventories

    are excluded from the computation

    because it takes some time to convertthem into sales and eventually into cash.

    This is also called Acid Test Ratio.

    Cash Ratio the most severe test of thecorporations short-term debt paying

    ability and includes only Cash and

    Marketable Securities to cover current

    liabilities.

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    Coverage Ratios These ratiosmeasure a companys financialleverage (level of debt) and risk. They

    also measure the protection to thecompanys long-term creditors andinvestors.

    Debt-to-Equity Ratio (DE) a boardpicture of a companys capital structure

    and basically presents the relationship of

    what is owed and what is owned.

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    Times Interest Earned - Also called InterestCoverage Ratio and is a measure of

    protection to creditors. An interest cover

    of 1x means that the company has just

    enough earnings to make interestpayments on loans and bonds.

    Book Value Per Share (BV) approximate

    residual value per share that is availablefor distribution to common stockholders if

    the corporation is to be liquidated.

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    involves theexaminationof pastmarketdata,suchas

    pricesandthevolumetrading,whichleads

    toanestimateoffutureprice.Itisbasedon the belief that the values of securities

    are primarily the result of supply and

    demand forces in the market, and not ofearningsand/ordividends.

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    They also believe that supply anddemand are affected by numerousfactors, rational and irrational. This

    means that prices are influenced notonly by fundamental variables but alsoby psychology and sentiment ofbuyers and sellers.