the engagement challenge by steve rotter
DESCRIPTION
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: How to Drive Engagement in a World of Content Overload. PRESENTATION: The Engagement Challenge - Given by Steve Rotter, @Brightcove - Global Vice President of Digital Marketing Solutions, Brightcove. #MARTECHTRANSCRIPT
@sjrotter
the year 2002
TODAY
Average adult attention span?
Customer Journey
The Old Days…
Stores and Sales People
Search – Social – Self-Directed
Today
5500 Customers 70 Countries
WHAT CONTENT TYPES GREW THE MOST?
VIRTUAL CONFERENCES
MOBILE CONTENT
RESEARCH REPORTS
VIDEO
44%
70%
33%
28%
25%
52%
15%
10%
WHAT DOES STORAGE, BRAVEHEART, THE SOUTH POLE AND
A 200 TON TRUCK HAVE IN COMMON?
Story will help your brand cut through the noise
Story means simplifying to get at the core message
BRANDS ARE PUBLISHERS
THINK VIDEO FIRST
Pages With Video
Attracted 2-3x More
Visitors
157% Increase in Organic Traffic From
Search Engines. (MarketingSherpa)
“When it comes to
engagement, conversion
and on-brand
messaging, nothing
delivers like video.” ExactTarget
How long should a
marketing video be?
14 Minutes???
©2014 Brightcove Inc 45 |
New Research in 2014
Use DBL for Campaigns
BUT…
Video marketing at
scale is hard
©2014 Brightcove Inc 52 |
Growing
video
libraries
Encoding
for every
device
Supporting
large
teams
Delivering
beautiful
experiences
Reaching
social
channels
Increasing
conversion
rates
Integrating
with marketing
technologies
Knowing
what’s
working
… and this problem will
only get harder as your video strategy grows
©2014 Brightcove Inc 53 |
has solved this problem with
©2014 Brightcove Inc 54 |
The most comprehensive suite
of video technologies for the needs
of the modern marketer
©2014 Brightcove Inc 55 |
@sjrotter