August 2012

African Meetings Industry Business

www.theevent.co.za

Chris Godenir - Page 13

Stephanie Moss - Page 29

Thulani Nzima - Page 6

SETE CELEBRATES SA OLYMPIANS

Page 26 - SPORTS TOURISM

ON THE RISE -

Page 23- SETE RECOGNISES

IMPORTANCE OF SPORT

Page 8 - A BIGGER, BETTER

LOERIES -

The Event | 03

CONTENTSCONTENTSPage 4 - SAACI says no to corruption-

Page 6 - SAT talks business at saaci -

Page 7 - ICCA launches office in sa -

Page 8 - a bigger, better Loeries -

Page 9 - The Event goes to India -

Page 11 - integrating exhibitions into the eventing mix -

Page 12 - incredible India day -

Page 13- turning responsible profit -

Page 14 - new SAACI gm appointed-

Page 16 - the importance of budget-

Page 17 - hosting a small, intimate event -

Page 18- arts festival keeps growing -

Page 23- sete recognises importance of sport -

Page 24 - sete exhibitors make most of the platform -

Page 25 - the value of sport-

Page 26 - sports tourism on the rise -

Page 27 - exhibitor briefing brings value-

Page 28 - protea hotels gain through sustainability -

Page 29- innovative eventing -

Page 30-31- news highlights -

Page 32 - the future of marketing-

Page 34 - ignore sasrea at your peril-

Page 35 - opportunities -

Page 39 - directory listings -

The Sports and Events Tour-ism Exchange (SETE) Gala Dinner on 12 September has been chosen by South African Sports Confedera-tion and Olympic Com-mittee to celebrate the SA Olympic Team. Front cover: Lifesaver Ryan Brennan, paddler Tiffany Kruger & Volleyball player Nathan Earnest

THE brave souls that tack-led the 38th National Arts Festival in Grahamstown braced themselves for the bitter cold typical of this Eastern Cape village in the middle of winter. However, they were pleasantly surprised by unusually warm weather, and an enormous variety of shows.

DISCLAIMER: Opinions expressed in The Event do not necessarily represent the offi cial viewpoint of the editor or the publisher, while inclusion of adverts/advertising features does not imply endorsement of any business, product or service. Copyright of this material is reserved. While every effort has been made to ensure the accuracy of the information contained in this publication, The Event and/or its employees may not be held liable or responsible for any act or ommission committed by any person, including a juristic person, referred to in this publication. It and they furthermore accept(s) no responsibility for any liability arising out of any reliance that a reader of this publication places on the contents of this publication.

• PUBLISHER: Film & Event Media• ADDRESS: 57 2nd Avenue, Harfi eld Village, Claremont, Cape Town• PHONE: +27 21 674 0646 • FAX: +27 21 674 6691• PUBLISHER: Lance Gibbons (lance@fi lmeventpublishing.co.za)• HEAD OF DESIGN: Zaid Hendricks (zaid@fi lmeventmedia.co.za) • SALES: Rhoda Webb (rhoda@theevent.co.za)• SALES & MARKETING ASSISTANT: Robyn-Lee Malan (robynlee@fi lmeventnedia.co.za)• HEAD OF PRODUCTION: Nadia Samsodien (nadia@fi lmeventnedia.co.za)

Join us

Grahamstown National Arts Festival

LORIN Bowen has been appointed as general manager of the Southern African Association for the Conference Industry (SAA-CI), with effect from 1 Sep-tember 2012.

Lorin Bowen

Ryan Brennan, Tiffany Kruger & Nathan Earnest

04 | The Event

SAT CALLS FOR INDUSTRY TO WIN AS ONE

THE events industry has been asked to commit to signing the business events ‘Win as One’ pledge and become part of Team South Africa.

THE call to sign the ‘Win as One’ pledge was made by Thulani Nzima, South African Tourism CEO.

He was speaking at the 2012 Southern African Association for the Conference Indus-try (SAACI) congress, where

the South African National Convention Bureau (SANCB) unveiled its business events strategy.

The ‘Win as One’ pledge calls on all stakeholders in the business events industry to work together in the spirit of partnership to position South Africa as the world’s pre-ferred business events desti-nation. The SAT CEO said the SANCB had committed to growing the number of dele-gates attending international conventions in South Africa from an estimated 54 000 del-egates in 2012 to 81 500 dele-gates by 2020. It is also target-ing 130 association meetings by 2020, which represents an annual growth rate of 5.3%.

The SANCB will also en-deavour to increase the total number of delegates attend-ing business events from an estimated 145 600 delegates in 2012 to 210 000 by 2017. The bureau aims to increase

the size of South Africa’s busi-ness events industry by 57%. It plans to double the contribu-tion of business events to tour-ism yield and enhance the role of the business events in-dustry as a major driver of job creation, skills development and transformation.

‘These are big goals,’ said Thulani, ‘that can only be achieved through commit-ment and partnership.’

Tourism Minister Marthinus van Schalkwyk said govern-ment was on board with its support and that it recog-nised business events tourism as an area with significant growth potential.

According to departure surveys, 392 000 business travellers visited the coun-try in 2011. Of these 140 000 were pure meetings, incen-tives, conference and events (MICE) delegates. Of the 10 070 association meetings ro-tated worldwide in 2011, 6 500

were regional meetings, and 3 500 were international asso-ciation meetings. Africa host-ed 304 international meet-ings. South Africa hosted 86 of these, ranking the country 37th in the world as a host of international association meetings.

“We remain in the top 15 long-haul business events destinations globally and are the top destination in Africa and the Middle East. It is our ambition, however, to com-pete with the biggest and best destinations in the world. To achieve this, we all have a part to play.”

He added that part of the SANCB strategy is to achieve coordination and coopera-tion among city and provin-cial convention bureaus to combine resources for the marketing of South Africa as a premier business events destination.

BUSINESS EVENTS

SAACI SAYS NO TO CORRUPTION

IN her opening address of the SAACI National Con-gress, national chairper-son Nina Freysen-Pretorius challenged members of the association to take a stand against corruption.

HER reason for con-cern was the changing land-scape of business

still feeling the pinch of re-

cession. The theme of the conference, Changing Paradigms, was apt in light of the current climate.

“We need to collec-tively take a stand to not ‘buy’ business with a bribe that ultimately undermines and erodes the good work that we do and the servic-es that we offer,” she told delegates.

“At the end of the day

it is not ‘those people’ who are corrupt but rather we who are the people that al-low atrocities to happen to us and within our environ-ment.”

“It is felt that when in-ternational clients, local corporate and association clients and government departments are look-ing for suppliers to assist them with a conference or event, they should only use a SAACI member that complies with the code of conduct and is in good standing with the associa-tion. That member should also be accredited within his or her forum and, there-fore, qualified to deliver the service that is expected. This way we will slowly start excluding people from be-ing able to pretend to have certain skills and abilities.

“For this we need the support and buy in from all

our members, the national department of tourism and all other government de-partments,” she conclud-ed.

“We still seem to face the challenge of getting business and government departments, other than Tourism, to understand and appreciate the tremendous value that business tour-ism can contribute towards the national GDP and job creation. So often when preparing a bid to host an international conference or lobbying for support for a national association confer-ence, getting the attention of the related government departments is near to im-possible. This often leads to great embarrassment and frustration. It is most definitely hampering our growth and potentia,” she concluded.

Nina Freysen-Pretorius

Taryn Fowler

The Event | 05

BUSINESS EVENTS

PROTEA HOTELS GAIN THROUGH SUSTAINABILITY

PROTEA Hotels have saved R4.5 million per year after energy-saving retrofits.

IN the start of a con-certed portfolio energy sustainability drive, 20

hotels in the Protea Hos-pitality Group have in the past year been fitted with lighting or water heating energy saving devices that substantially reduce those properties’ overall electric-ity consumption.

The retrofits of lighting and water heating systems makes sense not only from a sustainability perspec-tive, says Protea Hospitality Group Operations Director William Ford, but also from a savings perspective for hoteliers who face ever-in-creasing input costs that re-duce already narrow profit margins.

“It makes sense for ho-teliers to look at installing energy-efficient lighting and water heating systems. If you plan intelligently the capital expenditure

doesn’t have to be vast and it’s also good to have a discussion with Eskom, which for certain conver-sions is offering rebates,” William said.

He used the example of one Cape Town hotel that had retrofitted new technology LED systems in all its public spaces earlier this year. By retrofitting cor-ridors; reception; lounge, bar and pool areas; smok-ing room, rest rooms; the restaurant and kitchen; as well as all conference rooms and board rooms in the business centre, the gym and parking garage, the hotel was saving nearly R20 000 a month on elec-tricity bills.

“These energy-saving retrofits in Protea Hospital-ity Group properties across South Africa aren’t part of a new approach; they’re simply a component of our ongoing policy towards common sustainability that includes the environment and society,” he said. “Sus-tainable planning simply

has to be part of every responsible corporate en-tity’s strategic objectives.”

William said the Protea Hospitality Group was ac-tively motivating for the owners of hotels within the Protea Hotels and African

Pride Hotels portfolios to do retrofits. “A number of ar-eas of South Africa are ex-periencing regular power outages again and hotels are big consumers of pow-er. Reducing consumption not only makes you a good citizen of the earth, but also a good neighbour.”

Perhaps more impor-tantly in a severely strained global economy and tough local trading con-ditions, Ford said, was the long-term operating costs reduction that could clear-ly be observed from the first month.

“Industrial and com-mercial businesses in South Africa are all grappling with steep increases in mu-nicipal service costs and it’s going to get worse be-fore it gets better. Protea Hotels believes driving an

energy-efficiency initiative such as this is not only good for the planet, but it’s also good for the long-term sus-tainability of the hospitality industry.”

The hotel group has in the past year also begun a roll-out to remove en-vironmentally damaging plastic water bottles from its conference venues and switched over recyclable glass bottles that contain purified water bottled on site, which further reduces the carbon footprint.

“Sustainable planning simply has to be part of every responsible corporate entity’s

strategic objectives”

Protea Hotel Victoria Junction

THULANI Nzima, CEO of South African Tourism (SAT), spoke about the Business Events landscape at the SAACI Na-tional Conference in July.

THULANI explains that the Global Business Events Industry is still recovering from the slump caused

by the recession. “Com-panies are cautious about spending on Business Events and are demanding more personalised and value-for-money offerings,” he says.

The Middle East and South America have wit-nessed strong growth in the number of international conventions, despite the contraction in the number of conventions globally. Thulani says here, business events in-dustry is recovering, although businesses are still focusing on ROI while selecting a des-tination.

He explains that with the economic recovery, de-mand for business events is recovering; however, com-panies are increasingly fo-cusing on the duration of business events and the number of participants/at-tendees have declined. A similar trend is expected in the short-term across all seg-ments of the business events industry which is resulting in new opportunities and po-tential for the business events industry in emerging econo-mies like South Africa.

He says international

associations are targeting emerging countries for hold-ing their meetings, as they expand their membership base in Asia, Africa, Latin America and the Middle East.

“Multinational compa-nies looking to increase their consumer base in emerging economies, are also focusing on establishing their business networks in these econo-mies through exhibitions and meetings.”

Corporate Social Re-sponsibility (CSR) and envi-ronmental impact are be-coming important criteria for choosing destination, pro-viding ample opportunities to African countries, includ-ing South Africa.

Despite the slow eco-nomic growth, the business events industry is expected to witness encouraging growth led by North America and Western Europe (developed economies), along with BRIC and Asia-Pacific economies (emerging destinations).

The incentives segment, impacted the most by the recession, is expected to witness strong growth led by new offerings, value-for-money packages, increase in corporate budgets, and an overall improvement in business and consumer con-fidence.

The conventions seg-ment, dominated by Eu-rope and North America as preferred destinations, wit-nessed growth at a global

scale during 2001–08 and is witnessing a shift toward emerging nations, primarily driven by investment in new facilities and technology, and upgrade of tourism in-frastructure.

During his explanation of the market landscape. Thu-lani says that although South Africa is among the top con-ventions destination in the Middle East and Africa re-gion, it witnessed only single-digit growth in the number of conventions during 2005–10.

While South Africa only saw an increase in 8%, Ke-nya saw an increase in 42%. “Kenya has good air con-nectivity and it established

a MICE committee in 2010, which intends to establish a convention bureau anden-sures funding for the business events industry,” he says.

He says a recovering global economy, along with the rising supply and de-mand from emerging econ-omies, is driving growth for the global business events industry.

There is also an increas-ing demand from Emerg-ing Economies, particularly China, and Middle Eastern countries, are increasing their spend on business events. “There is a need for Business Networking and an increase in focus on establishing busi-ness networks, particularly in emerging countries,” he says.

Another driver is increas-ing budgets. “A major-ity of companies globally in-creased their meeting bud-gets in 2011, over 2010, and are expected to increase it further in 2012.”

“New industries such as alternative energy, indus-trial miniaturisation, and eco-tourism are driving demand for conventions.”

“Despite the economic recovery, companies are still uncertain about the global economic outlook (particu-larly in Europe) and are cau-tious about significant spend-ing on business events.”

