© Copyright 2000-2013 TIBCO Software Inc.

Capgemini Architecture week TIBCO to present the Event Enabled Enterprise

THE TWO-SECOND ADVANTAGE

AN EVENT ENABLED ENTERPRISE

BY USING THE TIBCO PLATFORM

What We Do

“A little bit of information just a bit beforehand is more valuable than all

the information that comes after…”

AUTOMATION

Messaging

SOA

BPM

MDM

EVENT

PROCESSING

Events/CEP

Rules

In-memory

Data Grid

ANALYTICS

Visual Analysis

Data Discovery

Statistics

CLOUD

Private/hybrid

Cloud Platform Apps

Deployment

Option

SOCIAL

Enterprise

Social Media

Collaboration

KEY COMPONENTS OF THE TIBCO PLATFORM

What is an Event? CUSTOMER TOUCH POINTS SERVICE PROVIDERS EMPLOYEES

YOUR IT INFRUSTRUCTURE

PURCHASE

SERVICE ACCESSED ACTIVATED

NO USAGE Change Passwords

DROPPED CALL

USAGE THRESHOLDS

LOCATION CHANGE

Events in an Organisation

10011001001100100101001001010100101010101010101010100101001001010101010010101001010100101010010010110010010011001010010101010101010101011001010101010101010101010100101010010101010010

MACHINE DATA

ENTERPRISE SERVICE BUS AND IN MEMORY DATA GRID

UNDERSTAND

EVENT

SERVER

HISTORICAL DATA

MODEL

ACT

10100101010101010101010101010010101010101010101011000010101010

LOG FILE MANAGEMENT 11010101010101010101001010101010101010101100001010101 HADOOP

1

0

1

1

0

1

0

0

1

1

0

1

0

1

0

0

1

ANALYTICS

1

0

1

0

0

1

0

1

0

0

1

1

0

1

0

0

1

0

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0

0

1

REAL TIME APPLICATION EVENTS AND DATA

ANTICIPATE

Promotions – Business Challenges

• Improve quality of customer experience and create loyalty

– Cross-sell and Upsell

– Reward loyalty

– Take advantage of short lived opportunities

• Accelerate go-to-market of promotional offers from

– Improve usage based revenue

– Real-time contextual promotional offers

– Instant delivery of usage based rewards to customers

• Personalised and relevant

– Direct dialog with the customer at the right time in context.

– No use getting back

Real Time Event-Based Marketing

Offer

Delivered Offer

Expired

Offer

Accepted

Offer

Fulfilled

Action

Time

Offer Age

Fulfillment

Overhead

Reload

Event Occurred

Event Tracked

Channel Promotion

Engine

SMS

PE + MCE Channel SOA

Decision ?

Offer Message

Happy Customer

Fulfillment Message

Acceptance Message

© 2010 TIBCO Software Inc. All Rights Reserved. Confidential and Proprietary.

Statistical Services Server

3. Validation/Approval 2. Configure Campaign

Hot Deploy

Monitor

• Real-time Events • NRT Events

OLC

• Offers • Notifications

Campaign Dashboard

Promotions Engine

Event Acquisition Engine

1. Design Campaign Template

Visual Analytics

DWH

Feedback/ Query

Load

Output

Output

Publish Notify

Target List

Campaign Author

Campaign Submitter

Campaign Approver

Campaign Designer

• 50 million people affected

• Nuclear power plants in New York and Ohio shut down

• Air traffic was slowed as flights were halted

Remember This? Enterprise 2.0

• 3.7B passengers per year

• 412M tons of freight per year

• 2011 Revenue 37.9B Euros

• 295.000 Employees

• 3.7B passengers per year

• 412M tons of freight per year

• 2011 Revenue 37.9B Euros

• 295.000 Employees

Challenge • Outdated & costly IT landscape hamperd the need of business tranformation - They needed to increase the performance of IT • Lacking full control of railway assets due to asset data residing in disparate inventory systems. Discrapencies in asset data between silos causing costly and inneficient maintenane of railway assets. • The process of reserving tracks for operators is runned in several systems causing a complex and inneficient booking process for operators incl huge amount of manual work.

TIBCO solutions • ESB & AAM

Estimated results • An integrated inventory system allowing a 360 degree veiw of the asset data

• Track railway assets from engineering, procurement through deployment, maintenance, repair to retirement

• Link existing asset systems through MDM into a single asset view • Link critical data such as location, maintenance history and usage to real-time

events and use predictive models to identify patterns about the condition of their assets that could signal potential faults, identifying them before they cause problems.

• Minimize delays and enable efficient incident management • Improve key operational metrics such as capacity utilization by construction of

models that reveal actionable insights • Send passengers instant alerts about potential delays and missed connections. • Improved quality and service to operators lowering manual work and increasing effiency

National railway company of Switzerland headquartered in Bern will complete 111 years in Jan 2013… … Revenues CHF 8B and total assets worth 35B CHF 30,000 employees Passenger traffic, Freight traffic (SBB Cargo AG), Infrastructure, Real estate, Core services (finances, personnel) Punctuality (2009): 87% of all trains with less than 3 minutes of delay

TIBCO as a basics of the “Rail Control System”

How does TIBCO enables railroads

manage that network in real-time?

© Copyright 2000-2012 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information. 17

Adaptive Control

energy eco driving

Who stops - looses

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