the evolution of job search: going digital elena di fiore, director of hr management consulting
TRANSCRIPT
THE EVOLUTION OF JOB SEARCH:
GOING DIGITALElena Di Fiore, Director of HR Management Consulting
OUTLINE
• Industry Insight
• From Paper to Digital
• Introduction of Social Media
• Social Media Etiquette
• Considerations
• Questions
INDUSTRY INSIGHT
FROM PAPER TO DIGITAL
THE TRADITIONAL SEARCH BY JOB SEEKERSJob Search activities in a traditional sense included:
• Cold canvassing
• Manual job application processes
• Candid Feedback on applications
THE TRADITIONAL SEARCH BY EMPLOYERSRecruitment in a traditional sense included:
• Newspaper listings
• Job board listings
• Recruitment assistance via agencies
SOCIAL MEDIA HAS TRANSFORMED JOB SEARCH
You don’t find a job, it finds you. (Source: Erik Qualman, Socialnomics)
INTRODUCTION OF SOCIAL MEDIA
WHY EMPLOYERS USE SOCIAL MEDIA• Access to a huge talent pool
• Access to technology savvy talent
• Broadcast of advertisements, limited costs
• Speeds up time to hire
• Builds employer brand
Source: http://articles.economictimes.indiatimes.com/2013-07-23/news/40749468_1_potential-candidates-social-network-sites-social-media
• Where are job seekers online?
• How do job seekers use networks?
• Are job seekers prepared?
• Harder to ‘find’ a job, educate.
CURRENT CLIMATE
• Launched in 2003
• 3,900,000 users across Australia
• Basic service is free to use
• Professional networking online
• Industry engagement
• Research platform
• Recruitment, headhunting & reverse marketing
• Launched in 2004
• 13,600,000 users across Australia
• Free to use
• Freedom to connect & share
• Community
• Branding through profile
• Launched in 2006
• 2,791,300 Active Australian Users
• Free to use
• Post, follow, or be followed
• Micro-blogging
• Community
• Direct communication with employers
INSTAGRAM• Launched in 2010
• 2,060,000 Active Australian Users
• Online mobile photo-sharing and video sharing
SNAPCHAT• Launched in 2011
• 1,070,000 Active Australian Users
• Photo messaging of a sensitive nature
DID YOU KNOW…
30% of all Google searches, about 300 million per month, are employment
related. (Source: Unbridled Talent)
DID YOU KNOW…
89% of all recruiters report
having hired someone through LinkedIn. (Source: Herd Wisdom)
DID YOU KNOW…
26% of all recruiters report
having hired someone through Facebook. (Source: Social Meep)
DID YOU KNOW…
15% of all recruiters report
having hired someone through Twitter. (Source: Social Meep)
DID YOU KNOW…
94% of recruiters are active on LinkedIn, but only 36% of candidates
are. (Source: Jobvite)
DID YOU KNOW…
35% of millennials are optimistic about the job market, compared with just 11%
of boomers. (Source: Jobvite)
CONSIDER THIS
59% of recruiters rated candidates sourced from social networks as
“highest quality.”(Source: Jobvite)
SOCIAL MEDIA ETIQUETTE
GUIDELINES FOR LINKEDIN
• Use introductions carefully
• Always tell the truth
• Don't gossip
• Be professional
GUIDELINES FOR FACEBOOK
• Check your grammar
• Privacy Settings
• Like company pages
• Be mindful of interactions - Don’t badmouth
• Change profile picture
GUIDELINES FOR TWITTER
• Does it pass the boss test?
• Tweet with a clean mouth
• No ranting
• Mind your time
• Evaluate your Twitter image
• Mind your site URL
CONSIDERATIONS FOR DIGITAL
GO DIGITAL
• Seek training for yourself & clients
• Stay engaged and up to date
• Network online
• Corporate strategy
QUESTIONS?Facebook: Job Search Central ( www.facebook.com/hrmanagementconsulting )Check us out online: www.hrmconsulting.org