Thulani says the atten-dance of overseas del-egates/participants/visitors in business events has wit-nessed a declining trend, post the economic reces-sion, and the trend is expect-ed to continue in the short-term.

“Hikes in hotel prices, air fares and suppliers’ costs are expected to have a damp-ening effect on the growth of the business events indus-

try,” he says. Another barrier is increas-

ing competition among Associations to attract del-egates to their Conventions. “With increasing number of conventions organised on similar topics, associa-tions are struggling to meet the target number of del-egates.”

But despite the barriers, Thulani believes the future is bright. “The 2010 FIFA World Cup has provided interna-tional exposure to South Af-rica, and has strengthened the country’s capabilities to host large-scale international events. Also, the infrastruc-ture added during the World Cup has expanded its port-folio of offerings for the busi-ness events.”

The country’s business events industry currently has a small share in the global business events industry. However, it is expected to benefit from the economic recovery in the US and Eu-rope and increasing focus of international associations on African countries, particularly South Africa.

06 | The Event

“Multinational companies looking to increase their consumer base in emerging

economies”

BUSINESS EVENTS

SAT TALKS BUSINESS AT SAACI

Thulani Nzima

The Event | 07

ICCA LAUNCHES OFFICE IN SA

THE International Congress and Convention Association (ICCA) has announced the opening of two new regional offices on 1 September 2012. SAACI stalwart and

former board mem-ber Chris Prieto will become the South

African based regional di-rector covering the African region, and Gamal Sadek from the Al Ketbi Consul-tancy will become regional director for the Middle East, based out of Dubai. Both bring a wealth of experi-ence in frontline sales and marketing, and in-depth knowledge of the meetings industry in their regions of the world.

Announcing the ap-pointments during a key-note address at the SAACI congress, ICCA President Arnaldo Nardone said: “This isn’t simply a move to deliv-er better services to our ex-isting members in these two regions, but a recognition that the international asso-ciation meetings market is continuing to evolve, and it is in the growth of regional meetings that we antici-pate some of the most dra-

matic future developments.“This trend is already

well established in Asia and Latin America, and it is cer-tain that Africa and Middle East are starting to move down the same road, as we have seen from recent moves to create an Afri-can society for association executives. What this im-plies is that there is going to be more business for our existing members in these regions, more new events to identify and add to the ICCA association data-base, more new infrastruc-ture developments, more understanding of the stra-tegic importance of asso-ciation events by city and national governments, and more interest in ICCA by potential new members. It is strategically important for ICCA to build a long-term presence in these markets.”

BUSINESS EVENTS

Chris Prieto

08 | The Event

A BIGGER, BETTER LOERIES

THE 34th Annual Loerie Awards take place in Cape Town from 15-23 Septem-ber 2012. According to CEO Andrew Human, this year’s event promises to be better than ever.

THIS year, the Loeries Judging migrates to Cape Town’s iconic City Hall and becomes

part of Creative Week CT from 15-23 September 2012. The week includes a semi-nar on Friday 21 September 2012, featuring insights from a selection of top global brand leaders – including the Loeries four international jury chairmen.

Speakers include Tony Granger, Global Chief Cre-ative Officer of Young & Rubicam, Direct, PR & Live Events Chairman: Alex Schill, Global Chief Creative Offi-cer of Serviceplan Gruppe, Print Communication Chair-man: David Nobay, Creative Director of Droga5 Australia, Design Chairman: Chris Lee, Creative Director of Asylum Singapore.

We asked Andrew what makes this year’s show dif-ferent. “This year we have moved judging to Cape Town for the first time, be-coming part of Creative Week. With this, the Interna-tional Seminar of Creativ-ity also becomes part of the week. The seminar has a fantastic lineup of speak-ers, including the jury chair-men, John Hunt, a google USA representative as well as an international panel via google hangout. And for the first time, we have the trade expo at the City Hall. Also, the Saturday afternoon activities are moving from Camps Bay to the V&A Wa-terfront, including the first Mayor’s Media Brunch.”

Film & Event Media, the media house that publishes The Event Newspaper and the soon to be launched Event Planner’s Guide to South Africa, is proud to be organising The Loerie awards and Creative Week Expo.

Launched for the first time this year, The Loerie awards and Creative Week Expo will

take place from 20-22 Sep-tember 2012 at the historic City Hall in Cape Town.

The Loerie Awards en-compass all areas of brand communication and is con-sidered by many to be the Creative Mecca of the South African advertitising community.

The Expo will take place alongside the awards week-end and also serve as the culmination of Creative Week, now in its third year, that runs in the week leading up to the Loeries.

A limited number of twenty exhibitors will not only be exposed to South Africa’s creative community, thou-sands of advertising agency movers and shakers, but also the international delegates attending the Loeries Semi-nar as well as 3000 award ceremony guests who will be registering at City Hall.

The Loerie Awards were first held in 1978, as a mech-anism to support and grow television advertising. Since then the awards have ex-panded to encompass

every area of brand com-munication including radio and print, design, architec-ture, direct marketing, non-broadcast video, live events, and digital media. Creative Week Cape Town started in 2010 as a legacy event for Cape Town’s World Design Capital 2014 bid to coincide with The Loeries. It is a cele-bration of Cape Town Cape Town’s creative life and in-cludes lectures, presenta-tions, demonstrations and networking.

Together, Creative Week Cape Town and The Loerie Awards have become one

of the most important dates on the creative calendar.

Launched for the first time in 2012, The Loerie Awards and Creative Week Expo will complete the Loeries experi-ence. Creative Week Cape Town was started in part-nership with the Loeries two years ago and is growing annually, to become a key week in Cape Town’s annual calendar. By 2014, Creative Week CT will be an integral part of the city’s creative and design platform.

But why is the Loeries im-portant to a city like Cape Town? “South Africa has a wealth of creative talent and we need to nurture and grow that talent to de-velop a creative economy that competes globally. The main role of the Loeries is to promote creativity as a vital business tool – ideas and in-novation are key elements for building brands and the value of the creative services sector to Cape Town’s econ-omy is great. The city is ide-ally positioned to lead South Africa as a creative hub and

the Loeries is helping to ce-ment Cape Town’s position as the creative capital,” says Andrew.

Andrew teases that this year’s ceremony is going to be inspired by the best in brand communication from the region.

“We have 1600 seats in the main auditorium per night plus 600 seats for the live relay on Saturday and 800 tickets for the Live Re-lay from the Official Party on Sunday. So that’s a total of 4,600 seats over the two nights.”

“The Loerie Awards encompass all ar-eas of brand communication & is consid-

ered by many to be the Creative Mecca of the South African advertitising community.”

BUSINESS EVENTS

The Event | 09

THE EVENT GOES TO INDIA

INCENTIVE Travel & Conven-tions, Meetings India (IT&CM India) took place from 21- 23 August 2012 at the India Expo Centre & Mart, Delhi NCR, India . The Event’s pub-lishing editor, Lance Gib-bons attended the show.

IT&CM India is an inter-national MICE business, education and network-ing event that advances

opportunities of “Promoting India to the World and the World to India”. It is the first in the IT&CM series of events that also offers international and leading India exhibitors and buyers in the industry a dedicated avenue to showcase and procure lux-ury travel. In addition to the proven IT&CM programme formula comprising of struc-

tured business appoint-ments, exhibition showcase, seminar sessions, official net-working functions and tours, delegates to the three day event received access to India Convention Promotion Bureau (ICPB)’s Conventions India Conclave (CIC) and other partnering events that promised to enhance their investment at IT&CM India

Over 300 delegates at-tended the 7th Conven-tions India Conclave (CIC), a prelude to complement IT&CM India’s three-day programme. This added merit to the ongoing collab-oration between TTG Events and India Convention Pro-motion Bureau.

The event’s keynote address on “Understand-ing the True Value of In-ternational Association Meetings” was delivered by International Congress & Convention Association (ICCA)’s CEO, Martin Sirk.

Martin says, “Being suc-cessful in the future means you have to throw away the rule book. This is the chang-ing nature of conferences.”

He says differentiators in a flat world include allianc-es, technology, creativity and competitiveness.

The keynote address was followed by the Joint Official Press Conference by IT&CM India and Chander Man-sharamani, Vice Chairman of the India Convention Pro-motion Bureau.

“The Ministry of Tourism is aware of the opportunity in MICE tourism and has taken a number of initiatives to make India a preferred MICE destination,” said Chander.

Addressing the issue of the Indian visa applica-tion process, he added:

“The government has tak-en many proactive steps to make it easier for many countries to obtain visas on arrival. These changes will be put into effect soon.”

Darren Ng, Managing Director of TTG Asia Media and the organiser of the show, shared in his address that IT&CM India 2012 has attracted delegates from 57 countries. “The event is small this year, with a focus on quality,” Darren said. “Our exhibitors are in the position of being able to make up to a hundred ap-pointments over the two business days.”

Pre-show city tours inter-national buyers and media included a sightseeing ex-pedition of New Delhi’s best such Qutab Minar, Hama-yun Tomb, India Gate, Rashtrapati Bhawan and the Parliament House.

“IT&CM India - Promoting India to the World and the World to India”

BUSINESS EVENTS

Martin Sirk

10 | The Event

The Event | 1 1

INTEGRATING EXHIBITIONS INTO THE EVENTING MIX

AS the lines in the traditional marketing mix have be-come blurred, exhibitions have increasingly been integrated into the overall solution, so says John Paul Waites, director of Event-worx.

JOHN explains that he often finds himself working on behalf of a corporate brand

to exploit a sponsorship around an event that has multiple touch points - from destination management, guest hospitality, content creation and brand acti-vation - that includes the need for an innovative ex-hibition solution as part of the package.

Partner for PerfectionTHE secret lies in our part-nership model: to build the best possible solution

we will work with stand designers and builders, so-phisticated technical solu-tion providers and content creators to bring the mate-rial to life. It is crucial that what we do on the exhi-bition stand is integrated into (and is relevant) to the other touch points for the campaign. As a result, the exhibition stand is an im-portant part of our tool kit as Event Architects.

For example, we re-cently came up with a solu-tion for the Standard Bank Corporate and Investment Banking Division’s sponsor-ship of the IMN Conference hosted in Cape Town in late 2011. To meet the cli-ent’s multi-layered objec-tives, the exhibition solution combined the stand design and building skills of Scan Display, a multi-screen digi-tal wall supplied and man-aged by Gearhouse, and a

custom developed blend of content from the client’s advertising agencies. Col-lectively, the solution al-lowed for the stand to be very dynamic, (changing themes) and focused to suit the agenda. It was also suited to Standard Bank’s achievements as they re-lated to the content of the conference. By combining the exhibition solution with social media tools driven from customised iPads, the stand became an interac-tive and highly engaging space for visitors - allowing them to ‘grab’ select im-ages and content.

Digital IntegrationTABLETS, Internet access, social media tools, touch screen technology and sophisticated multi-screen digital walls are now a major element of exhibi-tion solutions. If used and combined correctly, digi-tal platforms enable a pre-sentation to be far more dynamic from a content delivery perspective, and much more interactive - allowing visitors to control the content they wish to view and ‘pull’ it down for their own use. As a result, exhibitions are increas-ingly focused on the visi-tors’ needs rather than the host’s desire to aggres-sively push certain content onto them.

Green SolutionsHAVING designed and in-stalled an exhibition solu-tion at COP17 event host-ed in Durban late last year, Eventworx had the chance to see developments in ‘greening’ the indus-try. Constructing a stand almost exclusively with ‘green’ materials did pose some challenges, but it is definitely possible. Electric-ity credits can be acquired from ‘off-grid’ suppliers, structures can be crafted from sustainable materials, paints and adhesives with minimal chemical content are available, and lighting can be supplied via energy efficient LED products. In addition, newer screens have low power settings to significantly reduce their energy consumption, not to mention using prod-ucts like glass allows for re-cycling after the event. So for those in the indus-try who are committed to a greener, cleaner future, the materials are becom-ing increasingly accessible, affordable and technologi-cally advanced.

By taking a collabora-tive, partner-driven ap-proach to designing ex-hibitions, and integrating highly interactive digital platforms into every solu-tion, exhibitions can be-come a major attraction and central feature of ev-ery event.

John Paul Waites

BUSINESS EVENTS

12 | The Event

BUSINESS EVENTS

INCREDIBLE INDIA DAY

A one-day show to cele-brate India’s Independence Day featured 30 dancers and musicians who were flown out from India to par-ticipate. Incredible India Day takes place annually at Brightwater Commons in Randburg, Johannesburg.

NAUFAL Khan and his company Ganesha Communicat ions were brought on

board in 2010 by the event’s owner, the India Club of SA. “Because we specialise in promoting the Indian lifestyle market we are able to adver-tise it to the right corporates in terms of investment and we know who to target for the audience, so we have been quite central in reorganising the way it’s positioned,” says Naufal. “At one stage it was a small event attracting about 1,000 people and since we took over the PR, consulting

and event management we have been able to give it the proper presentation it requires. We make sure there is business participation from South African and Indian companies.”

