the essential ingredient for a healthy media schedule · a range of clever ways to deliver your ads...

strategies to reverse pre-diabetes 5

PLUS The habits of ‘naturally’ slim people l Healthier ice cream options How to pick the best menu choices l Fast food to feed a crowd

Homely classics – meatball pasta, crumbed chicken, yum!

CLAIRE TURNBULL

Amazing New Year pantry makeoverwith

44% fewer free sugars! 89% less sat fat!

LIGHT-AS-AIR SPONGE

www.healthyfood.co.nz FEBRUARY 2018 ONLY $6.50LATEST SCIENCE

nutrition secretsto extend your life

7BACK

TO WORK special

GURUS AND HEALTH BLOGGERSReal vs fake

EXPERT ADVICE

• Lunches • Shared morning tea

• Fitness

Stress-free DINNERS for COUPLES

Love your Christmas leftoversCreative ways to use up ham and turkey

JANUARY 2018 ONLY $6.50

www.healthyfood.co.nz

SCIENCE UPDATE: RED MEAT AND CANCER

Fun homemade ice blocks l Amazing breakfast smoothies l The best wedges

and fries l Toast and rice cakes compared l How to use sauerkraut juice

PLUS

BEST MAGAZINEHome & food

2017 MAGAZINE MEDIA AWARDS

W I N N E R

Healthy Food Guide AWARDS BEST PRODUCTS plusHALL OF SHAME

Salmon lentil salad with cucumber cream

BBQ SWAPSHow to fire up aBETTER BARBIE

New year fresh start

CHANGE YOUR LIFE IN 2018

• Latest on fasting for weight loss and health

• 30+ nutrient-dense recipes

• 10 ways to get fit fast

EXPERT ADVICE5 TIPS FOR STRONGER BONES

MEDIA KIT 2018

The essential ingredient for a healthy media schedule

Healthy Food Guide Media Kit 2018 | 2

PLUS

OCTOBER 2017 ONLY $6.30


EXPERT ADVICE

15+ VEGETARIAN RECIPES with Niki Bezzant

Easy swaps to get MORE IRON

8ways to preventteen binge drinking

SUPERCHARGE YOUR MINDFoods that cheat brain ageing

weight lossThe key to

Spring vege and potato fritters with fresh tomato salsa

Your gut ecosystem – the new frontier

The best seed and nut butters l Secrets to tasty tofu

How often to snack l No-bake bikkies l Low-FODMAP options

Healthy Food Guide is a multi-channel brand uniquely positioned to deliver you an engaged

health-conscious audience of consumers who want to make healthier lifestyle choices. They trust Healthy Food

Guide to give them expert, independent, credible advice to improve their overall health and well-being, and use

Healthy Food Guide for guidance on products to purchase.

Let us help you connect with this pre-qualified audience while they are in this mindset. They are:

Big shoppers Early adopters of new food items Like to talk about new food products Love to cook

Magazine — educate and engage with consumers in a deep, uninterrupted way.

Website — connect with our online community through recipe collections, display/contextual advertising, product reviews, sampling, competitions, content integration and much more.

enewsletters — reach targeted communities through our active enewsletter databases: Editor’s Update, What’s cooking, Healthy Food Guide Favourite.

Mainstream TV — advertisers showcased under Healthy Food Ideas receive Healthy Food Guide's endorsement of the product, via Healthy Food Guide nutritionist Claire Turnbull.

Events — consumer and corporate events, seminars and demonstrations.

Research — minimise your product risk by researching our readers and databases.

Content — licence Healthy Food Guide content for your own site and social strategies, for booklets, POS recipes etc.

Video creation — through cooking videos, cooking tips, nutrition information and health tips we can help bring your brand to life. Product placement options are also available.

Social — use content and advertising on healthyfood.co.nz to credibly reach our social communities.

You can engage directly with these consumers through our highly effective advertising channels:

the brand

PACKAGESYour media package is tailor-made to suit your unique needs and budget, spanning whichever media platforms will reach the best audience for you.

FIND RECIPES & NUTRITION ADVICE

EXPERT ADVICE RECIPES EVENTS WIN SHOP

Lemon chickenCURRIES, ASIAN-STYLE ADVICE

How do they make canned food?

