The Enemy Within

Adam Chafetz

Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

Why? Fear Political Correctness Run Amok Public Health Campaigns

We seek easy fixes for complex social problems.

Experiment Does alcohol increase the risk of

breast cancer? Does alcohol increase the risk of

birth defects? What are the benefits of alcohol for

society?

What is the legal limit for intoxication?

Does alcohol impair driving?

University of Manchester Study:Moderate drinkers vs. non-drinkersEffects of alcohol on accuracy and reaction time.

Is alcohol fattening?

Does alcohol increase the risk of breast cancer?

Inconclusive researchBut, media hype goes on and on.

Does alcohol increase the risk of birth defects?

National Institute of Child Health and Human Development Study:Abstainers, 1-drink-per-day, and 2-drinks-per-daySlightly fewer birth defects for 1-drink-per-day drinkers than for non-drinkers.

Where are we? We want simple solutions to complex

problems. We are becoming over-sensitized. We live in a climate of fear. We doubt our own instincts and trust

experts. We see daily assaults on the idea of

profit-making.

AlcophobesThe New Prohibitionists

Messaging BAC Campaigns Assault on Advertising Financial Disincentives

The Alcophobes’ Assault Messaging

Don’t drink and drive. Don’t teach children to drink. Good parents avoid alcohol. Delay drinking as long as possible. Any drinking is bad. BAC confusion

(driving vs. general drinking).

The Alcophobes’ AssaultBAC Campaigns

Lower BAC from .08 to .04 Use of interlock devices.

This is an international movement.

The Alcophobes’ AssaultAssault on Advertising

So-called youth advertising ban Efforts to limit advertising at

sporting and family events.

This is an international movement.

The Alcophobes’ AssaultFinancial Disincentives

Additional taxes Regulatory intrusion Efforts to decrease consumption.

Who Are the Alcophobes? MADD Media PIRE Robert Wood Johnson Alcohol Justice – Marin Institute FACES CAMY Local Groups Public Health (CDC, CSPI, AMA) Server Training Providers People in THIS room???

Why You?

Are we being brainwashed?

The Enemies Misinformation Data Manipulation Fear Political correctness Oversensitization Groupthink and mass hysteria?

Example: The Drinking Age

Local Businesses

What can we do about this? What role should local businesses play? How powerful can we be? How far is our reach?

The Strategy

Education and information vs. data manipulation and misinformation

Courage and activism vs. fear and passivity

Honesty vs. political correctness Desensitization and common sense vs.

oversensitization and mass hysteria.

How Do We Get There?

Question what you read and see. Think and investigate. Understand the incentives that drive

public health groups. Speak up in social circles, business

meetings, and political gatherings. Encourage others to speak out. Urge industry advocates to combat

misinformation. Unite! Join with other stakeholders. Talk to your representatives.

Protect and Project the Core Message

We oppose: Drunk driving Binge drinking Unlawful underage drinking.

Let’s Change the Conversation

Beer School The Great Whiskey Debate

Kudos to this brave retailer…

WARNING Continued consumption of wine may lead to sophistication, cultural awareness, worldly concerns, youthful ambiance and possibly severe happiness.

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