Brightwater Commons went through a slump a few years ago and has never fully recovered. It hosts several events each year in a bid to bring back the crowds, and Naufal says the venue has improved steadily in recent years. Brightwater doesn’t charge for hosting the event because it brings people in, so admittance to the event is free.

Randburg has a size-able Indian community but people travel from across the province to attend Incredible India Day. “India Indepen-

dence Day is truly multicul-tural so our attendance of black, white and Indian peo-ple is very balanced.”

The India Club is dedicat-ed to preserving and promot-ing the cultural heritage of India, and every year it strives to improve the show. Last year it flew in a tribal dance group that had never been seen in South Africa before. This year it has commissioned martial arts experts perform-ing a type of martial art never previously performed here.

Another group will per-form a dance form that was almost destroyed by the Brit-ish colonisers, but was kept alive secretly and is now re-gaining popularity.

“The Indian government has taken a very keen inter-est in the event because it’s been around for about nine years and is an established brand,” says Naufal. “It’s also about community involve-ment and members of the

India Club are financially in-vested in making sure the or-ganisation promotes it prop-erly and provides this event the honour and respect it deserves. We lay out a bud-get and specify what we are looking for and everyone digs deep to assist.”

Indian TV channels Star TV and Vijay TV are among the sponsors, along with several Indian banks that are sup-porting the event in cash and kind. “They know the value of the festival so they don’t re-ally ask for much in return,” Naufal says, but the sponsors get mentioned on stage and their logos appear on adver-tising material and banners.

Shopping will be a major part of the festival, with stalls selling clothing, home decor, music and ayurvedic treat-

ment products. The Incred-ible India Tourism bureau will have a stand to hand out brochures and information about holidays in India.

Complaints levied against the recent Best of India Show in Cape Town’s CTICC were that many vendors came from Durban, not India, and some were selling cheap knock-off products made in China. Naufal says local In-dian tradesmen will be wel-come to sell alongside inter-national retailers at Incredible India Day, but their goods will be monitored for authenticity. Ganesha Communications was not involved in the Cape Town event, but it would like

to take Incredible India Day to Cape Town soon. A more immediate aim is to take it to Durban, which boasts a large Indian population.

“It will probably go nation-al next year. We have a very sound plan in place and we have a national database of exhibitors who could par-ticipate. There is a demand from Durban and we are also in discussions with Cape Town, and if the city Councils say ‘bring the festival here’ we will. We obviously require an invitation because we want involvement from the community and the councils themselves.”

Lesley Stones

“The Indian government has taken a very keen interest in the event”

The Event | 13

BUSINESS EVENTS

TURNING RESPONSIBLE PROFIT

THE Peninsula All-Suite Ho-tel General Manager Chris Godenir was invited to speak at the Joint Associa-tion Members Meeting Ses-sion (JAMMS) at The Rotun-da, Camps Bay on 18 July 2012. Having embarked on the two-year long Respon-sible Tourism (RT) Pilot Proj-ect in partnership with the City of Cape Town, Chris is well versed on the topic of suitable tourism.

CHRIS’ talk looked at whether it’s possible to make a profit whilst be-

ing environmentally and socially responsible.

Chris explains that be-ing responsible entails be-ing environmentally friend-ly, graded, BEE compliant, and have people man-agement and CSI plans in place. “Being Responsible

does not make a company profitable, but it helps,” he says.

Being environmentally friendly not only contributes towards the sustainability of the planet, saves on ex-penses and creates jobs.

Chris says the first step is to become hospital-ity graded, so venues can better understand the mar-ket and also set their pric-ing. Being BEE compliant also develops a culture of pride, culture and transfor-mation.

he believes a people management strategy en-sures a motivated team, productivity and staff re-tention. A corporate So-cial Responsibility plan also build’s team motivation.

Chris uses the Peninsula as an example of responsi-bility success. In the last five years the hotel hasn’t spent

a cent on recruitment and has cut electricity usage by 10%. The hotel is also a pilot Member on Cape Town Re-sponsible Tourism Project.

The Peninsula has re-cently been the first to submit the required moni-toring, profile and policy statement for the RT Pilot Project. Another recent achievement includes be-ing awarded a Gold Heri-tage Environmental Certifi-cate.

The Peninsula invested R300 000.00 in 2012 to in-stall energy efficient light-ing throughout the hotel’s premises as well as energy saving heat-pumps in the 10 outdoor Jacuzzis in the executive suites, the Penin-sula will be able to reduce their carbon emissions by some 50,000 kilograms per month.

JAMMS is a joint quar-

terly meeting between CTT, Fedhasa, SATSA and SAACI and works towards a pros-perous tourism future for Cape Town and the West-ern Cape.

ICCA POINTS TO AFRICA

ICCA president Arnaldo Nardone was in Johannes-burg to address delegates at the SAACI National Con-ference and the ICCA Af-rican Chapter Educational

Workshop.

ARNALDO’S pre-sentation iden-tified trends in the conference

landscape, specially with regard to the African con-tinent.

Arnaldo says he has seen a growth in regional meetings, particularly in Asia-Latin America, Africa and the Middle East. “It is strategically important for ICCA to build a long-term presence in these mar-kets,” he told delegates.

He believes the confer-ence industry should look for opportunities in these emerging markets and that Africa shouldn’t be seen as an expensive, long haul destination any longer, but rather identified it as a region of growth, where companies can leave a lasting legacy.

He said economic de-velopment is a natural re-sult of international meet-ings. “We spend far too much energy on calcu-lating the direct expendi-ture of meetings and not enough thinking about why

meetings take place. It is vital to understand what is happening within those meetings – what knowl-edge is being transferred and created, which con-nections are being made with the rest of the world, which investments are be-ing made and which busi-ness opportunities are be-ing discovered.”

“The delegate expendi-ture at a breakfast meeting during a conference may be 50 US$, but the out-come of these conversa-tions can be a new 5m US$ investment in a technology centre, he said.”

“Think of the knowledge exchanged and the qual-ity of life that is improved for patients when African nurses attend a global meeting in South Africa, listening to the finest experts talking about the latest ways to prevent or cure diseases.”

Arnaldo Nardone

Chris Godenir

14 | The Event

BUSINESS EVENTS

NEW SAACI GM APPOINTED

LORIN Bowen has been ap-pointed as general manager of the Southern African As-sociation for the Conference Industry (SAACI), with effect from 1 September 2012. LORIN’S appointment

follows the resignation of industry stalwart Ad-ene Pringle, who is re-

tiring to the Western Cape town of Kleinmond, after serving as general man-ager of the association for ten years.

SAACI National Chair-person Nina Freysen-Pre-torius says Lorin’s appoint-ment follows a thorough process to find a suitable candidate for the position.

“We received 27 ap-plications and short-listed six people, who each did an extensive interview with a panel of SAACI board members,” she says.

“We are very pleased to have someone with in-timate knowledge of the association, its roles and its strategic objectives.”

Lorin is a past chairper-son of SAACI’s Northern Territories branch and cur-rently serves as national vice chairperson of the as-sociation. She will vacate

this position as soon as she joins SAACI’s national of-fice on a full-time basis.

Lorin holds a certificate in hotel management from the former Technikon Wit-watersrand and a diploma in public relations from the Public Relations Institute of Southern Africa.

Currently employed as public relations and mar-keting manager at the Ind-aba Hotel, she has exten-sive hospitality and confer-ence industry experience.

“Being the General Manager of an industry association is really a very challenging and tricky po-sition to hold. We welcome Lorin to the SAACI head of-fice and trust she will find the environment stimulat-ing and rewarding,” says Nina.

Lorin Bowen

The Event | 15

16 | The Event

BUSINESS EVENTS

THE IMPORTANCE OF BUDGET

LEAH McCrae, MD of Strike Productions, talks us through the importance of budget in event planning.

IN the event industry, the task of budgeting is per-haps the most important feature in ensuring the

success of the event and the business as a whole. Without it, there is no way to manage all the expenses and avoid the hidden costs which invariably creep in. Allocating sufficient funds for each aspect of the event will ensure that the client’s expectations are met.

A budget is a forecast of expenditures, so it is par-ticularly essential to plan carefully and prioritise what

needs to be accomplished. Leah McCrae, Director of technical event support company Strike Produc-tions, is adamant about all

service providers attending the first meeting.

“The creative team usu-ally come up with a fantas-tic concept which is sold to the client because of the “wow” factor, but the tech-nical team has the task to make the dream come true. The technical equipment and the expertise behind it are the core and foun-dation of any event. Many clients understand the im-portance of the technical aspect, but nevertheless would rather take money from the technical budget to add to other event ele-ments, such as décor. Tech-nical budgets have to be taken seriously and cannot be overlooked. The bud-get needs to be discussed

extensively, because if it is tight, then alternative solu-tions can be suggested to suit the expenditure. A cost constraint should be estab-

lished before a project is carried out. This will avoid disappointment on the part of the client.”

Sticking to a strict bud-get also encourages the event planner to consider possible problems before they arise, so that there is a viable solution, should they occur. A thorough consul-tation with the technical team is vital, so that the cli-ent has an understanding of the costs that will be in-curred in order to achieve the desired concept.

“Technical excellence cannot be questioned af-ter an event if the budget is cut back halfway through a project” adds Leah. “An event can only run smoothly once the funds have been allocated properly and the goals are being met. Most technical companies give the clients great discounts and add in many extras, but clients need to be fair and realistic as to how far a technical budget can stretch”.

The budget should also include catering costs, de-cor, entertainment and art-

ists’ fees, printing charges, gifts, activities expenses and possibly transportation charges.

The first decision to be made is finding the right venue for the concept pro-posed, which ultimately contributes to the success of any event. A significant portion of the expense will be spent on venue, so it is important to establish what the rental fee includes and whether there are any un-seen costs. Most venues do provide basic facilities such as parking or security, but it is imperative to check on the technical aspects, depending on the needs required for a particular event. Overspending on the venue is a common problem and usually leads to budget cuts elsewhere, which might compromise the end result. Finding the correct balance should be the primary goal.

“At Strike Productions we accompany our clients to the venue to ensure that the choice suits the con-cept realistically and within the budget. This will give the planner a better un-derstanding of the venue rather than looking at a bro-chure” comments Leah.

Depending on the size of the event, it is ideal to have a contingency fund as part of the budget, as despite careful planning, there could be costs that exceed the initial projected plans. Budgeting for hidden costs is wise, because if any emergencies arise, they will have been catered for. “If the client has huge expec-tations but hasn’t got the budget to match them, then the best thing to do is to re-visit the goals and suggest alternatives that ensure a feasible expense in addition to producing a successful, rewarding and stress-free project”.

Leah McCrae

“A significant portion of the expense will be spent on venue, so it is important to

establish what the rental fee includes”

The Event | 17

BUSINESS EVENTS

HOSTING A SMALL, INTIMATE EVENTINTIMATE events can often present a different set of challenges to organisers, especially when it comes to venues, rsvps and en-tertainment options. Fre-quently, issues that occur within all event environ-ments are more demand-ing when it comes to func-tions on a smaller scale.

MWEB Business re-cently needed to host private din-

ners around the country to thank their top performing business partners in their three main trade regions. Eventworx were tasked with organising these din-ners, so without delay, The Event Architects were hard at work sourcing suitable venues, choosing different entertainment options and planning timelines to make sure the necessary repre-

sentatives from MWEB Busi-ness were available and that the awards were not spread out too far apart.

Audience numbersWHEN audiences are small, the slightest hint of a drop in attendance is glaringly obvious, so it’s crucial to ensure that the guests of honour and award win-ners are able to attend, especially for evenings like MWEB’s Business Part-ner Awards. By the same token, small intimate func-tions are a great high-level networking opportunity, so it’s essential that the right people from the host busi-ness are on hand to greet clientele and to make them feel welcome and worthwhile.

VenueINTIMATE events lend them-

selves to smaller, extremely organised venues like Bou-tique hotels, unique restau-rants with private dining rooms, or even some of the service-orientated bigger hotels who can manage these sorts of events well. It is far better to avoid ven-ues with huge capacities; nobody wants to be the small function next door to the huge gala dinner.

Getting entertainment rightSMALL groups open a whole new range of op-portunities for entertainers who are suited to a more intimate audience: from street magicians, young, up and coming comedi-ans, acoustic musicians to unique speakers with great stories. This also keeps the event cost effective, as traditional entertainers are often a bit pricey. While it

provides the artists with a platform to showcase their talents, it’s similarly an op-portunity for guests to ex-perience something out the ordinary.

Our MWEB Business Partner Events presented all these challenges to us and while we met them and exceeded expecta-tions, it’s always a good thing to take stock and gain a new perspective on the creative structure and process of an event.

The Event | 17

BUSINESS EVENTS

HOSTING A SMALL, INTIMATE EVENTINTIMATE events can often present a different set of challenges to organisers, especially when it comes to venues, rsvps and en-tertainment options. Fre-quently, issues that occur within all event environ-ments are more demand-ing when it comes to func-tions on a smaller scale.