All the facts you need to know

Fish with lemon, herb, olive and parmesan crumb

TRENDING

LOW FAT

LOW SODIUM

GLUTEN FREE

NO DAIRY


TOTAL NEW ZEALAND MONTHLY AUDIENCE REACH: 1,225,912Reach your customers wherever they choose to engage with our content:

NZ AUDIENCE

Magazine readership 335,000

Website unique users NZ only 71,242

Email newsletter reach Editor’s Update, What’s Cooking?, Healthy Food Guide Favourite. 61,524

Facebook reach NZ only 30,217

Recipe book sales Latest book: Vegetarian Favourites 3,366

Health TV Average monthly viewership 550,000

INTERNATIONAL MONTHLY AUDIENCE REACH: 202,613Clients wanting their brands seen further afield can also tap in to our international audience:

INTERNATIONAL AUDIENCE

Website unique users International 89,526

Facebook reach International 50,314

Sources:Magazine 360, August 2017Nielsen Media Research, National Readership Survey, Q3 2016 – Q2 2017Audit Bureau of Circulations, Total Net, Q2 2016 – Q1 2017Health TV average viewershipRecipe book, Gordon & Gotch finalised sales plus direct and Fly Buys sales

www.healthyfood.co.nz AUGUST 2017 ONLY $6.30

Vegetarian Vegan Gluten-free Dairy-free Diabetes-friendly RECIPES INSIDE

foods to halt winter weight gain

Lime and chilli chicken miso soup

How to spend less on groceries

Shop healthy &

HOW TO STOP STRESS EATING

EXPERT ADVICE

PROTECT YOUR DNAWhat to eat to fight disease(and live longer)

10 family meal tipsthat build bonds & healthier habits

5

with Claire Turnbull

PLUS The best soups to buy l Chips vs cheese & crackers l Warming winter stews

What fatty liver is, how to avoid it l Best uses for apple cider vinegar

READY IN 15 MINUTES!

MONEY- SAVING SPECIAL!save moneyFIND RECIPES & NUTRITION ADVICE






TRENDING

LOW FAT

LOW SODIUM

GLUTEN FREE

NO DAIRY

total audience touchpoints


PLUS

Why you can say

forever!

MAY 2017 ONLY $6.30


effective ways to lose weight

5

SCIENCE UPDATEFermented foodsWhat they do for mood, gut and allergies

EXPERT ADVICE

easy health shortcuts10

for busy families

VEGETARIAN MEALSSo good, meat eaters love them!

THE BEST EXERCISE FOR YOUwith Sarah Cowley

no’ to diets’

Mother’s Day breakfast l How much sugar in brown rice syrup & coconut sugar

Vegan, dairy-free & allergy-friendly ideas l How to choose gluten-free pasta

Mexican chicken burger

Plus:• Bliss balls vs cookies

• Make or buy: tomato sauce

• Healthy treats for dogs

• Latest science on meat

www.healthyfood.co.nz JUNE 2017 ONLY $6.30

The science of

EXPERT ADVICE

NIKI BEZZANT

Why there are no

good or bad foods

hangry’ ’

stress-free lunch recipes

Better digestion

banish bloat &

tummy

troubles

How often you really need to eat

TIPS FOR

Spicy lentil soup &

Choc hazelnut biscuits

low-FODMAP

10 meals &

flavour tricks

Vegetarian Vegan Gluten-free Dairy-free Diabetes-friendly RECIPES INSIDE

Dukkah chicken

with warm couscous

salad and tzatziki

PLUS

JULY 2017 ONLY $6.30


FAST RECIPES FROM CHEF SAM CAMPBELL

Inspiring vegetarian l Coconut water vs sport drink l How to shop low-FODMAP

Stretch dinner out for less money l Fitness for mental health

Slow cooker5 succulent dinners, ready when you are

Simple

How to spot PALM OIL in your food

travel tips

10for allergies & gluten-free diets

EXPERT ADVICESmarter social media Who to trust, who to unfollow

Super easy chocolate, date and fig truffles

VEGAN NO DAIRY

Healthy Food Guide makes it easy for Kiwis to make healthy choices.

THE CONCEPTHealthy Food Guide is a monthly consumer magazine that helps New Zealanders make healthy food choices when shopping and in the kitchen.

Healthy Food Guide gives simple answers to important questions on diet and nutrition. It explains the proven scientific links between nutrition and health in everyday language.

Every month the magazine is packed with practical ideas for real life, be it at home, at work or out on the town. We believe that healthy also means ‘taste sensation’. Our recipe section is full of delicious dishes with affordable ingredients and simple preparation.

