the emerging social media landscape
DESCRIPTION
The future of social media and how next generation social media will affect business. Presented at Social Media Intelligence Atlanta, Tuesday, November 13, 2012TRANSCRIPT
The Emerging Social Media Landscape
The future of social media and how next
generation social media will affect business
Social Media Intelligence Atlanta
Tuesday, November 13, 2012
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Agency Life Is
Fun, Isn’t It?
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THE PAST….
Social Media, eh? We should get some of that….
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The Present
MIND-SHARE
GR
OW
TH
Stars High Growth, High Mind Share
Question Marks High Growth, Low Mind Share
Dogs Low Growth, Low Mind Share
Cows Low Growth, High Mind Share
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THE FUTURE….
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Next Generation Social Media
Apps Mobile Technology Novelty
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Intelligence
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Intelligence
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YOUR CUSTOMERS
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YOUR BOTTOM LINE
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Reach
Click-Through
Content Consumption
POS Activation
Aligning KPIs To Your Sales Funnel
Interest
Awareness
Desire
Action
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YOUR ORGANIZATION
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Situation
Industrial manufacturing giant Airgas Inc. wanted to
boost their bottom line for their consumer
division, Penguin Brand® Dry Ice. This would be
their first foray into consumer marketing.
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Customer Intelligence
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http://youtu.be/t19Xc-7DuJE
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Stores that were active in the
locator saw a
31% Increase in Same
Store Sales vs. Stores Not Active In Locator
Custom Store Locator Front-End
Custom Store Locator Back-End w/Search Data
Bottom Line Intelligence
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24 New Retailers
20% User-Generated
Content
22% Increase in Dry Ice
Conversation
19% Average Increase In
Overall Division
Revenue in Last 2 Years
Organizational Intelligence
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Finalist: 2012 Best Social Media Campaign
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The Future of Social Media
YOUR CUSTOMERS
YOUR BOTTOM LINE
YOUR ORGANIZATION
Figure out how social media can provide
intelligence into the purchase cycle.
Tap sources of intelligence to find
out what your customers want.
Use social media as a source of intelligence
to connect and improve your organization.
Build content that enriches your bottom
line by serving customers.
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Jared Degnan Social & Digital Media Manager Brandware Public Relations
Email Me: [email protected]
Tweet Me: @jareddegnan
http://jareddegnan.com
http://brandwarepr.com
THANK YOU!!!
Social Intelligence ATL: The Emerging Social Media Landscape