MWEB Business re-cently needed to host private din-

ners around the country to thank their top performing business partners in their three main trade regions. Eventworx were tasked with organising these din-ners, so without delay, The Event Architects were hard at work sourcing suitable venues, choosing different entertainment options and planning timelines to make sure the necessary repre-

sentatives from MWEB Busi-ness were available and that the awards were not spread out too far apart.

Audience numbersWHEN audiences are small, the slightest hint of a drop in attendance is glaringly obvious, so it’s crucial to ensure that the guests of honour and award win-ners are able to attend, especially for evenings like MWEB’s Business Part-ner Awards. By the same token, small intimate func-tions are a great high-level networking opportunity, so it’s essential that the right people from the host busi-ness are on hand to greet clientele and to make them feel welcome and worthwhile.

VenueINTIMATE events lend them-

selves to smaller, extremely organised venues like Bou-tique hotels, unique restau-rants with private dining rooms, or even some of the service-orientated bigger hotels who can manage these sorts of events well. It is far better to avoid ven-ues with huge capacities; nobody wants to be the small function next door to the huge gala dinner.

Getting entertainment rightSMALL groups open a whole new range of op-portunities for entertainers who are suited to a more intimate audience: from street magicians, young, up and coming comedi-ans, acoustic musicians to unique speakers with great stories. This also keeps the event cost effective, as traditional entertainers are often a bit pricey. While it

provides the artists with a platform to showcase their talents, it’s similarly an op-portunity for guests to ex-perience something out the ordinary.

Our MWEB Business Partner Events presented all these challenges to us and while we met them and exceeded expecta-tions, it’s always a good thing to take stock and gain a new perspective on the creative structure and process of an event.

BUSINESS EVENTS

ARTS FESTIVAL KEEPS GROWING

18 | The Event

THE brave souls that tackled the 38th National Arts Festi-val in Grahamstown braced themselves for the bitter cold typical of this Eastern Cape village in the middle of winter. However, they were pleas-antly surprised by unusu-ally warm weather, and an enormous variety of drama, dance and music produc-tions, art exhibits and com-edy shows.

FROM 27 June - 7 July 2012 there is hardly a church, hall, coffee shop or hotel that does

not come alive with artistic offerings. Live installations, puppetry, craft markets and foodstalls bring the streets to life.

This arts festival is a good example of how organis-ers can utilise every possible venue in the town to create an integrated festival. Hotels, Bed & Breakfasts, school halls, university residences, fam-ily homes and campgrounds are all up for rent. They even have a Festival Hopper which runs frequently throughout the day and scoots you with-in, at the worst, a five minute walk from your next venue. And believe me you need this because if you are a serious festival goer, and you would

like to cram in as many of the 500 productions as you can, time and meticulous plan-ning is of the essence.

Planning for the shows you want to see is made easy with the organisers’ 150-page A4 Festival book. But you will need at least one full day just to get through the book. The website is also constantly up-dated and easy to navigate.

Despite the world’s con-tinued economic woes, the arts festival keeps on growing in the number and variety of productions as well as their

ticket sales.“Our attendance was 218

236 across the Main, Fringe and our various free events,” Festival CEO Tony Lankester said. “This is up on the 200 771 reported last year, and con-tinues the trend of steady up-ward growth.” The organizers say the reason for this is that South Africans are turning their attention to local desti-nations as international trips become more expensive.

“Our efforts to keep our ticket prices relatively low are

paying off. The rand value of our ticket sales increased by 18% even though the aver-age ticket price increased by just 6% (from R43.90 in 2011 to R46.46 in 2012). Audiences seem to have more dispos-able income than in previous years, and are responding well to the strong programme on offer,”Tony said.

Putting on such an enor-mous festival that has more than 47 performance venues takes some serious coordi-nation and equipment. This year’s festival used 140km

of cable, 1200 theatre lights, 376 speakers, 56 tons of scaf-folding, 414 meters of lighting bars and 320 liters of black paint. More than 12 tons of sound and lighting equip-ment and 5,7 tons of stage weights were used during the festival. They also managed to go through 1460 rolls of toi-let paper (single ply).

Main productions which enjoyed sold-out perfor-mances include An Evening with Pieter Dirk Eish; Sibongile Khumalo’s Reflect. Cele-

brate.Live; two productions from the French Non Nova Company, Vortex and After-noon of a Foehn; and Race starring Michael Richard and Sello Maake Ka-Ncube. Tra-ditional Festival staples The Gala Concert and Cape Town City Ballet’s production of Giselle sold out.

The lineup of the Stan-dard Bank Jazz Festival dem-onstrated the broad appeal of this event-within-an- event with Ernie Smith, The Bala Brothers, Mango Groove and Andy Narell all playing to sell-out audiences.

This year’s fest had the biggest Fringe offering in its 38 year history according to the organizers. The Fringe art-ists also enjoyed success with stand-up comedians David Newton, Siv Ngesi and Rob van Vuuren doing well. They boasted many sold-out pro-ductions and a generally good turn out in audience members.

The festival also played host to a range of interna-tional producers and festi-val directors. The first global gathering of World Fringe Al-liance members took place in Grahamstown, attended by the directors of the New York, Brighton, Prague, Am-sterdam, Perth, and Adelaide Fringe Festivals.

“As a direct result of the Alliance meeting, several South African productions have been invited to tour to other Festivals,” Tony, who was also re-elected Chair of the Alliance, said.

“This is a major nod to South Africa’s artists, and represents a big opportunity for them to take their rightful place on the world stage,” he explains. “Now that the invita-tions have been extended, the National Arts Festival will work closely with the produc-tions and with the National Department of Arts and Cul-ture and other funders to make it possible for those pro-ductions to travel.”

Astrid Stark

“This year’s fest had the biggest Fringe offering in its 38 year history according to

the organisers.”

Grahamstown National Arts Festival

The Event | 19

BUSINESS EVENTS

EVENT LISTINGS

AugustICCA Africa Workshop1-2 August, Emperor’s Palace, Gauteng

Tourism Business Conference2 August, Cape Sun Hotel, Cape Town

Intervitis Interfructa Southern Africa Exhibition2-4 August, CTICC, Cape Town

The Luxury Travel Fair3-4 August, Sandton Convention Centre, JHB

Baba indaba 3-5 August, CTICC, CPT

Keivits Kroon Arts Exhibition5-26 August, Kievits Kroon, Pretoria

Conversations on Architecture8 August, Gallagher Convention Centre, Midrand

Switchfoot live in South

Africa8 August, The Big Top Arena, Carnival City, JHB

Women’s Arts Week 8-11 August, Artscape Theatre Centre, CPT

Decorex8-12 August, Gallagher Convention Centre, Midrand

OppiKoppi festival - Sweet Thing 9-11 August, Northam, Limpopo

Klein Karoo Klassique9-12 August, Oudtshoorn

Robertson Slow10-12 August, Robertson

Switchfoot live in South Africa11 August, Grand Arena, Grand West, CPT

Africa International Hair Extravaganza11-12 August, Coca-Cola dome

World Down Syndrome Congress14-17 August, CTICC, Cape Town

Nando’s Comedy Festival14-19 August, Playhouse Theatre, Durban

IP Expo15-16 August, Sandton Convention Centre, JHB

South African Sugar Technologists’ Association Congress15-17 August, ICC Durban

Interbuild Africa15-18 August, Johannesburg Expo Centre

SAMRAConference16-17 August, Rosebank Crowne Plaza, JHB

Investment Solutions Intermediary Focus17 August, Sandton Convention Centre, Johannesburg

Andre Rieu17 August, Coca-Cola dome, JHB

Gravity Adventure Festival17-19 August, Kogelberg Biosphere Reserve, Kleinmond

5th International Conference on Advanced Computer Theory and Engineering - ICACTE 18-19 August, CTICC, CPT

Nando’s Comedy Festival20-26 August, Teatro at Montecasino, Johannesburg

IT&CMA India21-23 August, India Expo Centre, Delhi

Durban Business Fair 21-23 September, ICC Durban

Logistics Indaba21-24 August, North West Transport Museum, Klerksdorp

DIARISE

AUGUSTICCA Africa Workshop

1-2 August, Emperor’s Palace, Gauteng

Southern Africa Marketing Reasearch Association

(SAMRA)16-17 August, Rosebank

Crowne Plaza, JHB

IT & CM India21-23 August, India Expo

Centre & Mart, India

EXSA Western Cape Chapter Meeing

23 August, CTICC, CPT

SAACI KZN Committee Meeting

29 August, TBC

SEPTEMBERSports & Events Tourism

Exchange12-14 September, ICC Durban

Site International Conference14-17 September, Beijing,

China

SAACI KZN Committee Meeting

26 September, TBC

OCTOBERICCA Congress

20-24 October, San Juan, Puerto Rico

NOVEMBERUFI Congress 2012

6-9 November, Abu Dhabi, United Arab Emirates

SAACI KZN Year End Function22 November, TBC

EIBTM 27-29 November,Barceona,

Spain

For more or to add your own: www.theevent.co.za/diarise

Decorex

20 | The Event The Event | 21

20 | The Event The Event | 21

22 | The Event

BUSINESS EVENTS

EVENT LISTINGS

31 August - 2 September, Coca-Cola dome, JHB

South African Society for the Surgery of the hand annual congress31 August - 2 September, Elangeni Hotel, Durban

Septemberadidas Originals Live Performances: Little Dragon1 September, MOAD, Johannesburg

Imibala - Carnival of Colour Benefit1 September, Table Bay Hotel, Cape Town

Franschhoek Uncorked1-2 September, Franschhoek

SA Orthopaedic Association Congress3-7 September, ICC Durban

Shoprite Checkers Conference3-7 September, ICC Durban

Nando’s Comedy Festival3-9 September, Artscape TheatreCape town

Intermodal Africa5-7 September, ICC Durban

BT Africa Expo6-7 September, Sandton Convention Centre, JHB

Baba indaba 7-9 September, Bloemfontein Showgrounds

National Boat Show7-9 September, Coca-Cola dome, JHB

South African Tattoo7-9 September, Montecasino, Johannesburg

FNB JHB Art Fair7-9 September, Sandton Convention Centre, JHB

Eastern Bridal Fair

7-9 September, ICC Exhibition Centre, Durban

La Motte Classical Music Concert 8 September, La Motte, Western Cape

Cellar2Cellar Trail Run & Wine Experience8 September, Paradyskloof, Stellenbosch

International Aquarium Congress (IAC)9-14 September, Two Oceans Aquarium, Cape Town

South African Genetics and Bioinformatics Society Conference10-12 September, Stellenbosch University

Social Media World Africa10-13 September, Sandton Convention Centre, JHB

The Internet Show10-13 September, Sandton Convention Centre, Johannesburg

Electra Mining10-14 September, Johannesburg Expo Centre

Sports & Events Tourism Exchange12-14 September, ICC Durban

E-Tourism Africa Summit 13-14 September, CTICC, CPT

Spar Back to School Trade Show13-14 September, ICC Durban

Business Opportunities and Franchise Expo13-16 September, Coca-Cola dome, JHB

Medunsa Refresher Course14-16 September, CSIR Convention Centre, Pretoria

ISBC15-18 September, Santon

Convention Centre, JHB

Creative Week Cape Town 15-23 September, Cape Town

Planning Africa16-19 September, ICC Durban

Business Indaba17-18 September, CTICC, CPT

SA Council of Shopping Centres Congress19-20 September, ICC Durban

Pendoring Awards21 September, Cape Town

Durban Business Fair21-23 September, ICC Exhibition Centre, Durban

Soweto Festival21-24 September, Johannesburg Expo Centre

Good Food and Wine Show21-24 September, Coca-Cola dome, JHB

Sunday Tribune Garden Show21-24 September, Royal Show Grounds Pietermaritzburg

Loerie Awards22-23 September, CTICC, CPT

Cape Town Marathon23 September, Ciy Central, CPT

Cape Town Wine Show & Vindaba25-27 September, CTICC, Cape Town

South African National Horse Championships26-29 September, Tulbagh Show Grounds, Tulbagh

Association for the Advancement of Black Accountants of SA (ABASA) Conference27-28 September, ICC Durban

SEXPO27-30 September, Johannesburg Expo Centre

Nederburg Auction28-29 September, Nederberg, Paarl

Go Glamour28-29 September, Sandton Convention Centre, Johannesburg

The Green Expo28-29 September, Sandton Convention Centre, Johannesburg

Hermanus Whale Festival28 September - 1 October, Hermanus, Western CapeHeineken Symphonic Rocks

Season of SavignonTakes place from 6-7 October, 2012

The Event | 23

SETE RECOGNISES IMPORTANCE OF SPORT

SPORTS and Events Tourism Exchange takes place from 12 - 14 September 2012 at ICC Durban.

WITH the past tourism focus having been on the Leisure and

Business sectors, the introduc-tion of the Sports and Events Tourism Exchange (SETE) Ex-hibition and Conference has played an integral part in promoting the new “sports” trend within the industry.

