the education book - p&g salon professional (9.69mb)

THE EDUCATION BOOKJULY – DECEMBER 2013

CONTENTSWELLA EDUCATION ARCHITECTURE 02WELLA COMMUNITY PROGRAMS 06WELLA EDUCATION 13WELLA STUDIOS 16E-EDUCATION 23SHOWS & EVENTS 27WELLA SCHOOLS PROGRAM 31SALON PROFESSIONAL BRANDS 34

WELLA PROFESSIONALS 39SEBASTIAN PROFESSIONAL 55NIOXIN 67CLAIROL PROFESSIONAL 76SASSOON ACADEMY 84

INTRODUCTION

FABIO SEMENTILLICreative Director

I hope you’ve enjoyed an incredible first half of 2013. I can’t help but be optimistic about the next six months. So far we’ve had the most successful year for our leading competitions. We crowned the Sebastian What’s Next Awards winners, were inspired by the students who won Wella’s Student Competition at America’s Beauty Show, and look forward to awarding the Wella North American Trend Vision winners in just a few weeks. The next 6 months will take us to nearly 10 different cities across North America.

Our second annual flagship event, Connect, will gather our 500 strong, North American Creative Force for a week of relevant inspiration filled with sharing, learning and networking. This incredible week started with the third annual North American Trend Vision Awards, where we crowned our Gold Award Winners.

In addition, this year we launched Hairdressers at Heart, our effort in elevating the profession of hairdressing in North America, with support at every stage of the stylist’s career.

I kindly ask you to dedicate this year to building your profile by attending our shows, Studio seminars, and by mentoring another stylist to share your technical mastery, business building tips and professional conduct. By working together, we can all have long and successful careers.

WELLA COMPANY FAVORITE PROFESSIONAL PRODUCT COMPANY

32

WELLA EDUCATIO

N ARCHITECTURE

TAILOR-MADE EDUCATION

Wella truly believes that education is the single biggest driver for growth within our industry and, more importantly, for your daily business. It is with this belief that we offer customized education programs in order to build a joint business plan that makes sense for your salon.

BUILD YOUR TEAM WITH INSPIRATIONAL AND TECHNICAL EDUCATION

BUILD YOUR BUSINESS WITH IN-SALON EDUCATION

BUILD A PLAN TO HELP ON-BOARD ALL NEW HIRES

TAILOR-MADE EDUCATIONTAILOR-MADE

Our overwhelming desire is to support and work with you every step of the way throughout your career to continually elevate you and your business to the highest levels of excellence.

EDUCATION ARCHITECTURE

ESSENTIALFUNDAMENTAL

FOUNDATION BUILDING

ESSENTIALESSENTIAL

EXPERTELITE MASTER PROGRAM

EXCEEDADVANCED SKILLS,

INSPIRATION AND BUSINESS

OUR WELLA SALES CONSULTANTS ARE HIGHLY TRAINED TO BUILD COLLABORATIVE BUSINESS PLANS, SO PLEASE CALL US AT 1-800-347-4424.

54

WELLA EDUCATIO

N ARCHITECTURE

76

EDUCATION IS ESSENTIAL TO GROWING YOUR BUSINESS. WE WANT TO BE YOUR PARTNERS IN GROWTH. FOR MORE INFORMATION, CONTACT YOUR SALON PROFESSIONAL OR CALL GLOBAL ELITE AT 1-800-583-5422

We are committed to driving success of our customers with top-rated trainers, exclusive business building offers and community-based support. Global EliteTM

salons earn Reward Points on any combination of Wella Professionals, Sebastian Professional or NIOXIN products.

Salon Masters of Business Advancement with Rob and Julie Cass

The Doves

GLOBAL ELITE PAY FOR YOUR EDUCATION WITH POINTS, NOT OUT OF POCKET.

STAY SHARPEMPOWERING STYLISTS THROUGHOUT THEIR CAREERS

Sassoon Academy

Elevate your staff’s expertise and your salon’s exposure with Wella’s industry-leading talent development platforms to help your stylists sharpen their skills, increase their product knowledge, and boost your business.

Introducing the Hairdressers at Heart Ambassadors: Alexandra Matiz, Stephen Moody, Katey-Bug Brown, and Diane Cole Stevens.

Fabio Sementilli and program ambassadors present Hairdressers at Heart at America’s Beauty Show, March 2013. To date, the program has received praise and support throughout the industry.

Industry icon Vidal Sassoon saw education as the key to professional achievement. To honor his legacy, Wella has contributed $1.5 million to fund scholarships for beginning beauty school students and licensed professionals. Applications accepted starting in 2013.

Life is more than just hair, and doesn’t stop when stylists go to work. Wella can lend a hand when things get hard to juggle by offering discounted childcare*, a salon industry first. * See full discount details and areas of service at

HairdressersAtHeart.com.

Rally your staff and clients around a good cause in your community, and submit a video entry online. We’ll fund 20 of the most popular causes with grants up to $10,000.

NickEducation.com Global Elite TourWella Sponsored Shows and Events

WELLA CO

MM

UNITY PRO

GRAM

S

“ AN INCREDIBLY POWERFUL TOOL TO PRESENT TO SALONS.”

Tyler Ward Account Manager, BSG Street

“ I’M EXCITED TO SEE HAIRDRESSERS AT HEART IN ACTION FOR OUR CUSTOMERS.”

Beverly Abell Senior Account Executive, Team 2

“ THIS REALLY SHOWS WHO WE ARE AS A COMPANY.”

Kevin Otero Wella Global Operations VP

“ WE ARE CUTTING THROUGH ALL OF THE NOISE IN THE INDUSTRY WITH A CLEAR POINT OF DIFFERENCE.”

Michele Long Account Manager, BSG Street

“ I AM SO IMPRESSED BY THE WELLA EXPERIENCE, ESPECIALLY HAIRDRESSERS AT HEART.”

Melissa S. Salon Owner

“ HAIRDRESSERS AT HEART IS BEAUTIFUL IN ADDRESSING THE NEEDS OF SEVERAL OF MY CLIENTS.“

Carolyn Fragrasso Account Manager, Independent East

Hair by: Maryle KokenHair by: Maryle Koken

98

WE’RE HAIRDRESSERS AT HEART AND WE INVITE YOU TO JOIN US.

WELLA CO

MM

UNITY PRO

GRAM

S

“ CITY OF HOPE IS AN ORGANIZATION THAT IS COMMITTED TO CREATING LONGER AND HEALTHIER LIVES FOR OUR SALON PROFESSIONALS. I’M HUMBLED AND HONORED TO RECEIVE THE SPIRIT OF LIFE® AWARD AND BE RECOGNIZED BY MY PEERS IN THE BEAUTY INDUSTRY — ALL OF WHOM BELIEVE THAT CITY OF HOPE’S LIFESAVING RESEARCH IMPROVES THE QUALITY OF LIFE FOR OUR HAIRDRESSERS AND FOR PEOPLE AROUND THE WORLD.” Reuben Carranza CEO Wella North America

HOPE IS IN STYLE RALLYING CREATORS OF STYLE FOR CITY OF HOPEWella North America and CEO Reuben Carranza are launching the HOPE IS IN STYLE campaign to rally the hairdressing community in the fight against diabetes. The campaign’s purpose is to raise awareness and support for diabetes research, care and a cure, through a strong, visual identity and united network of industry leaders and hairdressers. Diabetes affects 1 in every 12 people in the US, including 1 in every 8 in the African American and Latino communities.

Blue is the color of diabetes support and a symbol of hope. Wella has created a unique hairstyle with a fresh, original hue of blue to be featured across the campaign—a unifying message tied back to style.

FOR FUNDRAISING TOOLS, PLEASE VISIT CITYOFHOPE.ORG/HOPEISINSTYLE

Hair and blue extension color by: Anthony Cole, Sebastian Professional Core TeamDiabetes affects one in every 12 Americans and is a career-threatening disease to hairdressers.

To raise awareness for research, care and a cure, Reuben Carranza, CEO of Wella North America, and the National Professional Salon Industry Council are partnering with City of Hope—a world leader

in breakthrough medical technology.

Join the fight against diabetes. Visit cityofhope.org/hopeisinstyle.

You can raise hope in a number of ways:

1. HOST A FUNDRAISER IN YOUR SALON

2. SPREAD THE WORD THROUGHOUT YOUR SOCIAL NETWORKS

3. BID ON EXCLUSIVE MERCHANDISE AT THE ONLINE AUCTION

1110

WELLA CO

MM

UNITY PRO

GRAM

S

Greetings to all of our fellow Hairdressers.

We are heading into a new season and much like in fashion and life itself, it’s always exciting to experience fresh concepts that will inspire fabulous new ideas. Take a look at what’s fresh from Wella.

New this season:

• Wella Professionals – we celebrated our winning stylists at the North American Trend Vision Awards in Las Vegas. We further explored The Sound of Color through the Fall/Winter Trend Vision collection of looks known as Soloist. If that wasn’t enough, we made mastering A-List Styling effortless by unleashing the artist in you.

• Sebastian Professionals – in order to be fearless, one must be versatile. Discover artistic versatility through creative color with Cellophanes, haircuts and styles that can be worn in a multitude of ways – perfect for those trendsetters among us.

• NIOXIN – It’s raining men. We continue to expand our design principles this season introducing men’s looks. Also, let us introduce you to our new lightweight styling products that help complete a full look.

As your Education Team, our passion is sharing our many offerings with you in a way that inspires your inner Hairdresser at Heart. We invite you to share your passion and let us customize an Education plan for you and your fellow hairdressers.

Sandy Arthur

Full-Service Salons & Schools Team

Heather Schwingle

Sally Beauty Holdings Team

“ WE ARE THE PREFERRED EDUCATION PARTNER THAT INSPIRES LIFETIME LOYALTY, EXCITES AND EMPOWERS ALL SALON PROFESSIONALS AND THEIR CLIENTS ACROSS NORTH AMERICA.”

MEET THE EDUCATION TEAM

1312

WELLA EDUCATIO

N

SPOTLIGHTON FIELD EDUCATORS

KELLY PENNINGTONField Education Manager

Kelly’s ability to turn Educational needs into successful business for her salons makes her a favorite to work with when it comes to growing business. Her passion for growing her team of talented Educators has created a powerhouse of Education throughout the country—always prioritizing the stylist’s success.

ZENDA WALKERField Education Trainer

Zenda really knows how to identify what stylists are excited by and how to deliver. Her expertise has earned her the trust and respect of her teammates and salons alike. Zenda’s dedication to her salons isn’t just reflected in great classes, but in long-term Education plans, ensuring stylists are continually inspired and excited.

KARINA LUPITOUSales and Education Specialist

Karina leads Sales and Education in the FL market for Clairol and Color Charm. She has a passion for both consumers and stylists and really knows how to help them build their businesses. She was the recipient of the Distribution Obsessed Award in JAS 2012 for her outstanding new door results.

SUE CALTABIANOField Education Trainer

Known to many as a “valuable resource,” Sue works hard to continually develop herself, open to learning new ways of doing everything. From techniques to technology, Sue takes extra care to partner with teammates and bring the best new solutions to her salons. She is a true teacher — Sue treats everyone with respect and engages all levels of learning, believing you can always learn something new.

NICOLE HERBERTField Education Trainer

Nicole’s passion and belief in great education has been recognized as a Rock Star of the Quarter and in winning the Distribution Obsessed Award in OND 2012. Nicole leads her team in converting new salons to Wella, Sebastian and NIOXIN.

“I believe if you care about what you do, it shows and makes a difference.”

EDI GONZALEZField Education Trainer

Edi was a nominee for the Best Quarterly Capability Building in 2012. He has shared his passion for education with many new stylists and salons on the East Coast. “Knowing that I may have played a role in their journey makes me feel as if I’ve given to the next generation of stylists.”

