The evolution from telegraph to mobile phone in Japan

Coco TsaiUniversity of Washington

Com 546 Evolutions and trends

May, 31 2011

“Japan, perhaps one of the most mature and sophisticated mobile market in the world with mobile audience accustomed to using mobile media regularly.” – comScore, 2010

“Japan's communications industry began in the late nineteenth century when the state, driven by a strong sense of techno-nationalism, defined as a desire to become technologically self-sufficient.”

NTT (1952~) Nippon Telegraph and Telephone Company

NTT DoCoMo(1991~)The Mobile Phone Giant

NTT DoCoMo Launched i-Mode in 1999Over 48 millions subscribers in Japan

Network Effect

Technology Acceptance Model

iPhone Launched in 2008 by SoftBank

Will iPhone transform Japan’s mobile phone market?

CreditsContent SourceAnchordoguy, M. (2001) Nippon Telegraph and Telephone Company (NTT) and the Building of a Telecommunications Industry in Japan. The Business History Review, Vol. 75, No. 3 , pp. 507-541. The President and Fellows of Harvard College.Barnes, S. J. & Huff, S, L. (2003) Rising Sun: i-Mode and the wireless Internet. Communication of the ACM, Vol. 46, No. 11, pp.79-84. New Zealand, Victoria University of Wellington

Chen, B. X. (2009) Why the Japanese hate iPhone. Retrieved from http://www.wired.com/gadgetlab/2009/02/why-the-iphone/Kumar, V. P. (2010) Smartphone may transform Japan’s mobile market. Retrieved from http://www.marketwatch.com/story/smartphones-may-transform-japans-mobile-market-2010-02-25Radwanick, S. (2011) The comScore 2010 Mobile Year in Review.

PhotosJapanese Flag (Cover) http://www.flickr.com/photos/yesteeyear/5568772505/

Girls with cellphones (Slide 1) http://www.flickr.com/photos/27549039@N02/3979270136/

Ancient Japan (Slide 2) http://www.flickr.com/photos/adavey/5078361769/

NTT Logo (Slide 3) http://vger.kernel.org/netconf2006.htmlNTT DoCoMo (Slide 3) http://www.flickr.com/photos/mroach/2445784074/

i-Mode (Slide 4) http://www.flickr.com/photos/gigijin/53101645/

iPhone (Slide 5) http://www.flickr.com/photos/raitank/3444679044/ http://www.flickr.com/photos/cogdog/2909733182/ http://www.flickr.com/photos/tokyofashion/4702550886/

Cellphone robots (Credits) http://www.crunchgear.com/2009/01/06/nec-develops-speech-interpretation-software-for-cell-phonesi/