The programme includes a talk by KZN MEC for Arts Culture, Sport and Recre-ation, Ntombikayise Sibhidla-Saphetha on Kwazulu-Natal as an events destination, followed by Minister of Sport Fikile Mbalula who will intro-duce South Africa as a Sports Tourism Destination. SASCOC will also speak about its role in positioning South Africa as a sports tourism destination.

Other topics to be cov-ered include skills develop-ment, Global Communi-cation Strategies for Major Events, sponsorship and bid-ding.

A highlight is Chris Foy, Head of 2012 Games unit Visit Britain Tourism, who will be taking delegates through Visit Britain’s Global Strategy for London 2012.

This year’s exhibition and conference has already been bolstered with the news that twenty high profile inter-national buyers have signed on for the events Interna-tional Hosted Buyers (IHB) programme. Tasked with promoting the country as a popular sports and events destination, international in-terest in the 2nd annual SETE event has peaked follow-ing the announcement that South Africa was presented with the prestigious “World’s Leading Sports Tourism Des-tination” award at the 2012 World Travel Awards held in Doha towards the end of last year.

James Seymour, CEO of

Durban Kwa-Zulu Natal Con-vention Bureau, said that “at-tracting international buyers to SETE 2012 is the key com-ponent to achieving our goal of promoting South Africa as a destination for international mega events, as well as fur-ther entrenching the country as the preferred location for sports and tourism activities for both local and interna-tional travellers. As a country we are able to offer top class facilities and services, making South Africa a prime location for all top-level international sports events and concerts”.

Organisers Thebe Exhi-bitions and Projects Group has partnered with iSport-connect, the world’s largest sports business community,

a move that will bolster both the scope and efficacy of Sports and Events Tourism Ex-change’s online marketing campaign in the lead up to their event at the ICC Durban later this year.

SETE Conference Director Sugen Pillay said that “maxi-mising our online presence is a big part of our marketing and PR strategy. Identifying the appropriate social media platform and choosing from one of the many channels available to ensure that our messages are targeting the right audience is crucial, and

in this way the specialised nature of the iSportconnect community is an ideal match. The ability to communicate with a captive audience is

crucial, and the user-friendly way in which iSportconnect amalgamates all relevant and useful information ren-ders it a powerful tool in the sports business industry”.

iSportconnect offers an exclusive online platform that brings together thou-sands of sports business professionals worldwide.

CATHSSETA (Culture, Arts, Tourism, Hospital-ity, Sports Sector Educa-tion and Training Authority) have partnered with SETE as naming sponsors. As one of 21 SETA’s (sector educa-tion and training authority) in South Africa, the partner-ship of CATHSSETA with SETE is sure to bolster what is al-ready shaping up to be an influential event, featuring the National Sports Tourism Steering committee’s pre-sentation of the national sports tourism strategy, as well as presentations, de-bates and discussions with a number of high profile international and local speakers.

BUSINESS EVENTS

SETE Conference Director Sugen Pillay said that “maximising our online pres-

ence is a big part of our marketing and PR strategy.

The Event | 23

SETE RECOGNISES IMPORTANCE OF SPORT

SPORTS and Events Tourism Exchange takes place from 12 - 14 September 2012 at ICC Durban.

WITH the past tourism focus having been on the Leisure and

Business sectors, the introduc-tion of the Sports and Events Tourism Exchange (SETE) Ex-hibition and Conference has played an integral part in promoting the new “sports” trend within the industry.

The programme includes a talk by KZN MEC for Arts Culture, Sport and Recre-ation, Ntombikayise Sibhidla-Saphetha on Kwazulu-Natal as an events destination, followed by Minister of Sport Fikile Mbalula who will intro-duce South Africa as a Sports Tourism Destination. SASCOC will also speak about its role in positioning South Africa as a sports tourism destination.

Other topics to be cov-ered include skills develop-ment, Global Communi-cation Strategies for Major Events, sponsorship and bid-ding.

A highlight is Chris Foy, Head of 2012 Games unit Visit Britain Tourism, who will be taking delegates through Visit Britain’s Global Strategy for London 2012.

This year’s exhibition and conference has already been bolstered with the news that twenty high profile inter-national buyers have signed on for the events Interna-tional Hosted Buyers (IHB) programme. Tasked with promoting the country as a popular sports and events destination, international in-terest in the 2nd annual SETE event has peaked follow-ing the announcement that South Africa was presented with the prestigious “World’s Leading Sports Tourism Des-tination” award at the 2012 World Travel Awards held in Doha towards the end of last year.

James Seymour, CEO of

Durban Kwa-Zulu Natal Con-vention Bureau, said that “at-tracting international buyers to SETE 2012 is the key com-ponent to achieving our goal of promoting South Africa as a destination for international mega events, as well as fur-ther entrenching the country as the preferred location for sports and tourism activities for both local and interna-tional travellers. As a country we are able to offer top class facilities and services, making South Africa a prime location for all top-level international sports events and concerts”.

Organisers Thebe Exhi-bitions and Projects Group has partnered with iSport-connect, the world’s largest sports business community,

a move that will bolster both the scope and efficacy of Sports and Events Tourism Ex-change’s online marketing campaign in the lead up to their event at the ICC Durban later this year.

SETE Conference Director Sugen Pillay said that “maxi-mising our online presence is a big part of our marketing and PR strategy. Identifying the appropriate social media platform and choosing from one of the many channels available to ensure that our messages are targeting the right audience is crucial, and

in this way the specialised nature of the iSportconnect community is an ideal match. The ability to communicate with a captive audience is

crucial, and the user-friendly way in which iSportconnect amalgamates all relevant and useful information ren-ders it a powerful tool in the sports business industry”.

iSportconnect offers an exclusive online platform that brings together thou-sands of sports business professionals worldwide.

CATHSSETA (Culture, Arts, Tourism, Hospital-ity, Sports Sector Educa-tion and Training Authority) have partnered with SETE as naming sponsors. As one of 21 SETA’s (sector educa-tion and training authority) in South Africa, the partner-ship of CATHSSETA with SETE is sure to bolster what is al-ready shaping up to be an influential event, featuring the National Sports Tourism Steering committee’s pre-sentation of the national sports tourism strategy, as well as presentations, de-bates and discussions with a number of high profile international and local speakers.

BUSINESS EVENTS

SETE Conference Director Sugen Pillay said that “maximising our online pres-

ence is a big part of our marketing and PR strategy.

24 | The Event

SETE EXHIBITORS MAKE MOST OF THE PLATFORM

EXHIBITORS are gearing up for the Sports and Events Tourism Exchange.

OASYS’s Bryan Ken-nedy believes sports tourism is a multi-billion

rand industry. “Each of the sport bodies or associations should be able to report on events hosted and a collec-tive value by all would be a more accurate measure-ment. The public, private sectors and South Africans in general are well aware that

sport unites people. It serves as a change agent and we have all witnessed how people bond one-on-one or in groups when ‘Team South Africa’ is victorious. No value can be attached to this as

it mobilises positive engage-ment by all communities. The enthusiastic welcome at OR Tambo Airport which our athletes received after their return from London – imma-terial if they won gold, silver, bronze or no medal – stands testimony to this.”

Bryan believes the inter-school tournament industry is also growing in leaps and bounds. “Companies like Steinhoff and FNB are actively sup-porting inter-school rugby festivals. Of course, there

are other sponsors in differ-ent types of sport catego-ries, but the main benefi-ciaries are the learners who also have an opportunity to get into the public eye through televised events.

Companies with an organ-ised CSI strategy are well in-formed that sport creates a healthy community and cre-ate components that would attract and develop the leaders of tomorrow. Sport development amongst the youth should however take a priority with the De-partment of Sport and we should compare our own programmes with those that are created by the public sector in other countries. While there are some initia-tives in place, there is always room for improvement. The gymnasts from Russia and Romania are children but they are products of those countries, with large invest-ments from the respective public sectors.”

Edward Mitchell, from Rovos Rail, will be promoting the company’s Golf Safari and African Golf Collage, both nine-day fully inclu-sive classic journeys around South Africa. This panoramic

nine-day sojourn commenc-es in Pretoria and winds its way to journey’s end in Cape Town and includes a golfing and non-golfing itin-erary. The first leg traverses the majestic Drakensberg escarpment en route to the lowveld of Mpumalanga.

Springbok Atlas will be celebrating its brand new look at SETE. With sixty-six years of transporting millions of people in its fleet of luxury and semi-luxury vehicles, Springbok Atlas Charter is one of the largest, longest-lived complete transport management companies in South Africa and Namibia. In celebration of its excep-tional heritage, the com-pany’s trusted brand Spring-bok Atlas Luxury Charter has been given a fresh brand-makeover that reflects their stature and relevance in the transport industry today.

“The public, private sectors and South Africans in general are well aware that sport

unites people.”

BUSINESS EVENTS

Rovos Rail will be launchng their Golf Safari at SETE

The Event | 25

THE VALUE OF SPORT

THE Event spoke to Carol Weaving of Thebe Exhi-bitions and Conference Group, who are the organ-isers of Sports and Events Tourism Exchange, about why sport is important.

How is South Africa ideally suited for sporting events, specifically mega events?WITH the success of host-ing the FIFA World Cup and other major events like the IPL, British & Irish Lions Rugby Tour, Cricket World Cup, Rugby World Cup and other major events – we have the capacity and infrastructure to host more international events. SA

was also voted last year by the World Travel Awards as the World’s Best Sports Tourism Destination which reaffirms our position as a mega events destination.

What is the value of the sporting events industry?IT 2011 it was estimated that the sports industry contributes about USD 182 billion to the global tourism economy which translates to an 18% contribution to tourism. The FIFA World Cup contributed about R3.6 billion to the SA econ-omy based on visitors’ di-rect expenditure during the world cup.

Is this an industry that is growing?THE 2011 estimate of sport contributing 18% to the tourism economy globally is 8% up from 2006, which means that the industry is definitely growing. Also the travel trends in Europe have changed since the world economic crisis of

2008/09 where research has shown that most Euro-peans do not travel for lei-sure purposes but for spe-cific reasons – sport being a key driver for European travel.

Is there government sup-port (in the form of incen-tive or otherwise) in bring-ing sporting events in to the country?CURRENTLY SA does not have a proactive bidding strategy. Sports Federa-tions have to submit pro-posals to the Sports Minis-ter via SASCOC for govern-ment to issue guarantees to bring events into SA. At this year’s SETE conference

a plan developed by THE-BE which outlines the key sports events SA should be bidding for over the next 17 years will be discussed. One of the key recommen-dations of the plan is the establishment of an Events Fund to support bids for events.

What infrastructure would a venue have to have in place to attract a sporting event?IT depends on the event. An Olympic event will re-quire world class infrastruc-ture to accommodate all 26 Olympic codes of sport in one city. An event like the Athletics World Cham-pionships will require sta-dium capacity of 20,000 – so its really event specific. The plan which we devel-oped addresses this issue for each sports code

What are the challenges involved?FOR most sports federa-tions the lack of funding is a key issue. The lack of

adequate world class fa-cilities for most sporting codes is also a major is-sue. This is mainly the rea-son why many federations cannot bid for interna-tional events. The plan developed by THEBE and SASCOC which will be discussed at the confer-ence will hopefully address these challenges.

How big is the inter-school tournament industry?ITS dependent on each sporting code. SRSA has a school sports program and I’m not sure how success-ful this is. Rugby, cricket and athletics have been successful in this area but other sporting codes and looking at this as a future growth opportunity

What are the limitations of sponsorship?DUE to the recent econom-ic crisis most major corpo-rates in SA have withdrawn or reduced their sponsor-ships from sports – Stan-dard Bank, Sasol, etc. The

market for sponsorships is limited and most sponsors are looking for opportuni-ties that will translate into increased sales with less investment. At this year’s SETE conference we have Adidas speaking about the sponsorship trends in sport and what are the implica-tions.

How can a small event management company get involved?THE SETE platform is aimed at encouraging collabo-ration between the sports and tourism industries. This is an ideal platform for event management com-panies to promote them-selves to the international buyers, government and sports stakeholders. The conference also presents a great opportunity for event companies to un-derstand the opportunities available within the sports tourism industry and gov-ernment’s strategy to grow this industry.

“SETE is aimed at encouraging col-laboration between the sports and tourism

industries.”

BUSINESS EVENTS

Carol Weaving

26 | The Event

BUSINESS EVENTS

SPORTS TOURISM ON THE RISE

WITH the future of South Af-rican tourism not looking as bleak as in 2011, the Sports and Events Tourism Exchange event will be hosted at the right time, says Mark Strydom, Chief Operations Officer, Oa-sys Innovations.

ACCORDING to Nikki Forster, Price Water-house Coopers Direc-

tor of Hospitality and quot-ing from Beeld newspaper 12 August 2012, there will be growth for the tourism sector and a demand for accom-

modation. Growth is expect-ed to be 4.6% by 2016. She says that although this is not extraordinary growth, it still represents a healthy growth. Contrary to less interest from the European markets, there was strong growth from Asian and African markets and the Chinese market shows accel-erated growth.