1514

WELLA EDUCATIO

N

WORLD STUDIONEW YORK30 ROCKEFELLER PLAZA NEW YORK, NY 10012

1-212-399-8800

THE STUDIOLOS ANGELES6109 DE SOTO AVE. WOODLAND HILLS, CA 91367

1-818-999-5112

TORONTO 5800 AVEBURY RD.MISSISSAUGA, ON

1-800-419-3552

REGISTER AT [email protected] CONTACT OUR STUDIO CONCIERGE AT 1-800-422-2336WELLAINTERACTIVE.COM

STUDIO POLICIES

STUDIO INFORMATION

Located in the pulsing hearts of the world´s top cities, Wella Studios offer the latest information in technical development and trends in hair, fashion and lifestyle.

NEW SPECIAL COSMETOLOGY SCHOOL GRADUATE PROGRAM Congratulations, cosmetology school graduate. Wella wants to help you continue to grow on your journey to success by extending to you a discount on continuing education at our studios. We offer classes in Wella Professional, Sebastian Professional, NIOXIN and Clairol Professional. Enrollment pricing upon receiving your state professional license:

• 3 months receive 50% off tuition

• 6 months receive 25% off tuition • 1 year and instructors receive 10% off tuition

Upon registering with our Studio Concierge, please provide your license number, date of license receipt and cosmetology school name.

HOW TO BOOK/PAYMENT TERMS Call our Studio Concierge at 1-800-422-2336 to make a reservation. Option 1: Pay with MasterCard, Visa or American Express. Option 2: Speak with our Studio Concierge about payment by check or

money order. As soon as your payment is received, you will be registered for the seminar. Confirmation letters will be sent out 4–6 weeks prior to the seminar date, along with the information on what tools you will need to bring.

New discount for progressive class bookings. For multiple classes that fall within the same week, receive an additional 20% off second and third class (of equal or lesser value). Discount will only be honored when classes are paid for at time of booking. Please call our Studio Concierge for more information.

CANCELLATION POLICY Cancellation requests must be made in writing at least 30 days prior to the scheduled seminar date. If a salon cancels after the-30 day minimum or does not attend the registered seminar, payment will be forfeited. Occasionally, course content will change as a result of new information and product development. Studios reserve the right to update their courses and guest stylists without notice.

FOR FURTHER INFORMATION ON OUR TERMS AND CONDITIONS, PLEASE CONTACT YOUR NEAREST STUDIO

WELLA STU

DIOS

THE STUDIO, LA WORLD STUDIO, NYC

TORONTO, CANADA

1716

facebook.com/thestudiosusa

TECHNICAL EXCELLENCE MEETS INSPIRATION CORE CLASSESThe Studios bring professional hairdressers together to elevate mastery and unleash talent at any stage in your career. They offer education tailored to your needs. Whether you want to improve on the fundamentals, learn a new technique or increase your salon’s revenue, there is a studio seminar just for you. The Studio team will be your partner in achieving your goals. You will leave the studio feeling rejuvenated, reinspired and recommitted to yourself, your craft and your clients.

In addition to core seminars, the Studios host guest artists and visionaries who are set apart by their creativity and expertise. Highlights include Patrick Cameron’s Long Hairdressing, Alexandra Matiz’s Sensual Reds and Blonde Temptation and Nick Berardi’s Blueprint to Haircutting.

The Studios have a robust lineup of core classes that include color, cut and styling at all levels (from essential to expert). The Wella MCE (Master Color Expert) course is a signature seminar and is the pinnacle of color classes offered. It is a two-week (broken into one week sessions) immersion into all aspects of color mastery. Participants will graduate as certified Master Color Experts.

World StudioNew York, NY

The StudioLos Angeles, CA

“I would recommend studio education to other stylists because in-salon and collectives don’t compare to the educational experience provided at the Studio.” LESLIE COOKERenaissance Salon & Day SpaVisalia, CA

Sassoon is one of the world’s most renowned and exciting academies, and is therefore a natural partner for the World Studios.

Sassoon Academy offers its innovative abc, Creative and Collection courses in both the LA and NYC World Studios. These courses provide in-depth insight into the popular Sassoon Academy proprietary methods, via live demonstra-tions, step-by-step instructions, finished models and hands-on work sessions.

All courses are led by Sassoon Academy instructors and are available in a variety of timeframes, giving the busy hairdresser several choices for enjoying Academy education.

“Education is the key to success and ongoing education can raise the level of technique within Hair Design. By sharing the same dedication to learning that has defined Sassoon, the World Studios are the perfect places to learn Sassoon technique.”

Traci Sakosits, Sassoon North American Creative Director

SASSOON ACADEMY AT THE WORLD STUDIOS

LEADERS IN THE BEAUTY INDUSTRYOur Studio Artists possess superior technical mastery in color, cut and styling, providing the inspiration and motivation to assist in elevating your own skills and techniques.

RICHELLE EVANSSTUDIO ARTIST STUDIO, LAMY FAVORITE SEMINAR: “Sebastian Professional Editorial Styling is a one of my favorite classes because it really pushes stylists to think outside of the box. This class will teach you techniques for infinite possibilities!” SUCCESS STORY: ”Stylists say that Sebastian Professional Editorial Styling changed the way they look at hair. Being able to create so many textures and shapes allows them to save time and be more creative.”

DAVID NIEVES STUDIO ARTIST STUDIO, LA

MY FAVORITE SEMINAR: ”I love Color Correction - It allows the individual a huge change in perspective. For many participants, you can really see and feel the difference in their confidence.”SUCCESS STORY: ”Expanding color techniques has allowed our attendees to be more efficient. They are able to devote more time to creativity and setting their own standards of excellence.”

LYNETTE TATUM STUDIO LEAD ARTIST WORLD STUDIO, NYC

MY FAVORITE SEMINAR: “TV Editorial. I love this class because of the mentorship. This class helps them understand the collaboration with the wardrobe stylist, makeup artist, and photographer to communicate their vision.”SUCCESS STORY: “Last season we had an attendee, Olga Shamatrina, enter from About Faces Salon, and I knew she had an amazing shot. She made it to the finals and won silver in Young Talent.”

JOSHUA CALDERON STUDIO LEAD ARTIST WORLD STUDIO, NYC

MY FAVORITE SEMINAR: “Master Color Expert Program. I believe it truly elevates colorists in our industry to a higher level of technical ability while helping to advance their careers.”SUCCESS STORY: “One recent graduate of our MCE program, Ricky Mason of Richard Scott Salon has been chosen to be a presenter in our Ready, Set, Go Salon Career Class.”

VICTORIA THURMAN HALLSTUDIO LEAD ARTIST STUDIO, LA

MY FAVORITE SEMINAR: “Creative Color is an amazing seminar. We create an environment that removes the fear of taking chances. By utilizing color theory, we help you push yourself artistically to take your clients color to the next level.”SUCCESS STORY: ”Stylists in this seminar connect with me afterwards just to tell me that they are pushing themselves and gaining new clients. I love that.”

S ASSOON ACADEMY ABC DEMO AND HANDS-ON• abc is devoted to the touchstone techniques used by Sassoon trained stylists, allowing you to observe truly perfect lines, graduation, layering and the combinations of these techniques with color as an influence.• Demo is a look, learn and ask class. The hands-on course includes a model

workshop.• Boost your skills and knowledge to give yourself the confidence to expand

your repertoire and develop your talents. DURATION: ½ DAY & FULL DAY SASSOON ACADEMY CREATIVE DEMO • Using abc as the foundation, this demo focuses on building creativity and

integrating current cut trends into the renowned Sassoon color placement.• Look, learn and ask class.• Top Sassoon Academy instructors guide you through both cut and color

techniques that you can translate into your salon work.DURATION: ½ DAY SASSOON ACADEMY COLLECTION EVENING • Discover where the Sassoon team gets their trend vision and how they

translate it into their signature cuts and color placement.• Look and learn evening with live models.DURATION: 2 HOURS

LET US HELP YOU BUILD A LONG-LASTING AND REWARDING CAREER.

1918

WELLA STU

DIOS

PORTFOLIO EDUCATION OFFERINGS

SENSUAL REDS WITH ALEXANDRA MATIZ • Learn how to achieve variations of reds from soft

and natural to the most vibrant red shades. Master correction techniques that ensure the perfect red each time.

• Hands-on model workshop. • Become the expert on Red color in your salon with

the techniques you’ll learn. DURATION: 1 DAY BLONDE TEMPTATION WITH ALEXANDRA MATIZ • Increase your knowledge as you journey through the

best application practices and the theory of blonding, double processing, creative glazing, low lighting, and toning techniques that will ensure perfect tailor made blondes every time.

• Hands-on mannequin and live model workshop. • You will be able to put the practices you learn to

creative blonde results your clients are looking for.DURATION: 2 DAYS

AN EVENING WITH ALEXANDRA MATIZ • Join Alexandra for 2 inspirational hours as she shares

with you her fabulous blonde and red creations on live models.

• Her quick tips will allow you to start putting them into use when you get back to the salon.

DURATION: 2 HOURS

RAZOR CUTTING ELEMENTS • This class will provide you all the foundational elements to successfully

use a razor to cut hair. Additionally, you will gain understanding of product usage for different hair types, tools and equipment used for cutting and styling hair.

• Hands-on mannequin workshop. • Add the skill of using a razor to your portfolio to give an edge to

profession. DURATION: 2 DAYS

BRIDAL HAIR • Learn different styles for medium to long hair that will work with head

pieces and the dress to create the perfect look for the bridal party on that special day.

• Hands-on mannequin workshop. • Become the go-to stylist in your salon and area creating looks that will

last in memories forever. DURATION: 2 DAYS

WATERCOLOR TECHNIQUES FOR HAIRCOLORISTS• A highly versatile medium, watercolor can be used to create opaque and

translucent effects that can be imitated in hair color. This seminar will bring a sense of play to the participant’s work and help them discover how they can be a hair color artist.

• Demonstration and hands-on workshop• Participants will learn different watercolor techniques, create their own

unique color combinations, textures and develop an inspirational custom Look-book for their future projects.

DURATION: 2 DAYS

CUSTOM VIP CLASSES• Realize the ability to take your staff outside of their regular environment

to become re-energized and inspired at one of our Studios where we cater to what you need.

• You decide if you want a look-and-learn or a hands-on experience, and what brands and areas to focus on.

• Choose what you want to experience to help grow your business–we will take care of the rest.

DURATION: CUSTOM

STUDIO BUSINESS SESSIONSSalon Masters of Business Advancement (SMBA) with Rob and Julie Cassnow includes 9 interactive business courses divided into 3 sessions. The SMBA program will drive results immediately.*

Robert & Julie also continue to travel the continent as key note speakers and trainers educating and elevating the standards of today’s salon and spa operations.

UNIT 1CHAPTER 1: SOARING RETAIL SALESCHAPTER 2: BUDGETINGCHAPTER 3: MOTIVATING AND INSPIRING YOUR TEAM TO BE STARS

UNIT 2CHAPTER 1: MARKETING THAT DELIVERSCHAPTER 2: RECEPTION EXCELLENCECHAPTER3: ROCK SOLID CLIENT RETENTION STRATEGIES

UNIT 3CHAPTER 1: BUSINESSCHAPTER 2: MARKETING 2.0CHAPTER 3: COMPENSATION STRATEGIES TO MOTIVATE AND MAKE YOU PROFITABLE

9 courses divided into 3 sessions. Sessions can be taken independently and in no specific order.DURATION: 2 DAYS

THE EXCLUSIVE STUDIOSWELLA PROFESSIONAL PARTNERSHIPOur guest artists are our visionaries of the future, the undisputed crème de la crème of the industry. Their creativity along with their expertise in color, cutting, technical work and styling has set them apart from the rest.