Healthy Food Guide makes it easy and enjoyable to eat well and feel great. Healthy Food Guide is a high-quality perfect bound publication. It is printed in a compact format that is convenient to take shopping and use in the kitchen.

EDITORIAL EXPERTS There is no subject more confused, emotionally charged and important to our well-being than food and nutrition. We are bombarded by so much contradictory information, it can be almost impossible to find accurate, up-to-date, and practical information about healthy foods, nutrition, diet and health.

Healthy Food Guide drives product

sales and provides a compelling link

between food products and good health

and nutrition.

the magazine

Healthy Food Guide works with leading health experts to ensure the magazine provides the best health advice possible.• Every article is written or reviewed by

qualified nutritionists• The Healthy Food Guide editorial

advisory board includes well-respected health and nutrition experts including Professor Jim Mann, Professor Christine Thomson, Professor Lynette R. Ferguson and Celia Murphy.

EDITORIAL CONTENTEvery issue contains:• Latest health and nutrition news• Things we love• Ask the Experts Q&As• Expert advice for a broad

range of health conditions• Easy healthy recipes• Guides to making healthier

choices at the checkout• What’s in season• 5pm Panic recipes• HFG Kids


Healthy Food Guide readers are a pre-qualified audience of Kiwis actively seeking healthy products to put in their supermarket trolleys each week. They want to improve their overall health and well-being and trust Healthy Food Guide to provide them with expert, independent, credible advice on how to do this.

reader profile

READERSHIP

335,000 (Nielsen Media Research, National Readership Survey: Q1 2017 – Q4 2017)

CIRCULATION

33,039 (Audit Bureau of Circulations, Total Net, year ended)

DISTRIBUTIONNationwide in supermarkets at checkouts and bookstores

the stats #1 IN SUPERMARKETSHealthy Food Guide is New Zealand’s #1 selling food magazine in supermarkets, with more units sold than any other food magazine. Source: AZTEC Ranking Report, copy Sales, at 26 March 2017

YOUR PRODUCTS ARE PURCHASED• 73% have purchased advertised products

YOUR ADVERTISEMENT KEEPS WORKING• 86% read it cover to cover/read items of interest in-depth• 80% keep Healthy Food Guide for future reference

INTERESTING INFO• 77% are regular exercisers• 84% also use healthyfood.co.nz • 70% take supplements• They are prepared to spend more on products that are healthier, eco-friendly,

ethical (eg free range), gluten free and allergy friendly, organic, made in NZ, functional (eg probiotics), and those that contain no added sugar

• They have a wide range of dietary issues in their household, eg diabetes, allergies, low-FODMAP diets, paleo, vegetarian, high cholesterol, IBS

• An average of only 8% use other magazines for healthy recipes• An average of only 5% use other magazines for health adviceSource: Reader Survey May 2017, n=3154


the websiteTHE HEALTHY FOOD GUIDE WEBSITE Packed with expert nutrition information and over 1500 delicious healthy recipes, healthyfood.co.nz is an ideal platform to engage with your target audience, improve brand awareness and grow sales. Read by magazine and non-magazine readers alike, this wide health-conscious digital community is engaged and vocal, keen to share opinions, recipes and post reviews.

Please call us to

discuss how to use

our platforms to your

best advantage.

OPPORTUNITIES FOR ADVERTISERSVarious display ads:A range of clever ways to deliver your ads are available.

Integrated content:Integrate your brands and product information into existing site features such as recipes, articles, free samples, product reviews, competitions and more.

UNIQUES

160,734 per monthSESSIONS

208,119 per monthPAGE VIEWS

758,029 per month

average monthly traffic

FACEBOOK LIKES

315,277

FIND RECIPES & NUTRITION ADVICE






TRENDING

LOW FAT

LOW SODIUM

GLUTEN FREE

NO DAIRY

(Q1 2017)

FACEBOOK REACH

45,485 (@ 22.03.18)


INCLUSION600 X 260

EMAIL MARKETINGE-newsletters are a cost-effective method of reaching our digital subscriber base, and generate an instant result when recipients receive your message. Email marketing is particularly effective for increasing traffic to your site, driving product trial via coupons or samples and for collecting an email database of your own – all ultimately leading to increased revenue.

email marketing

EMAIL REACH

82,917

unique consumers


DISPLAY RATESSize Casual 3x 6x 9x 12x

Double Page Spread $9,150 $8,921 $8,692 $8,463 $8,235

Full Page $4,815 $4,695 $4,575 $4,454 $4,334

Half Page $2,890 $2,817 $2,745 $2,673 $2,601

Third Page $1,966 $1,916 $1,867 $1,818 $1,769

Advertorials* Quote on application

*Conditions apply – please discuss upon request of quote

NOTE: Additional volume discounts apply for annual spends over $115,000+GST.

