The Entrepreneurial Revolution

Felena HansonPrincipal, Perspective MarketingExecutive Director, Ladies Who Launch

How to Position Yourself in the New Economy

My Story

Marketing Career First job – high tech recruiting firm▪ company purchased = laid off

Second job – marketing agency▪ company folded = laid off

Third job – high tech▪ Company sold = laid off

See a pattern here? ;-)

Reinvention…

1. Sales rep2. Marketing3. Co-preneur4. MBA5. Mafia6. Director of Marketing7. Consultant8. Professor9. Networking Queen

Pair & Share – 2 minutes each

Find someone close to you that you don’t know & introduce yourself

How have you reinvented yourself?

The Growth of Entrepreneurship

The Facts Full-time job creation will be

slow to recover Decreased company loyalty Workers want flexibility

The Future Cost cutting strategies Companies must be flexible to survive

The Growth of Entrepreneurship

Thus… the rise of… 1099 workers Focus on specialists vs. generalists The creative economy Social-preneurship

Women are starting businesses 2x as fast as men!

Why Now is a Good Time…

Technology It’s cheap

Globalization The world is your customer (weak dollar)

Tremendous support networks Collaboration

Life is short!Follow your passion!!!

Want to build wealth?

Self-employed people make up less than 20 percent of the workers in America but account for two-thirds of the millionaires.“The Millionaire Next Door”

Pair & Share – 2 minutes eachAre you an entrepreneur? Work with a partner to rate yourself one

each of these characteristics. Answer - yes, no, or not sure…• persistent• strong drive to achieve• high energy level• independent• self-confident• calculated risk taker• creative• innovative

• visionary• highly reliable• competitive• change agent• tolerance for failure• desire to work hard• strong management and

organizational skills

Keys to Success

Find your niche Be an expert SpeakingNetworkingOnline Branding

Seeking a Sense of Community???

The Importance of Networking

It’s all about balance… Face to face Backed up by online connections▪ Research▪ Find-ability▪ Showcase▪ Soft way to stay in touch

LinkedIn: Groups

Strategically join groups that fit your target market

Search by profession, geographic area, associations and interests

LinkedIn: Slideshare

LinkedIn: Tripit

LinkedIn: Discussions

Post a question

Answer a question

LinkedIn: Events

LinkedIn: Outlook Toolbar

LinkedIn: Blog Feed

You are THE Brand

Your Online Brand

Am I a narcissist?

Or are these just the new rules of branding?

Building Your Online Presence

Online branding is about telling your story…  

…it is connecting & communicating

- who you are- what you do

- and why your audience should be

doing it with you 

Building Your Online Presence

Explore, Be, Do…Create your story

You’

re in

the

driv

ers se

at!

Introductions

1. Name

2. In less than 10 words, what is your personal brand?

3. If you had a million dollars what business would you start?

Engage your partner for 2 minutes if you need help…

FELENA HANSONPERSPECTIVE MARKETINGwww.PerspectiveMktg.com619.889.7852

Thank you!