LONG HAIRDRESSING WITH PATRICK CAMERON • Learn the latest in long hairdressing techniques from internationally

acclaimed artist Patrick Cameron. Two 1-day sessions with different techniques taught in both courses. Choose both days for total immersion and savings.

• Hands-on mannequin head workshops.• Become an expert in long hairdressing come holidays, weddings,

proms and more. DURATION: 1 DAY

AN EVENING WITH PATRICK CAMERON – BACKSTAGE MAGIC • Join Patrick as he gives an intense behind-the-scenes look at what

goes into on-stage presentations. Learn how to plan, prepare and present an amazing stage show.

• Look and learn as Patrick presents his live models.• Learn what it takes to conquer the art of presenting

on stage as you explore the area of show and seminar work. DURATION: 2 HOURS

BLUEPRINT TO HAIRCUTTING WITH NICK BERARDI• This step-by-step creative cutting class will give you a strong

foundation in precision cutting and styling.• Hands-on mannequin workshop. • Build confidence to create amazing shapes through unique

sectioning and the art of disconnection.DURATION: 2 DAYS

MEN’S HAIRCUTTING WITH JOSH WAGNER • Josh brings his day-to-day salon work along with his military

background straight to you as he covers everything from traditional fades and flat tops to today’s current trends for men.

• Hands-on mannequin and model workshop.• Bring current trends to your male clientele in a way

that will make you the person they come to time and time again.DURATION: 2 DAYS

STYLE SESSION WITH CLAUDIO LAZO • This course will introduce you to what it takes to create hair that is

runway ready for fashion show work and photo shoots. • Hands-on mannequin and model workshop. • Claudio’s experience at many Fashion Week events and editorial

sessions will teach you what it takes to get into this realm of the business.

DURATION: 2 DAYS

2120

WELLA STU

DIOS

Mark PontrelliDigital Education & Technology Leader, Wella NA

BUSINESS SESSIONSBUSINESS SESSIONSBUSINESS SESSIONSYOU WOULDN’T LET YOUR COLOR FADE, WHY WOULD YOU LET YOUR BUSINESS?

WELLA E-EDUCATION AT THE DISTANCE OF A CLICKContinuing the momentum from our successful launch, Wella’s digital education aspires to become a best- in-class destination for stylists who wish to continue their education. Our platform allows stylists around the world a chance to improve their skills, learn new techniques and stay on top of trends.

With over 100 lessons and our industry-leading live events, we hope you enjoy our digital education website wellainteractive.com.

WELLA E-EDUCATION AT THE DISTANCE OF A CLICKContinuing the momentum from our successful launch, Wella’s digital

WELLA E-EDUCATION AT THE DISTANCE OF A CLICKContinuing the momentum from our

FIND US @ WELLAINTERACTIVE.COM

PROGRAMS• OPERATIONS

• MARKETING

• TRENDS

EDUCATION LEVELS• 101: ESSENTIALS

• 201: ADVANCED

• 301: MASTERS (SMBA)

DELIVERED THE WAY YOU WANT IT• E-EDUCATION

• WEBINARS

• IN-STUDIO

• INDUSTRY EVENTS

• EXCLUSIVE INDUSTRY PARTNERSHIPS

VISIT WELLAINTERACTIVE.COM FOR MORE INFORMATION.

Salon Savvy, a Wella and Salon Prophets business education partnership, is tailored specifically for salon owners, managers and stylist teams. These seminars will change the way you think about your business and guide you to exceptional results.

2322

WELLA E-EDUCATIO

N

NEW AT WELLAINTERACTIVE.COMNEW AT WELLAINTERACTIVE.COMWELLAINTERACTIVE.COM

Wella Studio TeamWella Studio TeamWella Studio TeamWella Studio TeamWella Studio TeamWella Studio TeamWella Studio TeamWella Studio TeamWella Studio TeamWella Studio TeamWella Studio TeamWella Studio TeamWella Studio TeamWella Studio TeamWella Studio TeamWella Studio Team

Mark HayesMark HayesMark HayesMark HayesMark HayesMark HayesMark HayesMark Hayes

Sassoon Collection, Sassoon Collection, Sassoon Collection, Sassoon Collection,

NIOXIN NioScope NIOXIN NioScope

Omar AntonioOmar AntonioOmar AntonioOmar Antonio

Sebastian Urban Explorers







































2524

WELLA E-EDUCATIO

N

SHOWS & EVENTS SHOWS & EVENTS SHOWS & EVENTS NATVA / CONNECT LAS VEGAS / JULY 15-19, 2013

BRONNER BROTHERS ATLANTA / AUGUST 17-20, 2013

BTC COLOR SHOW NASHVILLE / SEPTEMBER 8-9, 2013

INTERCOIFFURE FALL ATELIER NEW YORK / OCTOBER 13-14, 2013

Show schedule subject to change

2726

SHOW

S & EVEN

TS

Wow. It was another busy season since we saw you last… From Long Beach to Chicago to Orlando, my team and I are giving you the platform to express your creativity, and share your passion and dedication to hair artistry with stylists from coast-to-coast.

While showcasing ILLUMINA COLOR and interpreting the trends of Wella Professional, the fearless hair fashion of Sebastian Professional, the sexy science of NIOXIN, and the classic beauty of Clairol Professional and Color Charm, we have participated in top industry events across the country. ISSE, ABS, and Premiere saw all levels of artists, across all brands, show off their talent on various stages. The What’s Next Tour brought Sebastian Professional to Ft. Lauderdale and Houston, with a big finale in Los Angeles, to crown the WNA winner for 2013. Sharing beautiful color, creative cutting and styling techniques on stages big and small, the North American Show Team brings it all to you. We give you the platform. You take it to the next level for our stylists.

We can’t wait to come to your city and bring you what you can’t wait to see—artistic inspiration as only Wella can do.

Melanie Garibay National Show Director

ARTISTICINSPIRATION BROUGHTTO LIFE

ARTISTICINSPIRATION BROUGHT

ARTISTICINSPIRATION

SHOW

S & EVEN

TS

2928

VISIT WWW.HAIRDRESSERSATHEART.COM

CONTACT US AT 1-866-MYWELLA WELLASCHOOLPROGRAM.COM

PARTNER WITH THE BESTTOGETHER WE WILL UNLOCK YOUR CREATIVE POTENTIAL TO ELEVATE THE INDUSTRY.

I. OUR MISSION

• Partner with the best schools to produce the most salon-ready graduates• Inspire students to reach new heights• Motivate instructors through advanced education methods and ongoing support

II. PRODUCTS• Professional products from the #1 Global Beauty Company

III. INSPIRATION• School Student Competitions: to elevate skill sets and showcase top talent

IV. EDUCATION• The best in-class education materials and seminars designed for schools• Studios in Toronto, LA and World Studio NYC, providing cutting, color,

and styling training at Essential, Exceed and Expert levels• 24/7 access to Online Education

V. ONGOING SUPPORT• Hairdressers at Heart: features programs that support stylists at four critical stages

of their careers• Reward Points for every product purchase• Marketing & Branding Support

WELLA SCHO

OLS PRO

GRAM

3130

OUR GOAL IS TO BE THE #1 PROFESSIONAL PARTNER who provides relevant and inspirational education that will improve the lives of salon professionals and their clients. We have over 450 artists from across North America on our creative teams to support your education needs.

Through our Studios, In-Salon or Online, we provide color, cutting, styling, product training and business education classes at Essential, Exceed, and Expert levels to give you the skills and the tools to stay at the top of your trade.

READY, SET, GO SALON CAREER • OK, so you’re ready to graduate or already have,

but are you salon-ready? This interactive course is designed to help you become the best stylist you can be and set yourself up for success.

• Segments include how to refine your resume, portfolio and how to master interviewing techniques. Live advice from an industry expert.

EMPOWERING INSTRUCTOR EXCELLENCE SEMINARS · Bring your classroom to life in this 3-part

series that covers how to drive excellence in the classroom.

· Learn to train transfer techniques, color mastery, styling, and retail sales like a professional.

· Set yourself, your school, and students a step above the rest.

PARTNERSHIP OPTIONSWella provides the tools you need. School, Instructor and Student Toolkits are offered through Rewards Points. Toolkits include innovative marketing support such as interactive presentations and e-education, access to competitions, networking opportunities and discounts on products. Call 1-866-MYWELLA to sign up today.

FOR STUDIO EDUCATION VISIT WELLAINTERACTIVE.COM OR CALL THE STUDIO CONCIERGE AT 1-800-422-2336

PROVIDING INSPIRATIONAL EDUCATION AT OUR STUDIOS

STUDENT COMPETITION

Our industry embraces its own stars, lifting them up to celebrity status. Big business needs trusted partners to influence and recruit a new generation. We are always in search of talented new professionals to join our teams of artists.

Celebrating a record number of entrants and instructor nominations. Over 500 students entered the competition and over 80 instructors were nominated for Instructor of the Year.

THREE CATEGORIES TO COMPETE IN: WELLA PROFESSIONALS, SEBASTIAN PROFESSIONAL AND CLAIROL PROFESSIONAL. PRIZES INCLUDE A $1,000 CHECK AND A WELLA STYLIST KIT.

FOR MORE INFORMATION, GO TO WELLAINTERACTIVE.COM

3332

WELLA SCHO

OLS PRO

GRAM

Fellow Stylists, here we are again with another 6 months under our belt and, as usual, I have a lot of great news to share with you.

The Sound of Color continues to be loud and proud at Wella Professionals. In Autumn/Winter 2013, we turn to the inner world of imagination and emerge radicalized. Escaping from the present on an emotional journey, looking for meaning in heritage and belongings, and expressing herself in studied, precise creation. This is the Soloist Collection with 6 Prêt-a-Porter Interpretations in cut, color and style, inspired by the global mega trends Echo and Allegra.

On the innovation front, we brought you the amazing ILLUMINA COLOR in January 2013 and are soon ready to reveal a Color Service Revolution: Color I.D, YOUR vision without limitation…

To be at the forefront of what’s next, you can’t stand still, and constantly need to re-invent yourself. Again Sebastian Professional is right there with you, ready to stir up and rise above the norm. The Autumn/Winter Alter Ego Collection is a demonstration of artistic collaboration resulting in 3 extremely versatile salon-friendly haircuts. These cuts will blow your mind as they transform effortlessly into editorial and avant-garde creations, allowing your client’s alter ego to emerge at your fingertips. Brace yourself and embark in the Black Ops movement to find out what’s next.

NIOXIN, the #1 stylist-recommended thinning brand for 12 consecutive years, continues to innovate with eight amazing styling products with Pro-Thick™ and Lightplex™ technologies. NIOXIN’s three-pillar educational approach is unique and will allow you to master consultation, science and technical skills. This season we will do a double-click on men and the opportunity they represent in your salons. We encourage you to bring your barbering expertise to the next level with the NIOXIN design principles, in order to build loyalty and business with your male clientele.

Clairol Professional developed the hair color industry on a foundation of professionalism and education, transforming the salon color business and liberating women to reinvent themselves like never before. This season, Classics make a comeback. We celebrate the next generation of classic style with a NEW 16-shade Color Classic Collection. Join us in our Studios in New York or LA to learn color placement and styling techniques to achieve classic inspired looks with a modern twist that your clients will love.

