the evolution of enterprise video - cisco · the evolution of enterprise video maciej osiecki...

© 2011 Cisco and/or its affiliates. All rights reserved. 1 © 2011 Cisco and/or its affiliates. All rights reserved. 1

The Evolution of Enterprise Video

Maciej Osiecki

Collaboration Systems Engineer

Sofia, 5th of March 2013

© 2011 Cisco and/or its affiliates. All rights reserved. 2

Video Cloud Mobility


850k Android Activations per day 1

4.6 iPhones sold per second 2

BYOD

1. Google, as quoted in TechCrunch, 9/5/2012

2. Apple, Jan. 2012 press release, CIA World Factbook 2012

2000 2004 2008 2012 2016E

Source: Gartner, IDC, Strategy Analytics, company filings, BI Intelligence estimates

TABLETS

SMARTPHONES

PCs


75% of business leaders believe in-person collaboration is

critical to business success and has the potential to increase

productivity by over 20% (Economist study)

Business videoconferencing

will grow six fold between 2011-2015 (Cisco VNI)

Web-based videoconferencing was

56.3 percent of total business videoconferencing traffic in 2011. (Cisco VNI)


Unified Communications

TelePresence Collaboration Applications

Customer Collaboration

SERVICES


Meeting Employee Expectations

Basic

Enhanced

Advanced


Video Is Transforming Business


Multipurpose

Personal Total Immersion


Multipurpose

Personal Total Immersion

Cisco Video Endpoints/Third-Party Endpoints


Enabling In-Person Experiences for All

Immersive Multipurpose Personal Solution

TX9000

TX 1300

C90 C60 C40

SX20 Quick Set

Healthcare Education

Cisco WebEx

EX60 / 90

Cisco Jabber Video for TelePresence Vertical

Cisco Jabber

Profile 65 / 55 / 42

Profile Dual 65 / 55

MX200 MX300

Extensions


Distance Learning Telemedicine

Military, Emergency

Response & Disaster

Recovery


• TelePresence typically deployed on a separate UC Manager cluster than IP Telephony

• CTS endpoints only supported proprietary MUX protocol

• Limited interoperability testing between UC Manager and VCS

• TelePresence Server required to bridge between these three worlds

SIP

H.323

Separate solutions - bridged together via Telepresence Server

Media

EX

TelePresence Server

CTS 3010

Profile

UC Manager VCS

UC

E20 UC Manager (often a separate cluster)

TMS CTSMAN

Cisco TANDBERG

MCU

CTMS MeetingPlace (Webex)


Cisco Unified Communications

Manager


Interoperability Gateway

Services

Video Communications Server

(VCS)

Cisco TelePresence Conductor

Expressway™

Firewall Traversal

SIP

Multipoint Services

Inter-Company, Cloud Connect,

Mobile, Teleworker

H.323 / Lync / Other

Unified Communications

Unified

Messaging

Unified Presence Unified Call

Control

and Mobility

Unified Mngmt One Button

to Push

Unified Call Control with VCS providing edge services


• TelePresence and UC can now be deployed on the same converged UC cluster

• Jabber, E20, EX, MX, SX and C-Series endpoints can now be deployed natively on UC Manager

• Any-to-any native interoperability between all endpoints

• UCM-VCS SIP Trunking enhancements for maximum interoperability

UC Manager

VCS Control VCS Expressway

Internet

here…

here…

and here…

SIP

H.323

E20

EX

SX, MX and C-Series

CTS

Jabber

E20

SX, MX and C-Series

EX

E20 EX

Jabber

Perspective: Telepresence endpoints on UCM and VCS. Other scenarios omitted

UC endpoints

Jabber


• 4200/4500/5300/8500 series MCUs and 7010/8700 series TelePresence Servers can now be deployed on UCM for ad hoc Add / Conf / Join / Merge / Barge escalation scenarios

• 4200/4500/5300/8500 series MCUs and 7010/8700 series TelePresence Servers deployed on VCS, or trunked to UCM, for ad hoc rendezvous dial in meetings. Keep deployed on VCS for scheduled meetings

• CTMS deployed on UCM for rendezvous/scheduled dial in conferences (TIP only)

UC Manager


Internet

here… and here…

SIP

H.323

Perspective: Telepresence multipoint devices on UCM and VCS. Other scenarios omitted

MCU

TS MCU CTMS

here…

TS


• CTS-MAN 1.8 can now schedule EX, MX, SX and C-Series endpoints registered to UCM or VCS

CTS-MAN 1.8 supports CTMS and TelePresence Server 7010 / 8700 as bridge types

• TMS 13.2 can now schedule CTS, EX, MX, SX and C-Series endpoints registered to UCM or VCS

TMS 13.2 supports TelePresence Server 7010 / 8700 and MCU 4200/4500/5300/8500 as bridge types

