the edge of product management
TRANSCRIPT
The Edge of ProMa
IPL
About MeReaching here
3
The 5 Buckets
5
An Approach to Capabilities and Competencies
FIVE BUCKETS
of
PRODUCTMANAGEMENT
SYSTHESIS
ARTICULATE BUSINESS ACUMEN
DOMAIN
PRIORITISE
PersonasProduct Managers come in variety of sizes, colors, configurations, attitude and style
7
Articulation Business AcumenPrioritisation
IDEATOR / DISRUPTOR / STARTUP PROMA
Synthesis
Domain Knowledge
Synthesis
Articulation Business Acumen
INCREMENTAL INNOVATOR / ENTERPRISE PROMA
Domain Knowledge
Prioritisation
Articulation
Domain Knowledge
Prioritisation
SUSTENANCE PRODUCT MANAGER
Synthesis
Business Acumen
Synthesis
Articulation
Domain Knowledge
DOMAIN SPECIFIC PRODUCT MANAGER
Business AcumenPrioritisation
Product ThinkingThink as a Box
12
Product Entrepreneur
Product Sociologist
Product Psychologist
DiamondsThey Come in 2s and 3s
16
Created by The British Design Council
Opportunity Strategy Discover Define Design Deliver Sustain SunsetOPPORTUNITY STRATEGY
Business Ideation
ProductStrategy
RoadMapping
ProductIdeation
ProductArticulation
BacklogGrooming
You Are in a QueueNobody likes that
19
20
“It’s on the roadmap”
RandomConversations
21
Microsoftg+
Google Home Page, AdWords, Yahoo
Marissa Mayer
McKinsey, Google Chrome, Chrome OS, Drive
Sundar Pichai
A Product Entrepreneur discovers a product that is valuable, usable & feasible and helps their team ship the right product to their users.
TechBusiness
http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/
What do you call an Engineer who’s not meeting expectations?
A Product Manager.
What do you call a Designer who’s not meeting expectations?
A Product Manager.
What do you call an Analyst who’s not meeting expectations?
A Product Manager.
A Product Manager walks into a bar.
Has only one stool, one bottle because the Product Manager built a Minimum Viable Product.
A Product Manager walks into a bar.
But can't because door isn't scheduled until next release.