OUR BRANDSFellow Stylists, here we are again with another 6 months under our belt and, as usual, I have a lot of great

OUR BRANDSFellow Stylists, here we are again with another 6 months under our belt and, as usual, I have a lot of great

OUR BRANDS

Carole ProtatEducation Director

3534

SALON

PROFESSIO

NAL BRAN

DS

Wella Professionals, the global expert in professional color, is at the heart of Wella’s brands. For Wella Professionals, it’s all about beautiful hair. This is how it’s been for the past 133 years. Today, Wella Professionals is your full-service partner and is always there for the world’s most passionate hair experts.

OUR FOUR ICONIC BRANDS OUR FOUR ICONIC BRANDS OUR FOUR ICONIC BRANDS

NIOXIN, the number one stylist-recommended brand in the USA for combatting thinning hair, takes a unique approach to answering thinning needs and restoring confidence in men and women who suffer from thin-looking hair – accounting for 78% of salon clients. Taking inspiration from skincare, NIOXIN’s innovative and revolutionary technology treats the hair by optimizing the scalp environment to deliver thicker,denser-looking hair.

Clairol Professional is all about helping you unleash your unique creative vision. The name Clairol Professional is synonymous with great color and healthy-looking hair, and as part of Wella, is an acknowledged leader.

SALON

PROFESSIO

NAL BRAN

DS

3736

As the world’s most fearless salon brand, SebastianProfessional enables you to be at the forefront of “What’s Next.” Sebastian stirs up the norm with editorial stylists and up-and-coming style visionaries. Dare to dream and unleash your creativity. For unlimited reinvention in hairstyling.

39

WELLA PRO

FESSION

ALS

WELLA TRENDVISION

MADRID, SPAINLast October, 2,000 salon industry professionals gathered to watch 86 stylists and colorists

showcase their passion and talent at the 2012 Wella Professionals International Trend Vision

Awards. One of the largest competitions of its kind, Trend Vision celebrates the skills of

innovative stylists from around the globe who have an instinctive sense of creativity. In the

end, Philip Ferreira representing Canada emerged victorious, taking home the gold in the

prestigious Color Category.

AN ARTISTS’ JOURNEY TO THE WELLA PROFESSIONALS 2012 INTERNATIONAL TREND VISION AWARDS

“This was the most incredible experience,” said Ferreira of winning. “To be in the presence

of talent like Eugene Souleiman and Josh Wood. I can only hope to inspire young stylists to

compete in this incredible competition as they have for me. What a journey it’s been; now

another is just beginning.”

GO FOR THE GOLD “I’ve been with Wella Professionals since 1995, and the opportunities I’ve had after the win

have been incredible. First Wella flew me to LA to work on a top stylist team shoot for the

NAHAs. Then I was working with the global team in Milan on an editorial shoot for Estetica

magazine. The amount of teaching I do has increased tenfold, which I love because it forces me

to learn new things as well. The doors keep flying open and winning the gold has ignited a new

passion inside of me. I have to thank Wella for continuing to raise the bar for the industry.”

PHILIP FERREIRA

4140

WELLA PRO

FESSION

ALS

WELLA PROFESSIONALS SOLOIST COLLECTION 2013

SHE IS THE EMOTIONA sign of the times: Melancholic Chic is the

new order. Austerity dictates to hold back

on emotions, joy, expression. But nothing

can silence the spirit of creativity; the noise

is deafening.

HAIRMono black is lifted with oily tones.

Natural-looking colors against dense

green-blacks, purple-blacks and ash with

chalk-white. It’s a palette, shifting between

black and white.

SHE IS THE DECADENCEA shameless display of gilded elitism: an

escape into decadence. Celebrate life by living

every precious moment for all it’s worth. Heirs

to the riches of past glories step out and show

their wealth.

HAIRBlending rose golds, green golds and platinum.

Some colors are slightly off, almost oxidized

to give them an even more bespoke feel, and

bring the idea of an elitist club.

HAUTE COUTURE HAUTE COUTURE PRÊTE-À-PORTER PRÊTE-À-PORTER

In Autumn/Winter 2013, we turn to the inner world of imagination and emerge radicalized—an individual

reaction in color and sound to the mood of the times. Attuned to the zeitgeist, each woman is on her own:

escaping from the present on an emotional internal journey, looking for meaning in heritage and belongings,

and expressing herself in studied, precise creation—a deliberate reaction that frees up a crescendo of

energy. Create emotion: go solo.

TEAM GERMANY ALLEGRAPETRA BROCKMANN—Salon and

academy owner and one of

Germany’s leading creatives.

THOMAS BROCKMANN-KNÖDLER—

Salon and academy owner and

one of Germany’s leading

creatives.

TEAM USA ECHOMARK DEBOLT - Wella Design Team

member and photo session stylist.

NICK BERARDI - world-renowned

master educator and platform artist.

4342

WELLA PRO

FESSION

ALS

TOGETHER, WE SET A NEW STANDARD OF EXCELLENCE

As innovators setting the standard of haircare for

over 133 years, Wella Professionals’ color and

educational expertise are without equal. This

unrivaled competence enables hairdressers of all

levels to take part in outstanding, inspirational

training seminars and profession-defining events

around the world.

LUXURIOUS HAIR WITHOUT ALL THE WEIGHT

WELLA PROFESSIONALSOIL REFLECTIONS

44 45

WELLA PRO

FESSION

ALS

COLOR CHARM FALL COLLECTIONEVERYTHING YOU NEED TO CREATE WITH CONFIDENCE.

DISCOVER THE EXTENSIVE WELLA COLOR CHARM RANGE TODAY, WITH:

• Permanent haircolor with excellent gray coverage for vibrant, long-lasting, fade-resistant results. Available in liquid and gel formats ideal for all techniques.

• Demi-permanent haircolor with no ammonia.

• Powder Lightener for on- and off-scalp lightening.

Why do so many professional colorists choose Wella Color Charm?

Because Wella Color Charm provides the performance, palette and

quality that help you delight your customers. And with its economical

1:2 mixing ratio, Wella Color Charm haircolor is a great value.

4746

WELLA PRO

FESSION

ALS

PABLO ALVARADO

“My favorite Wella product is Color Touch and Relights. Recently in one of my seminars, the salon owner was looking for a color formula that would bring back her natural gray / white hair mid-shaft to ends. Wella gives me the tools I need to be a successful educator.”

DOREEN BROWN

“I love Blondor. It cuts through the warmth in the hair. My favorite way to use Blondor is to create pops in the hair by paneling, and adding face framing highlights in the front. I also love the Natural Volume Styling Mousse cocktailed with Create Character. It allows curly hair to remain soft while defining the natural curl in the hair. I diffuse the hair with Dynamic Fix Hair Spray for a soft hold.”

MICHAEL HAASE

“Hairdressing is an attitude of many colors and shapes, each to be respected visually and conceptually in design discipline. Studying the refinement of shape and utilizing innovation, it always brings me back to education: that, is hairdressing. ILLUMINA COLOR is such a wonderful new tool for the art world of hair. The dusty rose effect of 7/43 with 9/60 is so Spring and Summer 2013, and my guests love it.”

WELLA TECHNICAL SPECIALISTS

WELLA DESIGN TEAM

PAUL VEGA (COLOR CHARM)

“So many favorites, but I use Color Charm Powder Lightener and Activating Lotion most often in my everyday schedule. Right now, clients are coming in with dark shades and want to go lighter without damaging their hair. In order to get beautiful results when changing into a new color, you have to remove old color. Use it on levels 6 and under to create beautiful caramel shades, and on levels 6 and up for clients who don’t want to go too light.”

OLIVER ADAMS (COLOR CHARM)

“I love Wella Color Charm Powder Lightener, because it gives you a gentle, even lift for all textures of hair. I use it on all different types of clients, because it works very fast and always gives consistent lightening.”

CAROLINE KIM (COLOR CHARM)

“I love the versatility of the Color Charm demi-permanent line. I really like utilizing the “W” series as a color glaze to add more depth and shine to the hair. The demi is my favorite product to use on my male clients to provide them with grey blending. I comb the color through the hair, making sure to gradually blend the sideburns to create a more natural look.”

4948

“ILLUMINA COLOR is one of the newest in the Wella family of color. The new technology allows us to use the color in many ways. This is an amazingly versatile color tool for any salon, and the softness and shine make the client experiences unlike any other. I am using ILLUMINA COLOR to balance the mid-lengths and ends during retouch application, allowing the wonderful luster of ILLUMINA COLOR to add even more shine and reflection to my clients’ color.”

DANA LYSENG

“As a colorist, I have always loved deep, rich, saturated colors. If you look at my portfolio you can really see that. I came to Wella for the intensity in their color, especially the blonde and red families. My favorite product right now is ILLUMINA COLOR; I am so inspired by the softness and sheer finish of this color line.”

WELLA CREATIVE AMBASSADORSWELLA EDUCATION MANAGERS

WELLA TOP STYLISTS

ANNA VAUL

“My favorite Wella product is actually a series of products. I am in love with the Pyrazol P5 reds. These intensive red colors that range from level three to level 7 in Koleston Perfect and Color Touch make it possible for me to create the most vibrant, longest-lasting reds there are. Whether I am doing a single, all over process, or creating a dynamic multi-tonal and multi-dimensional red, the Wella Intensive Reds are guaranteed to come through for me.”

JUSTINE HORNICK

“Besides the amazing people and priceless relationships, my favorite product that Wella creates is Magma. I am particularly addicted to the shade /89+. I love the versatility of using it as a lifting agent for both tinted and virgin hair. It is a huge time saver for highlighting when used on its own for a cool or neutral end result.”

PAULA RUFO“Wella embodies everything I love about this industry. Wella fosters creativity and champions innovation wherever you practice your passion and perfect your craft. Wella is committed to our partnership with salons and we are empowering stylists with product innovations and competitions. I am proud to be a part of an education-driven company who provides real opportunity for hairdressers.”

SHIRLEY GORDON

“I love straight and sleek hair. This season, it’s the hot new look on the runways, and it’s becoming a popular request from women of all ages. Glossy panels of pin-straight hair with a delicate flow make a strong, yet simple statement. Of course the ultimate reward to any of these styles is my favorite styling and finishing products. I use the Flowing Form. This prepares the hair for styling. My favorite finishing products are Smooth Brilliance and Oil Reflections– mixed together.“

MARISSA KOSOLOFSKI“Wella education is like a family. We have an amazing community of stylists who support each other in various stages of their career. With a constant flux of inspirational tools, stylists are motivated to succeed. The Wella family provides a nourishing environment dedicated to evolving the craftsmanship of our industry.“

CHRISTOPHER & SONYA DOVE

WELLA PRO

FESSION

ALS

ESSENTIAL: IN SALON ESSENTIAL: IN STUDIO

REGISTER AT [email protected] CONTACT OUR STUDIO CONCIERGE | 1-800-422-2336

WELLAINTERACTIVE.COM

HOUSE OF WELLA EXPERIENCECOLOR, CARE AND STYLING BRANDS• This class provides a brief introduction to the different brands in the House of

Wella: Care & Styling, Koleston Perfect, Color Touch, Blondor and Magma• Look, learn, and ask with the studio team.• See how the Wella portfolio can be a part of your livelihood.All stylists, assistants, students and recent graduates in or just graduating from cosmetology school are welcome to attend.

DURATION: 2 1/2 HOURSAVAILABLE: IN STUDIO

ILLUMINA EXPERIENCE• Join us for an introduction to Wella Professionnal’s newest permanent

haircolor line, ILLUMINA COLOR. Get an overview of the brand, it’s technology and shade range.

• Look, learn and ask the Studio Team.• Learn where ILLUMINA COLOR fits in the Wella porfolio to complement

Koleston Perfect.