PREMIUM POSITIONSSize Casual 3x 6x 9x 12x

Inside Front DPS $10,414 $10,154 $9,893 $9,633 $9,373

Outside Back Cover $5,681 $5,538 $5,396 $5,254 $5,112

Inside Back Cover $5,443 $5,307 $5,171 $5,035 $4,899

Special or Guaranteed Position

+15%

OTHER ITEMS*Item Casual 3x 6x 9x 12x

What’s Hot $1,260 $1,229 $1,197 $1,166 $1,134

Sample card or coupon Quote on application

Inserts or onserts Quote on application

Studio time for production of artwork

$500+GST per ad

rates & deadlines magazineRates apply to four colour and mono, and for finished artwork supplied. Rates are exclusive of GST and are quoted in $NZ.

Standard commissions apply for all accredited advertising agencies for direct client payment in full by 20th of the month following the invoice date.

ADVERTISING POLICYAll advertisers are required to comply with the Australia New Zealand Food Standards Code, the Advertising Standards Authority codes of practice and, if advertising a supplement or making a therapeutic claim, obtain a ‘TAPS’ (Therapeutic Advertising Pre-Vetting System). Advertisements for supplements or those making therapeutic claims will not be published without a TAPS number.

Healthy Food Guide reserves the right to accept or reject advertising material, to add keylines and/or the word ‘advertisement.’

MATERIAL DEADLINESThe following ad deadlines are one week prior to the dates stated.• Advertorials• Ads using our graphic design service• What’s Hot• Sample Card• Coupons

CANCELLATION DEADLINEOne week prior to booking deadline. Healthy Food Guide reserves the right to charge if notification received after cancellation deadline.

DEADLINESISSUE ON SALE BOOKING MATERIAL

2018 January 18 Dec 8 Nov 10 Nov

February 22 Jan 29 Nov 1 Dec

March 19 Feb 24 Jan 26 Jan

April 19 Mar 21 Feb 23 Feb

May 16 Apr 21 Mar 23 Mar

June 14 May 18 Apr 20 Apr

July 18 Jun 23 May 25 May

August 23 Jul 20 Jun 22 Jun

September 20 Aug 25 Jul 27 Jul

October 17 Sept 22 Aug 24 Aug

November 22 Oct 19 Sept 21 Sept

December 19 Nov 24 Oct 26 Oct

January 17 Dec 14 Nov 16 Nov

February 21 Jan 5 Dec 7 Dec

March 18 Feb 23 Jan 25 Jan


digital rates & specs

HFG ENEWSLETTERS Solus EDM: $5,500Inclusions: $2,500Text link: $500

HFG WHAT’S COOKING SPONSORSHIP PACKAGESOnce a week your ad is included in the 5pm Panic recipe EDM plus fixed tenancy on the specific recipe landing page on the Healthy Food Guide website.

EXCLUSIVE WHAT’S COOKING SPONSORSHIP COST:1 month (4 EDMs) = $5,633

(or one p/month for 4 months)

3 months (12 EDMs) = $5,070 p/month

6 months (24 EDMs) = $4,506 p/month

GLUTEN-FREE LIVING & WOMEN’S HEALTH ENEWSLETTERS Solus edm: $3,000Inclusions: $1,500

DISPLAYAd size: Medium rectangle: 300 x 250pxLeaderboard: 728 x 90pxRectangle: 180 x 150px

Delivery options: • Home page (HM) – $35 CPM – Medium

rectangle only• Run of site, excluding home (ROS)

– $25 CPM

CONTEXTUAL AD DELIVERYYour ad can be delivered to even more targeted content on healthyfood.co.nz by delivering to content that has been tagged as a specific collection • Article + recipe collections: gluten free,

baking, high fibre, family favourites, low fat, breakfast, low kJ, dairy free, salads, soups etc

Contextual delivery to specific collectionsFrom $5,500 per month

INTEGRATED CONTENTThere are a wide range of integrated options available.• Branded recipes – from $1,500

per annum• Sponsored recipe collections –

price on application• Advertorials about your products

or services – $1,500 per annum• Free sample offers – $2,625• Coupons – $2,625• Product reviews – $3,000-$5,000

per review• Competitions – $500-$1,800 per

competition• Opt-in options for database

collection – price based on final de-duped email addresses.

