the everyday marketer

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The Everyday Marketer Our Libraries, Our Stories [email protected] t Beth Mellor

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Page 1: The everyday marketer

The Everyday Marketer

Our Libraries, Our [email protected]

Beth Mellor

Page 2: The everyday marketer

So what is marketing?Definition: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Page 3: The everyday marketer

What does that mean?

• Mad Men & Women

• Advertising• Public Relations• Social Media• Media • Product

Placement• Pricing• Branding• Flash Mobs• Podcasts• Blogs• Twitter

Page 4: The everyday marketer

The take away • WHY??

• If you don’t create and manage your message, someone else will. Look around you with fresh eyes – see what your community sees.

Page 5: The everyday marketer

So what can my library do? What does all this cost?

Page 6: The everyday marketer

What are our Libraries filled with?• Stories• Tales• Mysteries• Quests• Adventures• Voices from the

Past

Page 7: The everyday marketer

What do you do?

• So what is your story?

• Who • What• Where• When • Why and • How

Page 8: The everyday marketer

The Voices we Amplify

• The people we help

• The eyes that we open

• The stories we hear

• The stories we preserve

Page 9: The everyday marketer

The Take Away…

• It is the emotional connections we make with our communities, our funders and our legislators that resonate. They won’t remember all your statistics, they will remember your stories.

Page 10: The everyday marketer

You know who you are.

• The introvert and the extrovert!

Page 11: The everyday marketer

Represent• The Ambassador!

• If you are shy – have tools available to share with patrons and the general public

• If you are comfortable speaking in public – be prepared for what you are going to say

• The grocery store and the circ desk are both good places to begin your conversation about your library.

• But don’t forget to listen! It’s a conversation not Hamlet’s Soliloquy.

Page 12: The everyday marketer

Just the Facts Ma’am!

• Tools you can use!

1. Curiosity,2. Recognition3. Decision• Psychology of

decision making – three times hearing message to come to a decision.

Page 13: The everyday marketer

The Conversation

• What are you reading?

• Did you know we have a class on X, Y or Z?

• How can the library help you?

• Do you have any questions about what the library does?

• To start a conversation you need a good opening question.

Page 14: The everyday marketer

The take away…

• Each and everyone of us is a marketer. Marketing is not just a function or a department… it’s a way each of us can communicate with everyone we meet!

“Those of us working for the public good have an ethical responsibility to be effective and efficient in reaching as many people as possible.” – Katya Andersen

Page 15: The everyday marketer

Oh the places you can go! The thinks you can think!

• It’s a matter of building trust.

!

“Trust is the highest form of human motivation. It brings out the very best in people.” – Stephen Covey

Page 16: The everyday marketer

The take away…

• Done we are…

• Bite-Sized Marketing – Nancy Dowd

• Citizen Marketers - When People are the Message – Ben McConnell

• Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons – Elisabeth Doucett

• http://themwordblog.blogspot.com/

• http://sethgodin.typepad.com/

• http://blog.libraryjournal.com/bubbleroom/