DURATION: 2 HOURSAVAILABLE: IN STUDIO

WELLA ESSENTIAL COLOR LITE (WELLA LIVE)• Gain practical knowledge of the Koleston Perfect and Color Touch brands.• Hands-on model workshop .• Get comfortable with the world of Wella color.This is a great seminar for colorists new to the Wella brand or those wishing to refresh their color knowledge.

DURATION: 1 DAYAVAILABLE: IN STUDIO

ESSENTIAL COLOR• This in-depth color class covers not only brand knowledge for Koleston

Perfect, Color Touch, Blondor and Magma, but also learning consultation skills, when to use what service, and application techniques.

• Hands-on mannequin and model workshops.• Whether you are from a salon new to Wella, or a stylist just getting into color,

you will benefit from this class by increasing your awareness of haircolor opportunities and heightening your hair color knowledge and practical skills.

This course is a prerequisite for all Exceed-level color courses and the “Master Color Expert” certification course.

DURATION: 2 DAYSAVAILABLE: IN STUDIO

ESSENTIAL FOILING• Learn the art of foiling for dimensional color placement.• Focuses on slicing and weaving, as well as diagonal, horizontal and vertical

placement.• Hands-on foil placement on mannequin head workshop. • This class is designed to take the fear out of foiling – potentially one of your

most profitable services.This course is a prerequisite for all Exceed-level color courses and the “Master Color Expert” certification course.


ESSENTIAL STYLING• You’ll learn proper hair preparation, curling techniques, finishing and

timesaving tips.• Full review of which products to use to get your desired results. • Hands-on mannequin head workshop. • Gain familiarity with the proper products, tools and techniques needed to

control hair and execute the foundation for modern hairstyles.This course is a prerequisite for “Exceed: Styling”


ESSENTIAL CUTTING• Learn cutting fundamentals and perfect your lines, graduations and layering.• Gain an understanding of product usage for different hair types and the tools

and equipment used for cutting and styling hair. • Hands-on mannequin head workshop.• Learn how to conduct client consultations by analyzing the face and head

shape and assessing suitability of techniques depending on hair types.


WELLA EXPERIENCE: COLOR• A product knowledge overview of Wella color brands: Koleston Perfect, Color

Touch, Blondor and Magma.• Identify the appropriate color product for your clients.• Gain confidence to recommend color services to each individual client.• Introduction to the Care & Styling line.For all stylists, colorists, assistants, students and recent graduates who are new to Wella Professionals

DURATION: 2 HOURSAVAILABLE: IN SALON

WELLA EXPERIENCE: CARE AND STYLING• An intensive product knowledge seminar featuring the new Wella Professionals

Care & Styling line.• Provides a deep understanding of the product lineup and architecture.• Helps you recommend the right Care & Styling products to your clients for their

home regimen.For all stylists, assistants, students and recent graduates who are new to Wella Professionals Care & Styling line.


ILLUMINA ESSENTIAL• Join us for an introduction to Wella Professionnal’s newest permanent haircolor

line, ILLUMINA COLOR.• Get an overview and demonstration of the brand, its technology and

shade range.• Learn where ILLUMINA COLOR fits in the Wella portfolio to complement

Koleston Perfect.

DURATION: 2–4 HOURSAVAILABLE: IN SALON & STORE

FUNDAMENTAL COLOR • An in-salon introduction to the studio program “Essential Color.” • Designed to increase knowledge of hair color as a category.• Gain a fundamental understanding of formulation with Koleston Perfect, Color

Touch, Color Touch Relights, Blondor and Magma.For all colorists, students and recent graduates who are looking to perfect their foundational color knowledge.


FUNDAMENTAL FOILING • An in-salon introduction to the studio program “Essential Foiling.” • Provides an understanding of dimensional color and foiling techniques through

weaving, slicing, paneling and blocking.• Learn foundational consultation terminology for your clients’ understanding For all colorists, students and recent graduates who are looking to perfect their foundational highlighting services knowledge.


WELLA COLOR CHARM EXPERIENCEA CORE FUNDAMENTAL PROGRAM FOCUSED ON WELLA

Color Charm product knowledge, usage and benefits. Class is designed to introduce and/or give students a better understanding of the Color Charm brands and portfolio offerings featuring the new and improved permanent and demi permanent color lines.

DURATION 1 -2 HOURSAVAILABLE: IN SALON & IN STORE

5150

WELLA PRO

FESSION

ALS

EXCEED EXPERTSOLOIST PRÊT-À-PORTER COLLECTION• Learn four prêt-à-porter salon-friendly looks inspired by Trend Vision haute

couture 2013.• Learn step-by-step techniques of cut, color and style.• Inspiration to keep your clients updated with the latest trends in cut, color and

style.For all stylists, colorists, students and recent graduates who are looking to keep up with the latest trends.

DURATION: 2 1/2 HOURS AVAILABLE: IN SALON

COLOR CORRECTION 101• Heighten your knowledge and practical skills of color correction.• Learn how to turn an unwanted hair color into a desired end result.• Choose to work on precolored mannequin heads or live models provided

by the salon.

DURATION: 3–4 HOURSAVAILABLE: IN SALON

A-LIST STYLINGCelebrity beauties – we like their movies, shows and music, and we all secretly aspire to look like them. • Experience and learn how to create red carpet looks for your clients with Wella

Professionals. • Become the ultimate styling experts.For all stylists who are interested in learning the tricks of red carpet looks your clients are talking about.

DURATION: 2 DAYS OR 3 HOURSAVAILABLE: IN STUDIO OR IN SALON

COLOR CORRECTION• Develop your skills as a color correction specialist by working with the color wheel

and other principles of color.• Explore methods to return hair color to the desired result, as well as how to remove

unwanted color. • Hands-on mannequin head and model workshop. • Gain the confidence to tackle multiple color situations that you encounter every

day.Prerequisite Essential Color or 3+ years color experience. Note: This course is a prerequisite for the Master Color Expert Certification Course.

DURATION: 2 DAYS AVAILABLE: IN STUDIO

CREATIVE COLOR• In this seminar, you will learn coloring skills, techniques and effects, color mixing,

consultation and diagnosis for creative coloring.• Hands-on mannequin head workshops. • Feel confident to return to the salon ready to increase your creative coloring skills

and personalize the color services you offer.Prerequisite: “Essential Color”. This course is a prerequisite for the “Master Color Expert” certification course.


FREEHAND PAINTING• Learn the art of dimensional looks using the five-point success formula for

freehand painting. • Hands-on mannequin head workshop.• Address a variety of client desires from flowing shimmering color to softening

regrowth to blending back to natural color.Prerequisite: “Essential Foiling” or 3+ years color experience


EXCEEDING WITH ILLUMINA COLOR• In addition to learning the about the brand, you will learn who to target,

understand how to formulate and experience using the brand to see the amazing results for firsthand.

• Hands-on model workshop.• Quickly become confident to work ILLUMINA COLOR into your color services.


EXCEED: STYLING • Learn braiding techniques, proper hair preparation, securing techniques, finishing,

ponytails and timesaving tips.• Hands-on mannequin head workshop. • Update your skills for hairdressing as you gain familiarity with the proper products,

tools and techniques needed to control hair and execute modern special occasion and up-do looks.

Prerequisite: “Essential Styling” or 3+ years styling experience.


COLOR CHARM - FALL REFRESH• Color Charm permanent and demi-permanent lines are now complete with

updated technologies and packaging. Learn what’s new with the brand and updated color trends for the Fall/Winter season.• Hands on color and styling workshop.• Learn practical color and styling techniques that you can re-create on your clients.

DURATION: 1 DAY AVAILABLE: IN STUDIO

FORMULATION DAY• Get a Top Stylist in your salon to assist your colorist formulate with Wella

Koleston Perfect, Color Touch and Blondor. • A fully functional day in the salon to allow stylists/colorists to get comfortable.• Get up close and personal and ask a Top Stylist questions about the Wella

color brands.

DURATION: 1 DAYAVAILABLE: IN SALON

MASTER COLOR EXPERT PREQUALIFICATION• This course is a precursor to the Master Color Expert (MCE).• It is designed to qualify those who have been a colorist for at least 5 years and

have been using Wella color brands for at least a year but have not taken all the required Essential and Exceed color courses.

• You will be given a written and a practical test that cover all aspects of color. • A passing grade is required to register for MCE. If there is an area that does not

have a passing grade, the trainer will recommend the course to take to gain the necessary skills and knowledge.


MASTER COLOR EXPERT• This certification program you will push the boundaries and understanding of

the beauty industry as well as hair color allowing you to grow you color business. You will explore psychology, client consultation, hair diagnosis, chemistry, physics and presentation skills. A special graduation ceremony to commemorate completion of the program is a course highlight.

• Inspirational demonstrations and practical workshops on models and mannequin heads.

• Be one of an elite core of colorists in the country once you graduate from this course.

Prerequisite: 5 years color experience and “Essential Color”, “Essential Foiling”, “Color Exceed”, the art of “Color Correction” and “Creative Color” or pass the “Master Color Expert Pre-Qualification” program.


REGISTER AT [email protected] CONTACT OUR STUDIO CONCIERGE | 1-800-422-2336

WELLAINTERACTIVE.COM

52 53

WELLA PRO

FESSION

ALS

5554

SEBASTIAN PRO

FESSION

AL

SEBASTIAN BELIEFSWe believe that our individualities are far too colorful to lock into one look. That’s why we never stand still, but always think ahead, feel forward, look further. Stir up the norm and rise above the conform for unlimited reinvention in hair and styling – or un-vention, as we like to call it.

THE SOURCE OF CREATIVITY

Sebastian shares techniques for cutting, styling and finishing hair based on our unique knowledge and experience:

• How to control hair as an artist, rather than be controlled by it.

• How to create hair fashion by marrying the product with the haircut.

• Push beyond the limits of experience and ability in order to invent a new culture for the future.

SEBASTIAN UNDERSTANDS HAIR BETTER THAN ANYONE ELSE

Introducing Alter Ego, the Autumn/Winter 2013 Collection, a platform for reinvention, reinterpretation, and transcendent style.

The Sebastian Stylist Design Team—Marylle Koken, Anthony Cole, Omar Antonio, and Jason Fournier—has taken one cut and pushed the possibilities of one product. Together, they have re-imagined versatile style with the Alter Ego collection.

As part of the collection, each cut has been designed as a foundation. The Design Team’s process for creating these cuts required collaboration and trust with one another, to allow space for artistic experimentation and co-creation.

Highlighting one product, these cuts can be twisted and transformed on an impulse. Versatility enables you to take style as far as it can go. The Alter Ego collection takes you to the next level.

ALTER EGOCOLLECTION

SHINE CRAFTER WAX

5756

SEBASTIAN PRO

FESSION

AL

WHAT’S NEXT AWARDS

STUDENT/NEW TALENT CATEGORY FINALISTS

CONGRATULATIONS TO DANNY LOZADA FOR WINNING FIRST PLACE IN THE PROFESSIONAL CATEGORY.

CONGRATULATIONS TO RACHEL CARR FOR WINNING FIRST PLACE IN THE STUDENT/NEW TALENT CATEGORY.

PROFESSIONAL CATEGORY FINALISTS

Clayton BeckReno, NVPosh Salon - Reno

Alessandro SaccoccioWoodbridge, ONSalon Gaboa International Inc.

Rachel CarrMt. Lebanon, PASalon Vivace

Danny LozadaCarolina, PRBeyond Salon

Juan ChaconChula Vista, CABellus Academy - National City

Baylie FaveroSanta Monica, CAPlanet Salon

Kristen DeJongLondon, ONMarvel Beauty School

Ashlee BerryLos Angeles, CAHairroin Salon

5958

SEBASTIAN PRO

FESSION

AL

ARTISTS OF REINVENTION

DESIGN TEAM

CORE TEAM

“I always say versatility is a crucial skill to have as a hairdresser. You never know

what you are going to be inspired by. There have been times when I have been

moved by the most simple whispers of inspiration, but as a Platform Artist, I

wanted to present it in a grander scale. There are also moments that I have come

across vast inspiration, but in working behind the chair, I want to translate it to a beautiful, wearable style. Having creative

and technical versatility allows me to express my vision freely as an artist.”