Mark Strydom, Chief Op-erations Officer at Oasys In-novations says: “We have noted a definite improve-ment in interest from interna-tional markets and having been contracted to supply the infrastructure for the Chi-na Sourcing Fair in Decem-ber for the third successive year is certainly a boost for our own earnings as well as for tourism as several hun-dred people from Asia will be here to man their exhibition booths and to utilise various forms of accommodation for

the duration of the show and potentially staying behind for leisure and sightseeing pur-poses. A further accolade is our partnership with Sun Inter-national sharing their custom-built stand at the Tourism and Sport Exchange from where we will be selling tickets for the 2012 Nedbank Golf Chal-lenge (NGC). We have also been contracted by Sun International to supply and manage the infrastructure for the NGC in December for the thirteenth time.”

Mark says that the indus-try needs to stay proactive in demonstrating to inter-national markets our local capabilities and that the ‘Exchange’ provides a per-fect platform for mobilising interest. “We may not rest on our laurels and believe that new business will simply drop into our laps. As a company we have learnt a lot from our

global partner, GL events, which was responsible for all the infrastructure and over-lays for the London Olym-pic Games. Their success can be attributed to the fact that they create confi-dence in their offering and are supported by relevant authorities in the countries where they are contracted for major events. Follow-ing the performance of our Olympic athletes and an-nouncements made by the Sports Ministry of on-going investments in our athletes to help them to excel in their future performance bodes well for the sports tourism in-dustry. Sport tourism is one of the fastest growing areas of the global travel and tour-ism industry and our excel-lent facilities for training and presentation of major events serve as enablers to draw in-ternational interest.”

Mark Strydom

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BUSINESS EVENTS

EXHIBITOR BRIEFING BRINGS VALUE

EXHIBITOR briefings prior to an exhibition seem to have all but disappeared from man-agement companies’ diaries with electronic communi-cation overtaking an event where the logistics forms and deadline dates are laborious-ly gone through.

“NOT so with The Wed-ding Expo,” says Amanda Cunningham, manag-

ing director of The Wedding Expo. “We continue to find that they are a valuable time to meet new exhibitors and catch up with those compa-nies who are with us show af-ter show.”

Amanda continues that the exhibitor briefing also pro-vides a time when The Wed-ding Expo can give back to the industry by providing a platform for valuable speak-ers to impart expert knowl-edge. For the briefing for the

August expo, The Wedding Expo® invited business coach and co-author of 7 Steps to Expo Excellence, Graham Mitchell to address the audi-ence.

Graham a business coach with ActionCoach Business Coaching, opened his presentation by explaining that the principles presented in the book where devel-oped from on the ground re-search as ‘mystery shoppers’ at a range of exhibitions both consumer and trade in order to determine what exhibitors where doing right and what they were doing wrong.

It was found that a large percentage of companies on display showed that they had not implemented simple prin-ciples which would ensure success in generating leads in an expo setting and that it appeared that very little pre-planning had been done.

“Planning your presence at the expo is important,” says Graham. “Because an expo places you in a highly com-petitive environment you need to know what your goals are so that you are able to target your market cor-rectly.”

He says that because the market you need to target is far more defined than for example the bride-to-be, it is those who specifically fit your product.

In planning you must also determine what your unique selling proposition will be and present that on your stand; you need to showcase some-thing that no one else can lay claim to and that is meaning-ful to prospects.

“Then, leverage the man-agement companies promo-tional plans so that you can gain maximum exposure for your presence at the show.

In addition, they would be a great source of advice about what may and may not work in that expo environment. In the case of The Wedding Expo for example, they have over eleven years of exper-tise in the market,” comments Graham.

Mitchell ended by reaf-firming the importance of your sales process.

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BUSINESS EVENTS

INNOVATIVE EVENTINGSTEPHANIE Moss, director of Stephanie Moss Solutions, offers shares her predictions on hot event industry trends which will keep you at the head of the pack.

“THE eventing land-scape has changed radically in the last few years and this is

the most fast paced and interesting, changed time I’ve experienced in my 20 year involvement with the industry,” says Stephanie. “Clients know what they want, it’s the most com-petitive time ever, value for money/’bang for your buck’ is demanded and we are expected to do more for less and loyalties are certainly different to what they tradi-tionally were.”

“We are all being pushed to the limit to stay ahead of the game, but it’s an in-teresting time as there’s no hard and fast rules with re-gards what’s right or wrong in eventing any longer. The scope is there to invent new approaches and do things differently and this is the re-quirement needed to stay on top of the game cur-rently.”

Stephanie’s top ten event’s industry trends are as follows:

The I.T / Technology FactorCALL it what you will but this is cutting edge stuff that’s be-ing integrated in all spheres of events. Mobile phone apps available for attend-ees and exhibitors are multi-plying exponentially almost. Delegates are expecting to be able to multi-task and do normal daily business at the same time as attending a conference.

Touch screen information booths are becoming more the norm.

Creative thinking. WITH the creativity required these days to differentiate from other events comes

different /unconventional formats and new and novel approaches to the meetings arena are being conceptu-alized to engage with del-egates and give audiences that experiential feeling.

Live Action /Reality formatsTHESE are becoming in-creasingly more widely used as a means of getting mes-sages across as opposed to delegates just being lec-tured to. Interaction and ex-periential is the order of the day in other words.

Conferences will become more specific DELEGATES want to hone in on topics that relate specifi-cally to them and not waste time on generic type infor-mation sessions. This could see smaller conferences joining in with larger con-ferences and running par-allel SIG’s/Special Interest Groups.

Event organiSers will be-come more important to corporates COMPANIE will start see-ing the benefit of using the expertise of an outsourced service as opposed to the expense of the internal headcount.

The experience will need to be real AS mentioned earlier on, being strong administratively won’t be enough. It’s going to become more and more about the experience and the creativity an organizer is able to bring to the party.

The job market potentialWHILST I think it’s pretty flat here currently and not at its most innovative, I be-lieve very shortly it’s all go-ing to be happening in the Middle East and Asian mar-kets. This is where eventing industry experts from all over are going to start look-ing for highly-paid positions where there are new and fresher markets than the

traditional ones and inter-esting budgets to match.

ExhibitionsGIVEN the huge costs in-volved with exhibiting at shows and congresses, I see this gradually changing and companies starting to look for other means to get through to their target audi-ences and be able to inter-act with people they have zoned in on as opposed to the shot gun approach at so many shows.

Food Glorious FoodHEALTHIER eating options are the order of the day. Less is more. Full meals in small picky, portable bowls have replaced chafing dish-es at a large percentage of our events.

More and more we are suggesting to clients organi-

cally grown, localiSed, sea-sonal food options. Encour-aging delegates to drink fresh water in glass jugs in-stead of bottled water is also something worth encourag-ing.

Décor and Lighting.LIGHTNING needs to be used to its fullest. There are amazing LED’s out there that create the entire ambience of an event. Blue lighting is being used extensively and green lighting coming into its own to give a fresh and eco feel to an event.

Casual seating in formal conference rooms. We are offering this more and more. Who says you can’t have the choice of sitting on a lounge couch or a bean bag or bar stool for a con-ference session?

Stephanie Moss

30 | The Event

NEWS HIGHLIGHTS

IF you have any news high-lights to share please visit our web portal www.theevent.co.za and load your own stories for consideration in next month’s edition.

SKAL Club opens in China THE first SKAL Club to be established in mainland China has been officially approved by the Chinese government authorities. SKAL International Beijing has been officially formed with both Chinese and non-Chinese nationals as individual members.

It is the first, tourism, non-government organisa-tion with individual mem-bers to be officially sanc-tioned by the government of the People’s Republic of China. Enrique Quesada, President of SKAL Interna-tional, said he looked for-ward to the formal inau-guration of the new SKAL Club.

“The Executive Commit-tee of SKAL International was delighted to approve the first SKAL Club in main-land China and looks for-ward to welcoming many new SKAL members from China into the SKAL organ-isation,” Enrique said.

SKAL International was

established in 1934 and is a professional organisation of tourism leaders world-wide, promoting global tourism and friendship. SKAL International has ap-proximately 18,000 mem-bers in 450 Clubs through-out 87 nations. It is the only international group uniting all branches of the travel and tourism industry. Its members, the industry’s managers and executives, meet at local, national, re-gional, and international levels to discuss and pur-sue topics of common in-terest.

The story of how SKAL International Beijing came to be established is a re-markable one. Bernhard Clever, Past President of SKAL International Los An-geles, was attending a PATA conference in Beijing last year and inadvertently left his camera in a taxi on his way to the conference. The taxi driver noticed the camera sometime after he had dropped Bernhard at the conference hotel and after dropping a passen-ger at the airport, went back to the hotel and ar-ranged for the hotel staff to identify Mr. Clever on the hotel’s recorded vid-

eo security system. By this time, Bernhard had re-turned to his own hotel but undeterred, the taxi driv-er established the hotel where he was staying and drove across town to per-sonally return the camera.

Touched by the taxi driver’s kindness, Bernhard approached Lu Yong, the Chairman of the Beijing Municipal Commission of Tourism Development, who was speaking at the conference and told him about the honesty and outstanding service of the Beijing taxi driver. This story was widely published in Beijing. Bernhard and Chairman Lu Yong devel-oped a rapport that en-abled a discussion to take place about the formation of SKAL International in Bei-jing.

Tony Boyle, Immedi-ate Past President of SKAL International, from Towns-

ville, Australia, met with Chairman Lu Yong shortly after this event, and a se-ries of meetings and dis-cussions transpired result-ing in the formal approval by the Chinese authorities to form a SKAL chapter in Beijing.

Tony said he was touched by the warmth of the people of Beijing dur-ing his visits to China dur-ing the past year and was excited about the estab-lishment of the branch.

“It’s really a great feel-ing to have finalised this complex negotiation, and I think it will have far-reaching consequences,” he said, “China is the world’s largest burgeon-ing tourism destination, and the establishment of a SKAL Club in mainland

China will open enormous opportunities for the travel industry to do business in China, both inbound and outbound, and I look for-ward to seeing what the future holds. I have no doubt there will be signifi-cant membership growth of SKAL International in China.”

The inaugural meet-ing of SKAL International Beijing will be held at the Beijing Asia Hotel in Beijing on Wednesday, August15, 2012 at 4:00 pm.

2011 Euro Fair StatisticsTHE 2011 European Fair Statistics provides audited figures for 21 countries. The 2011 edition of the Euro Fair Statistics report, pub-lished today, contains the audited statistics of 2,250 exhibitions from 21 Europe-an countries. Compiled by UFI, the Global Association of the Exhibition Industry,

these statistics were col-lected by eleven auditing bodies and include exhibi-tions covering over 22 mil-lion square metres of regis-tered rented space.

In 2011, the events cov-ered in this report, man-aged by 564 organisers, had 602 681 exhibitors and registered a total atten-dance of 62.6 million visi-tors. 36% of the exhibitions were targeted at trade visitors, 31% at public visi-tors and 33% at both tar-get groups. UFI estimates that the audited trade fairs included in this report rep-resents around 45% of the European exhibition mar-ket in terms of net rented space.

“SKAL International was established in 1934 and is a professional organization of

tourism leaders worldwide”

BUSINESS EVENTS

The Event | 31

NEWS HIGHLIGHTS

IF you have any news high-lights to share please visit our web portal www.theevent.co.za and load your own sto-ries for consideration in next month’s edition.

Pacific World appoints Gill Dewar PACIFIC World, a leading MICE business in Asia and Europe has appointed Gill Dewar as sales representa-tive for South Africa. The new appointment supports Pacific World’s drive to strengthen their sales force and expand its current Events Manage-ment and PCO centres across the globe.

Gill will be focusing on bringing Pacific World DMC, Event Management and PCO expertise to South Afri-can market. Commenting on her new appointment, she said, “I am excited about re-establishing the excellent ex-isting reputation that Pacific World has in the South African MICE market and to introduc-ing clients to the recently ex-panded Pacific World port-folio. There is a need for DMC diversity and variety in the industry and the new portfolio will definitely ensure this.”

Paragon secures World Soy-bean ConferencePCO Paragon Conventions Africa has secured the host-ing of the ninth World Soy-

bean Research Conference, taking place at Durban Inter-national Convention Centre from 17- 22 February 2013.

The conference provides a global forum for the world’s soybean researchers to ex-change information and re-search findings across all seg-ments of the soybean indus-try. The theme of the confer-ence is ‘From China to Africa – Can research close the gap between soy production and increasing global demand’.

Gerhard Scholtemeijer, chairman of the organising committee, says: “Although soybean research is still a fairly new field in South Africa, this will be a great opportunity for local stakeholders to learn from the global leaders in the field. We are also paying spe-cific attention to the science of soybean agronomy, which will be of particular interest to the local agricultural commu-nity.”

Joburg to host three global summits in 2013 THE City of Johannesburg will be hosting three global summits in 2013. The Execu-tive Mayor, Clr Mpho Parks Tau, says Johannesburg was selected as the host city for these summits because of its excellent record of success in organising major international events.

