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The Enemy Within Adam Chafetz

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Page 1: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

The Enemy Within

Adam Chafetz

Page 2: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

Page 3: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

Why? Fear Political Correctness Run Amok Public Health Campaigns

We seek easy fixes for complex social problems.

Page 4: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

Experiment Does alcohol increase the risk of

breast cancer? Does alcohol increase the risk of

birth defects? What are the benefits of alcohol for

society?

Page 5: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

What is the legal limit for intoxication?

Page 6: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

Does alcohol impair driving?

University of Manchester Study:Moderate drinkers vs. non-drinkersEffects of alcohol on accuracy and reaction time.

Page 7: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

Is alcohol fattening?

Page 8: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

Does alcohol increase the risk of breast cancer?

Inconclusive researchBut, media hype goes on and on.

Page 9: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

Does alcohol increase the risk of birth defects?

National Institute of Child Health and Human Development Study:Abstainers, 1-drink-per-day, and 2-drinks-per-daySlightly fewer birth defects for 1-drink-per-day drinkers than for non-drinkers.

Page 10: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

Where are we? We want simple solutions to complex

problems. We are becoming over-sensitized. We live in a climate of fear. We doubt our own instincts and trust

experts. We see daily assaults on the idea of

profit-making.

Page 11: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

AlcophobesThe New Prohibitionists

Messaging BAC Campaigns Assault on Advertising Financial Disincentives

Page 12: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

The Alcophobes’ Assault Messaging

Don’t drink and drive. Don’t teach children to drink. Good parents avoid alcohol. Delay drinking as long as possible. Any drinking is bad. BAC confusion

(driving vs. general drinking).

Page 13: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

The Alcophobes’ AssaultBAC Campaigns

Lower BAC from .08 to .04 Use of interlock devices.

This is an international movement.

Page 14: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

The Alcophobes’ AssaultAssault on Advertising

So-called youth advertising ban Efforts to limit advertising at

sporting and family events.

This is an international movement.

Page 15: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

The Alcophobes’ AssaultFinancial Disincentives

Additional taxes Regulatory intrusion Efforts to decrease consumption.

Page 16: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

Who Are the Alcophobes? MADD Media PIRE Robert Wood Johnson Alcohol Justice – Marin Institute FACES CAMY Local Groups Public Health (CDC, CSPI, AMA) Server Training Providers People in THIS room???

Page 17: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

Why You?

Page 18: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

Are we being brainwashed?

Page 19: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

The Enemies Misinformation Data Manipulation Fear Political correctness Oversensitization Groupthink and mass hysteria?

Page 20: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

Example: The Drinking Age

Page 21: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

Local Businesses

What can we do about this? What role should local businesses play? How powerful can we be? How far is our reach?

Page 22: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

The Strategy

Education and information vs. data manipulation and misinformation

Courage and activism vs. fear and passivity

Honesty vs. political correctness Desensitization and common sense vs.

oversensitization and mass hysteria.

Page 23: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

How Do We Get There?

Question what you read and see. Think and investigate. Understand the incentives that drive

public health groups. Speak up in social circles, business

meetings, and political gatherings. Encourage others to speak out. Urge industry advocates to combat

misinformation. Unite! Join with other stakeholders. Talk to your representatives.

Page 24: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

Protect and Project the Core Message

We oppose: Drunk driving Binge drinking Unlawful underage drinking.

Page 25: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

Let’s Change the Conversation

Beer School The Great Whiskey Debate

Page 26: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

Kudos to this brave retailer…

WARNING Continued consumption of wine may lead to sophistication, cultural awareness, worldly concerns, youthful ambiance and possibly severe happiness.

Page 27: The Enemy Within Adam Chafetz. Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?

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