SASHA ZOGHI

“I think versatility is what separates Sebastian Professional as a company and me as an artist. Many hair companies put out killer work year after year. But what I have noticed as I have grown with Sebastian is that we can knock out foundationally sound haircuts that look elegant, classy and beautiful to the naked eye. It’s what’s inside that haircut that makes us different. The precision techniques that we use on the interior of the haircut, coupled with our lightweight products, allow us to transform a sleek and edgy look into something raw, fierce, and completely new to the industry.”

JOSH WAGNER

“I was asked to provide a quote for this season’s education book based on a loaded question; “What does Sebastian Professional mean to you?” Well, it means a lot to me. Sebastian Professional has encouraged me, helped develop my confidence and my creativity. It reminded me why I became a hairdresser in the first place–the artistry. Sebastian Professional allowed me to embrace who I really am deep down inside. It allowed me to break out of my shell, but most importantly, it freed me from caring about what others thought about me and to trust in myself. They say, “Everything in life happens for a reason.” I can sincerely say that I would not be who I am today without the influence of this brand.”

CHRISTINA MCCARVEREducation Manager

URBAN TEAM

“Over the course of my career, the most important piece of knowledge that I have gained is to develop versatility.

I believe that passionate hairdressers have a very unique ability to change

and improve lives. I’ve learned that with the diversification of skill, approach and

technique, I develop the inspiration to reach many more subjects to influence

and learn from.“

KRYSTEN GARIBAY

“As a stylist, versatility is the most important

thing. Nothing is like designing a style that

can be changed into so many different looks.

It’s like an illusion, at first you see one thing

and if you stare longer you see another. That

excites me, and is exactly what I love to do

with the art I create with hair.“

ANTHONY COLE

“In order to be a successful stylist, you need

to be versatile. You need to constantly change

your looks, stay current and ahead of the

trend. You have to be able to have an infinite

number of skills in your repertoire. I never

stop learning and practicing my craft. I enjoy

being versatile through color, cuts, and the

tools I use. To me, being versatile means

continually evolving, and that is part of the

fun of being a top stylist..“

MARYLLE KOKEN

“In our profession, versatility is so important.

Challenging yourself constantly helps you to

discover the infinite possibilities. Finding the

right balance is the key to equipping yourself

to be the best stylist you can be. My experience,

education, core values and willingness to do

things that may make me uncomfortable are

what set me apart from others..“

DIVA POULOS“As a creative artist for Sebastian Professional,

I seek inspiration from every aspect of life:

nature, urban city culture, Japanese fashion,

art in the park, etc. It’s my responsibility as an

artist to transform my inspiration into art in

hair fashion. Versatility has always been a key

ingredient to creating art in hair styling. As a

designer, I challenge myself to create haircuts

with edge, disconnected lines and points of

interest. It’s when I apply my liquid tools that

the magic of versatility begins. You’ll find it in

ideas, techniques and executions, all tempting

each artist to challenge themselves and ask,

What’s next?.“

OMAR ANTONIO

“It seems to me that versatility is the seed of every incredible stylist I admire. I believe

that being both capable and adaptable is at the very root of how we obtain greatness in

our industry. Whether it’s being confident and relatable so our guest feels comfortable

and free, being honed and tempered so our creativity can flow in its purest form, or being open and moldable so we can

continue to grow alongside this amazing, ever-changing world of ours. Versatility is a

beautiful thing.”

KYLE AGUON“What is my ability to express versatility as a stylist? It is my internal and external foundation to create a look by a thought, expression, or even a smell. My success comes from continuous study in the art of hair cutting, color, and design. I constantly look at how an oil painter uses textures to allow the eye to naturally see softness or ad height to see build .I have a fascination for patterns and how a seamstress uses balance in the different cuts of fabric. . This allows me more versatility in creating my senses in style. This is my sense of expression in the heart of my canvas.”

MARION VELEZ

6160

SEBASTIAN PRO

FESSION

AL

ESSENTIALIN-SALON SERVICESEMINAR• Experience how to build your business with the

Sebastian in-salon services.• Learn 5 quick and easy services in the salon to

achieve the ultimate foundation for your look. • Thirst Quencher with Drench, Strength Boost

with Penetraitt and ammonia-free color glaze with Cellophanes’ 3 services.

For all stylists, colorists, assistants and recent graduates.

AVAILABLE: IN SALON DURATION: 3 HOURS

CELLOPHANESEXPERIENCEWould you like shiny hair? Would you like to liven up dull color? Would you like to play down the gray? • Understand Cellophanes: the what, the how

and when to use it to transcend all color results in the salon.

• Delight your color-savvy and color-shy clients and drive your add-on service revenue with this worry-free service.

For all stylists, colorists, assistants and recent graduates.


IN-SALON HAPPENING• This hands-on experience party is designed to

educate salon staff while offering complimentary Sebastian services to salon clients.

• Excite your stylists and pamper your clientsA must for all salons to drive client loyalty and product awareness.


EXCEED• A one-day advanced workshop on the methodology

behind fearless hair fashion. • This program takes you on a journey into the look and

feel of Sebastian – cut, color and style inspiration. • We provide the techniques and the approach. You

take it from there and create your own interpretation. All stylists, assistants, students and recent graduates welcome.

AVAILABLE: IN SALON DURATION: 1 DAY

AUTUMN/WINTER 2013 ALTER EGO LOCAL JAM• Learn one of our latest haircuts in this seasonal Next

Up collection.• Experience Sebastian’s signature razor and scissor

cutting techniques.• Participate on mannequin heads in a hands-on

session with the Sebastian Urban Design Team.All stylists, assistants, students and recent graduates welcome.

AVAILABLE: IN SALONDURATION: 4 HOURS

EDITORIAL STYLING• Create editorial looks with ultimate versatility with

the Sebastian Design Team.• Hands-on model workshops.• Gain confidence in taking your current styling skill

set to the next level.

AVAILABLE: IN STUDIODURATION: 2 DAYS

CREATIVE IMMERSION INTENSIVE CUTTING & STYLING

• In this intensive creative workshop of styling and cutting, you will immerse yourself with the Sebastian Design Team in the elements and principles of design and shape.

• Hands-on model workshop.• See your work as artists see their art. You’ll

translate the fundamental elements into graphic shapes, movements and designs.


NEW COLLECTION

NEW COLLECTION

• A hands-on seminar for those who desire to maximize their styling knowledge and potential.

• Learn how to properly style hair the Sebastian way – from blow drying curly hair straight to the secret to achieve a flawless ponytail to many of the best finishing techniques.

• Learn the art of product mixes and cocktails for results you and your clients will love.

All stylists, assistants, students and recent graduates welcome.


STYLING 101

COLLECTION EXPERIENCEAUTUMN/WINTER 2013 ALTER EGO • Learn the products within the four different

care lines of Sebastian and get an overview of Cellophanes.

• Look, learn, ask and touch the care products for yourself.

• Gets you into the creative mindset by introducing you to the look and feel of Sebastian.

All stylists, assistants, students and recent graduates welcome.

AVAILABLE: IN STUDIO DURATION: 2 HOURS

SEBASTIANEXPERIENCE• A product knowledge experience that gets you

into the creative mindset of Sebastian; hair is a fabric and our products are our liquid tools.

• Understand the 5 Fs: fearless, flow, form, flaunt and foundation.

• Gain confidence in product recommendation for your clients’ at-home regimens.

For all stylists, assistants, students and recent graduates who are new to Sebastian.


GALLERY JAM SESSION CUT, COLOR AND STYLE METHODOLOGY

6362

SEBASTIAN PRO

FESSION

AL

6564

EXPERT

NEW

INSIGHT-ER SESSION• Learn how to become a style leader among your

peers by tapping into the world of Sebastian’s influential hair artists, magazine editors, social media leaders, hair artist agencies, public relations professionals and retail gurus.

• Includes a styling session focused on editorial looks and how to get them taught by International Artist Anthony Cole and Editorial Artist Thomas Dunkin.

• Interaction with the top designers and industry leaders will take your career and your work to a whole new level for your business within the salon and beyond.

AVAILABLE: IN STUDIODURATION: TIER 1 – 3 DAYS

TIER 2 – 1 DAY OBSERVE ONLY

• Learn our latest haircuts, along with signature Sebastian razor and scissor cutting techniques required to create them and their alternative finishes.

• Hands-on model workshop.• Immediately take the latest Sebastian trend collection

back to your salon and clients.


NEW COLLECTION

NEXT UP – AUTUMN/WINTER 2013 ALTER EGOEXPERT CUTTING AND STYLING

Cellophanes is re-launching with a brand new a3 complex that is free of ammonia, peroxide and parabens. A semi-permanent solution for all hair types, Cellophanes offers a wide range of shades to satisfy every shine-seeking client.

Cellophanes is a versatile service, whether you’re locking in color or touching up between treatments. For more translucent color, Cellophanes vinyl service can be used on both color-treated and virgin hair.

CELLOPHANES. COMMITMENT-FREECOLOR TREATMENT.STRONGER, HEALTHIER-LOOKING HAIR. FULL SPECTURM OF COLOR. FREE OF AMMONIA, PEROXIDE AND PARABENS.

• Strengthens hair and helps prevent breakage• Preserves natural moisture balance and provides

UV protection• Refreshes permanent color between treatments• Enhances the color of every shade• Revitalizes color and conditions after perm or

straightening services• Provides more shine

BENEFITS

COMING SOON, JANUARY 2014.• Sapphire Blue: an expressive violet blue (Level 3-12)*

that can be used purely or mixed with any other shade to reach infinite color possibilities.

• Champagne Blond: a brilliantly clear beige-rose (Level 8-12) that extends the blonde offering and can be used with the Vinyl Service.

SEBASTIAN INTRODUCES TWO ADDITIONAL SHADES:

*Will result in more vibrant blue when used in levels 8-12.

SEBASTIAN PRO

FESSION

AL

#1 STYLIST CHOICE FOR THINNING HAIR

67

NIOXIN

A 3-PILLAR EXPERTISE APPROACH IN EDUCATION

FAVORITE FINE/THINNING HAIRCARE

This approach enables hairdressers to become experts and serve as

confident, enlightening consultants for clients with thinning hair.

Our engaging seminars are designed to assist in science, consultation

and skills expertise in thinning hair.

Each NIOXIN seminar, whether it is DISCOVER, EXPERIENCE,

ENABLE, EXPLORATION or DESIGN PRINCIPLES, will help build

mastery in all of the NIOXIN pillars of expertise.

HELPS YOU, THE STYLIST, BECOME AN EXPERT IN THINNING HAIR

NIOXIN EDUCATION CONSULTATION

SKILLSSCIENCESCIENCE

6968

NIOXIN

78%DID YOU KNOW…

NIOXIN IS THE ONLY SALON BRAND WITH OVER 25 YEARS OF SPECIALIZATION IN THINNING HAIR:• 2/3 of American men will have some degree of appreciable hair loss by age 35. By age 50,

approximately 85% of men have significantly thinning hair. For 25% of men, the process of

male pattern baldness starts by age 21.

• For women, fine or thinning hair is not merely an age issue. Thinning can begin at any time,

especially during periods of hormonal change, including post-childbirth and crash dieting.

Symptoms may arise simply from hair treatments or overusing heated styling tools.

of all female and male salon clients are concerned by thinning hair?*NIOXIN offers customized solutions for all hair types.