These summits include:

The C40 Summit on Climate change taking place in June 2013; the annual meeting of the Board of Directors of the Metropolis organisation; and the One Young World Sum-mit, a global forum of young leaders which is expected to attract some 1 000 delegates from every continent.

Strike Productions to remain independentSTRIKE Productions has an-nounced that after a period of working closely with AV Al-liance to explore a possible merger, the company has decided to remain indepen-dent. This was a business de-cision taken by management team and both companies will go back to operating in-dependently of each other with immediate effect.

Leah McCrae, MD of Strike Productions says: “We remain focused on providing a full range of both creative and technical support servic-es – from sound, lighting, au-dio visual services, structures, technical and creative input, and in-house designers and set-builders. We will continue to deliver the highest level of services and offerings to our clients.”

Credit Congress for JoburgTHE international community of credit and collections pro-fessionals will meet for the 4th World Credit Congress and Exhibition (WCCE) in South Africa from 14-6 May, 2013, at the Indaba Hotel and Con-ference Centre, Fourways, Johannesburg.

The WCCE is a platform for the exchange of ideas, knowledge, research and a forum for interaction be-tween national and interna-tional credit professionals, risk management professionals and colleagues involved in the area of collections.

Local host Eugene Jou-bert and his team from Cor-porate Rebels have put to-gether a three-day Congress and exhibition that brings 10

international and 10 local credit industry gurus together in a unique opportunity for local and African delegates to hear the latest trends for credit and collections.

“The WCCE brings the top International Credit and Col-lections resources to South Africa and combines that with our local talent - the re-sult is that a global picture is formed and the delegates to the congress will have a bet-ter understanding of the new trends and “happenings” in the bigger Credit and Collec-tions arena,” says Eugene.

Green hotel wins goldCAPE Town’s Peninsula All-Suite Hotel has been award-ed a Gold Heritage Envi-ronmental Certificate in ac-knowledgment of the hotel’s ongoing dedication to envi-ronmental responsibility.

The Heritage Certificate Programme is an effective environmental management system designed to reduce the impact that tourism-based businesses have on their environment and sur-rounding communities.

“We are proud of our Heri-tage status as the growth of tourism ultimately is depen-dent on sustainability. How we manage our environ-mental footprint, both as a city and in the hotel industry, will determine the future of Cape Town as a desirable destination,” says Peninsula Hotel General Manager Chris Godenir.

The Peninsula’s in-house Green Team is committed to including the local Atlantic Seaboard community in ho-tel initiatives to encourage a collective environmental responsibility. Regular beach cleanups of Sea Point beach-es will be just one of the ini-tiatives that the hotel staff participates in, all of which will positively influences the experiences of local residents and visiting tourists.

BUSINESS EVENTS

Johannesburg © zaid hendricks

32 | The Event

BUSINESS EVENTS

THE FUTURE OF MARKETING

JANNA Gers from Hedge-hog Events talks to The Event about-The Future of Market-ing Events conference taking place from 4-5 October 2012 at the FNB Conference and Learning Centre in Sandton.

What inspired you to create this event?I am constantly looking to the future and researching what’s next in the marketing and events industry. This mas-terclass was developed after a year of listening to the ques-tions our clients have asked. Social media is changing the marketing landscape and I wanted to explore how this would affect the events in-dustry and the way we mar-keting and interfaced with our customers and clients. Nothing of this kind has been run in Africa and I thought it was about time we got the experts to share their view with us.

What learnings will event

managers be able to take away from this masterclass?DELEGATES will be shown how to apply the tools. There is a combination of expert speakers using case studies, show and tells and a practi-cal boot camp session on day 2 which will show del-egates how to apply what they have learnt step by step. We want that delegates not only understand the informa-tion but can apply it when they go back to the office.

Delegates will also have access to the experts within the marketing and events industry and will hear about ground breaking trends from overseas.

What are the highlights ?ALL of the speakers have been picked based on their outstanding reputation within the industry.

Highlights on the pro-gramme include Richard van der Schyff’s talk on Experien-tial marketing; Gillian Meier’s

talk on boosting attendance; and Greg Smith’s branding bootcamp.

Why focus on social media and sustainability?THE masterclass is about The Future of Marketing includ-ing the events industry. In or-der to relevant in this industry you need to understand how event greening and sustain-ability will effect events; how social media will impact your marketing; and how to mea-sure things like return on mar-keting and return on objec-tives. All of these aspects are important not only to market-ing but also to the events in-dustry.

What is the future of market-ing?IN the year 2012 and beyond – companies will have to en-sure their survival. In order to do that they will have to un-derstand the new generation of consumer, develop green sustainability practices, un-derstand social media and how it can be utilised as a marketing tool, and cre-ate memorable and unique event experiences that con-nect consumers to your brand.

In a world where people are selective about how much time, money and ef-fort they will invest in attend-ing conferences, meetings, events and exhibitions - com-panies need to think carefully about how they will market

their companies not only to existing consumers but also to the new generation of consumer. We will be encour-aged to look to the future and to explore how meetings can have greater meaning and produce more significant impact.

How do you see the events industry growing?THE economy has affected the events industry and cor-porate companies are now running most of their events inhouse. They still outsource some of their events but I would say that only 20% of these are outsourced. We have seen companies that outsourced 100% of their events are now not allowed to outsource any of their events. In my opinion event manage-ment companies and cor-porates will have to be able to justify their spend. They will have to be able to work out the Return and measure ob-jectives and sustainability. If they can do this successfully companies might see the on going need for events. At the master class we will be explor-ing this as well.

What trends are emerging?THERE is a trend towards event greening and sustain-ability. Companies are start-ing to learn what is involved although I think we are still a few years away from imple-menting green practices throughout our events.

FNB Conference & Learning Centre

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BUSINESS EVENTS

IGNORE SASREA AT YOUR PERIL

FAILURE to Comply with ‘Safe-ty at Sports and Recreation Events Act’ Could Bring the Curtains Down

THE Safety at Sports and Recreation Events Act 2 of 2010 (the “SASREA” )

places onerous obligations on controlling bodies, event organisers, sponsors and ven-ue owners to ensure safety and security at events. Fail-ure to comply can result in an event not taking place or the stakeholders being held liable to criminal sanction. In this

regard, the SASREA makes it obligatory for these stake-holders to have public liability insurance, yet compliance with these requirements is not near the levels it should be.

This is according to Deon Francis, director at Eversheds. “One might think that the Safety at Sports and Recre-ation Events Act 2 of 2010 came into effect due to im-petus from the FIFA World Cup, but it was as a result of a recommendation of a Commission of Enquiry into the Ellis Park disaster of 2001. This Act sets about to ensure the safety and physical well-being of all persons attending sports, recreation and similar events,” he says.

Much like the Consumer Protection Act (CPA) where manufacturer, importer, dis-tributor, wholesaler and re-tailer are each responsible to the consumer, now those

involved in an event can be found jointly aliable for failure to comply with the Act. In response to the pub-lic liability cover required for events, Aon South Africa has an Event Liability Scheme de-signed specifically for events.

Dani Ettridge of Aon’s Sport, Recreation & Enter-tainment Division adds: “It is important that your insurer is aware of the nature of the event and companies should not rely on their usual busi-ness liability to protect them against event risks. The SAS-REA does not stipulate the amount of public liability insur-ance but it is strongly advised that the organiser, venue owner, sponsor and anyone else who has a material inter-est in the event arrange their own cover to protect their respective interests. Compa-nies have up until now relied on the event organiser to put

a policy in place, but as each entity in the chain can now be joined in a lawsuit, they need their own protection,” she warns.

The implications of the Act mean that companies cannot lend their name to an event and have no further interest in the organisation of that event. “Obviously not all events are equal. Applica-tions are made to the Nation-al Commissioner and each event is assessed and cat-egorised as a low, medium or high risk event. There are dif-ferent safety measures to be implemented dependent on the risk categorisation. Ever-sheds has produced A Practi-cal Guide to SASREA and the draft regulations thereto and we would advise all parties in-volved in an event to consult the guide, their insurance bro-ker and legal advisor,” adds Deon Francis, Eversheds.

SSQ BUILDS ON SET SQUARED LEGACYWHEN one of South Africa’s leading custom exhibition stand and event builders, Set Squared, was forced to re-structure its operations earlier this year it seemed that the industry would be strained to fill a massive gap left by one of its most venerable players.

IN its wake, a new stream-lined entity, SSQ Exhibi-tions, has emerged, and looks set to pick up where

Set Squared left off, having assumed the majority of its predecessor’s creative and intellectual resources.

Following in the footsteps of an established institution like Set Squared is no mean feat, but SSQ Exhibitions’ new Managing Director, Cara Nortman, is confident that this new venture will surpass the standards set by its fore-runner.

“We’re extremely excited to launch SSQ Exhibitions, which will not only build on-Set Squared’s legacy, but

will also enable us to refine our systems and processes so as to ultimately provide Clients with an even better level of service delivery,” ex-plains Nortman. “It’s a best of both worlds scenario, as we are able to make use of the experience afforded by over 30 years in the industry, whilst at the same time bring in new and dynamic ideas to drive our business to the next level.”

SSQ Exhibitions has been structured so as to allow vari-ous teams to focus on core offerings, with the Sales, De-sign and Client Service arm, and the Manufacturing facil-ity now operating as sepa-rate entities with a shared finance and administration department.

“By establishing the two dis-tinct entities, within our com-pany structure, we’re able to simplify operations, and allow for easier day-to-day management of both Client accounts and production,”

explains Cara. “Our aim in doing so is not only to expe-dite turnaround times, but also to create a structured and focused business model capable of meeting our Cli-ents’ many diverse require-ments.”

Paul Mains-Sheard, one of Set Squared’s founding members and its CEO, was quick to throw his support be-hind this venture.

“Whilst it’s sad about Set

Squared on the one hand, it’s incredibly exciting to see the torch being carried by such an able and dynamic team,” says Paul. “I have ev-ery faith that SSQ Exhibitions will pick up seamlessly where-Set Squared left off, and be-lieve that our legacy is in very capable hands.”

SSQ Exhibitions officially opened its doors for business on 01 April 2012.

The Event | 35

BUSINESS EVENTS

OPPORTUNITIES

IF you have any opportunities to share please visit our web portal www.theevent.co.za and load your own stories for consideration in next month’s edition.

Imvelo Awards call for entriesTHE Imvelo Awards, which recognise responsible tourism in South Africa, is open for en-tries. The deadline for entries is 31 August 2012. Entries can be sent to info@junxionpr.co.za.

EIBTM Technology Watch open for SubmissionsTHE EIBTM Technology Watch Award is open for submissions.

The award winner will receive an exhibition stand within the Technology Vil-lage at EIBTM (value €3000) to showcase their product to over 15,200 industry pro-fessionals expected to at-tend this year’s event. The

awards are free to enter. EIBTM takes place from

27-29 November 2012 in Bar-celona.

For more information visit www.eibtm.com/techwatch.

Diwali call for proposalsIN November, Indianspice will resurrect the annual Diwali celebration, entitled ‘Diwali in Jozi’. They are seeking input, proposals and cultural organ-isation support for the festival.

Members of the public can submit their proposals and en-quiries to Lakshya Malhotra at lakshya@indianspice.co.za.

FEDHASA seeks Restaurant ChairThe Federated Hospitality Association of South Africa (FEDHASA) Cape division has called for nominations for chairperson of its Restaurant Segment following the resig-nation of newly-appointed

chair John Sanei.For more information

about FEDHASA Cape, please visit www.fedha-sacape.co.za

CIBTM Hosted Buyer and Visi-tor Registration OpenHOSTED Buyer and visitor reg-istration has opened for this year’s CIBTM (China Incen-tive, Business Travel & Meet-ings Exhibition)

CIBTM takes place from 12-14 September 2012 at

Beijing’s China National Con-vention Centre.

It is considered to be the leading international event for the business travel, meet-ings, incentives, conferences and events industry in China and the wider Asia region, last year’s record breaking event attracted over 4,400 industry professionals.

For full event details and to apply for free Hosted Buyer or visitor status logon to www.cibtm.com

EIBTM

The Event | 35

BUSINESS EVENTS

OPPORTUNITIES

IF you have any opportunities to share please visit our web portal www.theevent.co.za and load your own stories for consideration in next month’s edition.

Imvelo Awards call for entriesTHE Imvelo Awards, which recognise responsible tourism in South Africa, is open for en-tries. The deadline for entries is 31 August 2012. Entries can be sent to info@junxionpr.co.za.

EIBTM Technology Watch open for SubmissionsTHE EIBTM Technology Watch Award is open for submissions.

The award winner will receive an exhibition stand within the Technology Vil-lage at EIBTM (value €3000) to showcase their product to over 15,200 industry pro-fessionals expected to at-tend this year’s event. The

awards are free to enter. EIBTM takes place from

27-29 November 2012 in Bar-celona.

For more information visit www.eibtm.com/techwatch.

Diwali call for proposalsIN November, Indianspice will resurrect the annual Diwali celebration, entitled ‘Diwali in Jozi’. They are seeking input, proposals and cultural organ-isation support for the festival.