There are many other options available.Please call us to discuss your needs.

EMAIL MARKETINGAd sizes: Solus: 550 pixels wide x any height, all urls embeddedInclusion: 600 x 250px + url to link toContent link: 1x thumbnail image plus a maximum of 8 words + url to link to.

MATERIAL FORMAT• All website display ads must be supplied

as a jpg, gif, or swf file.• Maximum file size is 40kB (20kB for JPEGs

and GIFs is preferable).• Non-standard creative (rich media) and file

sizes >40kB must be served through their own 3rd party ad servers including polite downloading such as Facilitate or Eyeblaster (eg videos, expandables, floating layers).

• Flash ads also require static back up material for users without flash capabilities.

CLIENT RESPONSIBILITYClients are responsible for checking the quality and integrity of digital files before submission.Files will be rejected if they are not prepared to the correct height and width specifications or are too large in file size.

NOTES Healthy Food Guide reserves the right to:• Request substantiation for any health

or nutritional claims made in any advertisement;

• Add a keyline, the word ‘advertisement’ and/or change fonts used in any advertisements that, in our opinion, look similar to editorial; and/or

• Accept or reject advertising material and to edit copy to make it confirm to our legal or ethical requirements.

• No ads making therapeutic claims will be accepted without a TAPS number.

If you have any questions regarding how you need to supply your ad, please do not hesitate to contact us.


GUTTER: Allow 20mmNo text or images in this area unless ok to bleed into the gutter.

FULL PAGEWidth 170mm Height 230mm

DOUBLE PAGE SPREADWidth 340mm Height 230mm

THIRD: VERTICALWidth 56mm

Height 230mm

THIRD: HORIZONTAL

Width 170mm Height 76.5mm

DOUBLE PAGE SPREAD: THIRD HORIZONTAL

Width 340mm Height 76.5mm


HALF PAGE: HORIZONTAL

Width 170mm Height 114mm

DOUBLE PAGE SPREAD: HALF PAGE HORIZONTAL

Width 340mm Height 114mm


specifications magazine

!Please add

5mm bleed on ALL sides on

ALL ads. + ALL ads must be

300dpi and CMYK


CHECKLIST

TICK ALL BOXES

FILE FORMATS Our preferred format is a high res PDF. We also accept flattened, high res TIF and EPS files.

AD SIZE The document size must match HFG ad size specs.

SAFE ZONE Please do not position text or images (that you do not want trimmed) within 3mm of the edge of any trim size ad.

BLEED All ads require an extra 5mm bleed to be added on ALL four sides.

CROP MARKS All ads must be supplied with crop marks.

RESOLUTION All images within the ad must have a resolution of 300dpi.

CMYK Ads must be supplied as CMYK (ensure no RGB objects/images or spot colours within the ad).

FONTS All fonts must be embedded or converted to outlines/paths.

PRINTED PROOF A high quality colour accurate proof should accompany the digital file in order to assist with colour reproduction during the printing process. If a lower quality proof, or no proof, is supplied, HFG will endeavour to meet reproduction standards but accepts no responsibility for print accuracy.

PLEASE NOTE

All digital delivery files must adhere to the set advertising guidelines with allowance for transfer times.

The publisher will make every endeavour to source correct material and to check that the material supplied has been produced correctly; however liability for reproduction of advertisements where material is incorrectly supplied remains with the advertiser and the advertiser’s agency. The Publisher retains the right to refuse material that is not supplied as specified. All production costs arising from changes to material supplied will be charged.

If you have any questions regarding how you need

to supply your ad, please do not hesitate to contact us.

specifications magazine


Tasha Pienaar — Advertising ManagerDDI: (09) 484 1340Mobile: 021 0268 9579Email: [email protected]

Tim Mehrtens — Workplace WellbeingDDI: (09) 484 1387Email: [email protected]

Aimee Fraser — Health TVDDI: (09) 484 1354Email: [email protected]

Christine Fairgray — SubscriptionsPh: (09) 486 0111Email: [email protected]

Healthy Life Media LimitedOffice: 2 Des Swann Drive, Takapuna, Auckland 0622Mail: PO Box 47177, Ponsonby, Auckland 1144Phone: (09) 486 0111Fax: (09) 484 1348

contacts

the essential ingredient for a healthy media schedule · a range of clever ways to deliver your ads...

Documents