*SOURCE: 2006 global segmentation study among 20,000 salon clients in 17 countries

AN ADVANCED SKINCARE APPROACH TO HAIR

NIOXIN finds inspiration in skincare and uses this approach to treat the concerns of clients with thin-looking

hair. As an extension of our facial skin, the scalp requires the same attention and care.

At NIOXIN, we believe that scalp health creates hair health. Our range of products supply skincare science

to strengthen, nourish and treat hair from its foundation, delivering healthier hair with a thicker and denser

appearance. NIOXIN has a full range of solutions specific to thinning hair to cleanse, optimize and treat the

hair and scalp.

SCALP RENEW™ SCALP RECOVERY®INTENSIVE THERAPY® STYLING3-PART SYSTEM KITS

7170

NIOXIN

“The best advice for a stylist is to partner with their clients to explain the benefits of layering different products, and to teach clients how to create lift at the base. Two of my favorite styling products that are great for layering are Bodifying Foam and Niospray Regular Hold. Light-Plex and Pro-Thick technologies are winning combination within NIOXIN styling.“

“Looking back to my days in cosmetology school, NIOXIN was the product that I associated with the SCIENCE of hair. NIOXIN showed me the importance of both scalp and hair health. Today, I am able to partner with the top stylists to train, create education, and launch innovative products. My goal is to simplify this message to give stylists like myself the confidence to customize‘ solutions for their clients.“

NIOXIN DESIGNERS

EDUCATION MANAGER

NIOXIN EXPERTS

“With my female clients, I really take some time to dip into my NIOXIN Design Principles. Starting with the color, I recommend going a level darker at the base to make the hair look more dense. I follow up with Cutting Principles, because everyone loves to see a full perimeter. My favorite combination when layering products is Bodifying Foam and Definition Cream. It really provides that moveable, defined body that you are looking for.“

JORDAN LOVEN

MICHELLE BENNETT

VINNIE FERRARA

“I recommend Systems 3, 4, 5 and 6 for my female clients that are concerned about hair thinning and hair loss. Systems 3 through 6 have Glyco-Shield, which safeguards skin and helps preserve hair color. I also recommend that stylists take the NIOXIN Tri-Expert class at the Wella Studios in NY, LA and Canada where you can learn how to master the right tools and techniques in color, cutting and styling for fine, thinning hair.“

DIANE STEVENS

“When working with male clients in the salon, I start with the appropriate NIOXIN System customized for my client’s hair and scalp, which opens the conversation to Scalp Renew’s Dermabrasion service. I share my personal experience of having Scalp Renew services every 4 weeks to maintain my fresh, clean scalp.“

BEKIM OSMANI

“For women, thinning hair can be devastating. NIOXIN is based on skincare and supported by some of the world’s most experienced and well-known hairdressers. I start my clients with a Scalp Renew Dermabrasion Treatment. It’s like a facial for the scalp. Next, I use the NIOXIN Design Principles of cut, color and styling to create a thicker, denser fuller-looking style. Then I prescribe the correct system and styling products for them to take home.“

KATHY JOHNS

JENNIFER YOUNG“Men like things that are easy and basic. So, if your client is hesitant to talk about their thinning issues, you can approach them from the simple side of NIOXIN. Start with Scalp Renew to kick off their NIOXIN experience. They will love the minty sensation and pampering. Use natural, multidimensional color to give dimension and the illusion of denser hair.“

DANIELLE CAPUTO“I would say that 40% of my male clients have thinning hair. The advice I give to them is to use the appropriate 3-part system every time they wash.“

‘

“I hear most thinning hair concerns from my male clientele. I recommend NIOXIN System 5 to my medium to coarser clients. Sending them home with these products, accompanied by a haircut following the NIOXIN cutting principles, helps them gain a sense of pro-activity and confidence realizing they have fuller and thicker-feeling hair.“

JARED RICCARDI

“The woman who requests advice for Fine or Thinning Hair is a woman who has consulted multiple hairdressers for a solution. Often times, she knows only what she doesn’t want. Using the NIOXIN Design Principles for Cut, Color and Styling, we the professionals are able to provide guidance. Take advantage of Lightplex technology and finish with Niospray Regular Hold for thicker-looking hair.“

ANTHONY CROSFIELD

“Approaching a guy with confidence is key. I begin my consultation by asking him, ‘Would you like to have thicker-looking hair today?” And most men agree. I introduce NIOXIN and suggest a customized hair care regimen. At the basin, I use the system selector wheel and instantly my clients are captivated by the NIOXIN brand.“

MIRELLA ROTA

7372

NIOXIN

EDUCATION OFFERINGS

DISCOVER

EXPLORATION

EXPERIENCE

DESIGN PRINCIPLES

TRI-EXPERT

ENABLE

ESSENTIAL

EXPERIENCE NIOXINBecome confident in your knowledge about hair thinning and NIOXIN products as a solution. Learn how to mix and layer NIOXIN for your clients with our Styling Principles.AVAILABLE: IN SALON • DURATION: 2–4 HOURS

DISCOVER NIOXIN Client Or Stylist EventSee what NIOXIN offers through an experiential event with model demonstrations featuring The NioScope Consultation and a Scalp Renew Service. Interact with a NIOXINExpert to understand how to recommend a customized regimen for all clients.AVAILABLE: IN STUDIO AND IN SALON • DURATION: 2-6 HOURS

EXCEED

ENABLE NIOXINBecome an Expert in consultation using proven tips from Dr. Stephen Franzoi, renowned specialist inappearance and self-esteem. Experience one-on-one consultations featuring The NioScope to understand what’s going on at the scalp and signs of thinning.AVAILABLE: IN SALON • DURATION: 2 HOURS

NIOXIN DESIGN PRINCIPLES To Achieve Thicker, Denser-Looking Hair Experience demonstrations and hands on workshop featuring NIOXIN’s step-changing principles to customize a cut, color and style for all your clients. Customize your seminar to focus on women or men.AVAILABLE: IN SALON • DURATION: 4-6 HOURS

EXPLORATION OF NIOXIN Host NIOXIN Designers to build confidence in addressing thinning hair using NIOXIN’s step-changing principles for cut, color and style. In this class you will sketch, design and create a customized fuller look on a model with a complete NIOXIN regimen. AVAILABLE: IN STUDIO or GLOBAL ELITE• DURATION: 1 DAY

EXPERT

TRI-EXPERT CERTIFICATION Become a NIOXIN-certified thinning hair expert. Learn Expert Skills from our leading NIOXIN Designers in this 3-day certification program. Workshop with The NioScope to understand the signs of thinning. Interact with NIOXIN Experts and stylists to learn business tips. Sketch, design, and create a customized fuller look on a model to develop your personal storyboard to market in your salon. AVAILABLE: IN STUDIO • DURATION: 3 DAYS

eEDUCATION

LOG IN TO EXPERIENCE NIOXIN’S EDUCATION: • NIOXIN Product Application and Testimonies • NIOXIN Enable Interactive • Techniques for Denser-Looking Hair• Visit wellainteractive.com

DISCOVERNIOXIN STYLING

LIGHTPLEX TECHNOLOGY FOR LIGHT EFFECTS ON THINNING HAIRis a professional technology with polymers and conditioning agents for lightweight style that isn’t stiff.

For best results, prep hair with NIOXIN’s 3 part system and Diamax® Treatment to achieve thicker, denser-looking hair.

PRO-THICK TECHNOLOGYFOR FULLER, THICKER LOOKSis a complex of thickening polymers for a desirable, thickened appearance that can be styled easily .

LIGHTPLEX

PRO-THICK

MIXING YOUR NIOXIN STYLING PRODUCTS

THICK DEFINITION WITH HOLD AND GRIP FOR MENTHICK DEFINITION WITH HOLD AND GRIP FOR MEN

THICKENINGGEL

DEFINITIONCRÉME

DEFINITIONDEFINITIONCRÉMEME

THICKENINGGEL

+

BODY AND FIRM HOLD FOR WOMEN

+

BODIFYINGFOAM

THICKENINGGEL

LIGHTWEIGHT ON HAIR. STRONG ON STYLE.

7574

NIOXIN

CLASSIC MAKES A COMEBACK 77

CLAIROL PRO

FESSION

AL

CAREFREE COLORContinuing in the mission

to give women more

color options, Clairol

Professional develops new

products and services.

Brunettes can become

blondes, gray hair is

completely covered, and

new toning colors create

soft, delicate shades.

THE GO-TO GUIDE FOR STYLISTSThe first edition of the

Clairol Professional

Encyclopedia of

Haircoloring is published,

quickly becoming the

authoritative reference for

stylists. Basic White also

makes its debut.

ONLY HERHAIRDRESSERKNOWS FOR SURE


continues to be a pioneer

in the salon color industry,

opening the Clairol Institute

of Haircoloring.

START THE COLOR REVOLUTIONSalon hair color grows by

500% with the introduction

of the single-step Miss

Clairol Hair Color Bath.

The revolutionary product

tints, lightens, conditions,

and shampoos in only

20 minutes. Women

everywhere emerge

from beauty salons with

beautiful, new, natural-

looking hair.

PARIS TO NYCOn a trip to Paris,

Lawrence M. Gelb

discovers Clairol. He

introduces Clairol Oil

Shampoo Tint, the first

color shampoo, to the U.S.

The hair color industry

is never the same. Gelb

travels across the country,

educating hairdressers on

the product.

CLAIROL PROFESSIONAL HERITAGE

1930s 1940s 1950s 1960s 1970s 1980s

1990s 2000s 2010s TODAYCARE & STYLINGStaying true to a heritage

defined by expertise and

innovation, Clairol Professional

launched a new Care & Styling

collection. Stylists and clients

continue to receive rave reviews.

Introducing Clairol Professional Classic

Collection. The timeless tones you

loved are back and better than ever.

We reinvented our classic shades with a

modern formula for improved shine and

conditioning.

TECH SAVVYClairol Professional enters the

digital age with a new website.

Stylists enjoy two new

collections: Kaleidocolors

creates gorgeous, toned

highlights in 10 minutes, while

Textures & Tones delivers rich-

permanent color with vibrant

shine and complements

African-American skin tones.

HAIR COLOR CHAMELEONSClairol Professional gives

women the chance to

change their hair color

at every whim with the

introduction of an array

of hair coloring products:

Gray Busters, Second

Nature, Torrids, Jazzing,

Shimmer Lights, and

Beautiful Collection.

SOY4PLEXS™

AND SYNAIRGY™

Harnessing the benefits

of new SOY4PLEX™ and

SynAIRgy™ technologies,


introduces products

that provide optimum

conditioning shine,

and more intense gray

coverage.

Haircoloring is published,

quickly becoming the

authoritative reference for

stylists. Basic White also

makes its debut.

in the salon color industry, in the salon color industry,

opening the Clairol Institute opening the Clairol Institute

of Haircoloring.

1990s 2000s 2010s TODAY

from beauty salons with from beauty salons with

beautiful, new, natural-beautiful, new, natural-

looking hair.

THE CLASSIC SHADES YOU FIRST FELL IN LOVE WITH ARE BACK

VISION & PHILOSOPHY

80 YEARS AGOClairol Professional redefined hair color for stylists. In 1931, Lawrence Gelb introduced Instant Clairol Oil Shampoo Tint to America.

1949 marked a culmination of breakthroughs, including the introduction of Miss Clairol Hair Color Bath – an original and revolutionary product that lightened, conditioned and shampooed hair in only 20 minutes. The product paved the way for a 500% growth in salon hair color.

The 60s were focused on education. The publication of the Clairol Institute of Haircoloring’s first edition quickly became a staple reference book for hairstylists.

