The Eurekos Journey

Funding i perspektiv

We used to do training and consultancy ”The standard way”

We wanted more digital and enriched content

But we couldn’t find any LMS that was easy, quick and engaging

So we decided to build our own!

First version was born: HEUREKA!

Eurekos - Finally an LMS that puts content first!

3

Our Journey

Funding…10 mio.

08-03-2019 4

2018

• Behovet i forhold til international køreplan var kr. 10 mio.

Funding 2018 blev halvdelen, men vi justerede ikke køreplanen

• Hvad betød det………

• Yderligere funding nødvendig – SØG HELLERE FOR STORT!!

• Krævende opgave for hele management team IGEN

2019

• Funding 2019 anden halvdel, justering af køreplan…….

• Fokuseret køreplan, økonomistyring og indsats

$1 bn$8 bn

$23 bn

$2 bn $0.6 bn $0.7 bn

$11 bn

Packaged content ~$33 bn

Service ~$6 bn

Platform ~$7 bn

Source:

E-learning market trends and forecast 2017-2021

(Docebo, 2016)

The potential

~$46 bn Total

5

Top 50 Countries

Top 20 countries:

1. Denmark

2. US

3. Sweden

4. India

5. Finland

6. UK

7. Netherlands

8. Mexico

9. Germany

10. Ireland

11. South Africa

12. Ukraine

13. Italy

14. United Arab

Emirates

15. Canada

16. France

17. Switzerland

18. Philippines

19. Australia

20. Singapore

Primary Target Group:

Google Ads, Social Media, LMS Directories, Awards,

Analysts.

Secondary Target Group:

LMS Directories, Awards, Analysts.

“Best LMS system in the world”

“A great experience on every level”

“Never saw such a good approach to build an easy to use LMS with focus on future learning scenarios.”

”Eurekos LMS is top”

7

Awards, Analysts and Testimonials

8

Marketing on a low budget

Paid version Internal version

❑Brandon Hall Award #2

❑Customer Video #1

❑Spiral Media

❑eBook #2

❑Explainer video #3

❑Explainer video #4

❑Customer video #2

❑Prep new Launch

❑Brandon Hall Award #2

❑eBook #3

❑BETT

❑Marketing Automation

❑eBook #1

❑Value for Money Award

❑Spiral Media

❑Brandon Hall Award #1

❑Net Promoter Scores

❑eBook #3

❑Explainer video #5

❑Prep new launch

❑OEB

❑Customer video #3

❑eBook #4

Q4 Q1

Q2Q3

Ongoing Projects

Case studies/Testimonials/Quotes

Awards

Establish Analyst relations

Search Engine Optimization

Google Ads

Occasional press releases

Customer referral program

Webinars: Product Demo

Conference speaking engagements

Account Based Marketing (ABM)

Modify LMS directory copy

Key Priority Description & Activities Outcome Timeframe

Grow the portfolio of existing clients Scale the current Eurekos clients US based to engage with their own partners and clients

Increase number of qualified leads and opportunities

Q1/Q2

Meetings with new clients Build a strong sales pipeline All 2019

Identify and participate in procurement processes

Monitor different industries and identify tenders’ opportunities

Increase sales All 2019

Participation to events and conferences • Global Partnerships Increase number of leads Q2/Q3

Engage with the Danish Tech Industry in San Francisco

Meet Tech Ambassador to get support in presenting and positioning Eurekos

Access to selected companies and institutions

Q3/Q4

Market Business Priorities 2019 Listed in priority order

Funding i perspektiv

Thank you!