The European ArenaJos de Lange

Media Cybernetics

• Picture Colloseum

Maps of Europe through history

United States of Europe?

• Every country/region has it’s own strong links into history

• Different laws/constitutions

• Different Languages

• East / West economic divide

• North / South cultural divide

Factors Influencing Europe to date

• Fall of the Wall

• Introduction Euro (and it’s exchange rate)

• EU expansion to the East

• Controlled inflation

• Social Systems

Pop: 127 mln

Gdp/cap: 28k

Pop: 293 mln

GDP/Cap: 38k

Pop: 457 mln

GDP/cap 26k

GDPCountry Popuation GDP Growth expectation GDP per capita

Norway 5 2.7 37,700

Switzerland 7 2.2 32,800

Denmark 6 2.5 31,200

Austria 8 2.4 30,000

Ireland 4 5.0 29,800

Belgium 10 2.3 29,000

Netherlands 16 1.8 28,600

UK 60 2.5 27,700

Germany 83 1.8 27,600

France 61 2.3 27,500

Finland 5 2.6 27,300

Italy 58 1.9 26,800

Sweden 9 2.5 26,800

Spain 40 2.9 22,000

Greece 11 3.0 19,900

Portugal 11 2.2 18,000

Czech Rep 10 3.4 15,700

Hungary 10 3.7 13,900

Poland 39 5.1 11,000

Latvia 2 6.0 10,100

Russia 144 6.6 8,900

Bulgaria 8 5.2 7,600

Romania 22 5.0 6,900

Turkey 69 5.0 6,700

Ukraine 48 6.0 5,300

Euroland   308  1.8  26,000

EU 457 4.4 25,700

Japan 127 2.3 28,000

USA 293 3.5 37,800

GDP

Population (mln)Expected GDP

Growth 2005 GDP/capita 2004

Scandinavia 25 2.6 30,750

UK/Ireland 64 4 28,750

Benelux 27 3 37,567

Greater Germany 98 2.1 30,133

France 61 2.3 27,500

South Europe 120 2.5 21,675

Eastern Europe 307 5.0 10,769

Difference Americans and European• European needs discussions before

decision

• European work based on consensus and compromise

• Personal relationships more important then product

•

Head Quarters

Roper Industries Offices

General Issues with interantional distribution from the USA

• Cultural differences

• Language

• Virtual sales/support teams

• Reliability on individual relationships

• Us – Them threat

• Allocation profit

Strengths in Europe• Knowledge Region

• Big internal economy

• Mature and developing markets together

– Roper

• Strong sales force

• Local presence with good relationship management

Weakness in Europe• Currency fluctuations

• Slow growth economy

– Roper

• Major competition base especially in Life Science (cameras, software, microscopy)

• No microscope alliance

• Confusing Dealer Channel vs Direct Sales

• No Roper Ind marketing direction/offices

Opportunities in Europe• East Europe• Research market

– Roper• Collaboration in distribution channels• Expansion Shared sales force

– Photometrics & Princeton– Media Cybernetics & Qimaging– Photometrics & Qimaging

• OEM

Threats in Europe

• Slow down Economy

• Instable social system (aging population)

– Roper

• East European Competition

• Camera/Software alliances in the microscopy channel

Conclusions

• World wide strategies with European adjustments

• Be represented and viewed as European company in Europe (establish Roper Ind Headquarters)

• Optimizing and developing collaborations between synergies of companies/products

Picture Arche de Thriomph