TMS 14.0 supports Conductor as a bridge type

UC Manager


Internet

or…

SIP

H.323

E20

EX

C-Series

CTS

Movi

E20

C-Series

EX

E20 EX

Movi

Perspective: Telepresence endpoints on UCM and VCS. Other scenarios omitted

CTS-MAN TMS


CT

SM

AN

1.9

CTMS 1.9 MCU 4x00/8x00 4.4 Conductor 2.0

Unified Communications Manager (UCM) 9.1

TE 6.0 TE 6.0 / TC 6.0 TC 6.0

E20 EX Series MX / SX / C-Series

Multipurpose and

Solution Platforms Personal Desktop Video

Video Communications Server / Expressway (VCS) 7.2

TX6.0

CTS / TX Series

Immersive

Endpoints and conferencing – deployment options and migration paths

TS 7010/8710 3.0

TM

S 1

4.0

Previous

Present

Conductor 2.0


Medianet

Unified User Experiences

Unified Collaboration Infrastructure

Unified

Call Control

Unified

Conferencing Unified

Collaboration Edge Unified

Desktop Collaboration

Unified Management, Monitoring, Reporting


Any-to-Any Collaboration

Improved User Experience

Maximize Reliability

Infinite Scale

Highest Return on Investment


Feature CUCM VCS

Mobility & Shared Line (Single Number Reach)

Voice Mail & Message waiting indicator

Consultative Transfer

CUCM Adhoc Conferencing

Remote Expert support

Bluetooth headset support (Headset profile)

General UI Enhancements


Refined Touch User Interface for EX Series

Message Waiting

Indicator and direct

access to VoiceMail

Missed calls indicator

Help desk Bluetooth support

In Audio selection

Call forward

Dial pad for

numeric

dialling


Branch office Remote Expert

Dynamically identify and access the most appropriate subject matter expert, integrating with Cisco’s Customer Collaboration products.

Scale expertise and drive productivity


1. Pick up a call on mobile 2. Resume call on the EX 3. Automatic escalation to video


– manager and

administrative assistant

The admin assistant can answer calls on behalf of the manger.

Assisted Call handling

Admins can now fully manage calls and lines for executives using EX Systems


Many devices on the same number Available operator picks up the call


Call-flows made easy

Consistent Cisco Experience Direct interaction

Consultative Transfer Interaction


Scalable Ad-hoc Conferencing

Seamless escalation to multi-party conferencing

Scalable and effective use of conferencing resources Automatic de-escalation from multipoint to point-to-point


Voicemail and MWI

The red badge indicates how

many new voicemails you have.

By pressing the voicemail icon a

call is placed directly to your

voicemail.


All-in-One UC Application

All-in-one UC Application

• Presence and IM

• Voice, video, voice messaging

• Desktop sharing, conferencing

Collaborate from Any Workspace

• PC, Mac, tablet, smart phone

• On-premises and Cloud

• Integration with Microsoft Office


An Entirely New Way to Collaborate and Share from the Cloud

Complete Meeting Lifecycle

Related Documents

Recordings and Discussions

File Sharing

HD Conferencing

Real-time Screen Sharing

Mobile Meetings

Attendee Organization

Documents Distribution

Integrated IM and Presence

1 PREPARE 2 MEET 3 FOLLOW UP


An Entirely New WebEx Deployment Model

WebEx Meetings in a Private Cloud Installed in your datacenter

All-in-One Conferencing Solution Incorporates audio, web and video in single solution

Same Great WebEx User Experience WebEx clients for PC, Mac, iPhone, iPad and BlackBerry; High Quality video; sharing, annotation, and collaboration tools; recording and playback, etc.

Software Based Designed for Cisco UCS Servers + VMware 5

Integrates with Cisco UC Extends Cisco UC Manager to conferencing, and meeting escalation from Jabber


• Consolidated scheduling, with “One button to push” to launch WebEx meeting from Cisco TelePresence room

• Seamless two-way video, audio and collaboration between WebEx and standards based TelePresence

• Extending collaboration to more users, in more locations, on more devices.

Attend meetings using the most accessible collaboration technology


Customer Premises WebEx Cloud

VCS Control

VCS Expressway

SIP Endpoints

Internet

UC Manager

Audio, Video,

Presentation, Control

Firewall Firewall

Cisco MCU

TelePresence

Server

H.323 Endpoints


Customer Premises WebEx Cloud

SIP Endpoints

Video,

Presentation, Control

Firewall Firewall

Cisco MCU

PSTN Audio

(Optional)

Telephony Service

Providers PSTN

VCS Control

VCS Expressway Internet

UC Manager

H.323 Endpoints

Audio

Internet


Partner-Led TelePresence Cloud Collaboration

Small and Medium Business

Partner-Led, Cisco-Hosted TelePresence Service

Cisco WebEx TelePresence:

Hosted Service from the

Cisco Collaboration Cloud

Enterprise, Midmarket, Wholesale

Partner-Hosted Offers

Cisco TelePresence Exchange

System (CTX) and Hosted

Collaboration Solution (HCS):

Service Creation Platform

for Partners

TelePresence

from the

Cloud Enhances:

Customer Choice

Calling

Communities

Speed to Deploy


Medianet

Environments

Platform Services

Delivery Model

Experience

Remote

Office Travel

Home


Thank you.