Members of the public can submit their proposals and en-quiries to Lakshya Malhotra at lakshya@indianspice.co.za.

FEDHASA seeks Restaurant ChairThe Federated Hospitality Association of South Africa (FEDHASA) Cape division has called for nominations for chairperson of its Restaurant Segment following the resig-nation of newly-appointed

chair John Sanei.For more information

about FEDHASA Cape, please visit www.fedha-sacape.co.za

CIBTM Hosted Buyer and Visi-tor Registration OpenHOSTED Buyer and visitor reg-istration has opened for this year’s CIBTM (China Incen-tive, Business Travel & Meet-ings Exhibition)

CIBTM takes place from 12-14 September 2012 at

Beijing’s China National Con-vention Centre.

It is considered to be the leading international event for the business travel, meet-ings, incentives, conferences and events industry in China and the wider Asia region, last year’s record breaking event attracted over 4,400 industry professionals.

For full event details and to apply for free Hosted Buyer or visitor status logon to www.cibtm.com

EIBTM

36 | The Event

subcribe to our e-books

The Event is more strategically focused on business than ever before by focusing on market trends and keeping you up to date with industry statistics and figures,

providing a clear picture of the business events industry landscape.

The Event is currently offering 3 different annual subscription options.

- There is a 12 month e-book subscription at R145 incl VAT- There is a 12 month print copy subscription at R250 incl VAT- Or a combination of both the e-book and the print copy for 12 months at R350 incl. of Vat

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• PHONE: +27 21 674 0646 • FAX: +27 21 674 6691 • EMAIL: robynlee@fi lmeventmedia.co.za

The Event | 37

Nouvelle Vague © Warren Talmarkes

3D GROUP AT OSPI RUSSIA 2012 CONFERENCE

Stand InnovationsSponsored by 3D Group

THE 3D Group, a group of strategic business units specialising in the supply of a comprehensive range of products and services for exhibitors and exhibi-tion and event organisers alike, recently attended the 16th Annual Octanorm Service Partners Interna-tional meeting.

OCTANORM is an internation-ally recognised modular alumin-

ium construction system for exhibition, interior design and shop fi tting, presenta-tion and display, and clean room industries.

Octanorm Service Part-ners International – or OSPI – is a global network of cer-tifi ed installers who collab-orate to ensure a cost-ef-

fective, seamless exhibition experience for their clients.

“For over 40 years Oc-tanorm has been on the forefront of modular alu-minium construction sys-tems. It is the most widely used exhibition system in the world; available in over 70 countries,” said 3D De-sign Group sales director, Conrad Kullmann.

“Octanorm’s ‘World of Systems’ provides ultimate build-ability. Architects, designers and contractors are continually amazed by the sheer range of benefi ts and the outstanding qual-ity of Octanorm systems.

“They are equally im-pressed by the freedom to create original and indi-vidual solutions with these innovative products. Oc-tanorm is the systematic approach to function and

form. It is a world of quality and almost infi nite possibili-ties.

“Furthermore, its OSPI network which adheres to the philosophy ’Designed here, built there’ really benefi ts clients. Not only do they save time and money when it comes to transporting their stands, it signifi cantly reduces the environmental impact of exhibiting in centres around the globe.”

More than 250 OSPI del-egates from 55 countries participated in the recent conference held over three days in Moscow, Rus-sia.

Topics on the agenda included the Indian Exhi-bition Market, the Russian Exhibition Market, Alterna-tive uses for the Octanorm system, Successful OSPI Co-operations, In Search of Sustainable Growth, and the Consequences of the Global Economic Crisis.

Break-away sessions were also held to discuss issues such as Techniques for Generating New Busi-ness and How to Keep Our Industry Affordable.

“While 3D only uses the modular and recyclable Octanorm system to build its stands, it has on aver-age, between 10 and 15 incoming OSPI projects a

year, and three outgoing. “Attending this confer-

ence gave us the opportu-nity to visit some of Russia’s bigger exhibition centres, such as the Crocus, and network with some of the top exhibition stand build-ing companies in the world.

“From this, we gained a huge amount of knowl-edge on different designs products and operational issues, which we’ll obvi-ously be sharing with our clients.

“But, it was not all work in Russia. Our leisure time saw us visit the Red Square, the Kremlin, and Lenin’s Mau-soleum.

“We also attended the Russian Circus where we saw a lion tamer work with 10 lions, two of which were white lions. Much as we enjoyed the show, we did agree that all 10 should never have been taken from Africa and the bush in the fi rst place.

“En route back to South Africa, we fl ew in to St Pe-tersburg and travelled to see the Winter Palace, the Summer Palace and the Church of the Resurrec-tion of Christ with its amaz-ing 7200m2 of mosaics. We certainly returned to work nourished intellectually and spiritually.”

38 | The Event

Looking for a unique location for your next company function?

Roodebloem Studios is an ideal medium-sized venue, suitable for product launches, meetings, conferences, exhibitions, parties, team building exercises, weddings and many other kinds of events.Based in Roode-bloem Road, Woodstock, the studios are a convenient five minutes from the CBD and are easily located just off Nelson Man-dela Boulevard. These versatile premises consist of four large studios (all between 160 and 200 sq meters each) and many smaller spaces suitable for meeting rooms, separate catering areas, interview rooms, wardrobe / make-up rooms and cocktail lounges. There is also a rooftop terrace with uninterrupted views of the city, mountain and harbour.One of these beautiful pho-tographic rental studios was once an old church. It was modified into a breath-taking creative space suitable for a wide variety of purposes including still and film shoots. The old Church is naturally a first choice for many bridal couples in which to hold their ceremony. The beautiful high ceilings, tall windows and varnished wooden floors make this an impressive venue and suitable for up to 200 guests. A grand piano is provided in the location. Thick stone walls keep this space beautifully cool in summer.Across the road is the stunning Drive-In Studio, perfect for product launches and cocktail parties.

Its modern style is sleek and contemporary. Like the name suggests you can drive a vehicle in through the door and it also has air-conditioning. Upstairs is the beautiful Jett Studio which also has air-conditioning. If you need an exhibition and showcase space then the Hall is ideal, while the courtyard is suited to outdoor catering and entertain-ment or being transformed into a cocktail lounge.Our studios are column free spaces, have large power supplies and are fitted with fire extinguishers. All have great sound systems as well as kitchen and toilet facili-ties. Most of the spaces are at ground-level and are ramped for easy access. Ask for our floor plans to see door widths and other access dimensions.Our friendly studio team are experienced in handling large produc-tions and are ready to help make your memorable function run smoothly. Also feel free to speak to us about catering and, of course, any photography requirements.

E: info@roodebloemstudios.co.zaTel: 021 447 6326

27 & 43 Roodebloem RoadWoodstock 7925Cape TownSouth Africa

Roodebloem StudiosCape Town

BUSINESS EVENTS

VENUES & PRODUCT SHOWCASES

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Kathy English Brower Consulting30 years of business experience.10 years of consulting.Kathy 0824536055

Film & Event Media is an award-winning trade and custom publishing hub for the film and events industries through our various print publications and online digital products.

DIGITAL PRODUCTS

t | 021 674 0646 f | 021 674 6691 e | info@filmeventmedia.co.zawww.filmeventmedia.co.za

The Callsheet and The Event are South Africa’s most widely read monthly trade publications for the film and the events industries respectively.

www.thecallsheet.co.zawww.theevent.co.za

The Filmmakers Guide to SA and Event Planners Guide to SA are beautiful annuals which market the film and the events industries respectively.

www.filmmakersguide.co.zawww.eventplannersguide.co.za

Film and Event Media markets the industry through our monthly networking functions for the South African film industry. Our online platforms, include: active social media accounts across all our brands, websites which are an up-to-date resource with content from industry and regular newsletters to an enviable database of subscribers.

The Callsheet and The Eventare South Africa’s most widely

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SECURITY, INSURANCE & MEDICAL SERVICES COMPANY REGION TELEPHONE EMAIL WEBSITE

Africa Executive Protection Network Nationwide +27 21 785 7093 info@aepn.co.za www.aepn.co.za

Clause Protection Services Johannesburg +27 11 704 6342 info@cpservices.co.za www.cpservices.co.za

Core Security Cape Town +27 21 551 4780 info@coresecurity.co.za www.coresecurity.co.za

Enforce Security Services Durban +27 31 573 7600 info@enforce.co.za www.enforce.co.za

Expo Screens Johannesburg +27 11 646 7750 info@exposcreens.co.za www.exposcreens.co.za

Eyethu Events Cape Town +27 21 975 5033 info@eyethuevents.co.za www.eyethuevents.co.za

Goodwill Protection Services Johannesburg +27 11 404 1446 gps.security@vodamail.co.za www.goodwillprotection.co.za

Green Exhibition Services Johannesburg +27 11 312 0642 derek@greenexhibtions.co.za www.greenexhibitions.co.za

iMvula Nationwide +27 11 202 7700 info@imvula.net www.imvula.net

Lodge Security Events Nationwide +27 11 706 6715 ales@lodgevents.co.za www.lodgeevents.co.za

Mr Safe-T Event Safety Specialists Johannesburg +27 11 791 2565 garron@mrsafe-t.co.za www.mrsafe-t.co.za

Papamani Security Johannesburg +27 11 021 7636 info@papamani.co.za www.papamani.co.za

Phoenix Security Cape Town +27 21 551 9355 ops@phoenixsecurity.co.za www.phoenixsecurity.co.za

Pro Events Cape Town +27 21 425 2170 info@proevents-sa.co.za www.proevents-sa.co.za

RSS Security Johannesburg +27 86 111 4021 gerlo@r-s-s.co.za www.rsssecurity.net

Safety Sail Johannesburg +27 11 894 4941 safetysail@worldonline.co.za www.safetysail.net

Safety Screens Cape Town +27 82 451 8195 info@safetyscreens.co.za www.safetyscreens.co.za

SNG Security Nationwide +27 11 894 2223 don@sngsecurity.co.za www.sngsecurity.co.za

The Protea Coin Group Pretoria +27 12 665 8000 info@proteacoin.co.za www.coin.co.za

INSURANCE

Aon Nationwide +27 11 944 7290 dani.ettridge@aon.co.za www.aon.co.za

Contingency Film & Entertainment Cape Town +27 21 410 8776 pdutton@cfe.co.za www.cfe.co.za

Film & Entertainment Underwriters SA Johannesburg +27 11 431 3694 clive@feusa.co.za www.feusa.co.za

SATIB Insurance Brokers Nationwide +27 861 728 4248 gcourtenay@satib.co.za www.satib.co.za

MEDICAL

National Event Medial Services Nationwide +27 86 100 6367 events@nems.co.za www.nems.co.za

MMC Event Medical Specialist Johannesburg +27 86 155 5550 info@medicalevents.co.za www.medicalevents.co.za

Hemisphere Emergency Preparation Consulting Johannesburg +27 11 440 5873 sales@hemisphere-epc.co.za www.hemisphere-epc.co.za

ER24 Nationwide +27 86 108 4124 info@er24.co.za www.er24.co.za

Paramedic SA Northern Cape +27 53 723 1638 admin@paramedicsa.co.za www.paramedicsa.co.za

ADVERTISERS

3D Design Nationwide +27 11 608 1588 conrad@3ddesign.co.za www.3ddesign.co.za

Aon Nationwide +27 11 944 7290 dani.ettridge@aon.co.za ww.aon.co.za

Cape Royale Cape Town +27 21 430 0500 neilen.tolmay@caperoyale.co.za www.caperoyale.co.za

Coca-Cola Dome Johannesburg +27 11 794 5800 info@coca-coladome.co.za www.coca-coladome.co.za

Concept G Exhibitions & Events Johannesburg +27 11 708 7991 info@conceptg.co.za www.conceptg.co.za

CTICC Cape Town +27 21 410 5000 info@cticc.co.za www.cticc.co.za

Expovent Evolutions Nationwide +27 11 553 5200 expovent@expovent.co.za www.uniquelyspectacular.co.za

Intercape Nationwide +27 861 287 287 info@intercape.co.za www.intercape.co.za

Litha Communications Gauteng +27 11 480 4922 teresa@lithacommunications.co.za www.litha-communications.co.za

Moses Mabhida Stadium Durban +27 31 582 8240 zamak@mmsdurban.co.za www.mmstadium.com

Oasys Innovations Nationwide +27 11 210 2500 info@oasys.co.za www.oasys.co.za

Premier Hotels Nationwide +27 43 705 5044 info@premierhotels.co.za www.premierhotels.co.za

Roodebloem Studios Cape Town +27 21 447 6326 info@roodebloemstudios.co.za www.roodebloemstudios.

co.za

Sandton Convention Centre Gauteng +27 11 779 0000 vino@saconvention.co.za www.saconvention.co.za

Scan Display Solutions Nationwide +27 11 447 4777 justin@scandisplay.co.za www.scandisplay.co.za

Tshwane Events Centre Gauteng +27 12 327 1487 ricky@tshwabac.co.za www.tshwane-events.co.za