the email exorcism...hi congratulations! we made it to hump day !! there’s only 1 thing that can...

The Email Exorcism:Banishing Bad Marketing Emails

@DRIFT

#EMAILEXORCISM@DRIFT


Email: [email protected]

Subject Line: 12

For a Free Copy of 12 Conversational Email Templates that will Help Increase Your Conversion Rate

Highlight Treatment can only be used in titles or to emphasize single words

Binary FoundationWebinar Invite



LOVEIt comes from a real person and I can see what that person looks like.Why?Relationships matter, key to every relationship is people.

IMPROVEMENTYou’re asking a question someone could say “Yes, they are satisfied” and then stop reading.

IMPROVEMENTColleague as a fallback. Who’s colleague is this person? Do you know them?


Hi 👋

The satisfaction level of your residents is the leading indicator for how well your business will do this year and in the future.

How are you collecting, analyzing and measuring the trends in feedback you get from your residents today?

Join [expert name] on Thursday October 17th at 10AM 1 PM PDT to understand how you can measure resident satisfaction on an ongoing basis and make it actionable so you can improve your business’s bottom line.

Reply “yes” to this email and I’ll sign you up and shoot you over a calendar invite for Tuesday.

Looking forward to seeing you at the webinar,

Kayla ZamarySenior Marketing ManagerBinary Foundation


O HelloValue Add


@DRIFT

@DRIFT

LOVEEmojisWhy?Not too serious, different from most emails

IMPROVEMENTA little long winded at the top with all of these well wishes. Think of each sentence as trying to get them to read the next.

LOVEYou attached the message to the message for convenienceWhy?Customer centric built for convenience, not vanity clicks and visits.

IMPROVEMENTAll caps, feels like yelling. You can also describe the pain your tool solves more effectively.

Hi 👋

Congratulations! We made it to hump day 🐪!!

There’s only 1 thing that can make this hump day better, free tools and training and I’ve got both just for you.

Taking amazing photographs and video is what you LOVE to do but project managing that entire process is what you HAVE TO do. We get it.

That’s why we created this free checklist for you (I’ve also just attached it to this email for you),

Using this checklist you’ll be able to:● Keep your whole team and yourself organized● Meet all your deadlines with ease● Ensure you have coverage of all your program elements● Master your time, so you’re running your schedule and your schedule isn’t running you.

I’d love to hear your feedback on it. Reply here and let me know what you think and O Hello to you!

--Person from o’hello team


OPN RatesValue Add



IMPROVEMENTSO much information in one single place. This is probably better as a sequence of emails

IMPROVEMENTIf I’m still trying to make a decision don’t show me a long list of all the things I need to do.Get me to “yes” first.

@DRIFT

You know what you’re great at and that you love?

Being a veterinarian.

You know what keeps you from doing that?

Tracking your sales, collecting your taxes, pricing your services, and marketing your services. That’s why the OPNRates Veterinary Marketplace is here.

I would love to show you what it can do for you and your business.

Let’s book a quick 20 minute meeting and I can show you how we can get you doing more of what you love.

--Person from OPNRates

p.s. Take a look at the results the VCA was able to accomplish in just 60 days using OPNRates


The GoodPrep for Big Event



LOVELove that you elicit emotion here with your use of panic.

LOVELove that you elicit emotion here with your use of panic.

IMPROVEMENTTease your first two tips to get them in there.

LOVEThe P.S with the bonus offer. on the conversion growth assessment


Every year the week after Labor day I hear from brands in a panic about their holiday ecommerce strategies.

They are telling me it’s too late to optimize and ensure they can take advantage of the biggest opportunity of the year.

Here’s the thing…

It’s not too late to get your ecommerce story optimized

Which is why for this week’s insight we put together these 19 tips to help you do just that…

Here’s a sneak peak at the list

1. [Best tip in the whole document]2. [2nd best tip in the whole document]3. Want the rest? Here you go

Happy prepping,Jon

p.s. Don’t want to go through this process alone? Our team can provide you with fast, actionable feedback on your key money making pages right now with our Conversion Growth Assessment(™)


Screen Vision MediaAdvertising CTA



IMPROVEMENTlots of wasted space here with greetings and what you have been up to and how it is for you to get older

IMPROVEMENTInclude your Drift link or some calendar management system. These times became unavailable 5 minutes after this email was sent

IMPROVEMENTMake this stat of bustling movies more real with either stats, social proof or a picture


Subject: Things are heating up and CineBowl and it’s not just the popcorn

You would not believe how busy we’ve been at Frank Cinebowl & Grille 11 IMAX!

Every one of our theaters is JAM PACKED.

There’s one thing missing though, [company name].

Last month we got [client name], [client name] and [client name]. In front of more than 10,000 North Carolinians.

I’d love to talk about how we can help grow your business by creating localized demand for your business at the movies. You’re one decision away from becoming a movie star. Can we grab 30 minutes next week?

-Joe

p.s. We’ll help you create your ad for free to make this process as easy as possible. Would love to chat!


HarnessOnboarding Email



IMPROVEMENTHighlighting of the headers, tough to read with different abilities.

LOVECelebratory tone, emojis and gifs

IMPROVEMENTIn this email you’re talking about the fact your other email doesn’t get through. Look at that email!

IMPROVEMENTBreak this apart into two different emails. 1. complete your onboarding 2. Schedule your call


UserPilotYou Hate Me, but Why?



IMPROVEMENTWhat is my incentive as a user to want to actually do this.

LOVEText based email, short concise and to the point.


BasepairProspecting Message



LOVEText based email

IMPROVEMENTFirst line feels like a wasted opportunity

IMPROVEMENTListing a lot of different customers here...I would suggest go with one “brand” like Harvard and then one local if that’s what you are using Ohio so OSU Medical

IMPROVEMENTYou are talking about you’re story and I don’t have a reason to care yet.

IMPROVEMENTIf you’re working with NGS, doesn’t sound like you’ve done your research and is too impersonal


Unruly StudiosAMA



LOVEText based and and emojis--NICE

IMPROVEMENTWhat is the number 1 thing you want someone to do in this email? It feels like you don’t know and therefore the user doesn’t know.

CTA1. AMA2. Read the blog3. Give you feedback


Kids AcademyPilot Program



CogoPortSale or Sail Event



North Avenue CapitalLead Follow up



LOVE“Push some material” not a positive connotation


Email: [email protected]

Subject line: 12

For a Free Copy of 12 Conversational Email Templates that will Help Increase Your Conversion Rate

the email exorcism...hi congratulations! we made it to hump day !! there’s only 1 thing that can...

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