the essential product launch toolkit
DESCRIPTION
A product launch toolkit for any product marketer that wants to launch a product. Includes the best tools, tips, and tricks for any product launch.TRANSCRIPT
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THE ESSENTIAL PRODUCT LAUNCH
TOOLKIT25 TOOLS FOR PRODUCT MARKETERS
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THE ESSENTIAL PRODUCT LAUNCH TOOLKIT
RESEARCHTEST & BUILD
TRAINLAUNCHMEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM
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THE ESSENTIAL PRODUCT LAUNCH TOOLKIT
RESEARCHTEST & BUILD
TRAINLAUNCHMEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM
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QUALAROO.COM
RESEARCH
QUALAROO QUICK POP-UP SURVEYS ONSITE.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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SNAPENGAGE.COM
RESEARCH
SNAP ENGAGE LIVE CHAT FOR ANY WEBSITE.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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SURVEYMONKEY.COM
RESEARCH
SURVEY MONKEYEASY ONLINE SURVEYS.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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GOOGLE.COM/INSIGHTS/CONSUMERSURVEYS
RESEARCH
GOOGLE CONSUMER SURVEYSMARKET RESEARCH SURVEYS ACROSS THE GOOGLE NETWORK.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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THE ESSENTIAL PRODUCT LAUNCH TOOLKIT
RESEARCHTEST & BUILD
TRAINLAUNCHMEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM
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VERIFYAPP.COM
TEST & BUILD
VERIFYMANUALLY A/B TEST MOCKUPS.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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DOCS.GOOGLE.COM
TEST & BUILD
GOOGLE DOCS COLLABORATIVELY CREATE AND EDIT DOCUMENTS.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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TRELLO.COM
TEST & BUILD
TRELLO PROJECT MANAGEMENT SOFTWARE.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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DRAFTIN.COM
TEST & BUILD
DRAFT COLLABORATIVE WRITING TOOL.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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HIPCHAT.COM
TEST & BUILD
HIPCHATSIMPLE GROUP CHAT.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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ATLASSIAN.COM/SOFTWARE/JIRA
TEST & BUILD
JIRA PROJECT MANAGEMENT SOFTWARE.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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THE ESSENTIAL PRODUCT LAUNCH TOOLKIT
RESEARCHTEST & BUILD
TRAINLAUNCHMEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM
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TECHSMITH.COM/JING
TRAIN
JINGRECORD VIDEO SCREEN CAPTURES.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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GOOGLE.COM/+/LEARNMORE/HANGOUTS
TRAIN
GOOGLE HANGOUTSGROUP VIDEO CALLS.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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APPLE.COM/MAC/KEYNOTE
TRAIN
KEYNOTECREATE BEAUTIFUL PRESENTATIONS.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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THE ESSENTIAL PRODUCT LAUNCH TOOLKIT
RESEARCHTEST & BUILD
TRAINLAUNCHMEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM
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GOOGLE.COM/ALERTS
LAUNCH
GOOGLE ALERTSCUSTOMIZABLE NEWS ALERTS.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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HOOTSUITE.COM
LAUNCH
HOOTSUITESOCIAL MEDIA MANAGEMENT TOOL.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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PRWEB.COM
LAUNCH
PRWEBDISTRIBUTE PRESS RELEASES.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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EVENTBRITE.COM
LAUNCH
EVENTBRITEEVENT PLANNING TOOL.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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BUFFERAPP.COM
LAUNCH
BUFFERSOCIAL MEDIA MANAGEMENT TOOL.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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SPLASHTHAT.COM
LAUNCH
SPLASHEVENT PLANNING TOOL.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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THE ESSENTIAL PRODUCT LAUNCH TOOLKIT
RESEARCHTEST & BUILD
TRAINLAUNCHMEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM
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GOOGLE.COM/ANALYTICS
MEASURE
GOOGLE ANALYTICSWEB ANALYTICS.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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LOOKER.COM
MEASURE
LOOKERBUSINESS INTELLIGENCE AND ANALYTICS.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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KISSMETRICS.COM
MEASURE
KISSMETRICSCUSTOMER INTELLIGENCE AND WEB ANALYTICS.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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MYSQL.COM
MEASURE
MYSQLOPEN SOURCE RELATIONAL DATABASE.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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ADOBE.COM/SOLUTIONS/DIGITAL-MARKETING
MEASURE
ADOBE ANALYTICSWEB ANALYTICS.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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TABLEAUSOFTWARE.COM
MEASURE
TABLEAUDATA VISUALIZATION.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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THE ESSENTIAL PRODUCT LAUNCH TOOLKIT
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