We continued our product innovation through the 2000s with the launch of SynAIRgy™ technology in the Beautiful Collection’s Advanced Gray Solutions. Revolutionary for its time, the unique method utilizes oxygen to develop color.

At Clairol Professional, we’ve always been about catering to stylists’ needs. Today, we continue the tradition with an emphasis on technological advancement,

innovation, insight, inspiration and education.

WE WROTE THE BOOK ON COLORWe developed the hair color industry on a foundation of professionalism and education, transforming the salon color business and liberating women to reinvent themselves like never before.

7978

CLAIROL PRO

FESSION

AL

CENTRAL BOOKING: 1-800-422-2336 | WELLAINTERACTIVE.COM

EDUCATION COURSE OFFERINGS

CLAIROL PROFESSIONAL DESIGN TEAM

CLAIROL PROFESSIONAL EDUCATION MANAGER

Julie Cornejo“ What makes me passionate about Clairol Professional

is that it is, and has always been, a brand committed to

educating stylists about coloring possibilities. It is a brand

with an amazing heritage and is still going strong. I can

deliver excellent results for all of my color clients. I am

passionate about color, and I am passionate about

a leader like Clairol Professional.”

Shelley Street“ Shine. Shine. Shine. The way the color reflects under light

amazes me each and every time. Also, as a colorist, my

client is a blank canvas to paint a beautiful picture on.

Clairol Professional allows you to create customized colors

that only YOU can offer them. Think of your formulas as

handmade gifts for your clients to appreciate.”

Ingrinette Pope“ I love Clairol Professional because with its portfolio, I

have products for all of my clients’ needs. It is an easy-

to-use system that gives me the results that I expect.

The colors are intermixable and the SOY4PLEX™

provides beautiful, multi-dimensional hair color with lots

of shine. Continuous education is available to me for

product updates or inspirational techniques. What else

could I ask for?”

Philip Ferreira“ My passion for Clairol Professional is fueled by

the fact that it is a brand for every woman. This

color line is beautiful because of its simplicity and

predictability. Clairol Professional’s blondes are

some of the best in the world.”

Robert Curiel“ I am passionate about Clairol Professional because

I have been using the brand since I was a beauty

college student in 1967. It has given me the ability

to produce beautiful, shiny, and predicable results

every time. I love the products and I am getting

great results.”

Lindsay Perez“ My role as the curriculum and capability manager for Clairol Professional, has given me the opportunity to help

evolve what the brand has represented for over 80 years, which is stylist education. Clairol Professional was the

pioneer of bringing haircolor education to American stylists through in-salon demos and regional seminars. It’s

exciting to continue this tradition while incorporating modern day resources like webcasts and social media.

Who knew that a stylist would be able to receive quality education from the brand they trust right in the comfort

of their own home? As a stylist, I believe in a brand like Clairol Professional that acts like a partner every step of

the way. Then, now, and always.”

ESSENTIAL: CLAIROL PROFESSIONAL EXPERIENCE • A core fundamental program focused on product knowledge,

usage and benefits.• Provides a better understanding of the Clairol Professional

portfolio offerings, including care & styling. • Recommends Clairol Professional products and teaches what products

to use for each service and when and why to use them.

AVAILABLE: IN SALON & STORE • DURATION: 2–3 HOURS

EXCEED: CLAIROL PROFESSIONAL COLOR STRATEGY • This program focuses on building your color knowledge and consultation

skills in order to determine what products to use and what services to offer in order to fit your clients’ unique needs.

• Class begins with theory followed by a demo featuring one of the looks from the latest collection.

AVAILABLE: IN SALON & STORE • DURATION: 3-4 HOURS

CLAIROL PROFESSIONAL COLOR CORRECTION• Take the fear out of color correction once and for all.• This program covers common challenges that stylists face when dealing

with color correction. Expert tips and formulas are given to help you get the best results without compromising the condition of the hair.

• Class begins with theory followed by a color correction demo.

AVAILABLE: IN SALON & STORE • DURATION: 4 HOURS

EXPERT: THE CLASSICS MAKE A COMEBACK• Introducing our Classic Collection, which is a collection of 16 permanent

liquid shades with the Classic Miss Clairol tonal results you loved. This class includes product knowledge and hands-on instruction, which allows you to experience first-hand the true to tone Neutrals, green-base Ashes, and soft Gold Neutral results.

• Hands-on color and styling.• Learn color placement and styling techniques to achieve classic-inspired

looks with a modern twist.

AVAILABLE: IN STUDIO • DURATION: 1 DAY

8180

CLAIROL PRO

FESSION

AL

FPOFPO

THE NEXT GENERATION OF CLASSIC STYLE

8382

CLAIROL PRO

FESSION

AL

Wella Professionals and Sassoon share an exclusive, highly successful working relationship built on a strong professional partnership and driven by mutual respect and admiration.

Sassoon has epitomized unsurpassed excellence in hair for over 50 years, pioneering cutting-edge hair design techniques that continue to advance and inspire globally. Benchmark innovators in technical excellence, creativity, salon services, education and professional tool development, the heart of Sassoon’s continued pre-eminence lies in its inherent culture of uncompromising cut and color. Through Sassoon Academy, the Sassoon global team shares their techniques, creativity and inspiration with over 180,000 hairdressers each year. These renowned master classes are perfect for all experience levels from absolute beginners to skilled stylists, salon owners and educators.

Sassoon continues to inspire those around the world with a passion for hair through its global education program, its flawless cutting credentials and its indispensable trend translation role at the International Trend Vision Awards. In the ever-changing hairdressing industry, a mutually rewarding alliance such as the one between Wella Professionals and Sassoon is exceptional. Through this partnership, Sassoon will continue to challenge, inspire and excite the hair world and clients alike, as it has done for more than five decades.

The global Sassoon Academy locations have been handpicked to provide students with something more than just a premium learning experience. The cities chosen vary in atmosphere and style considerably, but wherever it is, the quality of the education remains constant.

For Global Elite™ Salons only, Sassoon Academy courses, in-salon seminars and professional tools can be paid for using Global Elite™ Reward Points.

WELLA & SASSOON ACADEMY – A UNIQUE RELATIONSHIP

85

SASSOO

N ACADEM

Y

MARK HAYES, INTERNATIONAL CREATIVE DIRECTOR

For over 30 years, Mark Hayes has been inspiring young hairdressers at Sassoon with his passionate approach to hair and his technical expertise.

Mark’s signature style – a series of pared-down looks reflecting his love of modernist art and architecture – puts him at the forefront of global hair design, and his role as International Creative Director takes him all over the world, coaching, teaching and inspiring.

He has ultimate responsibility for the renowned seasonal Sassoon collections, eagerly anticipated by those wanting to know the future of fashionable hair.

TRACI SAKOSITS, NORTH AMERICAN CREATIVE DIRECTOR

North American Creative Director, Traci Sakosits started her training at Sassoon in New York in 1992, where her talents were soon recognized and she moved swiftly up the ranks. She transferred to the Beverly Hills Sassoon Salon location as a stylist in 1994 and was promoted to Assistant Creative Director by 1996. The call to teach came quickly, and Traci then moved to the Sassoon Academy in Los Angeles in 1997, where she has been based for the last 15 years.

While in Los Angeles, she earned the roles of Creative Director and Regional Creative Director. Then, in April 2012, her passion and dedication to Sassoon led to her most recent appointment of North American Creative Director.

As North American Creative Director, Traci ensures that there is absolute consistency in education, while organizing and developing her team. It’s a job that involves extensive travel both nationally and internationally, spreading the word about the Sassoon methodology.

RICHIE RIVERA, NORTH AMERICAN COLOR DIRECTOR

Richie Rivera started his Sassoon career at Sassoon Academy in Los Angeles in 1992. He then went on to complete his Sassoon Salon apprenticeship in Boston in 1993, where he has been based for the last 19 years.

During Richie’s time in this Sassoon, he worked as Salon Color Director, until being named East Coast Regional Color Director in 2009. Then, in April 2012, Richie earned the prestigious role of North American Color Director.

As the North American Color Director for Sassoon, Richie has the ultimate responsibility of educating and developing the next generation of colorists and tinters in all the North America Salons and Academies.

CREATIVE TEAM

FOR A LIST OF FULL SASSOON ACADEMY COURSES, CALL 1-888-757-5100 OR VISIT SASSOON.COM/ACADEMY/COURSES.PHP

SASSOON ACADEMY SHOWSAs well as creating high impact Academy courses, Sassoon also delivers superb cut and color skills on stage with their dedicated show and seminar teams. Each year, members of the Sassoon Creative Team travel the globe to stage hair shows, seminars, masterclasses and educational events.

As pioneers of education, Sassoon has an international role in ensuring that audiences everywhere have access to the unique Sassoon philosophy. Sassoon shows and seminars are a means of learning that inspire, energize and educate by delivering the right skills and information in a meaningful way, in your own environment. All Sassoon Academy events are tailor-made starting with a personalized consultation with the Wella Professional representative and/or organizer.

IN-SALON SEMINARSINTIMATE LEARNING IN A SALON ENVIRONMENT

Sassoon realizes that not everyone can get to a dedicated Academy with the frequency that they would like, so they will travel to you! In-salon seminars are suited to small audiences and can last from one to five days, depending on the depth or level of education required. The environment allows for a high degree of detailed instruction, where every day begins with a demonstration, and the afternoons are devoted to hands-on learning.

The optional addition of presentation models provides impact in illustrating the demonstration. The in-salon seminar format can be delivered in an alternative venue, should your salon not be spacious enough.

Please be advised that all hands-on and demonstration work undertaken by the Sassoon team will be carried out on live models only.

AUDIENCE SIZE | Maximum 30 per educator in a demonstration format and eight per instructor for cutting hands-on. Seven per instructor for color hands-on.DURATION | Personalized one to five days

LOOK & LEARN SEMINARSSUPERIOR SKILL DEMONSTRATIONS FOR A LARGER AUDIENCE

Look & Learn seminars deliver an insight into the unique world of Sassoon education. While the emphasis is firmly on technical instruction, presentation models complement the step-by-step cutting, coloring and finishing executed by the on-stage Creative Team. The Look & Learn seminar format offers a high degree of flexibility, ensuring that you meet both your audience’s expectations and your business objectives.

AUDIENCE SIZE | Maximum 200 DURATION | Maximum one and a half to two hours per session

UNIQUE FEATURES & BENEFITS

• Sassoon Academy has over 50 years experience in hair education.

• Sassoon Academy curriculum teaches cutting and coloring techniques, not specific haircuts and colors.

• Sassoon Academy instructors are full-time, departmentalized, trained internally and internationally traveled.

• Sassoon Academy provides live models for all hands-on work sessions of the course.

• Sassoon Academy has the lowest student-to-teacher ratio in the industry: 8:1 for cutting courses, 7:1 for color courses.

• Sassoon Academy has 13 locations worldwide, strategically placed for student convenience.

• Sassoon Academy offers courses year-round.

SASSOON ACADEMY NORTH AMERICAN LOCATIONSCHICAGO | LOS ANGELES | MIAMI | NEW YORK CITY | SAN FRANCISCO | SEATTLE | TORONTO

8786

SASSOO

N ACADEM

Y

©2013 The Wella Corporation, SPP-NA-R147-13

Photographer Credits: Pete Nguyen, Bill Knapp, Krysten Garibay & Michael Poole,

and Nick Berardi, Jem Mitchell & Randy Taylor, Nicolas Troncin, Michael Powers, Platon and David Slijper

wellainteractive.com

the education book - p&g salon professional (9.69mb)

Education

tailormade education

salon education

technical education

education book

wella studios

wella community programs

sebastian professional

customized education