Creative Design Marketing Consulting Public Relations

MoDeRn MaRketing is about Meeting the Changing neeDs anD DeManDs of youR CustoMeRs.

to Do this you have to ReaCt quiCkly to Change anD use MaRketing anD CoMMuniCations tools that aRe Cost effiCient anD Results effeCtive.

We do this every day for our clients.

IRENE TOBIN Managing DiReCtoR, the enCoRe oRganisation

an organisation’s corporate identity is one of its most valuable assets; it’s the face the consumer sees.

to get this right, it’s important to think about what message your organisation wants to send out, and maintain a strong consistent identity across the whole portfolio of literature, point-of-sale and signage.

Creative copy writing, fresh techniques, and dynamic design means we produce marketing materials that stand out in the crowd - and bring customers to your door.

our energetic design team will advise and create a range of design ideas – until we find the one that best suits your requirements. So whether a corporate identity needs creating or rejuvenating, encore’s design team is on hand to help.

Contact us now for more information about corporate identity, sales and promotional literature, advertising, website design, exhibition displays, packaging, point-of-sale materials, and magazine and newsletter design.

CReative DesignDesign can be art. Design can be aesthetics. Design is so simple, that’s why it’s so complicatedPaul RanD

Clear professional page layouts are vital to any successful magazine. having spent a career in national and regional newspapers and currently working as a london based editor, i can vouch for the standard of creative work regularly supplied by Encore.

all of our titles have gained in popularity and i believe that Encore’s design team has an eye for design that has greatly assisted in our success within this very competitive business. Duncan WilliamseDitoR

in order to sell products and services successfully, businesses must ensure resources are accurately targeted in a timely fashion, according to market conditions and competitor offerings.

they must also ensure they have the ability to react to customers’ changing needs and demands. We work with clients to prepare short, medium and long term strategies and action plans.

good market research is essential to success including competitor research, to ensure product and service offerings are ‘ahead of the game’.

activities include: effective and targeted list generation, cleansing and contact via telephone by experienced marketers; direct mail campaigns; and innovative and crisply written documents, advertisements, display materials and web copy.

this all ensures a consistent message is conveyed throughout a brand’s life cycle. We ensure consistent brand management, from introduction through to maturity.

MaRketing CoMMuniCationsMarketing takes a day to learn. unfortunately, it takes a lifetime to master PhiliP kotleR

Encore have been the keystone in building an image for our business. their input has been creative, professional and friendly. We would like to say thank you. barry hodsonDiReCtoR of baRRy hoDson CaRs ClassiC CaR RestoRation sPeCialist

It is always good to find a company like Encore that can deliver the results it claims, but when that company is also a pleasure to do business with, as Encore is, then it quickly becomes an essential part of your business.

ian sassePRinCiPal CoaCh/tRaineRagents of Change

Public Relations is about reputation management. We undertake a number of activities to ensure that reputations provide a positive impact – whether it be for an individual or a business. The media carries considerable influence over people’s perceptions, so it’s imperative clients enjoy a good relationship with journalists. to achieve this, an organisation’s story must be taken to the media in a form they will appreciate and understand. Campaigns can include a number of activities: media relations; promotional material such as banners, leaflets and brochures; event management; telemarketing; web design; and consultation. in undertaking consultation projects we work to achieve clearly defined objectives and agree measurement and evaluation procedures, check legal considerations, and provide event management, publicity and media relations support services. We plan, create and manage events of all sorts and sizes; from small focus groups or consultation events to major conferences. our links with conferencing venues make the company well placed to deliver a high quality and efficient service.

PubliC Relationseverything you say and do is Public Relations anonyMous

i have two companies, offering a very different service and Encore have very quickly taken on board the different requirements from these diverse businesses. Encore have supported me with a wide range of services – from press releases to website development – and in particular i have appreciated the 1:1 attention, support and guidance given to me in an area which i know is absolutely vital to the growth and sustainability of my business. helen ChambersDiReCtoR of hJC assoCiates

AudIT ANd REvIEw Our audit and review service identifies strengths and weaknesses in marketing and communications structures and plans. We use a combination of questionnaires and interviews with a broad range of audiences. We also review corporate literature and other branding material such as signage and point-of-sale. invariably, the audit findings and our recommendations highlight how resources could be more efficiently and effectively used. MEdIA TRAININg To be confident with the media requires a range of specific skills and attributes. facing hostile questions from a journalist can be daunting. encore’s training gives valuable practical pointers for people who deal direct with the media. INTERIM suppORT all communications structures need to be maintained and companies and organisations that don’t communicate simply can’t survive long in today’s competitive and information-led world. the encore team is adaptable and knowledgeable; we can provide essential cover for a communications and public relations post.

ConsultanCy seRviCesto see things in the seed, that is genius lao tzu

the council has had a number of opportunities over the last few years to work with Encore. We have found them to be highly professional and extremely knowledgeable. having worked personally with Encore i can also say that they bring fun into the process too! i would recommend the company to anyone needing a high level of support for communications and reputational management issues. lorraine PoyserheaD of exeCutive offiCe eReWash boRough CounCil

Creative Marketing

Public Relations

Design

t f W e

+44 (0)116 269 6400+44 (0)116 269 2040www.encoreorganisation.co.ukenquires@encoreorganisation.co.uk

The Encore Organisation | 1152 Melton Road, syston, leicestershire le7 2hb

the encore organisation limited registered in england and Wales Company no. 6616360. vat no. 922 7724 19