More information on:www.essityuniversitychallenge.com/the-hafa-challenge

The Essity University Challenge Join the HaFa Challenge for EngineeringTackle a genuine industry problem and help us to improve health and well-being globally

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If it were easy, it wouldn’t be a challenge The HaFa challenge 2017 Disposable hankies and facial wipes are an essential part of a consumer’s life. However, the packs have remained largely unchanged for years and the main issue for consumers is the thickness of the pack, especially when they put the hanky pack in the trouser pocket.

Here comes the challenge:

“How would you change the folding or the packaging to solve the thickness problem?”

The solution should be commercially viable, scalable and build long-term value for the brand.

Have a solution? Build a team (1-3 team members recommended) and submit

your idea online before April 30, 2018

To register your team and find out more information go to www.essityuniversitychallenge.com/the-hafa-challenge

Teams get direct access to an industry expert mentor.

Prove you have the skills to meet the challenge, get a chance to engage with industry experts and have fun in the process. We are looking forward to your ideas!